Joint Certificate Program
Commercialization of
DATE
Starting 2017
Varies by program selected
LOCATION
UC Berkeley Campus
Silicon Valley
PROFILE
Entrepreneurs
Innovation Officers
Engineering Executives
Technology Executives
LECTURERS
College of Engineering Faculty
Haas School of Business School
Faculty
Silicon Valley Industry Experts
FEES
Depends on programs
selected
REGISTER
exec-ed.berkeley.edu
Disruptive Technology
A program in commercialization of disruptive technology in areas
such as IoT and AR/VR, for those seeking to understand the
impact and opportunities of the latest emerging technologies.
WHAT IS THE PROGRAM?
The Berkeley Engineering Executive and
Professional Education Program at the College
of Engineering, and UC Berkeley Executive
Education at the Haas School of Business are
collaborating to create a program which com-
bines the breadth of knowledge of two of UC
Berkeleys strongest academic institutions.
The program leverages the strengths of both
units to guide participants seeking to under-
stand, build, or expand a business driven by
the latest disruptive technologies.
WHO SHOULD ATTEND?
Executives responsible for bringing new bring innovative ideas to fruition.
technologies to market
Engineers leading teams in bringing new
technologies to market
Entrepreneurs looking for start-up ideas
or tasked with the creation of new market
opportunities within a company
OVERVIEW
The Commercialization of Disruptive Technol-
ogy Program provides participants in depth
exposure to the latest disruptive technologies,
understanding of the impact of commercial-
ization strategies and appropriate leadership
skills.
The program is presented by faculty of UC
Berkeleys College of Engineering, the Haas
School of Business, and Silicon Valley industry
experts. The goal is to enable participants who
are tasked with revitalizing an existing business,
seeking to build a new business, or expanding
in to new markets both domestically or inter-
nationally, with the knowledge and tools to suc-
ceed in their endeavors.
BENEFITS
Provide participants an understanding of
disruptive technologies.
Develop the business skills related to
these new businesses opportunities.
Enable participants to identify com-
mercialization possibilities of disruptive
technology.
Develop leadership attributes needed to
Opportunity to work with both faculty
and industry experts during the program.
An optional capstone project to develop a
practical plan to implement new disrup-
tive technologies.
HOW DOES THE PROGRAM
WORK?
The program is designed as a collaborative
model between UC Berkeley and Industry.
During the program participants will complete
the following:
Five (5) programs of faculty-led instruc-
tion.
An optional capstone project to integrate
materials covered and actualize ideas into
tangible next steps, including a detailed
go-to-market plan.
 Commercialization of
Disruptive Technology
WHAT PROGRAMS DO I NEED TO TAKE?
Participants will select programs from Machine Learning (coming spring 2018)
three categories: Leadership, Disruptive
Big Data (coming spring 2018)
Technology and Commercialization.

Leadership Commercialization
Gain critical leadership and communication The skills needed to bring a new product to
skills to advance your ideas and business. market.
Participants select any two (2) of the
Participants select one (1) program: following programs:
Positive Leadership and Innovation THE UC BERKELEY
Startup Bootcamp for Executives
High-Impact Leadership
DISTINCTION
Financial Acumen for Leaders
Recognized as world-renowned engineering
Disruptive Technology Negotiation & Influence
and business schools, we understand both
Development of a successful product by Corporate Business Model Innovation technology and business. And what executives
leveraging new technologies. face as they move into leadership roles in the
Product Management
global economy.
Participants select any two (2) of the Communications Excellence
following programs: UC Berkeley Executive Education and UC
Capstone Project Berkeley Engineering Executive & Professional
Augmented and Virtual Reality (AR/VR)
Education prepares executives in business
Design Innovation for the Internet of An optional project that provides guidance and technical leadership roles by cultivating
Things and input on the participants detailed go- expertise and skills in both technology and
to-market plan to move forward with new leadership.
Industry Applications for the Internet of disruptive technologies within their own work
Things environment. NEXT STEPS
For more information about how you can
enroll for this exciting new joint program,
TWELVE DISRUPTIVE TECHNOLOGIES TO WATCH!
please contact us:
Leadership and Commercialization:
Cloud Advanced Robotics Mobile Internet UC Berkeley Executive Education
Technology
2000 Center St.
Renewable Advanced Oil and Suite 400
Internet of Berkeley, CA 94704-1996
Energy Gas Exploration and
Things
Recovery executive.berkeley.edu
Automation of Autonomous and Leadership and Disruptive Technology:
Knowledge Next-Generation
near-autonomous
Technology Genomics Engineering Executive &
vehicles
Professional Education
College of Engineering, UC Berkeley
Energy Storage 208 McLaughlin Hall, MC 1700
Advanced Materials 3-D Print-
Berkeley, CA 94720
exec-ed.berkeley.edu
Source: McKinsey Global Institute

Course ID: 1707-CODT | Document Date: July 31, 2017 1:25 PM