Assignment Promotional Material for Music and Event

Title
Unit No & Unit 1: Introduction to materials, processes and technical skills in art and
Title design.
Unit 2: Introduction to contextual research in art and design.
Level & Credit Level 2
Value
Assignment Anthony Bowman
Leader
Assignment Fiona Brown
Verifier
Start Date 05/09/17

Assessment 13/10/17
Date
This assignment will enable you to generate evidence of functional skills development in these
areas
Maths English ICT
Yes Yes Yes

Learning Outcomes: At the end of the unit the learner will

1. Understand materials, processes and technical skills used in art and design.
2. Understand art and design contextual research.

Content
During this assignment, you will take on the role of a Graphic Designer who has been
commissioned to create 2 Digital Promotional material a Poster to advertise an exhibition on the work of
David Carson and an LP cover for Kraftwerks re-release of songs from their discography using mixed
media experimentation. You will research David Carson, Neville Brody and the artists and Photographers
that have inspired the graphic and typographic styles of both designers and complete both physical and
digital experimentation and take primary source photography to be used in experiments and final work.
As a group, you will visit various galleries and Liverpools Public realm to sketch and photograph ideas
and generate a stock library for experimentation. You will use your research both primary and secondary
to inspire your ideas, and workshops in mixed mediums and digital software, which you will use to
develop ideas into final outcomes.

 Scheme of Work
(To note assignment key dates / Briefings / Crits / Formative and Assessment / Tutorials etc.)
W Activity / Location Independent
eek Study

W Introduction to brief and mind map initial ideas, music style, design Mind mapping changed
eek 1 work, typography, colour theory, art influences and symbolism for from words to visual
Neville Brody. iconography.
Create a mood-board of secondary source images about Neville Mood board fully
Brody using your mind map for visual influences and annotation of annotated with keyword
his best work. and information relating
Introduction to typography and experimenting both digitally and to subject matter.
through hand rendered experiments in fine liner and ink.
W Research the work of Dada Artists and Jamie Reid in Pinterest with Full annotation of artists
eek 2 full annotation of influence on David Carson and Neville Brody, work and experiments
time, materials, colour, typographical technology, social, political with collage.
influences and own opinion on choices. Alternative experiments
Collage exercise in the style of Dada using magazines and mixed in typography and
mediums. symbolism using Adobe
Creating templates in Illustrator for use in creating digital design Illustrator.
board. Adobe Illustrator experiments in typography and symbolism.
W Design ideas using shapes and symbols relating to Kraftwerk Produce further research
eek 3 inspired by a given song from their discography. Experiment with on any art movements o
Layout designs through both thumbnails sketches and a final design designers.
layout identifying fonts, shapes and symbolism. Through annotation
Experiment in colour from research of Kraftwerk promotional compare the materials
materials and cover designs in both mixed mediums and final digital and processes you have
presentation. used and present in
Produce a final LP or CD Music cover for song by Kraftwerk in the appropriate ways, Prezi,
style of Neville Brody PowerPoint or Word.
W Mind map initial ideas, style, design work, typography, colour Complete all mind maps,
eek 4 theory, photography and symbolism for David Carson. research and design
Create a digital mood-board of secondary source images about boards for artists who
David Carson using your mind map for visual influences and have influenced David
annotation of his best work. Carson style and
Research Mathew Brandts stain, smudge, and erode photography experiment with
and Fabienne Rivorys LaBokoff project. materials for alternative
PVA Glue and ink A5 experiments ideas.
Abstract Watercolour A5 experiments
Paint Photography experiments similar to Fabienne Rivorys
LaBokoff project.
 W Research Mark Rothko and produce abstract A5 painted Ensure every page of the
eek 5 experiments using his coloured field style. sketchbook is annotated.
Scanograms of photography, 3D objects and materials Take alternative
experimenting with digital equipment. photography for use in
Research Bill Armstrong and experiment with Unfocused experiments, looking at
Photography. up close and blurred
Double Exposure photography using experiments and primary photography of
source photography taken from visits to art galleries and using architecture, objects and
Liverpools Public Realm. people.
W Experiments in hand rendered typography using fine liners, ink and End.
eek 6 markers of the exhibition information and using David Carsons
grunge font influences.
Experiment with Layout designs through both thumbnails sketches
and a final design layout identifying fonts, photography experiments
and colour theory.
Produce a final Poster to advertise and exhibition on David Carsons
work.
Complete the evaluation.
Present work to be handed in and graded.

Suggested Research (include visits /reading lists / websites etc.)

