Documente Academic
Documente Profesional
Documente Cultură
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Index
The Huawei Brand 1.0 Stationery 4.0 Product Technology Brochure 5.10
Huawei Brand Core Values 1.1 Business Card: Front 4.1 Annual Report 5.11 Livery Applications 10.0
Brand Personality 1.2 Business Card: Back 4.2 Annual Report Back Cover 5.12 Vehicle 10.1
The Brand Signature Rationale 1.3 Letterhead: English 4.3 Flyer 5.13 Exhibition Vehicle: Option1 10.2
Letterhead: English (Standard) 4.4 Flyer Back Cover 5.14 Exhibition Vehicle: Option2 10.3
The Brand Signature 2.0 Letterhead: Following Page English 4.5 Huawei Newspaper 5.15 Exhibition Vehicle: Option3 10.4
The Brand Signature 2.1 Letterhead Following Page (Standard) 4.6 Huawei Newspaper (Standard) 5.16
Correct Proportions 2.2 Letterhead: Chinese 4.7 Huawei PEOPLE 5.17 Collaterals 11.0
Restricted Zone & Minimum Size 2.3 Letterhead: Chinese (Standard) 4.8 Press-release 5.18 Congratulation Card 11.1
Color Policy: Standard logos 2.4 Letterhead: Following Page Chinese 4.9 Birthday Card 11.2
Color Policy: Special Usage Logos 2.5 Letterhead Following Page (Standard) 4.10 Advertising System 6.0 Invitation Card 11.3
Color Policy: Logo Colors 2.6 Fax Sheet: English 4.11 Flexibility 6.1 Pen 11.4
Color Policy: Corporate 2.7 Fax Sheet: English (Standard) 4.12 Newspaper: Vertical Format-Options 6.2 T-Shirt 11.5
Color Policy: Design Color 2.8 Fax Sheet: Chinese 4.13 Newspaper: Horizontal Format-Option1 6.3 Notebook 11.6
Color Policy: Web Safe Color 2.9 Fax Sheet: Chinese (Standard) 4.14 Newspaper: Horizontal Format-Option2 6.4 Reward 11.7
Color Policy: Background Control 2.10 Note 4.15 Newspaper: Horizontal Format-Option3 6.5 Medal 11.8
Color Policy: Background Control 2.11 Sticker: English 4.16 Magazine: Vertical Format-Options 6.6 Handbag 11.9
Incorrect Use Of Brand Signature 2.12 Sticker: English (Standard) 4.17 Recruitment: Full Page 6.7 Paper Cup 11.10
Incorrect Use Of Brand Signature 2.13 Sticker: Chinese 4.18 Recruitment: Half Page-English 6.8 ID Card 11.11
Sticker: Chinese (Standard) 4.19 Recruitment: Half Page-Chinese 6.9 Visitor ID Card 11.12
Visual Identity System 3.0 Envelopes: International Option1 4.20 Recruitment: Quarter Page 6.10 Corporate CD Cover 11.13
Visual Identity System Overview 3.1 Envelopes: International Option1 Billboard: Option1 6.11 Corporate CD Cover (Standard) 11.14
Key Design Elements 3.2 (Standard) 4.21 Billboard: Option2 6.12 Corporate CD-ROM 11.15
Design Element 3.3 Envelopes: International Option2 4.22 Subway Poster 6.13 Gift Wrapping 11.16
Design Element: Configuring The 3.4 Envelopes: International Option2 Poster: Option1 6.14 Portable Card 11.17
Design Element (Standard) 4.23 Poster: Option2 6.15 Airport Invitation 11.18
Design Element: Positioning The 3.5 Envelopes: Chinese 4.24 Postcard 11.19
Design Element Envelopes: Chinese (Standard) 4.25 Multimedia 7.0 Postcard 11.20
Design Element: Configuration And 3.6 Envelopes: International Option1 4.26 PowerPoint Overview 7.1
Placment Envelopes: International Option1 PowerPoint Title Page 7.2 Exhibition 12.0
Design Element: Configuration And 3.7 (Standard) 4.27 PowerPoint Text & Image Page 7.3 Plan Layout 12.1
Placment Envelopes: International Option2 4.28 PowerPoint Text & Chart Page 7.4 Plan Layout( View 1&2) 12.2
Design Element: Configuration And 3.8 Envelopes: International Option2 PowerPoint Text Page 7.5 Plan Layout( View 3&4) 12.3
Placment (Standard) 4.29 PowerPoint End Page 7.6 Flag 12.4
Design Element: Correct & Incorrect Use 3.9 Envelopes: Chinese 4.30 Web Applications 7.7 Panel Layout 12.5
Design Element: Correct & Incorrect Use 3.10 Envelopes: Chinese (Standard) 4.31 Multiple Panel Layout 12.6
Product Design Element 3.11 Briefcase 4.32 Signage 8.0 Double Panel Layout 12.7
Product Design Element 3.12 Briefcase (Standard) 4.33 Reception Area 8.1 Single Panel Layout 12.8
Product Design Element: Configuration 3.13 Folder: Cover 4.34 Entrance Signage 8.2
And Placment Folder: Inside 4.35 Company Signage 8.3 Glossary of Terms
Product Design Element: Correct & 3.14 Department Signage 8.4
Incorrect Use Publication System 5.0 Interior Signage 8.5 Visual Identity Artwork CD
Logo Size 3.15 Flexibility 5.1 Building Signage 8.6
Corporate Typeface 3.16 Corporate Brochure 5.2 Building Signage 8.7
Alternative Corporate Typeface 3.17 Corporate Brochure Back Cover 5.3 Co-branding 8.8
Image Style: General Style Principles 3.18 Corporate Brochure Contents 5.4
Image Style: People 3.19 Corporate Brochure Contents (Standard) 5.5 Uniforms & Accessories 9.0
Image Style: Metaphorical 3.20 Product Brochure 5.6 Uniform 9.1
Image Style: Incorrect Image Use 3.21 Product Brochure Back Cover 5.7 Badge 9.2
Product Brochure Contents 5.8 VIP Card 9.3
Product Brochure Contents (Standard) 5.9 Cap 9.4
1.0
THE HUAWEI BRAND
1.1
Brand Positioning
Providing growth potential
Brand Attribute
Customer-focused, Responsive
Rapid Advancement
Brand Personality
Trustworthy
Determined
Dynamic
Progressive
A good company never sits still. This is the reason why we evolve a new
logo, the signature of our brand that represents the changes that haven
been taking place at Huawei. It is a bold icon. A statement of change.
A symbol of the brilliant future. Our logo is a simple, contemporary
expression of our customer-focus, innovation, steady-and-sustainable
growth, and above all harmony.
All the shapes making up the logo design point towards the centre.
This is the place where the customer is - at the heart of everything
we do. This is also the place where Huawei began, the communications
industry, where all techniques come from people and serve for people.
The vivid red shape is a powerful, optimistic symbol, while the different
shades of red in each section demonstrate progress and innovation,
a gradient starting from the customers needs and moving outwards.
The changes in size of the radiating shapes from the previous logo,
demonstrate the increasing confidence we have, and the mature,
professional way we approach international business. The graduated
tone in the icon makes it more natural, acting as a metaphor for open-
mindedness, co-operation and compatibility with the stakeholders.
We don't see the world in just two colors and recognise that if takes
different shades to make up the world. We see the diversity of our
people as an asset.
2.1
The Huawei Brand Signature exists in both Preferred Vertical Brand Signature
vertical and horizontal formats. Always use the
HUAWEI
HUAWEI
2.2
The Huawei Brand Signature has been developed Preferred Vertical Brand Signature
as a balanced whole and at no time may the
%#*n
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2.3
Minimum Size
The minimum size of the Brand Signature m
to be used for various printing processes is
specified below. Using the mark any smaller
Horizontal Brand Signature
than indicated will reduce legibility and
quality of reproduction.
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Minimum Size
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Color Policy: Standard Logos THE BRAND SIGNATURE
2.4
The table to the right illustrates all permissible Four Color CMYK
Logo Red: C0 M100 Y100 K0 : C0 M100 Y100 K0
color options. Logo Black: 100 K : 100 K
Multimedia
Logo Red: R255 G0 B0 Logo Black: R0 G0 B0 : R255 G0 B0 : R0 G0 B0
HEX/WEB: #FF0000 HEX/WEB: #000000 HEX/WEB: #FF0000 HEX/WEB: #000000
Color Policy: Special Usage Logos THE BRAND SIGNATURE
2.5
1 One color logo on metal 1 One color logo on metal 2 Embossing on high quality paper 3 One color print black
2
4 Stamp logo or line logo 5 Two color print
3
5
Pantone 185C/U Pantone 426C/U
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Color Policy: Design Color THE BRAND SIGNATURE
2.8
14 Special Color
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Color Policy: Web Safe Color THE BRAND SIGNATURE
2.9
Corporate Black
Black is the preferred color for HTML text.
Design Colors
The design colors were chosen not to compete
with Corporate Red. As a rule, when combining
various Design Colors, use either a similar color
tone (vertical row) or a similar color intensity
(horizontal row). On the web site, design colors
are used for highlighting special areas such as
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headlines or backgrounds. =:M(((((( =:M++++++ =:M...... =:M888888
Design Color
Standard Color
HTML
Dark Color
2.10
2.11
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2.12
Figure 1
The spacing between the symbol and "HUAWEI"
should never be changed.
Figure 2 Figure 2
2
The proportion of the Brand Signature should
never be changed. Never enlarge or decrease
the icon.
Figure 3
Never make the Brand Signature typeface bolder
or lighter than the official version.
Figure 4
The icon should not be reproduced in any
colors other than those specified in the Color
Figure 3
Policy section.
3
1
"HUAWEI"
2
Figure 4
4
2.13
Figure 5 Figure 5
Figure 6
The Brand Signature should never be squashed
or stretched in any way.
Figure 7
The Brand Signature should never appear in
any specific shapes.
5
Figure 6
6
Figure 7
7
3.0 Visual Identity System
3.1
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Key Design Elements VISUAL IDENTITY SYSTEM
3.2
Brand Signature
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A brand specific typeface and a unique icon
combine together to form the Huawei Brand
Signature.
Corporate Color
The Corporate color of Huawei Brand is Corpo-
rate Red, Corporate Black and Corporate Grey.
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Design Elements
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using the uniquely designed relationship of a 8dgedgViZ8dadgh
rectangular and arc shape.
Imagery
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distinctive Huawei brand personality.
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3.3
The Design Element is based upon a cropped Creation of the Design Element
section of the Huawei Brand Signature. It is an
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3.4
Step 1:
Import Design Element artwork template.
Step 2:
Position the art work on the page.
Step 3:
Proportionately scale the artwork to the required
width.
Step 4:
If necessary, slide artwork to place the divider
arc in its desired position.
Step 5:
Extending the left and right side of the Design
Element to fit the required area should always
be done in two stages. First extend the edge
of the left hand side of the Design Element,
then extend the edge of the right hand side
Step 4 Step 5
of the Design Element to complete the process.
4 5
1:
2:
3:
4:
5:
3.5
Figure 1
When positioning the Design Element further
to the left, the right hand section should never
cross over the halfway point of the artwork.
Figure 2
When positioning the Design Element further
to the right, the right hand side of the Design
Element should always be positioned in a
balanced manner. Never crop the right side
of the element off the artwork.
Figure 3
When positioning the Design Element in a Figure 2
billboard or subway poster format, please ensure 2
that it bleeds to the edge of the artwork at all
times as shown. A balanced position of the
Design Element must be obtained as shown.
Figure 3
3 3
3.6
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Design Element: Configuration And Placement VISUAL IDENTITY SYSTEM
3.8
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Design Element: Correct & Incorrect Use VISUAL IDENTITY SYSTEM
3.9
Figure 3
The Brand Signature should be never placed on
the left hand side of the Design Element. It must
always appear on the bottom right hand side
as shown.
Figure 4
This shows a transparent use of the Design
Element, unique to a billboard or subway poster
format only. To create the transparent arc,
Figure 3
allocate it a value of 60K in color, and a value
3
to 30% for transparency.
