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RESULTS
Experiment 2 - ``Feel your Design`' evaluated the
emotional experience of architectural models by
analysing changes in the sensorial perception of
the viewer, while looking at the model, listening to
specically created sounds (soundscape) and inhal-
ing specically chosen scents (``scentscape`'). The
results of this experiment were the answers to the
Presence Questionnaire and the SAM chart, where
Two secondary hypotheses were then formulated: recall of experience and believability of simulation
H2 - architecture is an immersive experience were systematised. Such data describes the sub-
which can be consciously composed by the architect; ject's physiological response and emotional activa-
the techniques of ``emotional design`' and ``sensory tion, thereby enabling one to evaluate the model's
design`' are an eective strategy to compose specic ability to alter the subject's emotional state. The data
experiences of architectural spaces and develop the is organized according to Presence Questionnaire's
sensorial awareness of students and designers; ``Factors`' and ``Subscales`', as dened by Witmer and
H3 - the feeling of presence and emotional ac- Singer, as well as SAM's parameters of Valence, Ac-
tivation can be induced through the experience of tivation and Control. The nal values considered in
analogical models, in this case, immersive architec- the analysis of the PQ results were obtained by av-
tural models; eraging the ratings assigned by the subjects to each
To verify these hypotheses, the experiment was of the questions, according to Witmer and Singer's
developed considering four stages: (1995) 1-9 point scale. The analysis of the data col-
lected through the SAM chart also followed the same
1. Identify the design characteristics that are principle, as the three parameters of ``valence`', ``acti-
more suitable to induce certain sensations in vation`' and ``control`' were rated by the subjects us-
the user, such as ``positive, aroused, dom- ing also a 1-9 point scale. After making these calcula-
inant, compelled`', ``negative, not aroused, tions, we obtained values that qualify the subject's in-
dominated, not compelled`', ``joy, sadness, dividual experience of the ``Feel your Design`' mod-
anger, boredom, ecstasy`'; els regarding the parameters of ``presence`', ``emo-
2. Design an immersive model so that those tional response`', ``valence`', ``activation`', and ``con-
Figure 6
Interior of model
``Spiegel`'
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