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12 - 15 OCTOBER 2017
1 Annyeong Seoul!

2 Before You Fly

3 Hotel Information

4 Agenda

5 Seoul Travel info

Getting Around
City Exploration

Annyeong Seoul!
Seoul, South Koreas metropolis capital, is undoubtedly the giant global trendsetter of
today. Riding on the K-wave of pop entertainment, technological innovation, and a massive
beauty industry, Seoul has influenced the worlds pop culture over the past decade faster
than anyone can think of Gangnam Style, Samsung and their favourite kimchi-flavoured
pot noodles.

One of Seouls many charms - each neighbourhood has a distinct micro-community and
ambience, creating a mega city of mini cities all worth visiting. From Dongdaemun to
Myeongdong and Hongdae to Gangnam, experience the vibrant Korean food scene and
great mix of high- and low-end shopping at all hours of the day.

Still, the greatest allure of this modern city is its well-preserved traditional culture. Explore
the citys cultural landmarks Gyeongbokgung Palace and Namsangol Hanok Village and
discover old traditions where each have their own fascinating story to tell.

Before You Fly
Departure From Singapore 12 October 2017, Thursday
For those who are following the group flight to Seoul, your departure details are as follows:

Flight Departs Arrives

SQ 8
12 October 2017 0225hrs 12 October 2017 0950hrs

Departure Check-in Details

Airport: Changi Airport, Terminal 3
Date: 11 October 2017, Wednesday
Time: From 2325hrs (Check-in counters open 3 hours before departure time)

Important: Please remember to bring along your Passport, E-ticket and relevant travel
documents before departing to the airport.

Luggage Weight Limit

Check-in luggage must not exceed 30kg
Hand carry baggage must not exceed 7kg

Arriving Airport Seoul Incheon International Airport (ICN)

After you exit the customs, please look for our friendly PD Mini Summit greeter holding
the PD Mini Summit 2017 Welcome Signage.

Airport Welcome Signage

JW Marriott Dongdaemun Square Seoul
Address: 279, Cheonggyecheon-ro Jongno-gu, Seoul, South Korea
Phone: (+82) 2 2276 3000
Check-in Time: 1500hrs
Check-out Time: 1200hrs
Breakfast: Tavolo 24, Level 2

Please refer to the Agenda section on page 8.

Dress Code
Gala Dinner
Black Tie (Male)
Cocktail Dress (Female)

Team Building
Comfortable clothing and good walking shoes
Necessary costumes will be provided for each team before the team building activity

SCB Training
Business Casual

Specific Items to Pack

A pair of comfortable shoes for all activities
Camera for photos!
Warm jacket and clothes warm enough for temperatures between 10 20C.
The temperature drops at night.
Please check the weather before you fly for a more accurate weather forecast.

Departure From Seoul 15 October 2017, Sunday
For those who are following the group flight back to Singapore, your departure details
are as follows:

Flight Departs Arrives

SQ 603
15 October 2017 2320hrs 16 October 2017 0440hrs

Hotel Check-out Time: 1200hrs

Hotel Pick-up Time: 2000hrs

Luggage Weight Limit

Check-in luggage must not exceed 30kg
Hand carry baggage must not exceed 7kg

Contact Details
For any other enquiries, please contact:
- Pamela Chew (Prudential): +65 9001 7776
- Kimberley Look (Event Organiser): +65 9125 3886

Please be punctual and we will see you in Seoul!

Hotel Information

JW Marriott Dongdaemun Square Seoul

279, Cheonggyecheon-ro, Jongno-gu, Seoul, South Korea
Phone: (+82) 2 2276 3000

The JW Marriott Dongdaemun Square Seoul provides a most memorable and elegant
setting for your visit to South Koreas exciting capital. Located in the citys renowned retail
and entertainment district, Dongdaemun, this luxury hotel provides easy access to some
of Seouls most noteworthy attractions.

Indulge in a five-star experience in the hotels 170 contemporary rooms and suites
that are filled with floor-to-ceiling windows, designer bedding, a marble bathroom and
exquisite Korean hospitality.

Check-In: 1500hrs In-Room Amenities:

Complimentary Wi-Fi
Check-Out: 1200hrs
Separate Bathtub and Shower
Slippers & Robes
LOccitane Bathroom amenities
In-room Safe
Bose audio home theatre system

Hotel Facilities:
24-hour Front Desk
Barber/Beauty Shop
Fitness Centre
Virtual Golf Range
Indoor Swimming Pool
Provence Spa by LOccitane
Business Centre
5 Restaurants, Bakery & Lounge

12 OCT (THURS) 13 OCT (FRI) 14 OCT (SAT) 15 OCT (SUN)

Hotel Breakfast @
Tavolo 24, Level 2
Arrivals in Seoul
0900hrs 1300hrs:
on SQ 8
*SCB Training @
0630hrs: 0630hrs:
Conference Room,
MORNING 1200hrs:
Level 3
Hotel Breakfast @ Hotel Breakfast @
Optional Activities: Tavolo 24, Level 2 Tavolo 24, Level 2
-Arrival Spa Retreat
1300hrs 1310hrs:
-Beauty Clinic Tour
*Team Building
-Free & Easy Shopping
Briefing @
Conference Room,
Level 3

1310hrs 1430hrs:
Approx 1345hrs:
Lunch @ 1200hrs:
LUNCH *Welcome Lunch
Dongdaemun 1,
Free and Easy
Hotel Check-out
@ Korea House
Level L

1530hrs 1830hrs:
Approx. 1500hrs:
Check-in @ 1430 1730hrs:
AFTER- Superstar
JW Marriott *Team Building @ Free and Easy
NOON Makeover @
Dongdaemun K-Drama Filming
Meeting Room 1,
Square Seoul
Level 3

*Gala Dinner
Group Gathering
@ Grevin Seoul
@ Hotel Lobby
EVENING Free and Easy Free and Easy
Departures out of
After Party @ Seoul on SQ603
Club Octagon



Optional Activities
Option 1: Arrival Spa Retreat
Time: 1200hrs 1315hrs
After your arrival in Seoul, transfer to Premier Spa. Nestled in the luxurious Cheongdam
district of Gangnam, Premier Spa is one of Seouls most acclaimed spa brands today that
provides premium massage and aroma therapies. Its interior blends wooden earthy notes
against opulent white marble for a relaxing start to ease into the exciting city of Seoul.
Choose from a tailored selection of body massage, body stone therapy and foot reflexology.

