VINARESEARCH February 2017

PANEL ATTRIBUTES
An actively managed panel of W&S Joint Stock Company

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 About W&S Joint Stock Company
280,000 International strategic partner of online market research in Vietnam.
CURRENT ACTIVE PANEL
MEMBERS
Founded in 2011, W&S provides the most comprehensive online market research
Vietnam 280,000 solutions, maximizes support for strategic decision making of Vietnamese local and
MEMBERS OF ONLINE PANEL global partners with optimal cost.

About Vinaresearch

High quality Vietnam online market research Panel

Vinaresearch is the proprietary panel of W&S Joint Stock Company, located in Ho Chi
Minh City, Vietnam.
Established since April 2011, Vinaresearch panel has reached the number of 280,000
qualified members in February 2017 and is growing constantly. This document of panel
attributes is for Market Research companies and business professionals' reference.

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 Panelists nationwide Vinaresearch Panel

280,000 The Vietnamese panel at a glance

February 2017
HO CHI MINH 26.7%
HA NOI 21.3%
DA NANG 4.4%

By social economic regions

Mekong River Delta 9.1%

South East 32.9%

Central Highlands 3.8%

North Central and Central coastal areas 17.4%

Red River Delta 30.1%

Northern midlands and mountain areas 6.7%

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Background Attributes Gender Age

39.0% Male
36.4% Female
32.0%
29.2%
38.1%
Male
Female 16.6%
61.9%
14.4%

7.6%
6.2%
5.3% 5.3%
2.4% 1.9% 1.3%
2.5%

16-19 20-24 25-29 30-34 35-39 40-49 50 years

years old years old years old years old years old years old old and
older

Marital status Children status

Single 76.3%

17.8%
Married 22.9%

No child
Divorced .6%
Have children
82.2%
Widowed .1%

Separated .1%

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Background Attributes Monthly personal income (MPI) MPI (students & unemployed excluded)

Over 30,000,000 VND 0.9% Over 30,000,000 VND 1.5%

15,000,001 - 30,000,000 VND 2.1% 15,000,001 - 30,000,000 VND 3.8%

7,500,001 - 15,000,000 VND 9.8% 7,500,001 - 15,000,000 VND 16.2%

5,000,001 - 7,500,000 VND 11.7% 5,000,001 - 7,500,000 VND 19.8%

3,000,000 - 5,000,000 VND 18.8% 3,000,000 - 5,000,000 VND 30.5%

Under 3,000,000 VND 56.5% Under 3,000,000 VND 28.2%

Monthly household income (MHI) Educational level

Elementary school .3%

Over 30,000,000 VND 7.4%
Secondary school 3.6%

15,000,001 - 30,000,000 VND 18.7% High Shool 18.4%

Vocational school 4.5%

7,500,001 - 15,000,000 VND 32.9%
Diploma 11.0%

5,000,000 - 7,500,000 VND 40.0% Bachelor 58.7%

Master 2.1%
Under 5,000,000 VND 1.0%
Others 1.4%

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Background Attributes Employment status Career

Student 38.6% IT - Software 7.6%

Employee of the private company 17.2% Buiding / Construction 4.0%
Self-employed 7.2% Electrical / Electronic 3.9%
Contractual staff 6.3% Makerting 3.9%
Part-timer 4.5% IT - Hardware 3.6%
Employee of State company 4.0% Auditing 2.7%
Government office worker 3.5% Accountancy / Finance 2.4%
Unemployment / Seeking employment 2.6% Sales 2.3%
Teacher / Lecturer / Professor 2.3% Architecture / Interior Design 1.9%
Director / CEO 1.6% Airlines / Tourism / Hotel 1.9%
Housewife / Home maker 1.3% Banking services 1.6%
Doctor / Nurse / Pharmacist 1.0% Food / Beverages 1.2%
Processing products .4% Retail / Wholesale 1.2%
Lawyer / Chief Accountant .3% Education / training 1.2%
Retired 0.0% Human Resources 1.2%
Others 9.0% Investment 1.0%
Manufacturing industry 1.0%
Working Industry Telecommunications 0.8%
Mechanical Engineering 0.8%
IT 12.3% Chemistry / Biology 0.8%
Marketing 7.3%
Shipping / Delivery 0.8%
Construction 6.4%
Technology Engineering 6.0% Doctor 0.8%
Financial Services 5.9% Household goods / Personal care 0.7%
Administration 5.1% Customer Service 0.7%
Consumer products 3.1% TV / Publishing / Printing 0.6%
Hospital / Medical / Pharmaceutical 2.7%
High - class apparel 0.6%
Consulting/ Government/ Training 2.7%
Media/ Art/ PR 2.7% Counseling 0.6%
Retail 2.6% Middle - class aparel 0.6%
Hotel and Travel 2.3% Pharmacists 0.6%
Production/ Logistics/ QA-QC 2.1% Internet / Online Media 0.5%
Industrial products/ Automobile/ 1.6%
Art / Design 0.5%
Freight 1.0%
Market Research .0% Others 48.0%
Others 36.3% 6
2017 W&S Joint Stock Company
Background Attributes House model Household member

