QUESTIONNAIRE FOR CONSUMER

(Please tick the appropriate response)

1. Which class of people has been surveyed?

Employed
Self-employed

2. What kind of milk you mostly like to prefer?

Branded
Non-Branded

3. Who consumes the milk in your family?

Children
Teenager
Young
Old

4. Which brand of milk you like to purchase?

Amul
Verka
Banni
Other

5. Are you aware about the adulteration in milk?

Yes
No

6. You mostly prefer to buy Verka over Amul because of?

Easy availability
Better taste
Better quality
Price
 Local brand
7. Are you aware about the quality and brand image of Verka?
Yes
No

8. Which of these factors affects your purchase?

Attractive Displays
Advertisements
Brand image
Other

9. How much importance do you give to the following factors when you
purchase a milk ?

Very Imp. Important Normal Least Imp.

Taste/ Flavour
Price
Packaging
Quantity

Name _____________________________

Place _____________________________