Please note that this activity will be payable at your own expense and costs S$188. Payment can be
made after registration. Please refer to the registration form for more information.

Transfer to Welcome Lunch at Korea House after the Spa Retreat.

Optional Activities
Option 2: Beauty Clinic Tour
Time: 1200hrs 1315hrs
After your arrival in Seoul, transfer to Beauty Korea Clinic. Located on the second floor
of the award-winning clinic, the BK Plastic Surgery Museum introduces plastic surgery
through 15 different themes and showcases the different types of surgeries and plastic
surgical techniques. Enjoy an interactive and educational experience as you feel and
touch the various surgical tools and meet with one of the clinics chief consultants in an
exclusive Q&A session.

Transfer to Welcome Lunch at Korea House after the Beauty Clinic Tour.

Option 3: Free and Easy Shopping

Time: 1200hrs 1315hrs
After your arrival in Seoul, transfer to Galleria Gangnam Shopping Mall. Located in the
wealthy district of Apgujeong-dong, this popular luxury-brand fashion mall offers an East
and West wing that features a wide variety of high-class brands including Louis Vuitton,
Valentino, Gucci and etc, fashionable cafes and a wide selection of restaurants.

Transfer to Welcome Lunch at Korea House after Free and Easy Shopping.

Welcome Lunch at Korea House
Time: 1345hrs 1445hrs
Built in the style of an upper-class Hanok house from the Joseon Dynasty, Korea House
preserves old Korean dining traditions and centuries of culinary heritage. Located right
in the city centre beside Mount Namsan, Korea House is the idyllic setting to enjoy an
unforgettable appointment with traditional Korean court cuisine.

Transfer to JW Dongdaemun Square Seoul after Lunch for Check-in.

The rest of the day will be Free and Easy.


Hotel Breakfast at Tavolo 24, Level 2

Breakfast Hours: 0630hrs 0900hrs


Time: 0900hrs 1300hrs


CONference room, level 3
Time: 1300hrs 1310hrs (After SCB Training)


Time: 1310hrs 1430hrs


Time: 1430hrs 1730hrs
Gathering Location: Hotel Lobby
Team Building Dress Code: Comfortable shirt, pants and shoes. Necessary costumes,
props, scripts and equipment will be provided.
Please note: You will be divided into 4 groups. Please refer to the flipchart at the Business
Lounge before the Team Building briefing for your groupings.

Korean dramas and films are at the heart of the K-wave phenomenon today. Featuring pop
idols in an array of genres encompassing entangling love triangles, rich historical traditions
and intense family feuds, Korean dramas and films have swept across mass media and
influenced pop culture. Audience and fans from all over the world travel to Seoul to visit
film locations for picture-perfect opportunities and connect with their beloved dramas.

For your Team Building, you will be directing and producing your very own Korean drama
remakes! Specially located in Seouls must-see attractions, the film sets will bring you
to the iconic N Seoul Tower, Cheonggye Stream, Bukak Skyway and Namsangol Hanok

Return to JW Dongdaemun Square Seoul after Team Building.

The rest of the day will be Free and Easy.


Hotel Breakfast at Tavolo 24, Level 2

Breakfast Hours: 0630hrs 1030hrs
The morning will be Free and Easy.

Korean Superstar Makeover at Meeting Room 1, Level 3

Time: 1530hrs 1830hrs

Please note:
Please refer to the flipchart during your Hotel Check-in for your hair and makeup
appointment time.
If you have any allergies or sensitivities, please indicate in the registration form. You may
choose to bring your own makeup and brushes to your appointment.

Gala Dinner at Grevin Seoul Museum

Gathering Time: 1845hrs
Gathering Location: Hotel Lobby
Gala Dinner Dress Code:
Black Tie for Men
Cocktail Dress for Ladies

With over 100 years of history, the world-renowned beeswax Grevin Museum from France
has opened its first in Asia in the heart of downtown Seoul. Spanning 15 stunning themes
and over 80 wax figures of K-pop and international celebrities such as Psy, G-Dragon, figure
skating star Kim Yuna, Tom Cruise and Angelina Jolie, indulge in a multi-sensory experience
and an unforgettable evening with superstars.

Return to JW Dongdaemun Square Seoul after Gala Dinner.


Gathering Time: 2200hrs
Gathering Location: Hotel Lobby
Ranked the #1 club in South Korea and #12 on DJ Mag Top 100 Clubs, Club Octagon
is located on the most stylish district of Gangnam, hosting a wide variety of electronic dance
music from the finest international DJs and resident Korean DJs.

Return to JW Dongdaemun Square Seoul after Club Octagon.

