A

SUMMER INTERNSHIP

PROJECT REPORT

ON

“E-Branding Strategy - A
Revolution”
IN

HIKEPAR LEAGUE SERVICES PVT. LTD.

Submitted To

SIGMA INSTITUE OF MANAGEMENT STUDIES

2009-2011

AFFILIATED TO

GUJARAT TECHNOLOGICAL UNIVERSITY, AHMEDABAD

In Partial Fulfilment for the Degree of

MASTER of BUISNESS ADMINSTRATION

(MARKETING)

SUBMITTED BY: UNDER THE

GUIDANCE OF:
Mr. KEYUR VASAVA. Mr. PRIYANK
PATEL

Roll No : 58(SEM- 3)
(FACULTY GUIDE)

Certificate
This is to certify that Mr. KEYUR D. VASAVA have been working
on project – titled “E-Branding Strategy- A Revolution” at
“Hikepar League”, for the partial fulfillment of award of Summer
Training of MBA. He has commenced his work from 14th June,
2010 to 24th July, 2010 under my supervision and guidance and
has completed the module to our satisfaction and requirement.
He worked sincerely and regularly during his project, overall
performance was found satisfactory. I wish him success in his
professional career in the future.

For Hikepar League, Vadodara

Authorized Signatory
 DECLARATION
I Hitesh Kumar J. Parmar here by declared that summer project
title “E-Marketing” based on original piece of work done by me
for the fulfillment of the award of the degree of Master of
Business Administration to Sigma Institute of Management
Studies. And whatever information has been taken from my
sources had been duly acknowledged.

Date: Keyur Vasava

Place: Roll no. 58 (SIMS)
 ACKNOWLEDGEMENT

I am extremely grateful to Mr. Pramodchandra Upadyay, my mentor

towards Hikepar League for providing the opportunity and resources to
work on this project and whose insight encouraged me to go beyond the
scope of the project and this broadened me learning on this project. I also
thank to those who has given directly or indirectly any kind of support
which lead to completion of this project successfully.

Keyur vasava
 ABSTRACT
This project is all about the E-Branding strategy
adopted by company in today’s fast moving world & how
they expand their market, how they reach to their
customer & give them an easy way to do business & thus
establish better relationship by providing then time
saving & fast online trading/business opportunity. First for
this company has to check from all side, study the
competitors, make sure about the objective of company,
the benefit it is going to do, analyze the current situation.
Because one side it save company cost, build relation
with client, other side an inappropriate site, move & e-
branding strategy can Harm Company long establish
reputation.

So how to build it, how to go for e-branding

strategy, what factors should be considered, who are
helping company to adopt this culture, what can be done
to make it a necessary part of marketing process, this all
thing has been analyzed in this report. This report present
a clear cut idea of the all the points from setting up the
platform for going online presence to its marketing
strategy & last but not least getting customer feedback,
managing database & maintaining a strong relation. In
last some recommendation are mentioned which
emphasize not only just making it a part of business but
also as culture & start it at beginner level to give the
coming mangers a idea about this & it also depicts the
necessity of this because next generation is moving
towards internet so online presence will catch then &
cultivate the business & thus leads to organization
profitability.

EXECUTIVE SUMMARY
This summer project is prepared on “E-Branding Strategy- A
Revolution” as a part of MBA curriculum. This descriptive
research report examines how the impact of internet changes
marketing view of corporate leaders in today’s world.
As this report is concerned with marketing management, it
mainly includes “concepts” & “strategies”, “tools”, and factors
affecting to E-Branding.

In today’s scenario, just looking inward is no longer enough for

survival, if we are not developing new strategies to develop
business, then we can’t resist but sure thrown away.
For conducting this survey data are collected from the students
of Diploma Engg. Of MS University, Baroda.
 Table of Contents

Sr. Topic Pag

no. e no
1 Introduction 1
1.1 Company profile 1
1.2 Objectives of Project 2
1.3 Detail about study 2
1.4 Literature review 7
2 Research methodology 41
2.1 Research objective 41
2.2 Research design 42
2.3 Method of Data collection 43
3 Data analysis & Interpretation 44
4 Limitations of the study 46
5 Benefits of Study 47
6 Future Prospects 48
7 Conclusion 50
8 Contribution & Learning from 51
Project
9 Bibliography 52
10 Annexure 53