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Table of Contents
1. Executive Summary .................................................................................................................................................... 5
Financial Snapshot .............................................................................................................................................. 6
Sample Term Sheet ............................................................................................................................................. 7
2. Company Profile ........................................................................................................................................................... 9
3. Shareholding Pattern ................................................................................................................................................. 9
4. Board and Management .......................................................................................................................................... 10
Rakesh K Pandey (Chairman) ....................................................................................................................... 10
Board of Directors ............................................................................................................................................. 10
Key Managerial Personnel ............................................................................................................................. 12
Koble Team ........................................................................................................................................................... 13
5. Products......................................................................................................................................................................... 15
6. Combiner Boxes ......................................................................................................................................................... 16
Introduction ......................................................................................................................................................... 16
Technology ........................................................................................................................................................... 16
Benefits of SCB / JBs ......................................................................................................................................... 17
Operations Plan .................................................................................................................................................. 18
Manufacturing Process .................................................................................................................... 18
Procurements ...................................................................................................................................... 19
Quality Check ....................................................................................................................................... 20
Strategic Alliance................................................................................................................................ 20
Customers ............................................................................................................................................................. 21
Marketing Strategy ............................................................................................................................................ 22
Pricing..................................................................................................................................................................... 22
Opportunity .......................................................................................................................................................... 23
Competitors.......................................................................................................................................................... 25
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Koble Impex Private Limited Strictly Private & Confidential
Table of Contents
7. LED Lights ..................................................................................................................................................................... 26
Introduction ......................................................................................................................................................... 26
Technology ........................................................................................................................................................... 26
Benefits of LED.................................................................................................................................................... 27
Kobles LED Products ....................................................................................................................................... 27
LED Bulbs & Lights ............................................................................................................................ 27
LED Street Lights ................................................................................................................................ 28
Operations Plan .................................................................................................................................................. 30
Manufacturing Process .................................................................................................................... 31
Quality Check ....................................................................................................................................... 31
Customers ............................................................................................................................................................. 32
Pricing..................................................................................................................................................................... 33
Opportunity .......................................................................................................................................................... 33
Competitors.......................................................................................................................................................... 35
8. Assumptions ................................................................................................................................................................ 37
9. Financial Statements ................................................................................................................................................ 38
Profit & Loss Statement................................................................................................................................... 38
Balance Sheet....................................................................................................................................................... 41
Cash Flow Statement ........................................................................................................................................ 43
10. Project Details ............................................................................................................................................................. 45
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Koble Impex Private Limited Strictly Private & Confidential
This document contains proprietary and confidential information. All data submitted to [RECEIVING
PARTY] is provided in reliance upon its consent not to use or disclose any information contained
herein except in the context of its business dealings with Koble Impex Pvt.Ltd (hereinafter called
Koble). The recipient of this document agrees to inform its present and future employees and
partners who view or have access to the document's content of its confidential nature.
The recipient agrees to instruct each employee that they must not disclose any information
concerning this document to others except to the extent that such matters that are generally known
to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or
permit others to duplicate or distribute any material contained herein without Koble's expressed
written consent.
Koble Impex Pvt. Ltd. retains all title, ownership and intellectual property rights to the material and
trademarks contained herein, including all supporting documentation, files, marketing material, and
multimedia.
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Executive Summary
Particulars Description
Name Koble Impex Private Limited
Constitution Company Limited by Shares (Private)
CIN U 74999 HR 2014 PTC 053207
Date of Incorporation August 28, 2014
Registered Address House No 228, Sector 18, Old Faridabad, Haryana - 121 001
Corporate Address Halwasiya Ct Rd, Hazratganj, Lucknow, Uttar Pradesh - 226 001
Industry Energy / Lights
Manufacturing and assembling various energy equipment and products
such as:
Solar / String Combiner Box (SCB)
Business / Products LED Lights / Lamps
Street Lights / Lamps
Harnesses, Wire Frames, Structures
and many more products.