DAY 4 15 OCTOBER 2017 (SunDAY)

Hotel Breakfast at Tavolo 24, Level 2

Breakfast Hours: 0630hrs 1030hrs

Hotel Check-out Time: 1200hrs
For those who are following the group flight back to Singapore, please note that airport
transfers have been arranged for you. Your departure details are as follows:

Flight Number: SQ 603

Flight Departure Date: 15 October 2017
Flight Departure Time: 2320hrs
Hotel Pick-up Time: 1930hrs

SEOUL Travel Info
Airport Information Time Zone
Incheon International Airport (ICN) Korea Standard Time (KST)
272 Gonghang-ro, Jung-gu, Incheon, UTC/GMT +9 hours
South Korea 12:00 hours (SGT) = 13:00 hours (KST)
Tel: +82 1577-2600
Sunrise & Sunset Time
Useful/ Emergency Sunrise: 5:10 AM
Contact Numbers Sunset: 7:55 PM
Police: 112
Fire: 119 Currency
Medical Emergencies: 1339 South Korean Won (KRW)
Lost & Found: 182 1 SGD = 816 KRW (as at June 2017)
Travel Hotline: 1330
Useful Words & Phrases Country Code (For South Korea): +82
Hello/Goodbye: An-nyeong-ha-se-yo Area Code (For Seoul): 2
Nice to meet you: Ban-gap-sum-ni-da Dialling Code: +82 2
Thank you: Kam-sa-ham-ni-da
Excuse me/ Just a moment: Jam-shi-man-yo Language
Im sorry: Chway-seong-ham-ni-da Korean
Please: Ju-se-yo English
How much is it: ol-ma-ye-yo
Please give me a discount: Kka-kka-ju-se-yo Electricity
The voltage used throughout Seoul is 220
Population volts and 60 Hertz. 2-round-pin plugs (Type
Approximately 10 million people C and Type F) are used.

Weather in October
Max: 20C;
Min: 10C
Average: 18C
Precipitation: 6 days

Getting Around


The SEOUL CITY PASS is a transportation
CITY PASS PLUS CARD card for tourists. With just this one card
The City Pass Plus Card is a new and flexible you can use the subway or bus up to 20
prepaid transportation card for travellers in times a day, regardless of the distance or
Seoul. The City Pass Plus card cost 3,000 mode of transportation, and you can enjoy
Won, when the value is low or insufficient,
the Seoul City Tour Bus that take you
just top up/ recharge the card in any
around the downtown and palaces as
amount at the subway station. The card
many times as you wish.
can be used to pay public transit fares
(bus, subway, taxi) as well as purchases
in designated areas such as convenience Where to buy: Tourist Information Office
stores, Family Mart,7-Eleven or stores with (Nearest to Hotel: Dongdaemun Touris
T-money logo. Information Centre, in front of Good
Morning City Shopping Mall)
Where to buy: Kiosks at the Subway Stations Cost: 1 day pass 15,000 Won /
or Convenience store with T- money logo. 2 days pass 25,000 Won /
Cost: From 3,000 Won 3 days pass 35,000 Won
Benefits: Cheaper transportation fare, Benefits: Seoul City Pass Guidebook
discount benefits at various cultural and available with discount coupons, Bus tours
tourist facilities, discount coupons.
to downtown areas and palace tour, 20%
Refund: Refund is available at Convenience
discount for night tours.
Stores with T-money logo at a small fee.
Refund: Not refundable
Validity: N/A
Validity: Expires after 24 hours of each
respective day.

T-money Logo

Closest station to JW Marriott Dongdaemun
Seoul Subway is the easiest, quickest, and least expensive way of getting around Seoul. The
extensive system is a network of 16 lines and 546 stations. The lines are easy to identify as
they have both a number and a colour. All station entrances, platforms and destinations are
color-coded and clearly marked in English. Large subway maps are posted at each station
and in each subway car.

The trains runs approximately 2 to 5 minutes, from 5:40AM to 11:00PM (depending on

the line).

Fare Calculation
Fares are based on the distance travelled and are determined by zones.
Base Fare for 12km: Cash 1,350 Won / Transportation Card 1,250 Won
Total distance exceeding 10 km: 100 Won for each additional 5 km
Total distance exceeding 40 km: 100 Won for each additional 8 km

App: Subway Korea

Download the Subway Korea app from App Store or Google Play for easy
navigation. Available in English

Seouls public bus system is a well-developed, cheap, and convenient form of transportation.
All buses are colour coded, connecting the all the citys districts and the metropolitan areas.
Major stops are usually announced in English and Korean. However, due to the lack of
English signs and information at bus stops, Seouls buses can be more difficult to use.

Fare Calculation
Fares are based on the colour of the buses.
Blue/ Green: 1,300 Won
Maeul (local): 1,000 Won
Yellow: 1,200 Won
Red: 2,400 Won
Up to four transfers between buses and between bus and subways are free for Tmoney
users. To transfer, make sure you scan the Tmoney card at the reader by the bus front
or rear doors when exiting. Transfer must take place within 30 minutes (1 hour for travel
between 9pm and 7am) and 10km of disembarking.

App: Kakaobus
Download the kakaobus app from App Store or Google Play for easy navigation.
Available in English

Seoul City Tour Bus introduces tourists to Seouls major attractions. The bus departs every
30 minutes from Exit 6 of Gwanghwamun Station (Seoul Subway Line 5). With the Seoul
City Pass Card, you will be able to hop on and off the tour bus at the attraction or area.
Each bus is equipped with personal voice guidance systems (headphones installed in
every seat) which allow the passengers to listen to information about the attractions in
Korean, English, Japanese, Chinese and French.

Operating Hours:
9:00AM to 9:00PM (Last bus departs at 7:00PM)
Intervals: Every 30mins, departing at Gwanghwamun Station, Subway Line 5.
Duration: 2 hours
Note: Closed on Mondays

Taxis in Seoul are an inexpensive and useful means of transportation. Abundant
and inexpensive, its easy to flag one down on the streets, or find one of the many taxi
stands located around major tourist destinations. Most taxis accept cash, credit cards,
and City Seoul Pass Plus for payment.

Regular taxis are the cheapest and most common taxis in Seoul. Most regular taxis are
orange and some in white or grey.

International Taxi are specifically created for foreign travellers, drivers of these cabs
are proficient in English, Chinese, or Japanese, with the language indicated on the side
of the vehicle. International taxis can be reserved in advance, or flagged from
the street. International taxis are black or orange with International written on the door.
They are slightly more expensive than regular cabs, and can be chartered for blocks of 3 or more
hours for a flat rate.

