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  • Submission

    Încărcat de

    Sunny Raj
    8 vizualizări1 pagină
    The document discusses marketing plans for expanding the Taj Mahal Tea House concept. It asks how the objectives of being both a marketing asset and new revenue model will be delivered. It inquires about activated consumer insights around the out-of-home opportunity, how to grow the tea house presence and attract customers. It also asks about the proposed business model, potential revenue streams, and how marketing plans for the tea houses can deliver value for the Taj Mahal tea brand at a large scale.

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    The document discusses marketing plans for expanding the Taj Mahal Tea House concept. It asks how the objectives of being both a marketing asset and new revenue model will be delivered. It inquires about activated consumer insights around the out-of-home opportunity, how to grow the tea house presence and attract customers. It also asks about the proposed business model, potential revenue streams, and how marketing plans for the tea houses can deliver value for the Taj Mahal tea brand at a large scale.

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    © All Rights Reserved
    Descărcați ca DOC, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    8 vizualizări1 pagină

    Submission

    Încărcat de

    Sunny Raj
    The document discusses marketing plans for expanding the Taj Mahal Tea House concept. It asks how the objectives of being both a marketing asset and new revenue model will be delivered. It inquires about activated consumer insights around the out-of-home opportunity, how to grow the tea house presence and attract customers. It also asks about the proposed business model, potential revenue streams, and how marketing plans for the tea houses can deliver value for the Taj Mahal tea brand at a large scale.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca DOC, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 1

    Zone A BROOKE BOND

    Institute Name: Team Name: Team ID:


    Key Case Decision - Marketing Asset vs New Revenue Model The Brooke Bond Taj Mahal tea house concept aims to do both. How do you plan to deliver
    these objectives?

    What is the activated consumer insight with respect to the Out of home opportunity? How will you grow the Taj Tea house presence (more outlets / more
    footfalls), who would your customers be and what will you do to make the tea house relevant for them?

    Business: Touch upon your proposed business model and potential revenue streams.

    Building Brand Equity for Taj Mahal Tea How will you tie in your marketing plans for and at the Tea house to deliver value for the Taj Mahal tea brand at
    scale?

    Any other details:

    Disclaimer: To give maximum freedom within this framework, we will NOT put section-wise word limits in place
    but please use Font Size 10+

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