Figure 5
One image should never be placed to the left
and right side of Design Element at the same
time. Two images are acceptable as shown in
Figure 2, but please ensure that the placement
of images remains balanced.
Figure 4 Figure 5
4 5
1
60K30%
5
3.10
Figure 6 Figure 6
Figure 8
8
7
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3.11
any circumstances.
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3.12
The example here shows how the Product Product Design Element
Design Element works in harmony with an image.
The image must always appear on the right of
the divider arc, and be exactly the same propor-
tions as indicated by the grid example below.
3.13
Figure 1 - 3
Shows the correct use and placement of the
Product Design Element in different applications
Figure 4
Never place an image to the left of the
Product Design Element in a layout.
Figure 5
An image can never be larger than the Product
Design Element, it must always be the same size.
Figure 6
The proportions of the Product Design Element
are fixed. Never extend or stretch it.
Product Design Element: Correct & Incorrect Use VISUAL IDENTITY SYSTEM
3.14
Figure 1
The Product Design Element can be used
as a single unit in various Design Colors.
Figure 2
An example showing the correct use of
the Product Design Element with an image.
Figure 3
Figure 3 Figure 4
Images should never appear inside the 3 4
Product Design Element
Figure 4
Never place an image to the left of the
Product Design Element
Figure 5
Never use the Product Design Element
with a plain colored square.
Figure 6
Text should never be placed inside the Product
Design Element.
Figure 7 Figure 5 Figure 6
5 6
Never place text on the image when using
the Product Design Element.
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3.15
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15mm Brand logo is used on press-release, CD,
cover, CD and compliment slip.
9mm
12mm
15mm '+bb
18mm
23mm ( 110x220 )
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26mm ( 229x324 ),
Huawei People
42mm
Corporate Typeface VISUAL IDENTITY SYSTEM
3.16
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3.17
If the FrutigerNext typeface (for English) is Alternative English Corporate Font : Arial
/Arial
unavailable for any reason, the font Arial may
be substituted in its place. Arial is to be used Arial Regular
as a last alternative only.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial Black
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Image Style: General Style Principles VISUAL IDENTITY SYSTEM
3.18
Colors Color
Where possible, choose images that contain
Perspective
The appropriate use of perspective will enhance
the expression of Huawei visual personality.
Cropping
The appropriate use of cropping will enhance Perspective
the expression of Huawei visual personality.
Sharpness
Photographic techniques may be used to focus
on the subject and alter the depth of field.
Images should reflect one or more of our
core values and personality.
Cropping
Sharpness
3.20
3.21
Figure 1
Do not use cliched images that are old
fashioned or unattractive, as they do not
accurately represent Huawei.
Figure 2
Do not use images that contain unnatural
or forced poses.
Figure 3
Do not use artificially-generated imagery, as
it does not accurately reflect the core values and
personality of the Huawei Brand personality.
Figure 4
Do not use visual metaphors inappropriate
to our brand. Inappropriate visual metaphors are
those which may cause Huawei to be viewed in
a negative manner.
4.0 Stationery
4.0 Stationery
Business Card: Front STATIONERY
4.1
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4
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Color: 100% black max 247 mm Color: Pantone 426 U : 100% max 247 mm : 287 mm
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Paper
Recommended wood free 100
paper, 100 gsm (Uncoated
Paper)
Note STATIONERY
4.15
%
1 Brand Signature
width: 12 mm
Color: 15% Pantone 426 U
Baseline: 48 mm
2 Web Address
Typeface: FrutigerNext regular
Size: 4.6 pt
Color: 32% Pantone 426 U
Baseline: 83 mm
1
Paper (+
Recommended wood free paper 80gsm
(Uncoated Paper)
)-
1:1
1
: 12 mm
: 15% Pantone 426 U
: 48 mm
2
: FrutigerNext regular
lll#]jVlZ^#Xdb 2 lll#]jVlZ^#Xdb
: 4.6 pt -(
: 32% Pantone 426 U
-,
: 83 mm
80
Sticker: English STATIONERY
4.16
Scale 1:1
All measurements in mm
1 Brand Signature 1
width: 23 mm
Color: Pantone 185 U, Pantone 426 U
Baseline: 33 mm
2 Receiver
Typeface: FrutigerNext regular
Size: 14 pt
Color: 100% black
Line spacing: 18 pt
Baseline: first line 38.5 mm
ID/ 2 ;^gbV:mZbeaZ
3 Address
Bg=VchBjhiZgbVcc
Company name: FrutigerNext bold
Typeface: FrutigerNext regular
B^iiZahigVhhZ&*
Size: 8 pt
Color: Pantone 185 U, Pantone 426 U 8="-.&%BjhiZgdgi
Line spacing: 11 pt
Baseline: last line 95 mm Hl^ioZgaVcY
4 Web Address
Typeface: FrutigerNext medium
Size: 8 pt
Color: Pantone 426 U 3 =J6L:>
Baseline: 95 mm I:8=CDAD<>:H8D#!AI9#
=jVlZ^>cYjhig^Va7VhZ
Paper
7Vci^VcAdc\\Vc\
Printed on art paper.
4 lll#]jVlZ^#Xdb H]Zco]Zc*&-&'.!E#G#8]^cV
1:1
1
: 23 mm
: Pantone 185 U, Pantone 426 U
: 33 mm
2
: FrutigerNext regular
: 14 pt
: 100%
: 18 pt
: 38.5 mm
3
: FrutigerNext bold
: FrutigerNext regular
: 8 pt
: Pantone 185 U, Pantone 426 U
: 11 pt
: 95 mm
4
: FrutigerNext medium
: 8 pt
: Pantone 426 U
: 95 mm
4.17
1 Brand Signature %
width: 23 mm
Color: Pantone 185 U, Pantone 426 U
1
Baseline: 33 mm &%
2 Receiver
Typeface: FrutigerNext regular
Size: 14 pt
Color: 100% black
Line spacing: 18 pt
Baseline: first line 38.5 mm
((
3 Address
Company name: FrutigerNext bold (-#*
ID/ 2 ;^gbV:mZbeaZ &-
3 =J6L:> &&
Paper ,.#)
Printed on art paper. I:8=CDAD<>:H8D#!AI9# &&
=jVlZ^>cYjhig^Va7VhZ &&
1:1 7Vci^VcAdc\\Vc\ &&
4 lll#]jVlZ^#Xdb H]Zco]Zc*&-&'.!E#G#8]^cV &&
.*
1
: 23 mm
: Pantone 185 U, Pantone 426 U &%*
: 33 mm
2
: FrutigerNext regular
: 14 pt
: 100%
: 18 pt
: 38.5 mm
3
: FrutigerNext bold
: FrutigerNext regular
: 8 pt
: Pantone 185 U, Pantone 426 U
: 11 pt
: 95 mm
4
: FrutigerNext medium
: 8 pt
: Pantone 426 U
: 95 mm
4.18
Scale 1:1
All measurements in mm
1 Brand Signature 1
width: 23 mm
Color: Pantone 185 U, Pantone 426 U
Baseline: 33 mm
2 Receiver
Typeface: FZXiHei
Size: 14 pt
Color: 100% black
Line spacing: 18 pt
Baseline: first line 38.5 mm
ID/ 2
3 Address
Company name: FZDaHei
Typeface: FZXiHei, FrutigerNext regular
..
Size: 8 pt
Color: Pantone 185 U, Pantone 426 U
Line spacing: 11 pt
Baseline: last line 95 mm
4 Web Address
Typeface: FrutigerNext medium
Size: 8 pt
Color: Pantone 426 U
Baseline: 95 mm
3
Paper
Printed on art paper.
4 lll#]jVlZ^#Xdb /*&-&'.
1:1
1
: 23 mm
: Pantone 185 U, Pantone 426 U
: 33 mm
2
:
: 14 pt
: 100%
: 18 pt
: 38.5 mm
3
:
: , FrutigerNext regular
: 8 pt
: Pantone 185 U, Pantone 426 U
: 11 pt
: 95 mm
4
: FrutigerNext medium
: 8 pt
: Pantone 426 U
: 95 mm
4.19
1 Brand Signature %
width: 23 mm
Color: Pantone 185 U, Pantone 426 U
1
Baseline: 33 mm &%
2 Receiver
Typeface: FZXiHei
Size: 14 pt
Color: 100% black
Line spacing: 18 pt
Baseline: first line 38.5 mm
((
3 Address
Company name: FZDaHei (-#*
ID/ 2 &-
Paper
Printed on art paper.
3 &&
-,
1:1 &&
4 lll#]jVlZ^#Xdb /*&-&'. &&
.*
1
: 23 mm
: Pantone 185 U, Pantone 426 U &%*
: 33 mm
2
:
: 14 pt
: 100%
: 18 pt
: 38.5 mm
3
:
: , FrutigerNext regular
: 8 pt
: Pantone 185 U, Pantone 426 U
: 11 pt
: 95 mm
4
: FrutigerNext medium
: 8 pt
: Pantone 426 U
: 95 mm
lll#]jVlZ^#Xdb
1
1
Envelopes: International Option1
2 =J6L:>
I:8=CDAD<>:H8D#!AI9#
=jVlZ^>cYjhig^Va7VhZ
7Vci^VcAdc\\Vc\
H]Zco]Zc*&-&'.!E#G#8]^cV
STATIONERY
3 lll#]jVlZ^#Xdb
1
&%
1
((
Envelopes: International Option1 (Standard)
2 =J6L:> &&
-)#*
I:8=CDAD<>:H8D#!AI9# &&
=jVlZ^>cYjhig^Va7VhZ &&
7Vci^VcAdc\\Vc\ &&
H]Zco]Zc*&-&'.!E#G#8]^cV &&
&%%
&&%
STATIONERY
% .. &'' ''%
3 lll#]jVlZ^#Xdb
'+
&&%
2 =J6L:>
Envelopes: International Option2
I:8=CDAD<>:H8D#!AI9#
=jVlZ^>cYjhig^Va7VhZ
7Vci^VcAdc\\Vc\
H]Zco]Zc*&-&'.!E#G#8]^cV
STATIONERY
3 lll#]jVlZ^#Xdb
&% 1
2
((
2 =J6L:> &&
)%
I:8=CDAD<>:H8D#!AI9# &&
=jVlZ^>cYjhig^Va7VhZ &&
7Vci^VcAdc\\Vc\ &&
H]Zco]Zc*&-&'.!E#G#8]^cV &&
**#*
Envelopes: International Option2 (Standard)
&&%
STATIONERY
% .. &'' ''%
3 lll#]jVlZ^#Xdb
'+
&&%
/*&-&'.
STATIONERY
3 lll#]jVlZ^#Xdb
%
Envelopes: Chinese (Standard)
*& 1
,)
2 11
-'
11
/*&-&'. 11
.%
&&%
STATIONERY
% .. &'' ''%
3 lll#]jVlZ^#Xdb
'+
&&%
1 Brand Signature
width: 26 mm
Color: Pantone 185 U 1
Pantone 426 U
Baseline: 46 mm
2 Address
Company name: FrutigerNext bold
Typeface: FrutigerNext regular
Size: 10.5 pt
Color: Pantone 185 U, Pantone 426 U
Line spacing: 14.5 pt
Baseline: last line 209 mm
lll#]jVlZ^#Xdb
3 Web Address
Typeface: FrutigerNext medium
Size: 11 pt
Color: Pantone 426 U
Baseline: 304 mm
Paper
Recommended Conqueror Diamond
White/wood free paper, 120gsm
(Uncoated Paper) 2 =J6L:>
I:8=CDAD<>:H8D#!AI9#
=jVlZ^>cYjhig^Va7VhZ
7Vci^VcAdc\\Vc\
1 H]Zco]Zc*&-&'.!E#G#8]^cV
: 26 mm
: Pantone 185 U
Pantone 426 U
: 46 mm
2
: FrutigerNext bold
: FrutigerNext regular
: 10.5 pt
: Pantone 185 U, Pantone 426 U
: 14.5 pt
: 209 mm
3
: FrutigerNext medium
: 11 pt
: Pantone 426 U
: 304mm 3
lll#]jVlZ^#Xdb
120120
3 Web Address
Typeface: FrutigerNext medium
lll#]jVlZ^#Xdb
Size: 11 pt
Color: Pantone 426 U
Baseline: 304 mm
Paper
Recommended Conqueror Diamond
White/wood free paper, 120gsm
(Uncoated Paper)
1
2 =J6L:> 14.5
: 26 mm &-. I:8=CDAD<>:H8D#!AI9# 14.5
=jVlZ^>cYjhig^Va7VhZ 14.5
: Pantone 185 U 7Vci^VcAdc\\Vc\ 14.5
2 ''.