Fare Calculation
All taxis use a meter, with slightly different base for the different taxis. Rates depend on
the class of taxi, length of journey, and time of day.
Base Fare: Regular 3,000 Won / International 3,600 Won (per 2km)
Distance Charge: Regular 100 Won / International 120 Won (per 142m)
Idle Charge: Regular 100 Won / International 120 Won (per 35sec)
Late-night surcharge: Regular 20% from 12am to 4am

City Exploration
Gyeongbokgung Palace
Built in 1395, Gyeongbokgung Palace
was the first royal palace built in the
Joseon Dynasty and it is the largest of the
Five Grand Palaces. Situated at the front of
the Palace is the three arched entrances with
mythical creatures painting on its ceiling
of the Gwanghwamun Gate, symbolising
Seouls long history. It also houses the Opening Hours: 9:00AM to 5:00PM
National Folk Museum of Korea and the Close on Mondays
National Palace Museum of Korea. Address: 99 Yulgok-ro, Waryong-dong,
Jongno-gu, Seoul
Directions: Subway Line 3. Anguk Station,
Exit 3. Walk straight from the exit (towards
east) for about 5-min to arrive at the palace
Fees: 3,000 Won per person

Mt. Namsan
Opening Hours: 9:00AM to 6:00PM Located at the center of Seoul, Mt. Namsan
Close on Tuesdays is a symbolic Mountain standing at 262
Address: 161 Sajik-ro, Sejongno, meters high. Namsan Park is a historical
Jongno-gu, Seoul site defending Seoul during the Joseon
Directions: Subway Line 3. Gyeongbokgung Dynasty, with five beacons built for reporting
Station, Exit 5 or Subway Line 5. Gwanghwamun news using a five-signal system. At Mt.
Station, Exit 2 Namsan, there is Palgakjeong Pavilion,
Fees: 3,000 Won per person which has a fantastic view and N Seoul
Tower (479.7m), where you can view the
whole landscape of Seoul.
Changdeokgung Palace
Also known as the Prospering Virtue
Palace, Changdeokgung Palace is the
second oldest and best preserved palace.
Located at the east of Gyeongbokgung
Palace, Changdeokgung served as the
main royal residence of Seoul for 270
years. Filled with a rich history, this UNESCO
World Heritage site is an outstanding Opening Hours: Open all year round
example of architecture and design Address: 231, Samil-daero, Jung-gu,
that merges harmoniously with the Seoul
natural surroundings. Directions: Cable Car or Walking Path
Fees: 6,000 Won per person

N Seoul Tower Opening Hours: 9:30AM -10:00PM
View Seouls most beautiful images at (Nightime admission: 4:00PM)
Koreas first radio wave tower. Rising to a Address: 240, Olympic-ro, Songpa-gu,
height of 480 meters above sea level, including Seoul
Namsan Mountain (243 meters) and the Directions: Subway Line 2 or 8.
towers own height (236.7 meters), the N Jamsil Station, Exit 4
Seoul Tower is the most conspicuous of Fees: Full day 36,000 Won per person
Seouls landmarks. After 4pm 30,000 Won per person

63 Building
With 63 floors measuring a total height of
264 meters, 63 Building is Koreas tallest
and most recognized building. 63 Building
boasts spectacular views of the Hangang
River and the surrounding Bugaksan,
Namsan and Gwanaksan Mountains. The
Opening Hours: Sunday to Friday, basement floor boasts convenience facilities
10:00AM to 11:00PM / Saturday, 10:00AM including 63 Sea World, 63 IMAX theater,
to 12:00AM the nations largest buffet restaurant Buffet
Address: 105, Namsangongwon-gil, Pavilion, and a host of other restaurants.
Yongsan-gu, Seoul
Directions: Subway Line 4. Myeong-dong
Station, Exit 3. Walk for about 15 minutes
following the street on the right side of the
Pacific Hotel. The cable car boarding place
will be seen ahead.
Fees: 10,000 won per person

Lotte World

Opening Hours: 10:00AM to 10:00PM

( 63 Sky Park/ Aqua Planet)
Address: 50, 63-ro, Yeongdeungpo-gu,
Directions: Subway Line 9, Saetgang
Lotte World is the perfect spot for entertainment Station, Exit 1. Take the free shuttle bus to
and sightseeing for Koreans and international 63 Building
tourists alike. It is a major recreation complex Fees: 63 Joint Ticket
consisting of the worlds largest indoor (Aqua Planet 63 + 63 Sky Art),
theme park, an outdoor amusement park 30,000 Won per person
filled with thrilling rides, an ice rink and
different kinds of parades, as well as a folk
museum, a lake, department stores and

Seoul Museum of History Hangang River
Depicting the evolution from its prehistoric The Hangang River is a major river in
period to the city it is today, Seoul Museum South Korea and the fourth longest river
of History captures the traditional culture on the Korean peninsula. It flows through
and artefacts of Seoul. Many of the Joseon the central park all the way to the Yellow
Dynasty relics were donated during the Sea, and has witnessed the history of the
Relic Donation Campaign, recreating the Korean people for over five thousand
landscape of Seoul during the Joseon Dynasty. years. Step on the pedal and enjoy the
landscape created by the 24 bridges on
the river, the skyline of high-rises, and colorful
cruise ships and yachts on the river.

