August 15, 2017 06:17:17

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Home Essays Lloyd Tronco Understanding The Quedan - The POPULAR POST TAGS BLOG ARCHIVE
Sugar Warehouse Receipt

The Woman Who Left by Lav Diaz Wins

Understanding The Quedan - The Sugar 73rd Venice Film Festivals Golden Lion

Warehouse Receipt VENICE, Italy The Woman Who

Left, a revenge drama by Filipino
April 10, 2016 Tech Reporter 0 Essays, Lloyd Tronco auteur Lav Diaz about the struggle of a
wrongly convicted schoolteacher ...

A Filipina Dentist Makes It To The British
Register Of Dentists
LONDON, England - There are only
a handful of Filipino Dentists in
the United Kingdom who have graduated and
partly practiced their dentis...

Why People of Negros Celebrate

Independence on Cinco de Noviembre (Nov.
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 5)
The 5th of November is a special
day in Negros Island. The Negros Revolution,
now commemorated and popularly known as
Back in the early 1990s, I set up a boutique ad Al Cinco de Novi...

agency in Bacolod to service the needs of local

Understanding The Quedan - The Sugar
clients who wanted to take their marketing
efforts to a level much higher than the usual Warehouse Receipt
tombstone ads they would find in Bacolod's Back in the early 1990s, I set up a
boutique ad agency in Bacolod to
leading daily, The Visayan Daily Star.
service the needs of local clients who wanted
to take their ...
Some of the work emanating from that agency
is still alive and well today and is in fact is part Philippines Earns Recognition As A New
of Bacolod's brand icons. We're talking about
Gastronomic-8 Country
the logo, menu, and place mat of Bob's
The Philippines has just been
Restaurant. included as one of the New
Gastronomic 8 (G-8) emerging markets of
One of the most interesting work we did in that influence in world cuisine by the Hong...
boutique agency with my college buddy, Julie
May Calderon, had to do with the Lopez Sugar London-based Filipina Nurse Is A Martial
Corporation. There was a window for a Artist Too!
marketing advantage seen by Lopez Sugar There's more than meets the eye
Executive Vice President, Eusebio "Butch" with Filipina nurse, Cielito
Lopez, given the furor that was rattling the Seguritan. With her petite frame, no one
sugar industry in Negros at that time. would even assume that this lad...

The talk of the day was about the "Sugar-less Euro Pinoys Part 2
Quedans" in some mills. For those who are not Euro Pinoys Part 2 By: Dr. Michael
Tan When one of my graduate
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 Quedans" in some mills. For those who are not
Tan When one of my graduate
familiar with the system in sugar farming, the
students (now a colleague in the
Quedan is the warehouse receipt that functions
faculty) had to attend a conference...
as the sugar industry's most important
negotiable instrument. And because it is a Getting To Know Graciano Lpez Jaena
negotiable instrument which represents physical This past year of 2015 sparked a
sugar stored in a mill, the Quedan can change renewed interest in the study of
owners several times through trading before the Philippine National Heroes.
physical stocks are withdrawn. Under the Thanks to the movie Heneral Luna, people
Warehouse Receipt Law, a mill assumes sole be...
responsibility for the protection of the sugar
stocks represented by the piece of paper known 2017: What is in Store for Filipinos in
as the Quedan. Britain
Filipinos in Bristol 2016 is about to
Our small agency came up with a campaign end. There are Filipinos who work
which basically presented two versions in print and reside in the UK and with the Brexit vote
last May 2016, th...
media. The first graphic we used was that of a
baby. The proposition was that if a planter
Exploring "Millionaire's Row" in Bacolod
milled with Lopez, he or she could sleep like a
City
baby, knowing fully well that their Quedans
Heritage conservation advocates
were at all times backed up with physical sugar
are totally aghast at the ongoing
in the mill. We knew that as the "Sleep Like A
demolition of the Carlos Palanca mansion in
Baby" version. Pasay. This comes just a ...

The next wave of the campaign showed an

actual photo of a planter smiling. For that FOLLOW US ON FACEBOOK
layout, we showed Benjie Gonzaga standing in
his garden giving his own version of a contented
smile. The headline was simple, "This Planter
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 smile. The headline was simple, "This Planter
has Peace of Mind". The rationale behind the
contented smile and the headline was explained
in the copy.

I waxed nostalgic today remembering a fun time

of running a creative advertising operation in a
land which mainly thrived on agriculture and
where appreciation for the creativity was
scarce. I look back to that time and am very
thankful to Butch Lopez whose genius in
marketing allowed us the space to create a
campaign so unique. After all, when was the
last time you have heard of a sugar mill
advertising?

I write these today because yesterday, I read

the news that about P47-million worth of sugar
stock inside a warehouse at the Batangas Sugar
Central in Balayan town is missing.

The sugar central is a repository of the Sugar

Regulatory Administration (SRA) of all sugar
stocks harvested in Southern Luzon. And again,
under the law, all sugar stocks are to be turned
over to the SRA, which deposits them in the
warehouses of sugar centrals, before these are
released to their dealers.

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 Another case of "Sugar-less Quedan" only this
time outside Negros.

True enough, the unique selling proposition of a

mill is not just its efficiency but its integrity.

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Discovering "Millionaire's Home

Row" In Bacolod City

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Wander in the part of
Bacolod City which is not
usually written about in FOLLOW US
tourist guidebooks or travel
blogs and discover the
charm of Old Negros Island.
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A Filipina Dentist Makes It To The Why People of Negros Celebrate
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Noviembre (Nov. 5)

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