: FrutigerNext bold % (%) (')
: FrutigerNext regular
: 10.5 pt
: Pantone 185 U, Pantone 426 U %
: 14.5 pt
: 209 mm
3
: FrutigerNext medium
: 11 pt
: Pantone 426 U
: 304mm
120120
3
..
lll#]jVlZ^#Xdb
&(%
''.
Envelopes: International Option2 STATIONERY
2
4.28
1 Brand Signature
width: 26 mm
Color: Pantone 185 U
1
Pantone 426 U
Baseline: 46 mm
2 Address 2 =J6L:>
I:8=CDAD<>:H8D#!AI9#
Company name: FrutigerNext bold =jVlZ^>cYjhig^Va7VhZ
Typeface: FrutigerNext regular 7Vci^VcAdc\\Vc\
H]Zco]Zc*&-&'.!E#G#8]^cV
Size: 10.5 pt
Color: Pantone 185 U, Pantone 426 U
Line spacing: 14.5 pt
Baseline: first line 54 mm
lll#]jVlZ^#Xdb
3 Web Address
Typeface: FrutigerNext medium
Size: 11 pt
Color: Pantone 426 U
Baseline: 304 mm
Paper
Recommended Conqueror Diamond
White/wood free paper, 120gsm
(Uncoated Paper)
1
: 26 mm
: Pantone 185 U
Pantone 426 U
: 46 mm
2
: FrutigerNext bold
: FrutigerNext regular
: 10.5 pt
: Pantone 185 U, Pantone 426 U
: 14.5 pt
: 54 mm
3
: FrutigerNext medium 3
: 11 pt
lll#]jVlZ^#Xdb
: Pantone 426 U
: 304mm
120120
=jVlZ^>cYjhig^Va7VhZ 14.5
H]Zco]Zc*&-&'.!E#G#8]^cV
Baseline: first line 54 mm ,)
14.5
3 Web Address
Typeface: FrutigerNext medium
lll#]jVlZ^#Xdb
Size: 11 pt
Color: Pantone 426 U
Baseline: 304 mm
Paper
Recommended Conqueror Diamond
White/wood free paper, 120gsm
(Uncoated Paper)
1
: 26 mm
: Pantone 185 U
Pantone 426 U ''.
: 46 mm % (%) (')
2
: FrutigerNext bold %
: FrutigerNext regular
: 10.5 pt
: Pantone 185 U, Pantone 426 U
: 14.5 pt
: 54 mm
3
: FrutigerNext medium
: 11 pt
: Pantone 426 U
: 304mm
3
..
lll#]jVlZ^#Xdb
120120
&(%
''.
Envelopes: Chinese STATIONERY
4.30
1 Brand Signature
width: 26 mm
Color: Pantone 185 U
Pantone 426 U
Baseline: 186 mm
2 Address
Company name: FZDaHei
Typeface: FZXiHei, FrutigerNext regular
Size: 10.5 pt
Color: Pantone 185 U
Pantone 426 U
Line spacing: 14.5 pt
lll#]jVlZ^#Xdb
Baseline: last line 209 mm
3 Web Address
Typeface: FrutigerNext medium
Size: 11 pt
Color: Pantone 426 U
Baseline: 304 mm
1
Paper
Recommended Conqueror Diamond
White/wood free paper, 120gsm
(Uncoated Paper)
2
/*&-&'.
1
: 26 mm
: Pantone 185 U
Pantone 426 U
: 186 mm
2
:
: , FrutigerNext regular
: 10.5 pt
: Pantone 185 U, Pantone 426 U
: 14.5 pt
: 209 mm
3
: FrutigerNext medium
: 11 pt
: Pantone 426 U
: 304 mm 3
lll#]jVlZ^#Xdb
120120
4.31
2 Address
Company name: FZDaHei
Typeface: FZXiHei, FrutigerNext regular
Size: 10.5 pt
Color: Pantone 185 U
Pantone 426 U
Line spacing: 14.5 pt
Baseline: last line 209 mm
3 Web Address
lll#]jVlZ^#Xdb
Typeface: FrutigerNext medium
Size: 11 pt
Color: Pantone 426 U
Baseline: 304 mm
Paper
Recommended Conqueror Diamond
1
White/wood free paper, 120gsm &+%
(Uncoated Paper)
1 &-+
: 26 mm 2 14.5
/*&-&'. 14.5
3
: FrutigerNext medium
: 11 pt
: Pantone 426 U
: 304 mm
120120 3
..
lll#]jVlZ^#Xdb
&(%
''.
Briefcase STATIONERY
4.32
1 Brand Signature
Width: 26 mm
Color: Pantone 426 U
Baseline: 219 mm
2 Company Name
Typeface: FrutigerNext bold
Size: 12 pt
Color: Pantone 426 U
Baseline: 219 mm
Paper
Recommended brown paper 100-120gsm
lll#]jVlZ^#Xdb
1
: 26 mm
: Pantone 426 U
: 219 mm
2
: FrutigerNext bold
: 12 pt '-,-"..(*#-..(*
'-,-"&+'+#-&+'+# '-,-"++.+#-++.+#'-.,"&-''#,&-''#
: Pantone 426 U
: 219 mm
1
100-120 2 =J6L:>I:8=CDAD<>:H8D#!AI9#
lll#]jVlZ^#Xdb
Briefcase (Standard) STATIONERY
4.33
2 Company Name
Typeface: FrutigerNext bold
Size: 12 pt
Color: Pantone 426 U
Baseline: 219 mm
Paper
Recommended brown paper 100-120gsm
1
: 26 mm
lll#]jVlZ^#Xdb
: Pantone 426 U
: 219 mm
2
: FrutigerNext bold
: 12 pt
: Pantone 426 U
: 219 mm
'-,-"..(*#-..(*
'-,-"&+'+#-&+'+# '-,-"++.+#-++.+#'-.,"&-''#,&-''#
100-120 &.( 1
2 =J6L:>I:8=CDAD<>:H8D#!AI9#
'&.
''.
% (%) (')
..
lll#]jVlZ^#Xdb
&(%
''.
1
Folder: Cover
2
: *&-&'.
=J6L:>
I:8=CDAD<>:H8D#!AI9#
=jVlZ^>cYjhig^Va7VhZ
7Vci^VcAdc\\Vc\
3 lll#]jVlZ^#Xdb H]Zco]Zc*&-&'.!E#G#8]^cV
1
&,
)(
'*+ && 2
&&
&& : *&-&'.
&& =J6L:>
&& I:8=CDAD<>:H8D#!AI9#
&& =jVlZ^>cYjhig^Va7VhZ
&& 7Vci^VcAdc\\Vc\
&& 3 lll#]jVlZ^#Xdb H]Zco]Zc*&-&'.!E#G#8]^cV
'-,
(%)
lll#]jVlZ^#Xdb
Folder: Inside
: *&-&'.
: -+,**'-,-.)'-$'-,-%-%-
: -+,**'-,-,&'*
lll#]jVlZ^#Xdb : ]jndc\5]jVlZ^#Xdb
1
(%
lll#]jVlZ^#Xdb
+.
: *&-&'.
: -+,**'-,-.)'-$'-,-%-%-
: -+,**'-,-,&'*
lll#]jVlZ^#Xdb : ]jndc\5]jVlZ^#Xdb
(%)
1 Web Address 1
Typeface: FrutigerNext medium : FrutigerNext medium
Size: 14 pt : 14 pt
Color: White :
Baseline: 447 mm : 447 mm
Paper
Recommended art board, 300
300gsm (Uncoated Paper)
4.35
5.0 Publication System
5.1
BV\cVVa^fjVbZgVikdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZg
hjhX^e^iadWdgi^hc^hajiVa^fj^eZmZVXdbbdYdXdchZfjVi#9j^hVjiZbkZaZjb^g^jgZYdadg^c
]ZcYgZg^i^ckjaejiViZkZa^iZhhZbdaZhi^ZXdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgd
ZgdhZiVXXjbhVcZi^jhiddY^dY^\c^hh^bfj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZYj^hYdadgZ
iZ[Zj\V^icjaaV[VX^a^h^#CVba^WZgiZbedgXjbhdajiVcdW^hZaZ^[ZcYdei^dcXdc\jZc^]^a^beZgY^Zi
Ydb^c\^YfjdYbVo^beaVXZgVi[VXZgedhh^bVhhjb#AdgZb^ehjbYdadgh^iVbZi!XdchZXiZijZg#
6Y^e^hX^c\Za^i!hZYY^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZiYdadgZbV\cVVa^fjVbZgVi
kdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^iadWdgi^hc^ha
jiVa^fj^eZmZVXdbbdYdXdchZfjVi#9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZkZa^i
=jVlZ^=H9E6">c^i^ViZcZl =^\]"eZg[dgbVcXZZY\ZgdjiZgh ZhhZbdaZhi^ZXdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgdZgdhZiVXXjbhVcZi^jhid
ZgVd[L^gZaZhh7gdVYWVcY YZkZadeZY[dgi]ZhZgk^XZegdk^YZgh dY^dY^\c^hh^bfj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZ
VcYZciZgeg^hZcZildg`h I]^hXdengZegZhZcihWdYnXden#>i^hcdibZVciidWZgZVY!Wjik^ZlZY[dg^ihVeeZVgVcXZ#C^aZhi
hjeZgb^kdX^h^cdgZ#9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZkZa^iZhhZbdaZhi^Z
XdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgdZgdhZiVXXjbhVcZi^jhiddY^dY^\c^hh^b
fj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZYj^hYdadgZiZ[Zj\V^icjaaV[VX^a^h^#AdgZb^ehjb
Ydadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\Za^i!hZYY^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZi
YdadgZ#
BV\cVVa^fjVbZgVikdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZg
hjhX^e^iadWdgi^hc^hajiVa^fj^eZmZVXdbbdYdXdchZfjVi#9j^hVjiZbkZaZjb^g^jgZYdadg^c
]ZcYgZg^i^ckjaejiViZkZa^iZhhZbdaZhi^ZXdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgd
ZgdhZiVXXjbhVcZi^jhiddY^dY^\c^hh^bfj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZYj^hYdadgZ
iZ[Zj\V^icjaaV[VX^a^h^#CVba^WZgiZbedgXjbhdajiVcdW^hZaZ^[ZcYdei^dcXdc\jZc^]^a^beZgY^Zi
Ydb^c\^YfjdYbVo^beaVXZgVi[VXZgedhh^bVhhjb#AdgZb^ehjbYdadgh^iVbZi!XdchZXiZijZg#
6Y^e^hX^c\Za^i!hZYY^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZiYdadgZbV\cVVa^fjVbZgVi
kdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^iadWdgi^hc^ha
jiVa^fj^eZmZVXdbbdYdXdchZfjVi#9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZkZa^i
ZhhZbdaZhi^ZXdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgdZgdhZiVXXjbhVcZi^jhid
dY^dY^\c^hh^bfj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZ
=J6L:>I:8=CDAD<>:H8D#!AI9# =J6L:>I:8=CDAD<>:H8D#!AI9# =J6L:>I:8=CDAD<>:H8D#AI9#
=jVlZ^IZX]cdad\^Zh
I]^hXdengZegZhZcihWdYnXden#>i^hcdibZVciidWZ
gZVY!Wjik^ZlZY[dg^ihVeeZVgVcXZ#9j^hVjiZbkZa
Zjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZ#
=J6L:>I:8=CDAD<>:H8D#!AI9# =J6L:>I:8=CDAD<>:H8D#!AI9#
)
Corporate Brochure PUBLICATION SYSTEM
5.2
1 Brand Signature
The Brand Signature is to appear in the bottom
right corner at a distance of 1X from the right
edge, and 0.5X from the bottom edge.