Cycling along the Hangang River

Opening Hours:
March to October, 9:00AM to 8:00PM
(Weekends & Holidays: 9:00AM to
7:00PM) The riverside parks offer a nice retreat
November to February, 9:00AM to for the citizens of Seoul. With cycling a
8:00PM (Weekends & Holidays: 9:00AM big part in Korean culture, most of the cycling
to 6:00PM) trails around the Hangang River are open
Close on Mondays, 1st January and major all year long. Bicycle rental stations are
holidays conveniently located throughout the
Address: 55, Saemunan-ro, Jongno-gu, parks and it is easy to rent a bicycle for
Seoul an hour or a full day.
Directions: Subway Line 5. Gwanghwamun
Station ,Exit 7 or 8. Upon exiting the station, There are two types of bicycle rental
turn around, and turn right at the 4-way available:
Intersection.Go straight about 500m to
arrive at the museum on the right. 1. Paid 10 rental locations throughout
Fees: N/A (Separate charges may apply the Hangang River
for some special exhibitions) Opening Hours: 9:00AM to sunset
(until 10:00PM in the summer)
Rental Fee: Singles - 3,000 won per hour
Tandems - 6,000 won per hour
Full-day Single - 15,000 won

2. Free 5 locations, near subway stations

Opening Hours: March to October, 8:00AM
to 7:00PM / November to February, 9:00AM
to 5:00PM. Close on major holidays.
Rental Fee: Free, but available only up to
2 or 3 hours during the week and 1 to 2
hours on the weekends.

Sights along the Hangang River

Banpo Bridge Rainbow Fountain

Jets of water that are brilliantly lit by
hundreds of colourful LED lights along
the Banpo Bridge, synchronized to various
music beats.

Spot the Cascade - an area in the Yeouido
Hangang Park that slopes downward like
a waterfall. It was cleverly designed to
resemble the Hangang River and has
become a favourite play area for children.

Cheonggyecheon Stream
Cheonggyecheon is a stream running
through parts of Seoul from east to west.
Due to the urbanisation of Seoul, the
stream was polluted. In 2003, restoration
began and unearthed the stream, making
it a festive place for various festivals and
events to be held.

Dongdaemun Design Plaza The thin and weak bracket system supports
(DDP) the eaves and is excessively decorated,
Dongdaemun Design Plaza (DDP) is the reflecting the construction features of the
newest and most iconic landmark of the late Joseon period. Also, outside of the fortress
Korean design industry. Located at the is the half-circle shaped Ongseong, a small
center of the Dongdaemun area, the DDP wall, to protect the gate. It is the only gate
serve as a key venue for design-related to have Ongseon, further exhibiting the
shows and conferences, exhibitions, and style of construction used during the late
other events and gatherings. Designed by Joseon period.
world renowned architect, Zaha Hadid,
DDP is the worlds largest atypical
architecture. The DDP comprises of five
halls Art Hall, Museum, Design Lab,
Design Market, and Dongdaemun History
and Culture Park each telling a story of its
own in Korea. The Design Market is a
multipurpose space that combines culture,
experiences and shopping. This hall is
open 24 hours a day to provide added
convenience to visitors of Dongdaemun
Market, the town that never sleeps. Opening Hours: Open all year round
Address: 288, Jong-ro, Jongno-gu,
Directions: Subway Line 1 or 4.
Dongdaemun Station, Exit 6
Fee: Free

Bukchon Hanok Village

Opening Hours: Design Market, open 24 Bukchon Hanok Village is a Korean traditional
hours village in Seoul with a long history located
Address: 04566 281 Euljiro, Jung-gu, between Gyeongbok Palace, Changdeok
Seoul (Euljiro 7-ga) Palace and Jongmyo Royal Shrine. Bukchon
Directions: Subway Line 2, 4 or 5. Dongdaemun has become a cultural centre for residents
History & Culture Park Stn. Exits 1, 10 and tourists, famous for its traditional Hanok
Fee: Varies according to exhibition houses and hanbok costumes.

Dongdaemun Gate
(Heunginjimun Gate)
Buil t t o pro t e c t H a n s eon g b u , w h i c h
historically housed important government
facilities, Heunginjimun Gate was the
gate on the east side of the outer wall of
Seoul Fortress among eight gates. The Opening Hours: Open all year round
gate features a hipped roof which has Address: Gye-dong, Jongno-gu, Seoul,
five front compartments and two side South Korea
compartments on a two-storied building. Directions: Subway Line 3. Anguk Station


Dongdaemun is a large commercial district and is homed to the largest wholesale

and retail shopping district featuring more than 20 shopping malls, 30,000 specialty
shops, and 50,000 manufacturers. A full range of fashion items that cover head to
toe, are found in Dongdaemun at inexpensive prices. Dongdaemun is also home to a
historical fashion market, Pyounghwa Fashion Town.

Dongdaemun is divided into two shopping sections.

Section 1 Retail Shops

Huge shopping malls in Section 1 sells wholesale and retail goods, but mostly deal with
customers and tourists at retail prices. Thus, convenient facilities like money exchanges
and information desks with English speaking staff are located in this section.
Major Shopping Malls Opening Hours
Doota 10:30AM to 12:00AM
Doota is one of Dongdaemuns most iconic shopping malls providing a variety (Extended till 5:00AM
of unique, high quality products at reasonable prices under the motto of Fast on Fri & Sat)
& First. There are famous Korean designers second brand shops, and a number
of shops by designers who have won fashion designer contests.

Migilore 10:30AM to 4:30AM

Migliore at Dongdaemun sells the latest fashions marketed to the younger (Closed on Mondays)
generation, with customers in their teens making up 80% of their business.
Migliore is a convenient facility that has an enormous variety of products
sold at reasonable prices.

Hello apM 10:30AM to 5:00AM

Appealing to the younger generation because of its fresh styles and (Closed on Tuesdays)
low prices, Hello apM offers a variety of shops ranging from women/
mens suits and casual wear, hip hop style clothing, sports wear, luxury
brands, childrens clothing, shoes, bags to belts.

Good Morning City 10:30AM to 4:30AM

Comprises of 23 floors and over 700 stores, Good Morning City (Closed on Tuesdays)
is one of the largest shopping malls in Korea. Good Morning City
provides a comprehensive shopping experience for its visitors. With the
state-of-the-art movie theatre with 1,680 seats, enjoy a movie at Megabox
Movie, located on the 9th floor of the mall.

