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TABLE 4.1
TABLE SHOWING THE AGE OF THE RESPONTENT
SL.NO AGE NO OF THE PERCENTAGE
RESPONDENT
1 Below 25 years 40 32
2 25-35 years 25 20
3 35-45 years 33 26
4 above 45 years 27 22
TOTAL 125 100
INTERPRETATION:
The above table 4.1 that can be interpreted that the 32% of the respondents are below 25
years, 20 % of the respondents are 25-30 years, 26 % of the respondents are 35-45 years,
and 22 respondents are says above 45 years.
CHART 4.1
CHART SHOWING THE AGE OF THE RESPONTENT
20
32
15 26
20 22
10
5
0
Below 25 25-35 years 35-45 years above 45
years years
AGE
TABLE 4.2
TABLE SHOWING THE GENDER OF THE RESPONTENT
INTERPRETATION:
The above table 4.2 at can be interpreted that the 56 % of the respondents are male and 44%
respondent are female.
CHART 4.2
CHART SHOWING THE GENDER OF THE RESPONTENT
44 Male
56 Female
TABLE 4.3
TABLE SHOWING THE PLACE OF THE RESPONTENT
INTERPRETATION:
The above table 4.3 that can be interpreted that the 24c% of the respondents are stay in the
metro city , 36 % of the respondents are says that we are stay in city , 16 % of the
respondents are located in rural area , and 24% respondent are says stay in others .
CHART 4.3
CHART SHOWING THE PLACE OF THE RESPONTENT
25
20 36
15
24 24
10 16
5
0
Metro city City Rural Others
PLACE
TABLE 4.4
TABLE SHOWING THE EDUCATION QUALIFICATION OF THE RESPONTENT
INTERPRETATION:
The above table 4.4 that can be interpreted that the 24c% of the respondents are education
qualification is pre-university , 12 % of the respondents are studied in degree , 20 % of the
respondents are studied in PG , and 28 % respondent are studied in master degree and above
16% of the respondents are studied in others .
CHART 4.4
CHART SHOWING THE EDUCATION QUALIFICATION OF THE
RESPONTENT
EDUCATION QUALIFICATION
16
24
Pre-University
Degree
PG
28 12 Above
Others
20
TABLE 4.5
TABLE SHOWING THE OCCUPATION OF THE RESPONTENT
INTERPRETATION:
The above table 4.5 that can be interpreted that the 20 % of the respondents are students, 36
% respondent are workers and 44 % of the respondents are others.
CHART 4.5
CHART SHOWING THE OCCUPATION OF THE RESPONTENT
30
25 44
20 36
15
20
10
5
0
Student Workers Others
OCUPPATION
TABLE 4.6
TABLE SHOWING THE MONTHLY INCOME OF THE RESPONTENT
INTERPRETATION:
The above table 4.6 that can be interpreted that the 24% of the respondents are earn the
monthly income is 5000-10000 ,30% of the respondents are earn the monthly income is
11000-20000 ,26 % of the respondents are earn the monthly income is 21000-30000 and 20%
of the respondents are earn the monthly income is 31000 and above.
CHART 4.6
CHART SHOWING THE MONTHLY INCOME OF THE RESPONTENT
25
RESPONTENT
PERCENTAGE
20
30
15 26
24
20
10
0
5000-10000 11000-20000 21000-30000 31000 and
above
MONTHLY INCOME
TABLE 4.7
INTERPRETATION:
The above table 4.7 that can be interpreted that the 48 % of the respondents are says that yes,
52 % of the respondents are no.
CHART 4.7
Yes
48
52
No
TABLE 4.8
TABLE SHOWS HOW DID YOU COME TO KNOW ABOUT SHRIRAM FINANCE
VALLIOOR
INTERPRETATION:
The above table 4.8 that can be interpreted that the 21 % of the respondents are says that
know about the SRIRAM FINANACE company add newspaper and 28% of the respondents
are says know about the television, 19 % of the respondents are says know about the
searching the internet, 15 % of the respondents are says know about the outdoor
advertisement 17 % of the respondents are says know about Others, please specify.