5 2 5
2 Imagery 2
3 Headline
lll#]jVlZ^#Xdb
The headline should always appear in Frutiger- lll#]jVlZ^#Xdb
5 Design Elements
The proportions of the Design Element
have been designed in such a way that all
1 1
publications use an 8X grid measurement,
when in a vertical page format.
4 =J6L:>I:8=CDAD<>:H8D#!AI9# 4 =J6L:>I:8=CDAD<>:H8D#!AI9#
The Design Element can use both corporate
colors and design colors. When it is important
to differentiate between the company level
and product level, corporate colors and design m m m m m m m m -m m m m m m m m m -m
colors can be used to distinguish them.
X0.5X
3
lll#]jVlZ^#Xdb lll#]jVlZ^#Xdb
FrutigerNext medium (
(
I]Z=jVlZ^8dgedgViZ I]Z=jVlZ^8dgedgViZ
EgZhZciVi^dc EgZhZciVi^dc
4
FrutigerNext bold
0.5X
5
8
(X)
=J6L:>I:8=CDAD<>:H8D#!AI9# =J6L:>I:8=CDAD<>:H8D#!AI9#
%#*m %#*m
5.3
1 Address
The address should always appear in Frutiger-
Next bold and FrutigerNext regular (English) or
DaHei and Hei (Chinese).
2 Web Address
The web address should always appear in
FrutigerNext medium, at a distance of 0.5X from
the bottom edge as shown in this example.
lll#]jVlZ^#Xdb
2
FrutigerNext medium
1
0.5X =J6L:>I:8=CDAD<>:H8D#!AI9#
=jVlZ^>cYjhig^Va7VhZ
7Vci^VcAdc\\Vc\
H]Zco]Zc*&-&'.!E#G#8]^cV
2 lll#]jVlZ^#Xdb =J6L:>I:8=CDAD<>:H8D#!AI9#
-m m m m m m m m m m m m m m m m m -m
lll#]jVlZ^#Xdb
I]Z=jVlZ^8dgedgViZ
EgZhZciVi^dc
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Corporate Brochure Contents PUBLICATION SYSTEM
5.4
1 Imagery
1
All imagery should adopt Huawei brand
core values and personality.
2 Headline
2 =jVlZ^IZX]cdad\^Zh
The headline should always appear
in FrutigerNext medium (English) or
Hei (Chinese).
3 Body Text
Body text should always appear in FrutigerNext
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Light (English) or XiHei (Chinese). gZVY!Wjik^ZlZY[dg^ihVeeZVgVcXZ#9j^hVjiZbkZa
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XgZViZbVm^bjbkVajZ[dg HZY[Zj\^Vig]dcXjhidgidg#:i^Vb^YjgcV
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*
Corporate Brochure Contents (Standard) PUBLICATION SYSTEM
5.5
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)
Product Brochure PUBLICATION SYSTEM
5.6
1 Brand Signature
The Brand Signature is to appear in the bottom
right corner at a distance of 1X from the right
edge, and 0.5X from the bottom edge. 3 =jVlZ^L^gZaZhh 3 =jVlZ^L^gZaZhh
IZgb^cVaEgdYjXih IZgb^cVaEgdYjXih
2 Imagery
All imagery should adopt the Huawei brand 2 2
lll#]jVlZ^#Xdb lll#]jVlZ^#Xdb
core values and personality.
3 Headline
The headline should always appear in Frutiger-
Next medium (English) or Hei (Chinese).
5 5
4 Company Name
Company name should always appear in Frutiger-
Next bold and align vertically with the grid at a
distance of 0.5X from the bottom edge.
3
FrutigerNext medium(
(
4
FrutigerNext bold
0.5X
5
8
(X)
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%#*m %#*m
Product Brochure Back Cover PUBLICATION SYSTEM
5.7
1 Address
The address should always appear in Frutiger-
Next bold and FrutigerNext regular (English) or
DaHei and Hei (Chinese). =jVlZ^L^gZaZhh
IZgb^cVaEgdYjXih
2 Web Address
The web address should always appear in lll#]jVlZ^#Xdb
1
FrutigerNext bold FrutigerNext
regular ((
2
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1
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%#*m
Product Brochure Contents PUBLICATION SYSTEM
5.8
1 Imagery
All imagery should adopt the Huawei brand
core values and personality.
2 Headline
2 IZX]cdad\n
The headline should always appear in Frutiger- Hdaji^dch
Next medium (English) or Hei (Chinese).
3 I]^hXdengZegZhZcihWdYnXden#>i^hcdibZVciidWZ I]^hXdengZegZhZcihWdYnXden#>i^hcdibZVciidWZ
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3 Body Text
Zjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZ# Zjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZ#
Body text should always appear in FrutigerNext
Light (English) or XiHei (Chinese). 4
1
4 Design Elements
The Design Element used in a double page
spread, showed at the upper right page. Please
note that this configuration follows the guide-
lines by having two images placed within the
Design Element, as placing one image across
the entire width is unacceptable.
2 69B()*+
FrutigerNext medium (
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(
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FrutigerNext light ( EZaaZciZhfjZWaVcY^i^ciZgYjbZc^b#EZaaZciZhfjZfj^hbV\cV#BVjg^h
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4
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ji!^beZgY^Zibdaa^h!bVhhV#EZaaZciZhfjZaZda^WZgd!aVdgZZiZ\Zi!XdchZfjVi
Product Brochure Contents (Standard) PUBLICATION SYSTEM
5.9
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;ZVijgZh/
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EgVZhZcik^iVZb^#EZaaZciZhfjZWaVcY^i^ciZgYjbZc^b#EZaaZciZhfjZfj^h
bV\cV#BVjg^hVj\jZaZXijh!WaVcY^ihZY!eaVXZgVihZY!hV\^ii^hk^iVZ!
Vj\jZ#CjcXa^\jaVfjVb!Z\ZhiVh^Y!^ciZgYjbji!^beZgY^Zibdaa^h!bVhhV#
HeZX^[^XVi^dch/
AdgZb^ehjbYdadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\Za^i#CjaaVbcdc[Za^h#
6ZcZVchZYaVXjhkZag^hjhk^kZggV^beZgY^Zi#>chZb#8aVhhVeiZciiVX^i^
hdX^dhfjVYa^idgVidgfjZcieZgXdcjW^VcdhigV!eZg^cXZeidh]nbZcVZdh#
CVb[g^c\^aaV!VgXjh^iVbZiWaVcY^i[g^c\^aaV!VgXj[Za^hhdYVaZh[Za^h!Z\Zi
[VjX^WjhfjVbadgZb^cVciZ#EgVZhZcik^iVZb^#EZaaZciZhfjZWaVcY^i
^ciZgYjbZc^b#EZaaZciZhfjZfj^hbV\cV#BVjg^hVj\jZaZXijh!WaVcY^ihZY!
eaVXZgVihZY!hV\^ii^hk^iVZ!Vj\jZ#CjcXa^\jaVfjVb!Z\ZhiVh^Y!^ciZgYjb
ji!^beZgY^Zibdaa^h!bVhhV#EZaaZciZhfjZaZda^WZgd!aVdgZZiZ\Zi!XdchZfjVi
Product Technology Brochure PUBLICATION SYSTEM
5.10
1 Brand Signature
The Brand Signature is to appear in the bottom
right corner at a distance of 1X from the right
edge, and 0.5X from the bottom edge. 3 =jVlZ^=H9E6Hdaji^dc 3 =jVlZ^6G)+HZg^Zh
2 Imagery :ciZgeg^hZ8dgZGdjiZgh
All imagery should adopt the Huawei brand
6 2 6 2
core values and personality. lll#]jVlZ^#Xdb lll#]jVlZ^#Xdb
3 Headline
The headline should always appear in FrutigerNext
medium (English) or Hei (Chinese), and align
vertically to the grid as shown.
4 Body Text
Body text should always appear in FrutigerNext
On the Move!
Light (English) or XiHei (Chinese), and align with
the headline text. 4 =jVlZ^=H9E6">c^i^ViZcZl 4 =^\]"eZg[dgbVcXZZY\ZgdjiZgh
ZgVd[L^gZaZhh7gdVYWVcY YZkZadeZY[dgi]ZhZgk^XZegdk^YZgh
VcYZciZgeg^hZcZildg`h
5 Company Name
Company name should always appear in Frutiger
Next bold and align vertically with the grid at a
distance of 0.5X from the bottom edge.
=jVlZ^=H9E6Hdaji^dc =jVlZ^6G)+HZg^Zh
X0.5X :ciZgeg^hZ8dgZGdjiZgh
2
5
lll#]jVlZ^#Xdb lll#]jVlZ^#Xdb
3
FrutigerNext medium (
(
4
FrutigerNext light (
On the Move!
(
=jVlZ^=H9E6">c^i^ViZcZl =^\]"eZg[dgbVcXZZY\ZgdjiZgh
ZgVd[L^gZaZhh7gdVYWVcY YZkZadeZY[dgi]ZhZgk^XZegdk^YZgh
5 VcYZciZgeg^hZcZildg`h
FrutigerNext bold
0.5X
6
8
(X)
=J6L:>I:8=CDAD<>:H8D#!AI9# =J6L:>I:8=CDAD<>:H8D#!AI9#
%#*m %#*m
5.11
1 Brand Signature X X X X X X X X X
The Brand Signature is to appear in the bottom
right corner at a distance of 1X from the right
edge, and 0.5X from the bottom edge.
2 Headline
2 !NNUAL 2EPORT !NNUAL 2EPORT
The headline should always appear in Frutiger-
Next medium (English) or Hei (Chinese), and 3
3 Design Elements
WWWHUAWEICOM WWWHUAWEICOM
The proportions of the Design Element
have been designed in such a way that all X
publications use an 8X grid measurement,
when in a vertical page format.
The Design Element can use both corporate
colors and design colors. When it is important
to differentiate between the company level
and product level, corporate colors and design
colors can be used to distinguish them.
1
1
(5!7%) 4%#(./,/')%3 #/ ,4$
X0.5X X
2
FrutigerNext medium (
(
3
8
(X)
5.12
1 Address
The address should always appear in Frutiger-
Next bold and FrutigerNext regular (English) or
DaHei and Hei (Chinese).
1
FrutigerNext bold FrutigerNext
regular ((
2
FrutigerNext Medium
1
0.5X =J6L:>I:8=CDAD<>:H8D#!AI9#
=jVlZ^>cYjhig^Va7VhZ
7Vci^VcAdc\\Vc\
H]Zco]Zc*&-&'.!E#G#8]^cV
2 lll#]jVlZ^#Xdb =J6L:>I:8=CDAD<>:H8D#AI9#
-m m m m m m m m m m m m m m m m m -m
6ccjVaGZedgi'%%+
%#*m
=J6L:>I:8=CDAD<>:H8D#!AI9#
=jVlZ^>cYjhig^Va7VhZ
7Vci^VcAdc\\Vc\
H]Zco]Zc*&-&'.!E#G#8]^cV
lll#]jVlZ^#Xdb =J6L:>I:8=CDAD<>:H8D#AI9#
%#*m
Flyer PUBLICATION SYSTEM
5.13
1 Brand Signature
2 2
The Brand Signature is to appear in the bottom
right corner at a distance of 1X from the right
edge, and 1X from the bottom edge.
2 Imagery
All imagery should adopt the Huawei brand
core values and personality.
