Rethink

the
future

GROUP 5
Oliver Lim fusio
Yvonne claros
Venisse muldez
Lyka copino
 Gwyn labrada

I. Introduction
- Zero waste is the convenience store for this era, fulfilling the need
that will continue to exist in the future - the need for speed, low-cost and
zero waste shopping. Zero Waste, will be the convenience store to open
up 24/7 there in San Francisco, California that will promote waste free
environment.
VISION
To be the leading low-cost and waste free convenience store in the
market.
MISSION
To promote economical, waste- free shopping by eliminating the usage of
plastic containers/packaging in order to help preserve the environment.
II. Summary Of The Business

a.) Name: Zero Waste Convenient Store

b.) Location: San Francisco, California
c.) History: We were inspired to make this kind of business because
we would like to help in this act to preserve mother nature and its
surroundings by promoting Zero Waste shopping.

III. Vison of the Business (work force)

1. Oliver Lim Fusio
- Professional actor, singer, dancer and Brand Ambassador of
PENSHOPPE PH
- Graduated with a Bachelor of Science in Economics
- A man whos very passionate about protecting and preserving the
environment
2. Gwyn Labrada
- Youtubes most subscribed youtuber with over 60 million subscribers
and with over 3 million views per video. He earns a living by making
youtube videos about style and fashion.
- Believes that success is not wether you finished school or not but
whether you worked hard and follow where your heart really belongs,
in this case, it was youtube.
3. Yvonne Claros
- Crowned Miss Universe 2024 at the age of 24
 - Graduated Bachelor of Science in Biology and took a degree in
pediatrics and is now a Pediatrician.
- She also is a model and a blogger.
- Her answer during the Q&A was remotely dedicated to protecting the
welfare of animals.

4. Venisse Moana Muldez

- The owner and the President of Moana Residences which promotes
low cost housing and the natural Polynesian culture. And also the star
of the 2016 Cartoon Movie Moana which inspired her to make
Moana Residences.
- She is also a professional model and the brand ambassador of The Body
Shop.
5. Lyka Copino
- Graduated College with Bachelor of Science in Medichal Technology
- She is now a full pledged doctor for the past few years at HAE SUNG
hospital located at Korea.
- She has been saving lives of people for the past few years but wonders
if she can make a change here in the entire world.
IV. Srategy/ Strategies
a.) Market Analysis
-Convenient stores serve the entire purchasing population of its
geographical area but focuses on customers who need to purchase items
outside of normal working hours, such as: swing shift employees and quick
shoppers looking for snacks and related items, car passers, and of course,
people who wants to help save the environment. Therefore, we have
segmented our market into night shoppers, quick shoppers, and also the
restaurants nearby who need ingredients without buying containers and
using plastic.
b.) Target Market and Consumers
- Our Target market for our store encompasses within a five mile
radius in which there would be at least 500,000 population. Since this is a
convenient store, we welcome shoppers regardless of gender, age,
nationality. And since we also have low cost pricing, low income earners can
also come.
c.) Costumer Characteristics
- We offer low priced items because we dont sell items on plastic or
on any non-biodegradable material, the price will be lowered. Therefore,
any income earner would be glad to come and shop at our convenient store
and would be very satisfied because not only do you get to shop Zero Waste,
but you also get to help save the planet.
V. Competitive Analysis
a.) Nature of Competition
- Business enterprise that are into selling basic needs (e.g convenient
stores). Retail stores, grocery stores, and etc.

b.) Primary Competition

- City Beer, Walgreens Store San Francisco, Alamo Square Market, Oak
Gourmet, kwik & Convenient.
c.) Threats and Risks
- Being the low cost provider can be a significant barrier to entry. If low
pricing is done consistently, it can build loyalty which is a huge competitive
advantage. Treating risks involves working through options to deal with
unacceptable risks to your business.
APPROACHES

1. Cost Approach- this concentrates on keeping the cost low. Risks:

Other firms may be able to lower costs as well
As technology improves, the competition may be able to leapfrog the
production
It could lead to damaging price wars
Difficulty in sustaining cost leadership
A firm following a focus strategy might be able to achieve even lower
cost within their segment
2. Focus Approach- is concentrating in a particular market segment. Risks:
Limited opportunities for growth
The firm could outgrow the market
Danger of decline in chosen segment
Risk of imitation
Risks of changes in the target segment
VI. Product/Service
a.)Product
-Zero Waste will sell the same products as other convenient stores but
with different packaging and quality. Since Zero Waste promotes zero waste
shopping, unlike other convenient stores we wont be packaging with plastic. We
would be selling cooking ingredients and other basic daily needs.
VII. Marketing and Sales
 a.) Kind of Product- Products that go by our basic needs and also ingredients
for cooking. Eggs and dairy products, over the counter medications, dry and
canned goods, meats, drinks, sweets and snacks, Tobacco products, batteries,
foam coolers, gas cans, flashlights, candles, windshield cleaners and cleaning fluid,
transmission fluid and motor oil are some of the additional items that may be
found in a convenient store because they are products that consumers may need
in an emergency or impulsively purchase because they happen to be in the store.
b.) Place of Business: 0 Lupine,29 Palms, CA
c. Promotion/ Incentives
- Before our grand opening, we would have an online raffle and who ever
wins will have a 500 peso worth of gift certificate.
- On our opening day: we would offer a free unlimited iced tea for those
who bring their own container and for those who will shop
in our store.
- We offer this permanent promo in which if you buy containers from us,
you will get a 20% discount on your over all pay.
- Our social media page Zero to Hero would post monthly promos and
products to be sold so that our buyers would always be informed.
- We are going to post signs and advertisements on billboards.
- Hand Crafted products made by Venisse, Moana residences, would be for
sale and the products profit would 100% go to
charity
- Every time you shop with us, $1 is donated to the Zero Wate PH
d.) Pricing of Products to be sold
- Our convenient store will be selling items that other convenient store has
but there would be some items that would be sold without packaging and
therefore, would require containers, wherein its pricing is by kilograms.
Operation/ Organizational structure
- Zero Waste will be a corporation with 5 members comprising namely
Oliver Fusio- General Manager/ Operations
Gwyn Labrada- Research and Development
Venisse Muldez-Product Marketing
Lyka Copino- Finance
Yvonne Claros Human Resource
IX. Financial Statement Of Business
a.) Source of Fund; equal contribution among stockholders.
b.) Cash Flow

Legal P120,000
Pre-sale advertising/marketing 400,000

Land location and finders fee 400,000

Consultants 200,000

Insurance 89,000
Rent 600,000

Research and Development 500,000

Expensed Equipment 2,500,000

Initial store facilities 7,500,000

Other 150,000
TOTAL START-UP EXPENSES 12,459,000

Start-up Assets

Cash Required 5,691,000

Start-up Inventory 500,000

Other Current Assets 400,000
Long-term Assets 3,600,000

TOTAL ASSETS 10,191,000

Total Requirements 22,650,000