Books:
The End of Print: The Graphic Design of
David Carson
Fotografiks: Book by David Carson
Trek: David Carson, Recent Work
The Graphic Language of Neville Brody
The Graphic Language of Neville Brody 2
Fuse: Neville Brody
Websites:
http://www.studentartguide.com/articles/creative-
photography-ideas
http://www.designishistory.com/1980/neville-brody/
http://www.jamiereid.org/
www.artmovements.co.uk
https://www.moma.org/learn/moma_learning/themes/dada
 Assessment Guidance: What coursework you should aim to produce on this assignment.
Unit 1: Introduction to materials, processes and technical skills in art and design.
Unit 2: Introduction to contextual research in art and design.
Assessment Criteria
Unit 1
1.1 Select and compare, through
experimental application, a range of
materials and processes in support of
creative activity.
Unit 2
1.1 Research and record
contextual information for a range of art
and design activities.
Unit 2
1.1 Research and record
contextual information for a range of art
and design activities.
Unit 2
1.2 Demonstrate the use of
contextual knowledge to inform and
develop ideas for creative activity.
Evidence
Select and compare through experimental use of a range of
materials and processes and produce:
A range of hand rendered typography using fine liners, ink
and markers.
Abstract A5 painted experiments using Mark Rothko
coloured field style.
Double Exposure using experiments and primary source
photography.
Scanograms of photography, 3D objects and materials.
Unfocused and up close and blurred photography.
Stain, smudge, and erode photography.
Collage exercise in the style of Dada using magazines and mixed
mediums.
Layout designs through both thumbnails sketches and a final design
for LP and Poster.
Adobe Illustrator experiments in typography and symbolism.
Annotation: compare the materials and processes you have
used.
Research and record contextual information, both written
and visual about:
Neville Brody, Jamie Reid, Dada Artists, David Carson, Mark
Rothko
Bill Armstrong, Mathew Brandt and Fabienne Rivorys
LaBokoff project in Pinterest, design boards both physical and
digital and presentation tools in Prezi, PowerPoint or Word.
Kraftwerk and their music through typography, digital
experimentation, colour theory, drawings and layout designs.
Close Up and blurred photography taken from visits to art
galleries and using Liverpools Public Realm.
Research further artists or of your choice to inspire
alternative designs.
Demonstrate the use of your research to inform and
develop design ideas for:
All experimentation tasks, using physical and digital
materials and software.
Drawings and Layout designs through both thumbnails sketches

Unit 1
1.2 Demonstrate the use of
materials, processes and technical skills
to affect the appearance and meaning of
images and objects in art and design.
Unit 2
1.2 Demonstrate the use of
contextual knowledge to inform and
develop ideas for creative activity.
Unit 1 1.2 Demonstrate the use
of materials, processes and technical
skills to affect the appearance and
meaning of images and objects in art
and design.
Unit 2
1.2 Demonstrate the use of
contextual knowledge to inform and
develop ideas for creative activity.
Unit 1
1.2 Demonstrate the use of
materials, processes and technical skills
to affect the appearance and meaning of
images and objects in art and design.
Unit 1
1.3 Assess the choice of
materials, processes and use of technical
skills to affect the appearance and
meaning of images and objects in art
and design.
Unit 2
1.3 Assess the effectiveness of
contextual awareness to support
creative activity.
English knowledge and skills signposting
GCSE English subject content area:
The topic areas below are drawn from the GCSE English subject criteria.
and a final design for LP and Poster.
A LP or CD Music cover for song by Kraftwerk in the style of Neville
Brody and a Poster to advertise and exhibition on David Carsons
work.
Select and compare through experimental use a range of
materials and processes and produce:
A range of mixed media experiments. Through annotation
compare the materials and processes you have used
Demonstrate the use of your research to inform and
develop your final physical or digital design idea. Select appropriate
materials, processes and technical skills to:
Drawings and Layout designs through both thumbnails sketches
and a final design for LP and Poster.
Choose your favourite design idea and create a design plan.
Demonstrate the use of materials, processes and technical
skills to:
Produce a final piece based on contextual research, media
experimentation and representational of the Liverpool theme..
Organise and present all your visual, written research,
experiments, design ideas and final piece. Throughout your
sketchbook or evaluation, annotate and assess the effectiveness of
your:
Research to develop your design ideas.
Choice of materials, technical skills and processes to
illustrate your ideas and samples
Choice of materials, technical skills and processes to
produce your final piece.
Express ideas and information clearly, precisely, accurately and appropriately in spoken and written
communication.
Explore questions, solve problems and develop ideas
In writing, learners should write accurately and fluently:
Choosing content and adapting style and language to a wide range of forms, media, contexts, audiences
and purposes.

Mathematics knowledge and skills signposting

GCSE mathematics subject content area:
The topic areas below are drawn from the GCSE mathematics subject criteria.
Understand number size and scale and the quantitative relationship between units
Understand and use direct proportion and simple ratios

Functional Skills standards for English level 2

Reading
Select, read, understand and compare texts and use them to gather information, ideas, arguments and
opinions
Writing
Write a range of texts, including extended written documents, communicating information, ideas and
opinions, effectively and persuasively

Functional Skills standards for mathematics level 2

Representing
Identify the situation or problems and identify the mathematical methods needed to solve them
Select a range of mathematics to find solutions
Analysing
Apply a range of mathematics to find solutions
Use appropriate checking procedures and evaluates their effectiveness at each stage
Interpreting
Interpret and communicate solutions to multistage practical problems in familiar and unfamiliar
contexts and situations
Draw conclusions and provide mathematical justifications

Please Note: All work should be completed and handed in to the assessor on or before the approved deadline.