3 Headline
The headline should always appear in FrutigerNext lll#]jVlZ^#Xdb lll#]jVlZ^#Xdb
4 Body text
Body text should always appear in FrutigerNext 6 6
Light (English) or XiHei (Chinese), and align with
the headline text. 3 =jVlZ^L^gZaZhhHdaji^dc 3 =jVlZ^L^gZaZhhHdaji^dc
=H9E6">c^i^ViZcZl =H9E6">c^i^ViZcZl
4 4
5 Company Name ZgVd[L^gZaZhh7gdVYWVcY ZgVd[L^gZaZhh7gdVYWVcY
XX
3 %#*m
FrutigerNext medium ( lll#]jVlZ^#Xdb lll#]jVlZ^#Xdb
4
FrutigerNext light (
6
(
%#*m
=jVlZ^L^gZaZhhHdaji^dc
3 =jVlZ^BdW^aZHdaji^dc =H9E6">c^i^ViZcZl
5 ZgVd[L^gZaZhh7gdVYWVcY
FrutigerNext bold
X
6
8
1
(X)
5 =J6L:>I:8=CDAD<>:H8D#!AI9# =J6L:>I:8=CDAD<>:H8D#!AI9#
5.14
1 Address
The address should always appear in Frutiger-
Next bold and FrutigerNext regular (English) or
DaHei and Hei (Chinese).
2 Web Address
The web address should always appear in
FrutigerNext medium, at a distance of 1X from
lll#]jVlZ^#Xdb
the bottom edge, as shown in this example.
1
=jVlZ^L^gZaZhhHdaji^dc
FrutigerNext bold FrutigerNext =H9E6">c^i^ViZcZl
ZgVd[L^gZaZhh7gdVYWVcY
regular ((
2
FrutigerNext medium
1 =J6L:>I:8=CDAD<>:H8D#!AI9#
X =jVlZ^>cYjhig^Va7VhZ
7Vci^VcAdc\\Vc\
H]Zco]Zc*&-&'.!E#G#8]^cV
2 lll#]jVlZ^#Xdb =J6L:>I:8=CDAD<>:H8D#!AI9#
-m m m m m m m m m m m m m m m m m -m
%#*m
lll#]jVlZ^#Xdb
%#*m
=jVlZ^L^gZaZhhHdaji^dc
=H9E6">c^i^ViZcZl
ZgVd[L^gZaZhh7gdVYWVcY
=J6L:> I:8=CDAD<>:H8D#!AI9#
=jVlZ^>cYjhig^Va7VhZ
7Vci^VcAdc\\Vc\
H]Zco]Zc*&-&'.!E#G#8]^cV
lll#]jVlZ^#Xdb =J6L:>I:8=CDAD<>:H8D#!AI9#
Huawei Newspaper PUBLICATION SYSTEM
5.15
1 Brand Signature
The Brand Signature is to appear on the right
6
side of the Design Element in the header.
1
2 Imagery 20061 20061
100 100
All imagery should adopt Huawei brand 300
5028
300
5028
lll#]jVlZ^#Xdb
core values and personality. (
&+* '%%*,* UMTSCDMA2000GSM/
GPRS/ EDGE WiMAX)
( NGNxDSL
)(CDN/
3 Headline
SAN)
The headline should always appear in Hei. Color 3
reference for the typeface: C0 M100 Y100 K30
4
20061
100300 20061
100
4 Body Text 5028 300
50
28
Body text should always appear in Xihei. 20061
100
20061
100
( UMTSCDMA2000GSM/
GPRS/ EDGE WiMAX) (
20061 300 300 ( NGNxDSL UMTSCDMA2000GSM/
100 50 50 )(CDN/ GPRS/ EDGE WiMAX)
300 28 28 SAN) ( NGNxDSL
5028 ( ( )(CDN/
5 Divider Line UMTSCDMA2000GSM/ UMTSCDMA2000GSM/ SAN)
tincidunt ut laoreet dolore
GPRS/ EDGE WiMAX) GPRS/ EDGE WiMAX)
( ( NGNxDSL ( NGNxDSL magna aliquam erat volutpat. Ut
Color reference: C0 M100 Y100 K30 UMTSCDMA2000GSM/ )(CDN/ )(CDN/ wisi enim ad minim veniam, quis
GPRS/ EDGE WiMAX) SAN) SAN)
( NGNxDSL
)(CDN/
SAN)
6 Newspaper Header
The newspaper header consists of Huawei REN 2
20061
5
C0 M100 Y100 K30
5.16
5 20061 20061
100 100
300
5028
300
5028
lll#]jVlZ^#Xdb
(
&+* '%%*,* UMTSCDMA2000GSM/
GPRS/ EDGE WiMAX)
( NGNxDSL
)(CDN/
SAN)
20061
100300 20061
100
5028 300
50
20061 20061 ( UMTSCDMA2000GSM/ 28
100 100 GPRS/ EDGE WiMAX) (
20061 300 300 ( NGNxDSL UMTSCDMA2000GSM/
100 50 50 )(CDN/ GPRS/ EDGE WiMAX)
300 28 28 SAN) ( NGNxDSL
5028 ( ( )(CDN/
UMTSCDMA2000GSM/ UMTSCDMA2000GSM/ SAN)
GPRS/ EDGE WiMAX) GPRS/ EDGE WiMAX) tincidunt ut laoreet dolore
( ( NGNxDSL ( NGNxDSL magna aliquam erat volutpat. Ut
UMTSCDMA2000GSM/ )(CDN/ )(CDN/ wisi enim ad minim veniam, quis
GPRS/ EDGE WiMAX) SAN) SAN)
( NGNxDSL
)(CDN/
SAN)
20061
100300
5028
( UMTSCDMA2000GSM/
GPRS/ EDGE WiMAX)
( NGNxDSL
)(CDN/
SAN) 20061
100
300
20061 50
100 28
300 (
50 UMTSCDMA2000GSM/
28 GPRS/ EDGE WiMAX)
(NGN 20061
20061 20061
100 100
300 300
50 50
28 28
( (
UMTSCDMA2000GSM/ UMTSCDMA2000GSM/
GPRS/ EDGE WiMAX) GPRS/ EDGE WiMAX)
( NGNxDSL ( NGNxDSL
)(CDN/ )(CDN/
SAN) SAN)
20061100
3005028
(UMTS
CDMA2000GSM/ GPRS/ EDGE WiMAX)( NGN
xDSL)(CDN/ SAN
20061 20061
)
100300 100300
5028 5028
20061
Huawei People PUBLICATION SYSTEM
5.17
1 Brand Signature m m m m m m m m -m
The Brand Signature is to appear in the bottom
right corner at a distance of 1X from the right
edge, and 0.5X from the bottom edge.
3
3 Masthead
The Huawei PEOPLE masthead should appear
Id:cg^X]a^[Zi]gdj\] Id:cg^X]a^[Zi]gdj\]
in the top left corner. Always use the master
4 Xdbbjc^XVi^dc Xdbbjc^XVi^dc
artwork supplied on the CD when creating the
magazine cover. If the masthead is to appear
with a background image, please make sure
it remains legible at all times by following the
specific Huawei color/background policy in
this guide book.
4 Headline 2
X0.5X
4
FrutigerNext medium
5
FrutigerNext regular
90%
5.18
2 Headline
The headline should always appear in FrutigerNext =jVlZ^=daYh;djg"YVn8jhidbZg8dc[ZgZcXZ =jVlZ^=daYh;djg"YVn8jhidbZg8dc[ZgZcXZ
^c8]^cV[dg`Zn6h^VEVX^[^X8jhidbZgh ^c8]^cV[dg`Zn6h^VEVX^[^X8jhidbZgh
medium (English) or Hei (Chinese), and align
HZZ`^c\;jgi]Zg8ddeZgVi^dcl^i]^ci]Z6h^VEVX^[^XIZaZXdb>cYjhign HZZ`^c\;jgi]Zg8ddeZgVi^dcl^i]^ci]Z6h^VEVX^[^XIZaZXdb>cYjhign
vertically to the grid as shown.
H]Zco]Zc!8]^cV"'&CdkZbWZg'%%* H]Zco]Zc!8]^cV"'&CdkZbWZg'%%*
3 I]^hXdengZegZhZcihWdYnXden#>i^hcdibZVciidWZgZVY!Wjik^ZlZY[dg^ihVeeZVgVcXZ#C^aZhi I]^hXdengZegZhZcihWdYnXden#>i^hcdibZVciidWZgZVY!Wjik^ZlZY[dg^ihVeeZVgVcXZ#C^aZhi
hjeZgb^kdX^h^cdgZ#9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZkZa^iZhhZbdaZhi^Z hjeZgb^kdX^h^cdgZ#9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZkZa^iZhhZbdaZhi^Z
XdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgdZgdhZiVXXjbhVcZi^jhiddY^dY^\c^hh^b XdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgdZgdhZiVXXjbhVcZi^jhiddY^dY^\c^hh^b
3 Body Text fj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZYj^hYdadgZiZ[Zj\V^icjaaV[VX^a^h^#AdgZb^ehjb fj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZYj^hYdadgZiZ[Zj\V^icjaaV[VX^a^h^#AdgZb^ehjb
Ydadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\Za^i!hZYY^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZi Ydadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\Za^i!hZYY^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZi
Body text should always appear in FrutigerNext YdadgZ# YdadgZ#
BV\cVVa^fjVbZgVikdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZg BV\cVVa^fjVbZgVikdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZg
Light (English) or XiHei (Chinese), and align with hjhX^e^iadWdgi^hc^hajiVa^fj^eZmZVXdbbdYdXdchZfjVi#9j^hVjiZbkZaZjb^g^jgZYdadg^c hjhX^e^iadWdgi^hc^hajiVa^fj^eZmZVXdbbdYdXdchZfjVi#9j^hVjiZbkZaZjb^g^jgZYdadg^c
]ZcYgZg^i^ckjaejiViZkZa^iZhhZbdaZhi^ZXdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgd ]ZcYgZg^i^ckjaejiViZkZa^iZhhZbdaZhi^ZXdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgd
ZgdhZiVXXjbhVcZi^jhiddY^dY^\c^hh^bfj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZYj^hYdadgZ ZgdhZiVXXjbhVcZi^jhiddY^dY^\c^hh^bfj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZYj^hYdadgZ
the headline text. iZ[Zj\V^icjaaV[VX^a^h^#CVba^WZgiZbedgXjbhdajiVcdW^hZaZ^[ZcYdei^dcXdc\jZc^]^a^beZgY^Zi iZ[Zj\V^icjaaV[VX^a^h^#CVba^WZgiZbedgXjbhdajiVcdW^hZaZ^[ZcYdei^dcXdc\jZc^]^a^beZgY^Zi
Ydb^c\^YfjdYbVo^beaVXZgVi[VXZgedhh^bVhhjb#AdgZb^ehjbYdadgh^iVbZi!XdchZXiZijZg# Ydb^c\^YfjdYbVo^beaVXZgVi[VXZgedhh^bVhhjb#AdgZb^ehjbYdadgh^iVbZi!XdchZXiZijZg#
6Y^e^hX^c\Za^i!hZYY^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZiYdadgZbV\cVVa^fjVbZgVi 6Y^e^hX^c\Za^i!hZYY^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZiYdadgZbV\cVVa^fjVbZgVi
kdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^iadWdgi^hc^ha kdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^iadWdgi^hc^ha
4 Design Elements jiVa^fj^eZmZVXdbbdYdXdchZfjVi#9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZkZa^i jiVa^fj^eZmZVXdbbdYdXdchZfjVi#9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZkZa^i
ZhhZbdaZhi^ZXdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgdZgdhZiVXXjbhVcZi^jhid ZhhZbdaZhi^ZXdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgdZgdhZiVXXjbhVcZi^jhid
dY^dY^\c^hh^bfj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZ dY^dY^\c^hh^bfj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZ
The proportions of the Design Element
I]^hXdengZegZhZcihWdYnXden#>i^hcdibZVciidWZgZVY!Wjik^ZlZY[dg^ihVeeZVgVcXZ#C^aZhi I]^hXdengZegZhZcihWdYnXden#>i^hcdibZVciidWZgZVY!Wjik^ZlZY[dg^ihVeeZVgVcXZ#C^aZhi
have been designed in such a way that all hjeZgb^kdX^h^cdgZ#9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZkZa^iZhhZbdaZhi^Z
XdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgdZgdhZiVXXjbhVcZi^jhiddY^dY^\c^hh^b
hjeZgb^kdX^h^cdgZ#9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZkZa^iZhhZbdaZhi^Z
XdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgdZgdhZiVXXjbhVcZi^jhiddY^dY^\c^hh^b
fj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZYj^hYdadgZiZ[Zj\V^icjaaV[VX^a^h^#AdgZb^ehjb fj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZYj^hYdadgZiZ[Zj\V^icjaaV[VX^a^h^#AdgZb^ehjb
publications use an 8X grid measurement, Ydadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\Za^i!hZYY^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZi Ydadgh^iVbZi!XdchZXiZijZgVY^e^hX^c\Za^i!hZYY^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZi
YdadgZ# YdadgZ#
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kdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^iadWdgi^hc^ha
6Y^e^hX^c\Za^i!hZYY^Vbcdcjbbnc^W]Zj^hbdYi^cX^YjcijiaVdgZZiYdadgZbV\cVVa^fjVbZgVi
kdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^hcdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^iadWdgi^hc^ha
jiVa^fj^eZmZVXdbbdYdXdchZfjVi#9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZkZa^i jiVa^fj^eZmZVXdbbdYdXdchZfjVi#9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZkZa^i
ZhhZbdaZhi^ZXdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgdZgdhZiVXXjbhVcZi^jhid ZhhZbdaZhi^ZXdchZfjVi!kZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgdZgdhZiVXXjbhVcZi^jhid
dY^dY^\c^hh^bfj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZ dY^dY^\c^hh^bfj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZ
2
FrutigerNext medium (
( Press-release Following Page
m m m m m m m m -m
4
1
3
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6.0 Advertising System
6.1
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Recruitment Poster
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2006410050
28
]iie/$$lll#]jVlZ^#Xdb www.huawei.com
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//RF
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IC 2.