Ankur Pandey
Board of Directors Madhavi Pandey
Ruchi Pandey
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Financial Snapshot
(Rs in Lacs)
FY FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23
Total Revenues 41.73 106.96 1,525.96 4,206.50 6,324.81 8,877.19 11,048.32 11,608.64
Gross Profit 7.09 41.66 344.91 1,039.05 1,569.78 2,179.84 2,698.51 2,837.50
EBITDA -0.01 14.63 35.69 308.22 499.69 707.02 882.16 925.26
Other Income 0.03 - - - - - - -
Depreciation - 0.47 16.78 30.58 28.47 50.33 86.40 97.85
Finance Cost 0.00 1.75 15.96 23.95 20.26 25.77 21.73 16.81
Tax 0.01 3.02 0.85 73.16 156.07 218.35 267.88 280.53
PAT 0.01 9.38 2.10 180.53 294.89 412.57 506.15 530.07
Current Ratio (x) 1.10 3.28 1.21 1.39 1.45 1.47 1.75 2.21
Current Ratio (Excl. TL 1.14 4.81 1.43 1.56 1.57 1.55 1.79 2.21
Instalments) (x)
Total Debt/EBIDTA - 0.81 5.81 0.58 0.25 0.21 0.11 0.08
TOL/TNW (x) 89.07 0.58 12.83 2.81 1.47 1.11 0.83 0.62
Debt/Equity (x) 9.96 0.32 7.19 0.85 0.25 0.16 0.07 0.04
ICR -4.74 8.34 2.24 12.87 24.67 27.44 40.59 55.05
DSCR -4.74 3.03 1.75 5.70 6.96 9.23 12.30 22.13
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Rate of Interest MCLR linked rate of interest equivalent to 10% p.a. or best possible
Security offered:
Exclusive first charge on entire Fixed Assets of the company
Exclusive first charge on entire Current Assets of the company
Security Personal Guarantors:
Ankur Pandey
Madhavi Pandey
Ruchi Pandey
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COMPANY PROFILE
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Koble Impex Private Limited Strictly Private & Confidential
Company Profile
Koble Impex Pvt Ltd is a private limited company having its registered office at
House No 228, Sector 18, Old Faridabad, Haryana - 121 001 and Corporate
office at Halwasiya Ct Rd, Hazratganj, Lucknow, Uttar Pradesh - 226 001. The
Company was incorporated on 28th August 2014.
Koble is an organisation build to endure and adapt multiple generations of innovators and products.
Companys Vision is Putting continuous effort for improving quality of social life through
manufacturing, trading, services of green energy efficient equipments, appliances and devices.
Shareholding Pattern
Shareholding Pattern
Ruchi Pandey, 20%
Madhavi Pandey,
30%
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Over the years, Mr R Pandey has worked closely with some of largest engineering and manufacturing
companies of India and the world, such as HAL, L&T, ABB, Havells, among others. He has also fostered
relationship with various Government officials involved in development of green energy and supply
chain business projects. His worked has always helped him meet and build associations various top
government officials in Telecom and Solar Energy sectors in India.
Mr R K Pandey oversees and plays the mentor to the young and dedicated team at Koble. His vision
and experience in the engineering field enables him to ensure quality products, while his relations
across the industry ensures Kobles products are always in demand. His dedication and perseverance
has helped Koble Group cement its name in this industry.
Board of Directors
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Director Profiles:
Ankur Pandey
Ankur completed his schooling from Dehradun, and went to Glasgow college of Nautical Studies,
Scotland to complete his graduation in Nautical Science and served as a Merchant Navy Officer. He
has more than 150 certifications of short term courses such as Ship Masters Business, Cargo
Handling, Anti-Piracy, Route and Passage Planning, ARPA, GMDSS, Business communications, Marine
Law management etc. He did BA (Economics) from IGNOU.
At Glasgow, Ankur worked part-time with Subway (Duke Street) where he got promoted to Manager
of 2 stores. He scored Grade 1 and got selected in campus placement with Stena UK and Maersk, he
opted Stena.
Ankur has got various certifications, Certificate of Competence and endorsements of the highest
grade (level one) from Govt. of UK of Great Britain and Northern Ireland, Govt. of India, Govt. of
Marshall Island, Govt. of Bermuda and their various authorities.