CHART 4.8
CHART SHOWS HOW DID YOU COME TO KNOW ABOUT SHRIRAM FINANCE
VALLIOOR
30
KNOW ABOUT SHRIRAM FINANCE
25
PERCENTAGE
20
15 28
21 19
10 17
15
5
0
Newspaper Television Internet Outdoor Others,
Ads please
specify
OPINION
TABLE 4.9
INTERPRETATION:
The above table 4.9 that can be interpreted that the 29 % of the respondents are says that
advertising influence you to buy shriram finance vallioor Wholly, 35 % of the respondents
are says that advertising influence you to buy shriram finance vallioor Partially, 36 % of the
respondents are says that advertising influence you to buy a not at all.
CHART 4.9
35
TABLE 4.10
INTERPRETATION:
The above table 4.10 that can be interpreted that the 56 % of the respondents are says that
Can you identify the brand ambassador of yes, 52 % of the respondents are says that Can
you identify the brand ambassador no.
CHART 4.10
44 Yes
56 No
TABLE 4.11
INTERPRETATION:
The above table 4.11 that can be interpreted that the 32 % of the respondents are says that
opinion on the advertising strategy is excellent, 24 % of the respondents are says that
opinion on the advertising strategy is good, 26 % of the respondents are says that opinion
on the advertising strategy is insufficient, 18 % of the respondents are says that opinion
on the advertising strategy is poor.
CHART 4.11
20
32
15 26
24
10 18
5
0
Excellent Good Insufficient Poor
OPINION
TABLE 4.12
INTERPRETATION:
The above table 4.12 that can be interpreted that the 48 % of the respondents are says that
which other brand you have purchased of yes, 52 % of the respondents are says that which
other brand you have purchased no.
CHART 4.12
52 48
Yes
No
TABLE 4.13
INTERPRETATION:
The above table 4.13 that can be interpreted that the 14 % of the respondents are says that
buy the product of shriram finance is Once in year , 32% respondents are says that buy
the product of shriram finance is Twice in a year, 26 % respondents are says that buy the
product of shriram finance is Quarterly, 28 % respondents are says that buy the product
of shriram finance is Not at all buy.
CHART 4.13
35
30
PERCENTAGE
25
20
32
15 26 28
10 14
5
0
Once in year Twice in a Quarterly Not at all buy
year
OPINION
TABLE 4.14
INTERPRETATION:
The above table 4.14 that can be interpreted that the 23 % of the respondents are says that the
feel about the company is very comfortable, 33 % of the respondents are says feel about the
company is comfortable, 24 % of the respondents are says that feel about the company is
average and 20 % of the respondents are says feel about the company is Not satisfactory .
CHART 4.14
INTERPRETATION:
The above table 4.15 that can be interpreted that the 36 % of the respondents are says that the
feel about the price of the company is Expensive, 44 % of the respondents are says that feel
about the price of the company is Reasonable, 20 % of the respondents are says that feel
about the price of the company is Below the expected .
TABLE 4.15
36
Expensive
Reasonable
Below the expected
44
TABLE 4.16
INTERPRETATION:
The above table 4.16 that can be interpreted that the 56 % of the respondents are says that the
like shriram finance vallioor is yes, 44 % of the respondents are says like shriram finance
vallioor is no.
CHART 4.16
50
PERCENTAGE
40
56
30
44
20
10
0
Yes No
OPINION
TABLE 4.17
INTERPRETATION:
The above table 4.17 that can be interpreted that the 29 % of the respondents are says that
opinion on customer service in shriram finance excellent, 35% of the respondents are
says customer service in shriram finance is good, 16 % of the respondents are says
customer service in shriram finance average , 20 % of the respondents are says customer
service in shriram finance is poor
CHART 4.17
40
CUSTOMER SERVICE
35
30
PERCENTAGE
25
20
35
15 29
10 20
16
5
0
Excellent Good Average Poor
OPINION
TABLE 4.18
INTERPRETATION:
The above table 4.10 that can be interpreted that the 18 % of the respondents are says that
factors that influence you to purchase the product Advertisement in electronic media,
21% of the respondents are says that factors that influence you to purchase the product
display in outdoor media , 18 % of the respondents are says that factors that influence you to
purchase the product Advertisement published in print media , 27 % of the respondents are
says that factors that influence you to purchase the product Glow sign boards , 16 % of the
respondents are says that factors that influence you to purchase the product Influence by
others wearing it ,
CHART 4.18
18 Influence by others
wearing it
CHAPTER V
FINDING, SUGGESTION AND CONCLUSION
FINDING:
The above table 4.1 find that the 32% of the respondents are below 25 years, 20 % of
the respondents are 25-30 years, 26 % of the respondents are 35-45 years, and 22
respondents are says above 45 years
The above table 4.2 at can be interpreted that the 56 % of the respondents are male
and 44% respondent are female.
