Running Head: DEFINITIONS 1

Definitions

S01229271

MARK 511

Prof. Amlcar Jimnez Gmez

August 12, 2017

DEFINITIONS 2

DEFINITIONS

Marketing Plan: The marketing plan is the basic management tool that should be used by

any market-oriented company that wants to be competitive.

Implementation Plan: A management model is a set of organizational parameters, norms

and policies that will ensure that there is adequate agreement and coherence between all the

different components of the company.

Marketing mix: The marketing mix is an internal aspects strategy analysis, commonly

developed by companies. It analyzes four basic variables of its activity: product, price,

distribution and promotion.

Price: Amount of money that allows the acquisition or use of a good or service

Positioning: Set of all the perceptions that exist in the mind of a consumer regarding a brand.

Pricing strategy: It is called a pricing strategy to all those marketing resources that a

company can develop consistent in the modification of the prices of its products. The

company projects and communicates a perceptible and clear image so that it is perceived in

the medium and long term.

Promotional mix: Mix promotion is to communicate, inform and persuade the client and

other stakeholders about the company, its products, the offers, etc. It is the set of tools or

communication variables used by organizations to communicate with their markets, in search

of their own objectives.

DEFINITIONS 3

REFERENCIAS

Luther, William- (2013). El plan de mercadeo como prepararlo y ponerlo en

marcha. (9na ed.). Recuperado

https://books.google.com/books?id=JTyg86sYYBMC&pg=PA240&dq=libros+de+mercadeo

&hl=es&sa=X&ved=0ahUKEwjc8Pfmh9DVAhXDWSYKHZuxCHsQ6AEIJzAA#v=onepag

e&q=libros%20de%20mercadeo&f=false

Toca T, Claudia Eugenia. (2009). Fundamentos del Marketing. (2da

ed.). Recuperado https://books.google.com/books?id=OY6mfjVxlZYC&pg=PA24&dq=libros

+de+mercadeo&hl=es&sa=X&ved=0ahUKEwjc8Pfmh9DVAhXDWSYKHZuxCHsQ6AEIL

DAB#v=onepage&q=libros%20de%20mercadeo&f=false