On the entrepreneurial side, Ankur is involved in handful businesses of the group. He has successfully
launched Havells Products online through various e-commerce platforms alongside All India head of
online segment for Havells. He is also developing a device in the hired transportation segment, which
would add security layers and enable quicker communication. This device could be used even by
people unfortunate to not receive literacy. He successfully entered manufacturing industry through
Koble and has applied various concept of management like 5S, process & product layout structuring,
six-sigma, etc. which resulted absolutely zero percent quality failure.
Madhavi Pandey
Madhavi Pandey is a director in Koble Impex Pvt Ltd since 2014. She is 54 years old and has done her
graduation from Awadh University, Uttar Pradesh and has done Diploma in Computer Application
(DCA). She has had experience in the area of manufacturing and trading of Plastic ware. She is actively
involved in each and every step from procurement of order to quality control and delivery of the item.
Ruchi Pandey
Ruchi is director of Koble Pvt. Ltd. She completed her graduation in BBA and MBA in Finance. While
her stay in Allahabad, she was running PG facility for 200 girls. She assisted her PG guests in their
stay, comfort, education, transportation facility, and so on. She helps in the financial evaluation of
companys projects, setting up standard financial operating conditions, management & decision
making. She is a major contributor to the pricing and cost analysis of the companys products. She has
various certifications from British Council.
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Name Designation
Akanksha Pandey Executive Director
Krishan Production Engineer
Ravi Yadav Operations Executive
Noneet Singh Quality Engineer
Shaista Fathima Executive Officer & BDM
KMP Profiles:
Akanksha Pandey
Akanksha is a Clinical Psychologist by qualification. She completed her M. Phil in Clinical Psychology
from Central Institute of Psychiatry. She received training in specific areas from Nimhans and
Medanta Hospital, and intensive training for Psycho-diagnostic evaluations and psycho-therapeutic
treatments. She worked as Clinical Psychologist Consultant at Fortis Healthcare (Faridabad Branch).
Akanksha has also delivered talks at various schools as a part of Fortis Prosocial Peer Moderator
Programme and at Fortis Counsellors Forum. She also conducted seminars and workshops at various
organizations such as Gas Authority of India Ltd. (GAIL), India Energy Exchange (Noida) as a part of
Fortis Organizational Psychology programme. She was in charge of interns in Faridabad branch as a
part of Academic & Internship Programme. Currently she is the chief Clinical Psychologist at Koble
and leads our Recruitment team.
Krishan
Krishan has a lot of experience in production, manufacturing and supply chain. He has done Diploma
in Mechanical Engineering from PDM College of Engineering Bahadurgarh (Haryana) and is pursuing
Bachelor in Engineering (BE) from IEI Kolkata. He is good with softwares and office tools like SAP,
DMS, Vlookup & Pivot table. With more than six years experience of working in famous companies
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like Texas Pacific Group, Maruti Suzuki Components Ltd., etc. he is a perfect fit for Raw Material &
Man power controlling.
Ravi Yadav
Ravi is working as an operations executive for Koble. He has vast knowledge in the field of operations.
Previously he has served in Yepme.com as Executive Operations, Fabfurnish.com, Jabong, Reliance
retail, etc. He has more than 4years experience in operations field. He has knowledge of ERP based
and retail based softwares.
Noneet Singh
Noneet is serving as Quality engineer at Koble. Previously he worked at Maruti Suzuki, Dudeja
Interconnect Pvt. Ltd., Harindra Industrial Corporation in the quality and production departments. He
has more than 6 years of experience in Electrical technical field. He has completed his Diploma in ECE
from PDM college of engineering Bahadurgarh.
Shaista
Shaista is an executive officer & BDM at Koble. She has done her Master of business Administration
from Loyola College and has worked as Senior Business Development officer at Vakilsearch, an online
service provider. She recognizes the value and importance of her work to the effective functioning of
her committee and builds a good working relationship with everyone.
Koble Team
Koble has a team of 100+ employees as on date and is looking forward to grow its workforce in the
near future. Our team includes members specialising in all necessary skills and technical knowledge
occupying various roles such as:
Floor Supervisors Store Supervisors Quality Managers
Operations Heads Purchase Executives Accounts Executives
SCB Production Operators Testing Engineers Finance Managers
LED Production Operators Logistics Supervisors PPC Operatives
Machine Operators Electrical Engineers
and other employees such as office boys, pantry boys, housekeeping staff, security staff.
