Bushwick-Based Entrepreneurs Launch Superlost Coffee A Single Origin,

Small Batch Coffee Featuring Local Artists

For each pound sold, $1 goes to the farmer and $1 goes to the artist featured on the bag.

New York, NY, August 28, 2017 --(PR.com)-- David Roa and Craig Deahl, two New York-based
entrepreneurs, announced today the launch of Superlost Coffee, a single origin, single farm relationship
coffee roaster.

The beans are roasted in small batches in Bushwick, Brooklyn, and the packaging includes original
artwork screen printed by hand, so no two bags will ever look or taste alike. Superlost gives $1 to the
farmer and $1 to the artist for each pound sold.

We believe in sourcing coffee exclusively from farms we have visited ourselves. The dirty truth behind
the coffee industry is that the vast majority of coffee is grown in third-world countries and most coffee
roasters have no transparency into the growing process, they just take the distributor's word for where and
how they sourced the coffee, said David Roa, Co-Founder and Chief Operating Officer of Superlost
Coffee. We want to change all of that and make sure to have an intimate connection with the farms we
buy from and be involved in each step of the grow. This allows us to work with small, individual farms in
a way they haven't been supported before.

The first batch, called Solo Sbado, is a Colombian coffee from Caicedonia an area known for its high
altitude coffee. High-grown coffee yields less fruit on the plant, but it produces a superior quality bean,
translating to a cup quality matched only by a select group of coffee-producing countries. This batch of
coffee boasts milk chocolate, raspberry and citrus notes.

The artwork on the first bag was designed by comic book artist, Michael Zolla. Solo Sbado means only
Saturday in Spanish. This name is significant to this batch because in the tiny region of Colombia called
Caicendonia where this coffee is grown, the tradition for the past 150 years is for the coffee farmers to
roast the beans as a group, but only on Saturdays. It's a ritual for the local coffee community and they
proudly celebrate the fruits of their labor on this day.

Each Superlost coffee batch has a different name and artwork, said Craig Deahl, Co-Founder and Chief
Product Officer of Superlost Coffee. We partner with local artists who create bag art based on how they
interpret the name and taste of the roast. The company believes in giving each artist complete creative
freedom to design the art they feel illustrates the roast profile.

The half-pound, hand-produced limited edition first batch of Superlost is being sold exclusively through
Facebook. For more information, visit: www.facebook.com/superlostcoffee.

About Superlost Coffee

Superlost Coffee is small batch coffee roaster based in Bushwick, Brooklyn. The beans are sourced
directly from farms visited by the founders, David Roa and Craig Deahl. Each roast's packaging is

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uniquely designed by an artist's interpretation of that batch. A percentage of the proceeds go back to the
farm and artist responsible. For more information on Superlost Coffee, follow Superlost on Facebook
www.facebook.com/superlostcoffee or visit the website http://superlostcoffee.com.

Press Contact
Laura Brusca, Director of Public Relations at Superlost, Superlostcoffee@gmail.com.

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Contact Information:
Superlost Coffee
Laura Daunis
917-548-1060
Contact via Email
https://www.facebook.com/superlostcoffee/

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/727986

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