55.2%

22.2%
20.7%

17.2%

30.2%
12.7%

7.9%
7.2%

8.6% 3.5% 3.9%

6.0% 2.1%
1.3% 1.0%
.3%

Private house Rent house Condominium Others Living 1 2 3 4 5 6 7 8 9 10 Over

alone 10

Number of motorbikes owned Number of computers owned

39.8% 40.8%

48.0%

33.8%

12.8%
14.0%

4.2%
1.7% 2.8%
.6% .1% .8% .3% .3%

None 1 2 3 4 5 Over 5 None 1 2 3 4 5 Over 5

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Background Attributes Type of mobile phone using Social network sites using

Facebook 69.6%
70.3% Zing Me 33.5%

Google+ 25.9%

Twitter 10.0%

My Opera 7.2%

Flickr 6.1%
29.7% Foursquare 5.5%

Tamtay 4.1%

Gooline.vn 3.5%

Multiply 1.6%

Others 5.6%
Smartphone Basic Phone / Feature Phone
Not use social network 3.2%

Mobile brands using Frequency of using internet

Nokia 37.9%
A couple times per day 89.7%
Samsung 20.9%

Iphone 13.2% Once a day 8.0%

LG 4.4%
A couple times per week 1.8%
Sony Ericsson 4.0%

Qmobile 3.8%
Several times per month 0.3%
Blackberry 2.7%

Motorola 1.8% Once a month 0.1%

Imobile .8%
Less than once a month 0.1%
Khc 13.0%
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Background Attributes Online newspapers reading Newspapers / magazines reading

24h.com.vn 46.9% Tuoi tre 27.4%

The thao 26.2%

VNexpress.net 46.5%

Khoa hoc va doi song 25.1%

Dantri.com.vn 42.0%
Cong nghe thong tin 23.8%

Kenh14.vn 27.2%
Gia dinh va xa hoi 23.5%

Tinhte.vn 20.1%
Thanh nien 19.7%

Tuoitre.vn 19.2% Phu nu 16.4%

Cam nang mua sam 15.9%

Ngoisao.net 19.0%

Hoa Hoc Tro 13.9%

Xaluan.com.vn 8.2%

Thoi bao doanh nhan 13.2%

cafef.vn 7.5%
Xe hoi 8.6%

Others 9.4%
Ohters 13.8%

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 Panelists nationwide Panel quality management

280,000 Vinaresearch panel has reached the number of 280,000 members in February 2017.
Sub-panel Constantly, W&S Joint Stock Company improves our system and panel recruitment
methods to ensure that our clients can always access The right people, at the right
time.
Process
Quality management is carried on by various techniques including system and personnel.

Register

Personal account at Vinaresearch site in mandatory

Basic profile confirming is required with active link through email
Unique mobile phone number required
Suspicious information is censored by direct contact through mobile number

Survey participating

Fraudulent respondents are identified by TRAP question in our common survey

Direct call for invitations is applied in customized survey
Bad responses, speeders are checked through data cleaning
Bad responses will be flagged "Bad" or "Medium" survey response status
Being "Bad" rated 3 times and Medium" rated 9 times will be Blacklisted
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 Panelists nationwide Process

280,000 Incentives exchange

Sub-panel
Members are called directly to check for ineligible at the visualized points exchange
time
Unreal members will be Blacklisted
Several studies without incentives are also conducted

Member status validation

Members are asked to update profile every 6 months

Members who do not login or take part in any survey for 200 days would be
changed status into "Inactive
Blacklisted members will be deleted from our system after 3 months.

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 W&S Joint Stock Company
Floor 7th, DC Tower, 111D Ly Chinh Thang St., Ward 7, District 3, Ho Chi Minh city
Tel: +84 3 848 3730 +84 3 848 3731 +84 3 848 3732
http://vinaresearch.jp/

Send you requests to info@vinaresearch.jp for more information of

Vietnam panel feasibility.

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