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/*&-&'.
/%%-+,**'-,-.)'-: 0086 755 28787125
E-mail: info@huawei.com
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Billboard
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Newspaper: Vertical Format - Options ADVERTISING SYSTEM
6.2
1 Brand Signature Option1 Image above Design Element Option2 Image in Design Element
The Brand Signature is to appear in the bottom 1 2
right corner at a distance of 1X from the right
edge, and 0.5X from the bottom edge.
Imagery 2
2 3 6X]^Zk^c\Id\Zi]Zg 3 6X]^Zk^c\Id\Zi]Zg
All imagery should adopt the Huawei brand
core values and personality.
2
6
3 Tagline
The tagline should always appear in FrutigerNext
medium. Corporate Red or White are the only
colors available for tagline use in this application.
Please choose the tagline color carefully according
to the overall contrast of the background.
4 Headline
Body text should always appear in FrutigerNext
Medium. lll#]jVlZ^#Xdb
5 Body Text
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Body text should always appear in FrutigerNext
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5
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6 Design Elements
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5
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7 Web Address
The web address should always appear in
FrutigerNext medium, at a distance of 0.5X from
m m m m m m m m -m m m m m m m m m -m
the bottom edge, as shown in this example.
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edge, and 0.5X from the bottom edge.
2 Imagery
All imagery should adopt the Huawei brand 2
6
core values and personality. 3 6X]^Zk^c\Id\Zi]Zg
3 Tagline
The tagline should always appear in FrutigerNext
medium. Corporate Red, White or Black are the
only colors available for tagline use in this pplication.
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to the overall contrast of the background.
4 Headline
4
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5
and align with the tagline text. //RF
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have been designed in such a way that all
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1
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when in a horizontal advertisement format. /%%-+,**'-,-%-%-
E-mail: support@huawei.com
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Recruitment: Quarter Page ADVERTISING SYSTEM
6.10
1 Brand Signature English Version: Full Color and Black & White (as shown) options Chinese Version: Full Color (as shown) and Black & White options
The Brand Signature is to appear in the bottom
right corner at a distance of 1X from the right
2 6 2 6
edge, and 0.5X from the bottom edge.
3 6X]^Zk^c\Id\Zi]Zg
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7 Web Address
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1
6.11
1 Brand Signature
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medium. Corporate Red or White are the only 2
colors available for tagline use in this application.
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to the overall contrast of the background.
4 Body Text
5
Body text should appear in FrutigerNext medium.
5 Design Elements
The proportions of the Design Element
have been designed in such a way that all
advertising use a 12X grid measurement,
when in a horizontal advertisement format.
For billboard applications the divider arc can be cre-
ated with a half-transparency option. When doing
m m m m m m m m m m m m &'m
so, the arc is to be created with a value of 60K in
color, and a value of 30% for transparency. Please
choose the most appropriate option according to
your needs.
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Billboard: Option2 ADVERTISING SYSTEM
2
6.12
1 Brand Signature
3 Tagline
1
The tagline should always appear in FrutigerNext
2
medium. Corporate Red or White are the only
colors available for tagline use in this application.
Please choose the tagline color carefully according
to the overall contrast of the background.
4 Body Text 5
5 Design Elements
The proportions of the Design Element
have been designed in such a way that all
advertising use a 12X grid measurement,
when in a horizontal advertisement format.
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Subway Poster ADVERTISING SYSTEM
6.13
1 Brand Signature
Id\Zi]Zg
3 Tagline
The tagline should always appear in FrutigerNext 1
medium. Corporate Red or White are the only
colors available for tagline use in this application.
Please choose the tagline color carefully according
to the overall contrast of the background.
4 Body Text 5
5 Design Elements
The proportions of the Design Element
have been designed in such a way that all
advertising use a 12X grid measurement,
when in a horizontal advertisement format.
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1
6.14
2 Imagery
All imagery should adopt the Huawei brand 3 6X]^Zk^c\Id\Zi]Zg 3 6X]^Zk^c\Id\Zi]Zg
core values and personality.
3 Tagline
The tagline should always appear in FrutigerNext
medium. Corporate Red or White are the only
colors available for tagline use in these applications.
Please choose the tagline color carefully according
to the overall contrast of the background.
4 Headline
Headline should always appear in FrutigerNext
medium and align with the tagline text.
5 Body Text
Body text should always appear in FrutigerNext
light and align with the headline text.
6 Design Elements
The proportions of the Design Element
have been designed in such a way that all 6 6
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2
6.15
2 Imagery
All imagery should adopt the Huawei brand
3 6X]^Zk^c\Id\Zi]Zg 3 6X]^Zk^c\Id\Zi]Zg
core values and personality.
3 Tagline
The tagline should always appear in FrutigerNext
medium. Corporate Red or White are the only
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4 Headline www.huawei.com
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5 Body Text
4 I]^hiZmigZegZhZcihV]ZVYa^cZdgVi^iaZ# 4 I]^hiZmigZegZhZcihV]ZVYa^cZdgVi^iaZ#
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7.0 Multimedia
7.0 Multimedia
Powerpoint Overview MULTIMEDIA
7.1
Contents Page
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Powerpoint Title Page MULTIMEDIA
7.2
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English Title Typeface: FrutigerNext medium
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Typeface Color: Choose either Corporate
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Powerpoint Colors
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tions, the following RGB specifications should
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Option 2
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Powerpoint Text & Image Page MULTIMEDIA
7.3
1 Brand Signature
The horizontal Brand Signature format may be
used in special circumstances as shown here.
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4 Body Text
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or XiHei (Chinese)
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5 1
5 Design Element
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background color.
3
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: R153 G0 B0
3 IZmi^bV\ZeV\Z
4 4 AdgZb^ehjbhZYidgeZii^cX^YjciVjgZhjiaVdgZZihjW#
: FrutigerNext regular ( VgijhYdadgZiZ\jcijgajb^cVcdXiZ#Di^jbbV\cVi^W^#
( Jil^h^Zc^bVYb^c^bkZc^Vb!fj^hcdhigjYZmZgX^
: 22-24 pt
KZa^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgdZgdhZi#
: R0 G0 B0
5 1
5
I=>H>H67A>C986EI>DC EV\Z(
7.4
1 Brand Signature
The horizontal Brand Signature format may be
used in special circumstances as shown here.
3 IZmiX]VgieV\Z
2 Charts & Graphs 2
Please place all charts and graphs on the right 4 AdgZb^ehjbhZYidgeZii^cX^Yjci AdgZb^ehjbhZYidgeZii^cX^YjciVjgZh
side of the page. Colors used in charts and graphs
VjgZhjiaVdgZZihjWVgijhYdadgZ
can be chosen from the Corporate or Design Color AdgZb^ehjbhZYidgeZii^cX^YjciVjgZh
Policies.
iZ\jcijgajb^cVcdXiZ#Di^jb
bV\cVi^W^bdaZhijbVa^fjVb AdgZb^ehjbhZYidgeZii^cX^YjciVjgZh
I=>H>H67A>C986EI>DC EV\Z)
5 Design Element
Design Element should appear at the bottom
of slide. White is the recommended
background color.
3 IZmiX]VgieV\Z 2
2 4 AdgZb^ehjbhZYidgeZii^cX^Y" *%
@^cYZg
)% ;gVjZc
jciVgijhYdadgZiZ\jcijgajb^cV# B~ccZg
(%
Jil^h^Zc^bVYb^c^bkZc^Vb# '%
3 KZa^aajbYdadgZZj[Zj\^VicjaaV# &%
(
jciVjgZhiVjZj[Zj\^VicjaaVg# <gjee^ZgiZh]dg^odciVaZh7Va`ZcY^V\gVbb
: 35 pt
: R153 G0 B0
Jil^h^Zc^bVYb^c^bkZc^Vb# ?Vc
8
;ZW
4
: FrutigerNext regular (
BVg
(
0 50 100 150 200 250 300 350
: 22-24 pt
<gjee^ZgiZh]dg^odciVaZh7Va`ZcY^V\gVbb
: R0 G0 B0
5 1
5
I=>H>H67A>C986EI>DC EV\Z*
7.5
1 Brand Signature
The horizontal Brand Signature format may be
used in special circumstances as shown here.
2 Headline 2 IZmieV\Z
Typeface: FrutigerNext medium (English)
or Hei (Chinese)
Size: 35 pt
3 AdgZb^ehjbhZYidgeZii^cX^YjciVjgZhjiaVdgZZihjW
Color: R153 G0 B0 VgijhYdadgZiZ\jcijgajb^cVcdXiZ#Di^jbbV\cVi^W^
3 Body Text
bdaZhijbVa^fjVbZgVikdajieVi#Jil^h^Zc^bVYb^c^b
Typeface: FrutigerNext regular (English) kZc^Vb!fj^hcdhigjYZmZgX^iVi^dc]^\]ia^\]ihjhX^e^i
or XiHei (Chinese)
Size: 22-24 pt
adWdgi^hc^hajiVa^fj^eZmZVXdbbdYdXdchZfjVi#
Color: R0 G0 B0
9j^hVjiZb`ZnZjb^g^jgZYdadg^c]ZcYgZg^i^ckjaejiViZ
4 Design Element
Design Element should appear at the bottom kZa^iZhhZbdaZhi^ZXdchZfjVi!kZa^aajbYdadgZZj[Zj\^Vi
of slide. White is the recommended cjaaV[VX^a^h^hVikZgdZgdhZiVXXjbhVcZi^jhiddY^d
background color.
Y^\c^hh^bfj^WaVcY^iegVZhZciajeiVijbg^aYZaZc^iVj\jZ
1 Yj^hYdadgZiZldgYhcjaaV[VX^a^h^#
2
: FrutigerNext medium ( 5 1
( I=>H>H67A>C986EI>DC EV\Z+
: 35 pt
: R153 G0 B0
3
: FrutigerNext regular (
(
: 22-24 pt
: R0 G0 B0
7.6
1 Tagline
Typeface: FrutigerNext medium (English) or Hei
(Chinese)
Size: 40-47pt (according to the lines)
Color: R255 G255 B255
2 Web Address
Typeface: FrutigerNext medium
Size: 24 pt
Color: R255 G255 B255
1 I]Vc`ndj
3 Background
2 lll#]jVlZ^#Xdb
Color: R153 G0 B0
1
: FrutigerNext medium (
(
: 40-47pt (
: R255 G255 B255
3
2
: FrutigerNext medium
: 24 pt
: R255 G255 B255
3
: R153 G0 B0
Web Applications MULTIMEDIA
7.7
Web-Safe Color
When selecting colors for the web, the following
web-safe color specifications should be used:
Web Fonts
Arial (for English) and Hei (for Chinese) are the
official web font families.