LOTTE FITIN 11:00AM to 12:00AM

With its easily recognisable faade, LOTTE FITIN is the countrys first
shopping center to dedicate an entire section for top premium fashion
designer brands. In addition, local boutique designer stores from Hongdae,
Itaewon, Garosu-gil, and Dongdaemun that have been acknowledged
and successful as fashion trend leaders in their respective areas have
earned their places alongside premium brands.

Section 2: Wholesale Shops
Shopping malls in Section 2 sell goods both in wholesale and retail but mainly selling
in bulk. Since most shops deal with wholesalers, there are no dressing rooms available.
Also, refunds and exchanges are not guaranteed, so make sure to check the quality
and size carefully before your purchase.

Major Shopping Malls Opening Hours

Dongdaemun Shopping Complex Hanbok/ Fabric / Gar-
As one of the largest markets in Asia, Dongdaemun Shopping Complex ment:
8:00AM to 6:00PM
boasts a huge accessories and hanbok shops. Most of the handmad
accessories and hanbok in Korea are distributed here. Dongdaemun 9:30AM to 7:00PM
Shopping Complex is a popular spot among international tourists who Marriage supplies &
want to experience traditional Korean culture and purchase various souvenirs. Home interior:
8:00AM to 7:00PM
(Singwan building):
7:00AM to 6:00PM
(Saturdays ~5:00PM)
Food Court:
7:00AM to 7:00PM
(Saturdays ~6:00PM)

Kwanghee Fashion Mall 8:00PM to 5:00AM

Setting itself apart from the other shopping malls is the wide variety of
leather and fur goods for less than half the price from retailers or department
stores. Kwanghee Fashion Mall became popular through the SBS variety
show program <Running Man> and is recognised by many fans from
all over the world.

U:US 8:00PM to 6:00AM

U:US is a fashion mall popular among retailers and international buyers. (Closed on Saturdays)
The spacious interior gives the feeling of shopping outdoors in an
open marketplace. The mall features the latest interiors and modern
designs for a convenient shopping experience for ladies.

Designer Club 8:00PM to 8:00AM

Designer Club is one of the most known wholesale fashion (Closed on Saturdays)
mall in Dongdaemun with a variety of clothing, shoes and accessories
shops for women. It is recommended to visit from 9:00PM to 10:30PM
before the wholesatle merchants arrive.

apM Place 8:00PM to 5:00AM

apM is from continuity (compound words of AM,PM ) morning to (Closed on Saturdays)
afternoon time , meaning success apM PLACE fashion mall and
sustainable development, but also a symbol of the Dongdaemun
Market opening every day

Getting to Dongdaemun
Subway Line 1 or 4. Dongdaemun Station, Exit 8
Subway Line 2, 4 or 5. , Dongdaemun History & Culture Park Station, Exit 14

Myeong-dong Opening Hours: 9:00AM to 8:00PM
Address: 66 Eulji-ro, Euljiro 2 (i)-ga, Jung-gu
Directions: Subway Line 2.
Euljiro 1 (il)-ga Station, Exit 6

Seoul Cultural Exchanges &

Tourism Information Center
Located on the fifth floor of M Plaza, the
center offers tourist information on the city
of Seoul in addition to various Korean cultural
programs. Professional, multi-lingual staff
members offer information on lodging,
Housing two anchor department stores, tourism, shopping, festivals, and performances.
Lotte and Shinsegae, hundreds of skin-cares Amenities include free internet and
stores and roughly a thousand cosmetic coin-operated lockers.
stores, Myeong-dong is a beauty paradise
for all Kbeauty fans. Globallyrecognised
clothing brands such as PUMA, GAP, American
Apparel, Zara and H&M are situated
within Myeong-dong, offering a stunning
one-stop shopping experience for all.

Myeong-dong Tourist
Information Center
Located at the Myeong-dong Jungang-ro
Intersection, this information center employs
two guides who can provide assistance Opening Hours: 10:30AM to 10:00PM
to visitors in English, Japanese, and Chinese. Address: 27, Myeongdong 8-gil, Jung-gu,
As an added convenience, there are a Seoul
number of multi-lingual guides free- Directions: Subway Line 4. Myeongdong
floating around the Myeong-dong area, Station, Exit 8. Turn left into the side road
ready and willing to assist tourists. Just when you come out of the exit. Go straight
look for people wearing red vests marked 170 m to reach M Plaza on the left.
with an i information logo.

Lotte Department Store

Located in Myeong-dong, the flagship
store of Lotte Department Store is one of
Koreas iconic shopping venues and
features a wide variety of goods from
reasonably priced Korean labels to
world-famous luxury brands. The main
branch also has a duty-free shop at the 9th
to 12th floors with over 30 boutiques
offering a wide range of products for

Shinsegae Department Store
The main branch of Shinsegae Department
Store currently stands where Koreas first
department store, the Japanese Misreukkosi
Department Store, used to be in the 1930s.
After its remodelling in 2007, it reopened as
a luxury hall, featuring diverse brands
ranging from the top three international
luxury brands to new designer brands.

Opening Hours: 10:30AM to 8:00PM

Directions: Subway Line 2.
Euljiro 1(il)-ga Station, Exit 7 or 8

AVENUEL Opening Hours: 10:30AM to 8:00PM

Located next to Lotte Department Store Directions: Subway Line 4.
is Lottes luxury brand branch, AVENUEL. Hoehyeon Station, Exit 7
Brilliantly dressed in a garden & gallery
concept and connected to the Lotte
Department Stores main building, AVENUEL M Plaza
offers a wide selection of imported fashion A premium shopping complex, Myeong-
apparel, jewellery and accessories. Moreover, dong M Plaza is one of the most prominent
AVENUEL has been highly acclaimed for features in Myeong-dong fashion, and its
its extravagant interior design. glazed exterior is quite impressive. M Plaza
is attracting attention as a place where
different classes or age groups can enjoy
shopping at a variety of stores. In addition
to the shopping mall, the same building is
also home to Haechi Hall, a purpose-built
performance venue for musicals and concerts,
and Seoul Culture & Tourism Center, which
offers varied tour information on Seoul.

