Group4MarketPlanandCaseStudyGroup

Kath,Vicky,Shayne,BryanandChap

Case1:SonyMusicEntertainment:Newworldwideorganizationalstructureand
themarketingplanningandbudgetingofPinksnewalbum
I.TimeFrame

Ithappenedfromyear2011to2013

II.PointofView

SonyMusicEntertainmentiscurrentlyontheprocessofembracingtherapidchangein
thefieldofmusicindustriestodayworldwide.

III.StatementoftheProblem

1) Thereisamassivelowalbumsale.
2) Rivalrybetweenthedigitalandphysicalalbums.
3) Competitionsamongmusicindustries

IV.Objectives

1) Tostrengthenrelationshipswithartists.
2) Tohaveanorganizationbuiltonrecordlabelswithglobalreach

V.Areasofconsiderations

1)Sinceweareinthemillennialworldeverymusicentertainmentindustriesmusttelland
mustknowwhotheiraudiencesareandwhatgenreofmusictheycancatertothem.

2)WecantdenythatmostofthepeoplearepatronizingtheuseofWorldWideWeband
everycompanymustknowhowtheycanadjusttoitsrapidchange.

3)Theuseoftechnologyisonitspeakanditdrasticallyaffectsmostoftheindividualstoday
soeverycompanyshouldknowhowtocleverlyuseit.

SWOTAnalysis

Strengths

Oneofthebiggestcompanythatspecializesmusicandentertainment
Globallyknownandrecognized
Aportfolioofsuccessfulartistsovertheyearsinwhichsomehavebecomeglobal
superstars.
Channelsofdistribution:radio,TV,Internet,musicrecordshops.Coverawiderangeof
successfulgenreswhichmakesthemsuccessful.
Weaknesses

Globalmusicpiracy(manymusiccompaniesbiggestissue)
DecreasedindemandwhenitcomestoartistsCDreleases
Poorstrategyandmanagementduetolackofcommunicationamongotherfunctional
departments.

Opportunities

FuturesuccessfulCDreleaseswithexistingartists
ReleasingMP3songs

Threats

Themusicpirateswilldrivemusicrecordcompaniestoadecreaseoftheirsales
Nowadays,musicisfashionobsessed.Awrongselectionofanalbumreleasemayresult
badlytothecompany
Physicalsalesaredecreasingduetodigitalmusic.Peoplearemoreattractedto
downloadasongratherthanbuythewholealbumbecausethisismuchcheaperand
convenient.

VI.AlternativeCoursesofAction

1) Easelicensingrestrictions
2) Developdigitalcopyprotectionsformusic
3) Investmoreinonlinesubscriptionservices
4) Focusonlongtermpotentialinsteadofshorttermlosses
5) EmbraceMP3sasanotherretailform
6) AdoptionofSACD&DVDAudio(higherquality)

VII.ConclusionandRecommendation

According to statistics, Sony Music Entertainment is one of the most successful

companies in the music record industry. Despite the music piracy that arises in the present
time, Sony Music strives to handle this matter legally and commercially by persuading the
people especially young to stop and avoid piracy. This is a big threat to the music record
industryandithastobedealtwithstrategicmanner.CompaniessuchasiTunes(Apple)have
reducedmusicpiracy,sinceinordertodownloadasongithastobeboughtfirst.

The best recommendation would be is to develop digital copy protections for music
with this every music company and their artist album will be protected with all the piracy
happening in the music industries. If this will happen in the future maybe the growth on
financialmusicindustrywillbehistory.Everycompanyshouldknowhowtocompetefairlywith
theircompetitors.
Case4:LeviStraussJapanK.K
I.TimeFrame

Ithappenedfromyear

II.PointofView

III.StatementoftheProblem

LeviStraussJapanK.K.isfacedwiththedilemmaofshrinkageofjeansmarket.Partoftheshrinkage
ofthemarketcanbeattributedtotheveryselectivewayofchoosingretailoutletandsalesagentsof
Levi Strauss Japan K.K. Another cause of market shrinkage is due to the specialization of
competitorsmainlyonwomensjeanthatbroughttheindustrytoastiffcompetition.
InthesideofJapangovernment,anotherfactordetrimentaltothecompanysmarketsize
isitsimposedpolicylikeloweringbirthrateanddemographicshifttoolderpopulationwhichLeviStraussneeds
tocope.

IV.Objectives

ToincreasemarketshareofLeviStraussJapanK.K.from16%to20%bytheyear1995and
continuouslyproducequalityproductsthatnevergoesoutofstyle.

V.Areasofconsiderations

SWOTAnalysis

VI.AlternativeCoursesofAction

VII.ConclusionandRecommendation

Case5:PermataBank
I.TimeFrame

Ithappenedfromyear2009to2011

II.PointofView

Permata Bank has aspirations to become a leading financial services provider in

Indonesia,withafocusontheconsumerandcommercialsegment.

III.StatementoftheProblem

As a major provider of finance and banking services, Permata Bank must ensure the
highest levels of customer service through a variety of delivery channels including ATMs,
internetbanking,andmobilebankingandtellerservices.Anyinterruptionwouldmeanserious
damage to the banks reputation. Permata Bank required an industryproven high availability
solution to protect the realtime delivery of banking information to its employees and
customersatanytimeofthedayornight.

IV.Objectives

1) Toaddvaluetolife.Believesthatinfocusingoncustomersandcontinuallyimprovingits
servicesinordertoincreaseitsmarketshareandbuilditsreputation.
2) To ensure their customers are protected from the emerging threat of card fraud with
bestinclasssolutions.

V.Areasofconsiderations

1)ThebankmustbeconsistentwiththeirtaglineOneBankofChoicesincetheyare
one of the leading banks in the world and many customers are giving their money trust to
them.

2)Theymustbereadyforanyfraudulentactslikehacking,falsificationetc.

3) Their marketing strategies must fit not only their existing customers but also those
individuals planning to open a bank account or to invest. It must be informative and
trustworthy.

VI.AlternativeCoursesofAction

1)Removedthethreatofunplanneddowntime.

2)Eliminatedplanneddowntimeforsystemmaintenanceandupgrades.

3)Ensuredthe24/7deliveryofrealtimeinformationtocustomers.

4)providedaprovenmirrorserverasareliablebackupsystem.
5)Increasedbusinessandretainedcustomersbydeliveringoptimaluptimeforalldelivery
channels.

VII.ConclusionandRecommendation

To retain existing customers and attract new accounts, Permata Bank must compete
withothermajorplayersinthebankingindustry.Informationtechnologynowplaysanessential
roleintermsofsecurityanddataprotection,withcustomersnotonlyseekingservicesprovided
bymultipledeliverychannelssuchasmobilebanking,InternetbankingandATMs,butalsoto
fulfilltheirfinancialneedsinafast,easyandsecuremanner.

Asthecompanycommitstofocusingonsmallandmediumsizedbusinesses,retail,and
corporate segments, Permata Bank must rely on realtime information to support all of its
bankingtransactions.

IT banking operations are very complicated and must be supported by a safe and
reliablesystem;ahighlyavailablesystemwouldprotectallcriticaldataandtransactions,evenif
adatacenter,harddriveornetworkisdown.

Thebestrecommendationwouldbeistoprovideaprovenmirrorserverasareliablebackup
system. You cannot tell when misfortune will happen with this if ever there would be any
unexpectedeventhappenedfromtheiraccountsduringanupgradetheyhaveatleastareliable
backupwiththem.Theyshouldalsoensurethattherewillbeadependablesecuritysystemas
well.