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Were filled with our own rightness, our own autobiography. We want to be understood. Our
conversations become collective monologues and we never really understand whats going on
3.1 Introduction
In order to develop practices and policies that drive desirable behaviour, it is necessary to
understand the common experiences of those that have experienced a phenomenon and
assumptions that they hold (Onwuegbuzie & Leech 2006, 474). This qualitative
communication in the Medina Chamber of Commerce and Industry (MCCI). Results from this
study will aid in the improving the teamwork communication, in the MCCI.
Qualitative research uses different methods to investigate phenomena and address issues
and problems (Neuman 2005, 36). These methods utilize an objective manner that enhances the
reliability of the information and reduces biases (Kumar 2007, 34). Qualitative research answers
questions and explores new knowledge in a natural environment (Hudacek 2008, 124). In this
research, this dissertation has employed the qualitative approach to data and employed both
qualitative and quantitative approach to analyze data that this dissertation has gathered through
research.
3.2.1 Rationale for the method selection
The selection for qualitative method for collection was that this had allowed us to collect
data in form of questionnaires from the employees of MCCI, this had enabled us to analyze the
effectiveness of teamwork communication in the MCCI. In the analysis of the data that had been
collected from the respondents, then, this dissertation had applied both the qualitative and
quantitative approaches to analyze data. The application of qualitative analysis had allowed the
researcher to make analysis of answers of the respondents through the qualitative content
analysis technique. Then, the researcher had applied statistical tools to summarize the answers of
the respondents and bring out the different aspects of the teamwork communication in the MCCI
In order to address the research problem and answer the research questions indicated in
Chapter 1, a qualitative approach to collect data and a qualitative plus quantitative approach to
analyze data was deemed to be the most appropriate for this study. The aim was to explore the
effectiveness of team communication in MCCI. Data gathered through review of literature has
variables included are teamwork, communication, and conflict management. A different sample
in MCCI.
3.4.1 Population
characteristics needed for the purpose of the study, research or understanding. Davies (2007, 14)
defined population as any group of the individual that have one or more characteristics in
Sampling frame is very important when conducting research, so the population parameters will
be carefully determined to avoid mismatching, as mismatching will invalidate the study (Cooper &
The population frame of our research consists of the people, who have been working in
the MCCI for more than three years. These employees have spent some time in the MCCI and
they have matured into employees, who have good knowledge regarding the working in the
MCCI. This would ensure the reliability of this study as the responses that we would get from
3.4.3 Sample
The sample that this dissertation had used in our research consisted of 30 employees, 3
women employees and 27 male employees. These respondents were selected from every
department of the MCCI, in order to; ensure that there is complete representation of the
employees of the MCCI. Different employees from different departments of the MCCI would
give us a new perspective of the teamwork communication in the MCCI, which would allow us
In order to get access to the particular respondents for our research, researcher had
consulted the Human Resource Manager of the MCCI and had obtained the data regarding the
particular employees, who would fit according to our needs. After getting access to these
employees and collecting data from them, the researcher had developed a profile of these
employees, so that the researcher apply the technique of test and re-test in future in order to
research process (Onwuegbuzie & Leech 2006, 480). Researchers have to educate their
participants in order for them to make an informed decision regarding their participation in the
research (Hudacek 2008, 124). Participants must provide informed consent freely and without
force and with clear comprehension of what participation entails (See appendix A).
3.6 Confidentiality
research process (Gersh 2006, 12). The researcher has carefully considered confidentiality in the
proposed study for both qualitative and the quantitative phase. The qualitative sample had
include a purposeful selection of samples based on their knowledge of the central phenomenon.
The selection had ensured the confidentiality and privacy of the participants. Only the researcher
3.7 Validity
Validity assesses whether the meaning and interpretation of an event is sound or whether
a particular measure is an accurate reflection of intent. The validity of data needs to be carefully
checked. Classifying the data can help the researcher reach important conclusions and uncover
the results that led to such conclusions (Creswell 2005, 58). In order to validate the answers of
the respondents, the researcher had included validating questions in the questionnaire, which
would allow the researcher to catch any respondent who might have lied in some way or had
made an attempt to hide information from the researcher in filling out the questionnaire (See
appendix B).
The reliability of a study means that if a person makes an attempt to repeat the study, then
he or she will get similar results. For this purpose, the researcher had developed a profile of the
respondents and gave them a consent form, which had mentioned that they could be contacted
again in future (See appendix A). So, the researcher had obtained their consent regarding the
The researcher has analyzed the qualitative part of the study using quantitative analysis.
This type of analysis provides an image of the participants perceptions, feelings, experiences,
ideas, concerns, and attitudes (Cooper & Schindler, 2003). For the proposed study, the content
analysis process involved a few steps. The researcher had transcribed and carefully read the
filled questionnaires for completeness. The researcher had referred to completed questionnaire in
case of vagueness in words or statements and asks participants to clarify these issues. The
applicability of statistical tools on the answers of the respondents had allowed the researcher to
In the first chapter, when describing the assumptions and limitations of the research this
dissertation had said that this dissertation would not include variables like different specific
conflict levels in the selected population and the unconscious psychological motives and hidden
agendas of individuals, differences in leadership styles, culture and value differences among
individuals, task divergence in teams, and team compositions and structures that different
researchers have recognized as influencing factors to conflict and conflict management styles. In
order to exclude these variables from our research, the researcher had made sure not to include
these variables in the questionnaire, which was the instrument for collecting data from our
respondents. In this way, the researcher had ensured that these variables had not been included in
the research. Since, these variables could not be measured through the instrument of a simple
questionnaire and inclusion of these variables in the research could have created serious issues of
reliability and validity in the quality and the output of the research.
3.11 Timeline
3.12 Questionnaire discussion
Below we have made a discussion of the questions that were asked from the respondents
Q. Number Description
1, 2, 4, 5, 12, 13, These question were aiming to analyze the level of communication
14, 15, 16, 17, 18, amongst the team members in the MCCI
30
19, 20, 21, 22, 23, This question aimed to analyze the efforts of the team leader for
29
team in MCCI
8 This question aimed to analyze the efforts of the team leader for
6 This question aimed to analyze the feedback in the team work process
in the MCCI
3 This question aimed to analyze the role of team leader in setting