Opening Hours: 10:30AM to 8:00PM

Directions: Subway Line 2.
Euljiro 1(il)-ga Station, Exit 7 or 8

Opening Hours: 10:00AM to 9:00PM

Directions: Subway Line 4.
Myeong-dong Station, Exit 6

Cosme Road
The streets of Myeongdong are always busy with local and international shoppers
but the street with the highest international traffic is Cosme Road. Cosme Road is
lined with mid- to low-priced cosmetics shops like The Face Shop, SKIN FOOD,
NATURE REPUBLIC, Innisfree, MISSHA, TONYMOLY, Etude House, the Saem, ItS
SKIN, and Holika Holika.

Getting to Myeong-dong
Subway Line 2. Euljiro 1(il)-ga Station
Subway Line 4. Myeong-dong Station


Hongdae is a neighborhood known for its Opening Hours:

youthful and romantic ambience, underground Every Saturday (March to November),
culture, and freedom of self-expression. 1:00PM to 6:00PM
Unique cafes, cozy galleries, accessory Venue: Hongik Childrens Park
stores, fashion shops, live cafs and clubs, (19-3, Wausan-ro 21-gil, Mapo-gu, Seoul)
art markets, and gourmet eateries make Directions: Subway Line 2.
this a popular hang-out for local youth and Hongik University Station, Exit 9.
a fascinating place to walk around. These Go 150m straight, and cross the street.
unique places plus the cultural events, Turn left, and go 500m straight towards
street performances, and festivals held Hongik University. Turn right to arrive at
here make Hongdae an area that is always Hongik Childrens Park.
packed with people and excitement.
Programs: Handicraft exhibitions and
Places to Visit sales, indie music/ mimes/ performances,
Hongdae Walking Street: Main spot of art workshops, street portraits & caricatures
Hongdae area which has an outdoor stage Website:
for indie band performance and dynamic (Korean, English)
culture of young people.

Hongdae Mural Street: Mural street

stretching from Kanemaya restaurant by Aland
the back gate of Hongik University to Selling fashion goods from emerging
Four Seasons House (Wausan-go 22-gil) designers such as clothing, bags
and featuring various arrangements of and accessories, Aland is popular among
painting from graffiti to artistic design. young fans of unique designs. The branch
It is also referred to as Picassos Street. at Hongik University is known for its distinctive
exterior design and basement theatre.

IHongdae Free Market Opening Hours: 09:00AM to 11:00PM

Hongdae Free Market is an open space Address: 29, Yanghwa-ro 16-gil, Seoul,
between diverse artists and visitors to South Korea
communicate with each other and Directions: Subway Line 2.
consume culture. Visitors will find creative Hongik University Station
items reflecting distinctive tastes of artists
at the market.

Getting to Myeong-dong
Subway Line 2. Euljiro 1(il)-ga Station
Subway Line 4. Myeong-dong Station

3 Michelin Star Gaon
Operated by GwangJuYo Group, maker of
La Yeon fine Korean ceramics, food and liquor, Gaon
Korea first 3 star Michelin restaurant, La Yeon, is a traditional Korean restaurant committed
is located on the top floor of the Seoul Shilla in promoting a better understanding of
Hotel offering a stunning view of the city. Korean food and food culture globally. Gaon
Integrating traditional Korean art and design takes pride in serving high-end, elegant
pieces for an elegant interior to its modern Korean cuisine in a space that honours
dining space, the serene atmosphere makes Korean aesthetic values. The meticulously-
La Yeon a perfect place to experience the prepared dishes, made with fresh seasonal
sophistication of Hansik dining. ingredients are served in custom-designed
GwangJuYo ceramic vessels.

Cuisine: Korean
Opening Hours: Cuisine: Korean
Lunch 12:00PM to 2:00PM Opening Hours: 5:30PM to 11:00PM
Dinner 6:00PM to 9:30PM Address: 317 Dosan-daero, Sinsa-dong,
Address: South Korea, Seoul, Jung-gu, Gangnam-gu, Seoul
Jangchungdong 2(i)-ga, 249

2 Michelin Star Kwon Sook Soo
Traditional Korean cuisine with a decidedly
Pierre Gagnaire Soul modern flair, using both rare and readily-
Pierre Gagnaire Soul, located on the 35th available seasonal ingredients to create
floor of the New Wing, is truly a top-notch unconventional flavors. All cooking oils,
French restaurant where you can experience preserved seafood, fermented condiments
the creations of world-renowned master and vinegar are made in house. For a
chef Pierre Gagnaire. The stylish dcor is set glimpse of the chefs in action, reserve a
apart from other restaurants, and the seat at the counter.
spectacular view of Bukhan Mountain
and downtown Seoul is breathtaking. The
restaurant serves unique and artistic French
cuisine prepared by using innovative and
diversified cooking methods. It features an
impressive collection of 270 different wines, of
which 130 wines have not been introduced in
Korea before. Here, service is impeccable.

Cuisine: Korean
Opening Hours:
Lunch 12:00PM to 3:00PM
Dinner 6:00PM to 10:30PM
Closed on Sunday
Address: F, 26 Eonju-ro 170-gil (643-18,
Shinsa-dong), Gangnam-gu, Seoul
Cuisine: French Contemporary
Opening Hours:
Lunch 12:00PM to 3:00PM
Dinner 6:00PM to 10:00PM
Address: 1 Sogong-dong, Jung-gu, Seoul

1 Michelin Star Cuisine: Korean BBQ
Opening Hours: 11:00AM to 10:00PM
Alla Prima Address: 36, Teheran-ro 81-gil,
Meaning first try in Italian, Alla Prima Gangnam-gu, Seoul
features Asian-Italian fusion cuisine that
demonstrates Chef Kim Jin-hyuks creativity
with a distinctly Japanese flair. With Kojima
its everchanging menu combining the A modern and sophisticated Japanese
chefs inspiration and seasonal ingredients, restaurant, Kojima, tucked away on the 6th
the completely open kitchen offers the diners floor of luxury multi-brand boutique Boon
a clear view of Chef Kims team in action. the Shop. Kojima is a Japanese restaurant
that offers the best dining experience using
the finest ingredients. Acclaimed to have
stepped up to take Seouls Japanese cuisine
to the next level, Kojima is the first sushi
craftsman in Korea who has passed through
the Silla Hotel Ariake and Sushi Chochih.