We are also looking to on board a few senior category managers to oversee the entire production
process to add to our team.
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BUSINESS PROFILE
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Products
Koble is one of the most prominent names in the electronic engineering industry. We specialize in
customized B2B solutions in Solar energy and Light (Lumens) industry. Koble also has its presence in
the B2C segment through e-commerce websites such as Amazon, Flipkart, Snap Deal, etc. for selling
own brand, co-branded and third-party consumer electronics.
Leveraging its experience and merging its exposure to solar and lights business, the company is
preparing to launch the following products:
Combiner Box:
High Voltage SCBs
14-in to 2-out SCBs
Street Lights
Solar Powered Street Lights
Smart Street Lights (Software controlled)
In B2C segment, Koble sells following white goods through E-Commerce Websites:
Hand Blender Citrus Press Juicer
CFL Bulbs Kettle
Vegetable Chopper LED Lamp
Decorative Ceiling Fan LED Downlighter
Mixer Grinder LED Bulb
Juicer Mixer Grinder Toaster Oven
Steam Iron Kneading and Chopping Attachment
Garment Steamer
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Combiner Boxes
Introduction
A Combiner Box is an important component of Solar Power Generation Plants. It combines the energy
from different solar panels and feeds them to the inverter, which in turn produces electricity. Our
product works as an intermediate device between the Solar Array Module and Inverters (Final
Output Point). An SCB plays 3 major roles:
Providing a junction for combining the output of many solar panels together
Provide overcurrent and overvoltage protection to enhance inverter protection and reliability
Maximize power and reduce material costs by distributing the combined connections
Technology
The combiner box is an electrical distribution box with DC circuit breakers placed to combine outputs
of solar panels and deliver it to the inverter. The combiner box combines the multiple DC inputs
coming from the panel (either module or array) terminations and converts these into one DC output.
The output of the combiner box is connected to the charge controller or the inverter, depending on
the type of system installed.
We offer Combiner Boxes tailor made to suit systems installed by the customer. Our Junction Box &
SCBs can be customized for all technical, aesthetic and measurement specifications such as:
Technical: Aesthetics & Measurements:
Channel Inputs Materials
Max Current Colour
Operational Voltage Branding
Glands Weight
Connectors Size
Ambient Temperature Build Scheme
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These SCBs also come pre-fitted with various monitoring instrument to ensure complete control over
the energy production process. Various sensors include:
Voltage Monitoring
Temperature Monitoring
Current Monitoring
Quality Materials
Electrical accessories such as disconnector switch, SPD (surge protection device) and
thermoplastic casing of high quality are used in our product for increasing the life of SCB.
Longer Life
Weatherproof enclosures, superior surge protection, automated fuse and disconnectors make
sure the SCBs have a longer life. We also provide warranty to cover any defects or damage
during the warranty period.
Safer Materials
Various safety materials are equipped into our product, for increasing the safety of SCB. SPD
is used to protect the device from the atmospheric surges while disconnector switch is used
to make or break electrical connections and disconnect any module from downstream
components.
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Operations Plan
Solar/String Combiner Boxes require precision assembly of various electrical parts to ensure safe and
secure power supply to the inverter. Some of these electrical parts are disconnector switches, surge
protection devices, fuses, connectors, busbars, and so on. These electrical parts are also required to
be sub-assembled carefully for efficient functioning of the SCBs. The parts are then cased in
enclosures and secured with various nuts, bolts and soldered edges for durability.
Our assembly process is streamlined with schematic diagrams to achieve perfect assembly the very
first time. Each assembly and sub-assembly personnel works on a given electrical part, making him
proficient at his work and helping us churn faster assemblies. This helps us reducing production
times, achieve optimum efficiency, minimizing mechanical errors in our products. Our clockwork
process enables us to assemble over 1,000 sets in a single month as on date. We also propose to
increase this capacity to 2,500+ assemblies by end of FY18.
Manufacturing Process
Design Scheme
Procurement
Disconnector
SPD Fuse Connector Busbar Consumables
Switch
Sub-assembly
Assembly
Delivery
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Procurements
Kobles core competencies lie in the ability to source low cost, high quality inputs and use existing
infrastructure to assemble and deliver a final product quickly and efficiently to meet the customers
specific needs.