Content Page
: #990000
: #000000
: #CCCCCC
Arial
8.0 Signage
8.0 Signage
Reception Area SIGNAGE
8.1
1 Brand Signature
1
The horizontal Brand Signature format may be used
for signage in special circumstances as shown here.
2 Company Name
Company name should always appear in Frutiger- 2 =jVlZ^IZX]cdad\^Zh8d#!AiY#
Next light.
2
FrutigerNext light
8.2
1 Brand Signature 1
The horizontal Brand Signature format may be used
for signage in special circumstances as shown here.
3
3 Address
Numbers should always appear in FrutigerNext bold.
2
FrutigerNext light
3
FrutigerNext bold
8.3
1 Brand Signature
The preferred vertical Brand Signature format
should be used in signage applications where
horzontal space is limited, as shown here.
: :
2 Location 2 2
Text showing a building or the location of a
company division, should always appear in
FrutigerNext bold.
FrutigerNext bold
Department Signage SIGNAGE
8.4
2 Department Information
Department information should always appear
in FrutigerNext regular.
9ddgH^\cV\Z
';
2
EjWa^XGZaVi^dch
2
FrutigerNext regular
8Z^a^c\H^\cV\Z
2
A^WgVgn
2
A>7G6GN
Interior Signage SIGNAGE
8.5
1 Location
Text showing a building or the location of a
company division, should always appear in
: : :
FrutigerNext bold and Hei.
1 1 1
2 Directions
Text indicating directions should always appear
in FrutigerNext regular and Hei. 9 1 9 1 9 1
: : :
1
9^c^c\=Vaa 9^c^c\=Vaa 9^c^c\=Vaa
2 2 2
FrutigerNext bold
2 GZXZei^dc 2 GZXZei^dc 2 GZXZei^dc
2
FrutigerNext
bold
Building Signage SIGNAGE
8.6
;*
1 Brand Signature
An embossed horizontal Brand Signature format
may be used in special circumstances as shown here.
2 Location
2
Text showing a building or the location of a
company division, should always appear in Frutiger-
Next bold.
3 Directions ;&
Text indicating directions should always appear in
FrutigerNext bold. ;'
;(
;)
1
FrutigerNext bold
3
FrutigerNext
bold
Building Signage SIGNAGE
8.7
7&
1
and implemented according to their specific 2
1 Brand Signature
An embossed horizontal Brand Signature format may
7'
be used in special circumstances as shown here.
7(
2 Directions
Text indicating directions should always appear in
FrutigerNext bold.
8
FrutigerNext bold
Co-branding SIGNAGE
8.8
1 Brand Signature
The Brand Signature is to appear on the
right side of the co-branding frame.
1
2 Headline
The headline should always appear
in Hei and FrutigerNext Light.
2
FrutigerNext Light
9.0 Uniform & Accessories
9.1
2
"HUAWEI TECHNOLOGIES"
FrutigerNext bold
Badge UNIFORMS & ACCESSORIES
9.2
1
1 Brand Signature
The Brand Signature may be applied to a variety of
badge formats as shown here.
Figure 1
A horizontal Brand Signature may be used in
special circumstances where required.
Figure 2 - 3
The preferred vertical Brand Signature applied to
different badge formats.
Figure 2 Figure 3
2 3
1
1 1
2 - 3
9.3
%bb **bb
2 Headline
Typeface: FZHei 2 2
Size: 13 pt
Color: 100% black
3 Title
Chinese Typeface: FZHei
English Typeface: FrutigerNext medium
3 K>E 3
Chinese Size: 17 pt 6Yb^c^higVidg
English Size: 18 pt
Color: white 5 5
4 Numbers
Typeface: FrutigerNext regular
4 Cd#7--.. 4 Cd#7--..
Size: 11 pt
Color: 100% black
5 Design Element
The proportions of the Design Element
have been designed in such a way that VIP
card use an 8X grid measurement, 1 1
when in a vertical page format. 6 6
=J6L:> =J6L:>
I:8=CDAD<>:H8D#!AI9# I:8=CDAD<>:H8D#!AI9#
6 Company Name
Chinese Typeface: FZDaHei
English Typeface: FrutigerNext bold -*bb
Size: 6 pt
Color: 100% black m m m m m m m m -m m m m m m m m m -m
7 Belt
Color: C0 M100 Y100 K30
C0 M0 Y0 K20
1
9mm
2
:
: 13 pt
: 100% K>E
3
6Yb^c^higVidg
:
: FrutigerNext medium
: 17 pt
: 18 pt Cd#7--.. Cd#7--..
:
4
: FrutigerNext regular
: 11 pt
: 100%
5
8(X) =J6L:> =J6L:>
I:8=CDAD<>:H8D#!AI9# I:8=CDAD<>:H8D#!AI9#
6
: 7
: FrutigerNext bold &%bb
: 6 pt
: 100%
&%bb
7
: C0 M100 Y100 K30
C0 M0 Y0 K20
Cap UNIFORMS & ACCESSORIES
9.4
The Cap examples shown here are for visual Figure 1 Figure 2
1 Brand Signature
When applied to a cap, the Brand Signature must
1 1
always appear in the preferred vertical format.
Figure 3 Figure 4
3 4
1 1
HUAWEI
10.0 Livery Applications
10.1
"Huawei
Technologies"
Id\Zi]Zg
The brand signature on the body side of vehicle lll#]jVlZ^#Xdb lll#]jVlZ^#Xdb
"Huawei
Technologies"
>:L6J=
H:><DADC=8:I
6X]^Zk^c\Id\Zi]Zg
lll#]jVlZ^#Xdb bdX#^ZlVj]#lll =J6L:>I:8=CDAD<>:H lll#]jVlZ^#Xdb
Exhibition Vehicle: Option2 LIVERY APPLICATIONS
2
10.3
"Huawei
Technologies"
>:L6J=
H:><DADC=8:I
6X]^Zk^c\Id\Zi]Zg
"Huawei
Technologies"
>:L6J=
H:><DADC=8:I
6X]^Zk^c\Id\Zi]Zg
lll#]jVlZ^#Xdb bdX#^ZlVj]#lll
=J6L:>I:8=CDAD<>:H lll#]jVlZ^#Xdb
11.0 Collaterals
11.0 Collaterals
Congratulation Card COLLATERALS
11.1
1/8
8(X)
8dc\gVijaVi^dc 8dc\gVijaVi^dc
Birthday Card COLLATERALS
11.2
1/8
8(X)
X X X X X X X X X
(APPY (APPY
"IRTHDAY "IRTHDAY
Invitation Card COLLATERALS
11.3
1/8
8(X)
=J6L:>I:8=CDAD<>:H8D#!AI9# =J6L:>I:8=CDAD<>:H8D#!AI9#
m m m m m m m m -m
>ck^iVi^dc >ck^iVi^dc
LZaXdbZid=jVlZ^IZX]cdad\^Zh LZaXdbZid=jVlZ^IZX]cdad\^Zh
=J6L:>I:8=CDAD<>:H8D#!AI9# =J6L:>I:8=CDAD<>:H8D#!AI9#
Pen COLLATERALS
11.4
1 Brand Signature
The white horizontal Brand Signature format may
be used in special circumstances where space
is limted, as shown here.
Color reference for the background: 50K
1
1
50K
T-Shirt COLLATERALS
T-
11.5
T-
T-
T
HUAWEI
Notebook COLLATERALS
11.6
CdiZ7dd` lll#]jVlZ^#Xdb
=J6L:>I:8=CDAD<>:H8D#!AI9#
Reward COLLATERALS
11.7
IPD
Medal COLLATERALS
11.8
'%%*"'%%+ '%%*"'%%+
'%%*"'%%+ '%%*"'%%+
Handbag COLLATERALS
11.9
45K
=J6L:>I:8=CDAD<>:H
lll#]jVlZ^#Xdb
=J6L:>I:8=CDAD<>:H
6X]^Zk^c\Id\Zi]Zg
lll#]jVlZ^#Xdb
lll#]jVlZ^#Xdb
Paper Cup COLLATERALS
11.10
ID Card COLLATERALS
11.11
3 Name
Typeface: FrutigerNext bold
=J6L:>>986G9
=J6L:>>986G9
Size: 12 pt
Color: 100% black
4 Barcode Numbers
Typeface: FrutigerNext regular
Size: 14 pt
Color: 100% black
5 Belt
Color: C0 M0 Y0 K20
2 *- 2
1
3 ;jO]^M^dc\ 3 ;jO]^M^dc\
9mm 4 ,%B%%%%%'''(& 4 ,%B%%%%%'''(&
2
: FrutigerNext bold
: 25 pt -*bb
: 80%
3
: FrutigerNext bold
: 12 pt
: 100%
5
4
&%bb
: FrutigerNext regular
: 14 pt
: 100%
5
: C0 M0 Y0 K20
Visitor ID Card COLLATERALS
11.12
%bb **bb
=J6L:>86G9
2 Title 5
Chinese Typeface: FZHei - 17 pt
English Typeface: FrutigerNext medium - 16 pt
Chinese Color: white
&%%
English Color: C0 M100 Y100 K30
3 Numbers
2
Typeface: FrutigerNext regular
Size: 11 pt K^h^idg
*&-&'.
Color: 100% black '-,-%-%-
6
4 Company Name 9ZVgK^h^idg/
Chinese Typeface: FZDaHei LZaXdbZid=jVlZ^IZX]cdad\^Zh
AdgZb^ehjbhZYidgeZii^cX^YjciVjgZhji
English Typeface: FrutigerNext bold
Size: 6 pt 3 Cd#7--.. aVdgZZihjWVgijhYdadgZiZ\jcijgajb^cVcdXiZ#
Di^jbbV\cVi^W^bdaZhijbVa^fjVbZgVi
kdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^h
Color: 100% black cdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^i
adWdgi^hc^hajiVa^fj^eZmZVXdbbdYd
5 Body Text XdchZfjVi#
Chinese Typeface: FZHei - 5 pt 9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^c
English Typeface: FrutigerNext regular kjaejiViZkZa^iZhhZbdaZhi^ZXdchZfjVi!kZa
^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgd
FrutigerNext bold - 5 pt ZgdhZi#
Color: 100% black 1 EaZVhZ8dciVXijh#
6YY/=jVlZ^>cYjhig^Va7VhZ!7Vci^Vc
6 Design Element 4 Adc\\Vc\!H]Zco]Zc*&-&'.IZaZe]dcZ/
=J6L:> '-,-%-%-
The proportions of the Design Element
have been designed in such a way that visitor I:8=CDAD<>:H8D#!AI9#
ID card use an 8X grid measurement,
when in a vertical page format. -*bb
7 Belt
Color: C0 M100 Y100 K30
m m m m m m m m -m m m m m m m m m -m
1
9mm
=J6L:>86G9
2
: - 17 pt
: FrutigerNext medium - 16 pt
&%%
:
: C0 M100 Y100 K30
3
: FrutigerNext regular
K^h^idg
*&-&'.
'-,-%-%-
: 11 pt
: 100% 9ZVgK^h^idg/
LZaXdbZid=jVlZ^IZX]cdad\^Zh
AdgZb^ehjbhZYidgeZii^cX^YjciVjgZhji
4
: Cd#7--.. aVdgZZihjWVgijhYdadgZiZ\jcijgajb^cVcdXiZ#
Di^jbbV\cVi^W^bdaZhijbVa^fjVbZgVi
kdajieVi#Jil^h^Zc^bVYb^c^bkZc^Vb!fj^h
: FrutigerNext bold cdhigjYZmZgX^iVi^dcjaaVbXdgeZghjhX^e^i
: 6 pt adWdgi^hc^hajiVa^fj^eZmZVXdbbdYd
XdchZfjVi#
: 100%
9j^hVjiZbkZaZjb^g^jgZYdadg^c]ZcYgZg^i^c
kjaejiViZkZa^iZhhZbdaZhi^ZXdchZfjVi!kZa
5 ^aajbYdadgZZj[Zj\^VicjaaV[VX^a^h^hVikZgd
ZgdhZi#
: - 5 pt EaZVhZ8dciVXijh#
: FrutigerNext regular 6YY/=jVlZ^>cYjhig^Va7VhZ!7Vci^Vc
Adc\\Vc\!H]Zco]Zc*&-&'.IZaZe]dcZ/
FrutigerNext bold- 5 pt '-,-%-%-
=J6L:>
: 100% I:8=CDAD<>:H8D#!AI9#
6
8(X)
7
7 &%bb
: C0 M100 Y100 K30
Corporate CD Cover COLLATERALS
11.13
1 Brand Signature
15mm Brand Signature positioned 2
lower right corner.