Cuisine: Innovative Asian-Italian

Operating Hours:
Monday to Saturday, 12:00PM to 10:00PM
Break Time: 2:00PM to 6:00PM
Closed on Sundays
Address: 23, Dosan-daero 30-gil,
Gangnam-gu, Seoul Cuisine: Japanese Sushi
Opening Hours:
Monday to Saturday, 12:00PM to 10:00PM
Bo Reum Soei Break Time: 2:30PM to 5:30PM
Bo Reum Soei is one of the only restaurants Address: 6F, 21, Boon the Shop,
in Seoul to serve Jeju black beef. Offering Apgujeong-ro 60-gil, Gangnam-gu, Seoul
a varied cuts of beef including tenderloin
and sirloin. Their fresh beef is delivered
from a local farm in Jeju, operated by Jungsik
themselves which gives high pride Combining local and international ingredients
and reliability regarding the beef quality. and styles through the vernacular of Korean
cuisine topping it up with an excellent
wine list for a gastronomic experience. This
three-storey restaurant is separated into a
bar, restaurant and private dining rooms.

Cuisine: French Contemporary
Opening Hours:
Lunch 12:00PM to 2:00PM
Dinner 6:00PM to 8:00PM
Address: 83 Yulgok-ro, Gahoe-dong,
Jongno-gu, Seoul

Yu Yuan
Yu Yuan combines authenticity, premium
ingredients and unique presentation to offer
the ultimate Chinese dining experience in
Seoul. The menu focuses on Cantonese
Cuisine: Korean Contemporary fare complemented by regional specialties,
Opening Hours: including Yu Yuans signature Beijng duck.
Lunch 12:00PM to 2:00PM Named for the famed Shanghai rock garden
Dinner 5:30PM to 9:00PM and reflecting the opulence and glamour of
Address: 11 Seolleung-ro 158-gil, Shanghai in the swinging 1920s, Yu Yuan
Cheongdam-dong, Gangnam-gu, Seoul also offers a lavish setting for meetings of
up to 24 people in one of its eight private
dining rooms, including two well-appointed
Dining in Space VIP rooms.
This French restaurant sits on the top floor
of the famous In Space building located
near Changdeokgung Palace. The view up
at Dining in Space is surrounded by 3 full-wall
windows with the magnificent view of the
Arario Museum and the beautiful palace
on the left side. The food served here is
modern French based on the classic. With
its reservation-only policy, patrons at Dining
in Space also enjoy individualized choices
for ingredients to accommodate their Cuisine: Chinese
needs and preferences. Opening Hours:
Lunch 11:30AM to 2:30PM
Dinner 5:30PM to 9:30PM
Weekend Brunch 11:30AM to 2:30PM
Address: 97 Saemunan-ro, Dangju-dong,
Jongno-gu, Seoul


Club Octagon
Ranked the #1 club in South Korea and #12
on DJ Mag Top 100 Clubs, Club Octagon is
located on the most stylish district of Gangam,
hosting a wide variety of electronic dance
music from the finest international DJs and
famed resident Korean DJ. With a massive
underground hideout setting, Club Octagon
is fitted with a cutting-edge sound system
and a spacious dance floor surrounded by
leather lounges. Private rooms are available Opening Hours:
with a sleek balcony overlooking the entire club. Friday & Saturday, 11:00PM to 6:00AM
Address: 125-16 Cheongdam-dong
Gangnam-gu, Seoul
Distance from Hotel: 30 mins drive

Club Mute
Featuring a futuristic-themed dcor with an
impressive sound and lighting system and
sleek metallic furnishing, Club Mute offers
Opening Hours: a unique clubbing experience for late night
Thursday to Saturday, 10:00PM to 7:00AM revellers residing in Seouls Itaewon district.
Address: B1/B2 New Hilltop Hotel, South Koreas most celebrated local and
152 Nonhyeon-dong, Gangnam-gu, Seoul guest DJs spin a mix of house, tech house,
Distance from Hotel: 30 mins drive and disco tunes behind a cage-like stage.
If you are feeling a little adventurous, an
in-house skilled mixologist is able to
Club Answer create a customisedcocktail just for you.
Club Answer is a popular nightlife spot for
locals that has dominated Seouls electro
music scene since its inception in 2007.
Due to its prime location in Gangnam, you
may find popular celebrities and socialites
at this club. The interior is decked out with
luxurious dcor such as chandeliers, white
leather seating, and marbled flooring.
This club is divided into three floors with a
massive dance floor on the first level, a Opening Hours:
spacious balcony on the second level and Friday & Saturday, 10:00PM to 5:00AM
private rooms on the top level. Address: 116-1 Yongsan-gu,
Itaewon-Dong, Seoul
Distance from Hotel: 25 mins drive

Tax Refund
Seouls standard Value Added Tax (VAT) is at 10% and an additional Service
Charge at 10% in restaurants and hotels. At any shops with the tax-free logo,
a 10% tax refund is available at the shop upon presenting your passport. The
total purchase price, tax included, must be more than 30,000 KRW and less than
200,000 KRW and is limited to a total of less than 1,000,000 KRW for the dura-
tion of ones trip in South Korea.

To receive an immediate tax refund on purchases at Tax Free stores, you must
present your passport. For purchases over these limits, you can apply for a tax
refund at the airport.

In Duty Free shops, no tax is applied to the products. These stores are generally
operated by large department store chains, including Lotte, Shilla and Shinsegae
among others, and are located in airports and downtown.