Disconnector Switches:
The disconnector switches will be sourced from Telergon. They are one of the leading
companies in electromechanical engineering. They manufacture load break switches with and
without fuse, actuated changeover switches and also a wide range of integrated solutions.
With over 60 years of experience in design and manufacturing and a presence in more than
40 countries, Telegron is a one of the most trusted names in the world.
Enclosures:
Fibox enclosures shall provide us with the enclosures for our SCBs. FIBOX, a privately-owned
Finnish company, is one of the largest enclosure manufacturers in the world, and is the
market leader in thermoplastic enclosures used for protecting electrical and electronic
components operating in hostile environments. Fibox offers over 1,000 enclosure sizes in
various materials such as ABS, Polycarbonate, Polyester and Aluminium. FIBOX enclosures
are manufactured in modern factories located in Finland, Germany, Republic of Korea and US.
Consumables:
Consumables such as wires, hylum sheets, screws, nuts, and so on will be procured locally
through various dealers and manufacturers in proximity. We ensure strict quality control
over these products.
All parts will travel by container to the Kobles store department. We produce units and parts in large
batches, once a contract with a customer is signed. These parts are then dispatch to the assembly
floor based on the design made available from the customer. Post-delivery to the customers site, the
SCBs are installed by the customer or our technicians. Our capacity of 1,000 SCB units a month should
be sufficient to keep pace with customer orders. However, as demand begins to increase, a secondary
SCB supplier will be sourced until we increase our assembly capacity.
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Quality Check
Store department has defined Quality Check guidelines to accept any incoming procurements. This is
to ensure that no damage had occurred during shipment. Quantity, quality and make are checked
with the PO and only after the QC sign-off, the products are accepted by the store team. Each part is
then labelled with their respective factories and sent to the quality check department at the assembly
floor. The team conducts rigorous quality and durability tests before approving the batch for use.
These parts are then assembled into the final SCB, which undergoes one final quality check at before
it is sent to the customer. The SCB is tested for possible defects, assembly errors, design accuracy and
safeguard efficiency. Only after the seal of approval from the QC department, the SCB is dispatched
for delivery to the customer.
Strategic Alliance
Koble will form a strategic alliance with the SPD supplier (Phoenix Contact), the enclosure supplier
(Fibox) and the customer (Mark One). Pheonix and Fibox were chosen for the alliance because of its
quality SPDs, customised enclosures, durable materials, economical prices, willingness to rebrand,
high production capacities, strict quality control policies, and certified facilities.
We shall extend these benefits to all our prospective customers by inducting them in the alliances.
The customers can also procure OTC (over-the-counter) standardized SCBs, without being a part of
these alliances.
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Customers
Our primary target market is the solar energy generation plant. We already have existing sales
relationships with the retail solar-based industries. The Company is planning to cater to varied
requirements of their industrial customers from Government, Commercial solar plants developers,
Airports, Restaurants/Hotels, Educational institutions, City lighting & hospitals.
Government has also launched several schemes to create a big market for our Kobles SCB
products. In additional, Indian government (NABARD) offering the subsidy for building solar
energy plant which has encourage many private companies such as Tata Power Solar Systems
Ltd, EMMVEE, Icomm Tele Ltd, Hindustan power (Moser Baer) Solar Ltd, Kotak Urja Pvt Ltd,
Adani Renewable Energy Park Rajasthan Ltd to enter the solar energy industry.
Customers Profile:
Mark One Impex Private Limited (Mark One) is a leading supplier of electrical standard products,
measuring instruments and generators. It is also an authorized channel partner of Kohler, L&T,
Havells, ABB, Benning Germany, C&S, etc. Mark One is also engaged in manufacturing of LED Bulbs
ranging from 5 Watt to 15 Watt, LED street lights, cable entry solutions, harness assembly and sub
assembly of electrical panels.
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We have received a contract for 2,000 units of solar combiner boxes at Rs. 15,200/- per unit from
Mark One. The total value of the contract is Rs 3,04,00,000-/. Mark Ones strong interest in green
initiatives will strengthen our existing relationship.
Marketing Strategy
Koble plans to launch various marketing programmes, which would increase its brand awareness in
the solar market. Few of these programmes are mentioned below:
Conducting seminars:
We would conduct seminars for corporates & government to educate them about the efficient
and cost effective SCBs.