The above table 4.3 find that the 24c% of the respondents are stay in the metro city ,
36 % of the respondents are says that we are stay in city , 16 % of the respondents are
located in rural area , and 24% respondent are says stay in others
The above table 4.4 find that the 24c% of the respondents are education qualification
is pre-university , 12 % of the respondents are studied in degree , 20 % of the
respondents are studied in PG , and 28 % respondent are studied in master degree and
above 16% of the respondents are studied in others.
The above table 4.5 find that the 20 % of the respondents are students, 36 %
respondent are workers and 44 % of the respondents are others.
The above table 4.6 find that the 24% of the respondents are earn the monthly income
is 5000-10000 ,30% of the respondents are earn the monthly income is 11000-20000
,26 % of the respondents are earn the monthly income is 21000-30000 and 20% of the
respondents are earn the monthly income is 31000 and above.
The above table 4.7 find that the 48 % of the respondents are says that yes, 52 % of
the respondents are no.
The above table 4.8 find that the 21 % of the respondents are says that know about the
SRIRAM FINANACE company add newspaper and 28% of the respondents are says
know about the television, 19 % of the respondents are says know about the searching
the internet, 15 % of the respondents are says know about the outdoor advertisement
17 % of the respondents are says know about Others, please specify.
The above table 4.9 find that the 29 % of the respondents are says that advertising
influence you to buy shriram finance vallioor Wholly, 35 % of the respondents are
says that advertising influence you to buy shriram finance vallioor Partially, 36 % of
the respondents are says that advertising influence you to buy a not at all.
The above table 4.10 find that the 56 % of the respondents are says that Can you
identify the brand ambassador of yes, 52 % of the respondents are says that Can
you identify the brand ambassador no
The above table 4.11 find that the 32 % of the respondents are says that opinion on
the advertising strategy is excellent, 24 % of the respondents are says that opinion
on the advertising strategy is good, 26 % of the respondents are says that opinion
on the advertising strategy is insufficient, 18 % of the respondents are says that
opinion on the advertising strategy is poor.
The above table 4.12 find that the 48 % of the respondents are says that which other
brand you have purchased of yes, 52 % of the respondents are says that which other
brand you have purchased no
The above table 4.13 find that the 14 % of the respondents are says that buy the
product of shriram finance is Once in year , 32% respondents are says that buy
the product of shriram finance is Twice in a year, 26 % respondents are says that
buy the product of shriram finance is Quarterly, 28 % respondents are says that
buy the product of shriram finance is Not at all buy.
The above table 4.14 find that the 23 % of the respondents are says that the feel about
the company is very comfortable, 33 % of the respondents are says feel about the
company is comfortable, 24 % of the respondents are says that feel about the
company is average and 20 % of the respondents are says feel about the company is
Not satisfactory .
The above table 4.15 find that the 36 % of the respondents are says that the feel about
the price of the company is Expensive, 44 % of the respondents are says that feel
about the price of the company is Reasonable, 20 % of the respondents are says that
feel about the price of the company is Below the expected .
The above table 4.16 find that the 56 % of the respondents are says that the like
shriram finance vallioor is yes, 44 % of the respondents are says like shriram
finance vallioor is no.
The above table 4.17 find that the 29 % of the respondents are says that opinion on
customer service in shriram finance excellent, 35% of the respondents are says
customer service in shriram finance is good, 16 % of the respondents are says
customer service in shriram finance average , 20 % of the respondents are says
customer service in shriram finance is poor
The above table 4.18 find that the 18 % of the respondents are says that factors that
influence you to purchase the product Advertisement in electronic media, 21% of
the respondents are says that factors that influence you to purchase the product
display in outdoor media , 18 % of the respondents are says that factors that influence
you to purchase the product Advertisement published in print media , 27 % of the
respondents are says that factors that influence you to purchase the product Glow sign
boards , 16 % of the respondents are says that factors that influence you to purchase
the product Influence by others wearing it ,