=jVlZ^K^hjVa
>YZci^in<j^YZa^cZh
2 Title
Typeface: FrutigerNext medium (English)
or Hei (Chinese)
Size: 14 pt
4
Color: C0 M100 Y100 K30,
: 518129
100% black, white
=J6L:>
I:8=CDAD<>:H8D#!AI9#
=jVlZ^>cYjhig^Va7VhZ
3 Company Name 7Vci^VcAdc\\Vc\ 1
H]Zco]Zc*&-&'.!E#G#8]^cV
Typeface: FrutigerNext bold
lll#]jVlZ^#Xdb 3 =J6L:>I:8=CDAD<>:H8D#!AI9#
Size: 6 pt
Color: 100% black
4 Address
Typeface: DaHei, Hei,FrutigerNext bold,
FrutigerNext regular, FrutigerNext medium
Size: 7 pt
Color: 100% black, white
1
15mm
2
=jVlZ^K^hjVa
2 >YZci^in<j^YZa^cZh
: FrutigerNext medium (
(
: 14 pt
: C0 M100 Y100 K30100% 4
: 518129
=J6L:>
3 I:8=CDAD<>:H8D#!AI9#
: FrutigerNext bold =jVlZ^>cYjhig^Va7VhZ
1
7Vci^VcAdc\\Vc\
: 6 pt H]Zco]Zc*&-&'.!E#G#8]^cV
4
: , ,FrutigerNext bold, FrutigerNext
regular, FrutigerNext medium
: 7 pt
: 100%
Corporate CD Cover (Standard) COLLATERALS
11.14
8(X)
=jVlZ^K^hjVa
>YZci^in<j^YZa^cZh
: 518129
=J6L:>
I:8=CDAD<>:H8D#!AI9#
=jVlZ^>cYjhig^Va7VhZ
7Vci^VcAdc\\Vc\
H]Zco]Zc*&-&'.!E#G#8]^cV
lll#]jVlZ^#Xdb =J6L:>I:8=CDAD<>:H8D#!AI9#
-m m m m m m m m m m m m m m m m m -m
=jVlZ^K^hjVa
>YZci^in<j^YZa^cZh
: 518129
=J6L:>
I:8=CDAD<>:H8D#!AI9#
=jVlZ^>cYjhig^Va7VhZ
7Vci^VcAdc\\Vc\
H]Zco]Zc*&-&'.!E#G#8]^cV
lll#]jVlZ^#Xdb =J6L:>I:8=CDAD<>:H8D#!AI9#
Corporate CD-ROM COLLATERALS
11.15
1 Brand Signature
1
15mm Brand Signature is to appear on
the top.
2 Company Name
Typeface: FrutigerNext bold
Size: 6.5 pt
Color: 100% black
2 =J6L:>I:8=CDAD<>:H8D#!AI9#
1
15mm
2
: FrutigerNext bold
: 6.5 pt
: 100%
Blank CD-ROM
1
Gift Wrapping COLLATERALS
11.16
11.17
% **bb
1 Brand Signature m m m m m m m m -m
9mm Brand Signature positioned %
lower right corner.
2 Title
Typeface: FZHei 2
Size: 14 pt
Color: 70% black 3 Cd#%%%%--.. Cd#%%%%--..
3 Numbers
Typeface: FrutigerNext medium 4
Size: 11 pt
Color: 100% black
'''(& '''(&
4 Body Text
Chinese Typeface: FZHei
English Typeface: FrutigerNext medium (&%*%)&*&% (&%*%)&*&%
Size: 10 pt
Color: 70% black, 100% black
'%%+"%+"'& '%%+"%+"'&
5 Design Element
The proportions of the Design Element
have been designed in such a way that
portable card use an 8X grid measurement,
when in a vertical page format. 1
6 Company Name
6
Typeface: FZDaHei 5
Size: 6.5 pt
Color: 100% black -*bb
1
9mm
2
:
: 14 pt
: 70%
3
: FrutigerNext medium
: 11 pt
: 100%
4
:
: FrutigerNext medium
: 10 pt
: 70% 100%
5
8
(X)
6
:
: 6.5 pt
: 100%
Airport Invitation COLLATERALS
11.18
7ELCOME
Invitation use an 12X grid measurement,
when in a vertical page format. Please :
always use the digital master artwork supplied
on the CD.
Please always use the digital master artwork sup-
plied on the CD.
12
(X)
(5!7%) 4%#(./,/')%3 #/ ,4$
X X X X X X X X X X X X X
7ELCOME :
(5!7%) 4%#(./,/')%3 #/ ,4$
Postcard COLLATERALS
11.19
=VeenCZlNZVg
%+
=J6L:>I:8=CDAD<>:H8D#!AI9#
BZggn8]g^hibVh
%+
=J6L:>I:8=CDAD<>:H8D#!AI9#
9ZVg8jhidbZg/
AdgZb^ehjbhZYidgeZii^cX^YjciVjgZhjiaVdgZZihjW
VgijhYdadgZiZ\jcijgcdibZVciidWZ#C^aZhihjeZgb^
kdX^h^cdgZ#AdgZb^ehjbhZYidgeZii^cX^YjciVjgZhji
aVdgZZihjWVgijhYdadgZ#C^aZhihjeZgb^kdX^h^cdgZ#
aVdgZZihjWVgijhYdadgZ#
, : 518129
www.huawei.com
Postcard COLLATERALS
11.20
12(X)
=VeenCZlNZVg
%+
=J6L:>I:8=CDAD<>:H8D#!AI9#
m m m m m m m m m m m m &'m
BZggn8]g^hibVh
%+
=J6L:>I:8=CDAD<>:H8D#!AI9#
m m m m m m m m m m m m &'m
9ZVg8jhidbZg/
AdgZb^ehjbhZYidgeZii^cX^YjciVjgZhjiaVdgZZihjW
VgijhYdadgZiZ\jcijgcdibZVciidWZ#C^aZhihjeZgb^
kdX^h^cdgZ#AdgZb^ehjbhZYidgeZii^cX^YjciVjgZhji
aVdgZZihjWVgijhYdadgZ#C^aZhihjeZgb^kdX^h^cdgZ#
aVdgZZihjWVgijhYdadgZ#
, : 518129
www.huawei.com
12.0 Exhibition
12.0 Exhibition
Plan Layout EXHIBITION
12.1
View 1
1
Ac
hie
vin
gT
og
eth
er View 2
2
m
co
ei.
uaw
w.h
ww
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Plan Layout (View 1&2) EXHIBITION
12
12.2
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View 2
2
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Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed consectetuer adipiscing elit, sed
diam nonummy nibh euismod diam nonummy nibh euismod
tincidunt ut laoreet dolore tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, qus wisi enim ad minim veniam, qus
nostrud exerci tation ullamcorper nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex suscipit lobortis nisl ut aliquip ex
ea commodo consequat. ea commodo consequat.
Duis autem vel eum iriure dolor Duis autem vel eum iriure dolor
in hendrerit in vulputate velit in hendrerit in vulputate velit
esse molestie consequat, vel illum esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis. dolore eu feugiat nulla facilisis.
Plan Layout (View 3&4) EXHIBITION
34
12.3
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,OREM IPSUM DOLOR SIT AMET
CONSECTETUER ADIPISCING ELIT SED
,OREM IPSUM DOLOR SIT AMET
CONSECTETUER ADIPISCING ELIT SED
,OREM IPSUM DOLOR SIT AMET
CONSECTETUER ADIPISCING ELIT SED
,OREM IPSUM DOLOR SIT AMET
CONSECTETUER ADIPISCING ELIT SED
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DIAM NONUMMY NIBH EUISMOD DIAM NONUMMY NIBH EUISMOD DIAM NONUMMY NIBH EUISMOD DIAM NONUMMY NIBH EUISMOD
TINCIDUNT UT LAOREET DOLORE TINCIDUNT UT LAOREET DOLORE TINCIDUNT UT LAOREET DOLORE TINCIDUNT UT LAOREET DOLORE
MAGNA ALIQUAM ERAT VOLUTPAT 5T MAGNA ALIQUAM ERAT VOLUTPAT 5T MAGNA ALIQUAM ERAT VOLUTPAT 5T MAGNA ALIQUAM ERAT VOLUTPAT 5T
WISI ENIM AD MINIM VENIAM QUS
NOSTRUD EXERCI TATION ULLAMCORPER
SUSCIPIT LOBORTIS NISL UT ALIQUIP EX
EA COMMODO CONSEQUAT
WISI ENIM AD MINIM VENIAM QUS
NOSTRUD EXERCI TATION ULLAMCORPER
SUSCIPIT LOBORTIS NISL UT ALIQUIP EX
EA COMMODO CONSEQUAT
WISI ENIM AD MINIM VENIAM QUS
NOSTRUD EXERCI TATION ULLAMCORPER
SUSCIPIT LOBORTIS NISL UT ALIQUIP EX
EA COMMODO CONSEQUAT
WISI ENIM AD MINIM VENIAM QUS
NOSTRUD EXERCI TATION ULLAMCORPER
SUSCIPIT LOBORTIS NISL UT ALIQUIP EX
EA COMMODO CONSEQUAT
View 4
4
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$UIS AUTEM VEL EUM IRIURE DOLOR IN HENDRERIT IN VULPUTATE VELIT ESSE
MOLESTIE CONSEQUAT VEL ILLUM DOLORE EU FEUGIAT NULLA FACILISIS
Flag EXHIBITION
12.4
50%
Achieving Achieving
Together Together
Achieving Achieving
Together Together
Achieving Achieving
Together Together
Panel Layout EXHIBITION
12.5
9djWaZEVcZaAVndji
H^c\aZEVcZaAVndji
Multiple Panel Layout EXHIBITION
12.6
Always use corporate colors for panel layout Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, qus
nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex
ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis.
Duis autem vel eum iriure dolor Duis autem vel eum iriure dolor Duis autem vel eum iriure dolor
in hendrerit in vulputate velit in hendrerit in vulputate velit in hendrerit in vulputate velit
esse molestie consequat, vel illum esse molestie consequat, vel illum esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis. dolore eu feugiat nulla facilisis. dolore eu feugiat nulla facilisis.
Double Panel Layout EXHIBITION
12.7
The example shown here is for visual reference Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed
background. All imagery should adopt the Duis autem vel eum iriure dolor
in hendrerit in vulputate velit
esse molestie consequat, vel illum
Duis autem vel eum iriure dolor
in hendrerit in vulputate velit
esse molestie consequat, vel illum
Duis autem vel eum iriure dolor
in hendrerit in vulputate velit
esse molestie consequat, vel illum
Duis autem vel eum iriure dolor
in hendrerit in vulputate velit
esse molestie consequat, vel illum
Duis autem vel eum iriure dolor
in hendrerit in vulputate velit
esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis. dolore eu feugiat nulla facilisis. dolore eu feugiat nulla facilisis. dolore eu feugiat nulla facilisis. dolore eu feugiat nulla facilisis.
12.8
Duis autem vel eum iriure dolor Duis autem vel eum iriure dolor Duis autem vel eum iriure dolor
in hendrerit in vulputate velit
esse molestie consequat, vel illum
in hendrerit in vulputate velit
esse molestie consequat, vel illum
in hendrerit in vulputate velit
esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis. dolore eu feugiat nulla facilisis. dolore eu feugiat nulla facilisis.
Glossary Of Terms
Glossary Of Terms
Glossary of Terms
a,b,c
Pantone PMS
A,B,C
pt
0.351
CMYK
Visual Identity Artwork CD
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