Dealer Networking:
Meetings with the dealers would be organized periodically and we plan to offer them
commission to boost their performance and to build a sense of loyalty. Special schemes such
as free gifts, discounts, loyalty benefits, etc. would strengthen our relations with the dealer
community and increase the overall sales of the company.
Pricing
Depending upon the type of solar project, number of solar panel arrays, the assembly design and
scheme, our pricing may vary from each order to order. We have adopted a policy of cost plus 30%
for all our SCB orders. We priced our SCBs to Mark One at Cost + 15% as they were our first
customer.
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Opportunity
Increasing energy prices and awareness of sustainable energy has led to growth of renewable energy
industry. Solar power leads this energy revolution. Recent advancements in solar technology has
made it solar energy more efficient and affordable.
SCB plays an important role in solar energy generation. It combines output of all the panels together
into a single output and transferring it to the inverter. It also protects the inverter from over current
and over voltage fluctuations.
The Government of India has sanctioned development of 40,000 MW of solar park infrastructure by
the year 2020 with a financial support of INR 81 billion (US $ 1.2 billion). Solar projects with a total
capacity of 8,900 MW have already been allocated in 8 solar parks.
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GOI is taking various initiatives like 10-year tax exemption for solar energy projects, subsidies for
setting up solar plants etc. in order to achieve India's ambitious renewable energy targets of adding
175 GW of renewable energy, including addition of 100 GW of solar power, by the year 2022.
Following are some of the financial initiatives taken up by the government of India:
Accelerated depreciation
All solar projects have been historically eligible to avail depreciation of 80% of asset value but
this rate has been reduced to 40% from April 2017 onwards.
UDAY scheme:
27 states and union territories have joined the Government of Indias UDAY scheme for
financial and operational reform of DISCOMs. Approximately M 2,043 billion ($ 30 billion)
worth of bonds have been issued, equivalent to nearly 50% of total outstanding debt as of
March, 2016.
These initiatives would promote the growth in green energy sector encouraging more private
companies to enter the solar market. This would lead to construction of new solar parks and power
plants in the coming years. The solar combiner box (SCB) is essential for all types of large-scale solar
power generating units. The increased amount of investment in solar energy sector will create
demand for our product.
Kobles experience and research in solar energy devices, enables us to develop better, more efficient
equipment for Solar industries.
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Competitors
Koble is expected have an upper hand in this sector, owing to its complete concentration towards
assembly and delivery of solar combiner boxes. Our competencies to provide custom made combiner
boxes give us an edge and help us serve various Solar EPC players and Solar Power Plant operators.
Our standardised SCBs that can be bought over the counter make us attractive for those in need for
immediate deliveries.
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LED Lights
Introduction
LED, short for Light Emitting Diode, is a Solid State (no moving parts), that emits light when activated.
Although LEDs were invented over 100 years back, its versatility and efficiency has resulted in wide-
spread commercial use over the last decade.
Technology
Basically, LEDs are just tiny light bulbs that fit easily
into an electrical circuit. But unlike ordinary
incandescent bulbs, they don't have a filament that
will burn out, and they don't get especially hot. They
are illuminated solely by the movement of electrons
in a semiconductor material, and they last just as
long as a standard transistor. The biggest benefit of
LED is its suitability to mount any given circuit
board enabling it to be used for various purposes.
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Benefits of LED
Environment Friendly
LED Lights does not contain Toxic elements like mercury found in CFLs or gases found in
incandescent bulbs. Also, there is a reduction in carbon dioxide and heat emission.
Energy Efficient
LED light bulbs use only 0-17 watts of electricity (1/3rd to 1/70th of Incandescent or CFL).
Bulbs used in fixtures save electricity, reduce heat and save on replacement costs. LED bulbs
last 10 to 15 times longer than with incandescent bulbs.
Directed Light
LEDs emit light in a specific direction, reducing the need for reflectors and diffusers. This
feature makes LEDs more efficient for many uses such as recessed downlights (Street Lights)
and task lighting (Showcase Lights). These types of lighting require light to be reflected to the
desired direction, while more than half of the light may never leave the fixture with old lights.
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Photos
We currently provide 2 types of Street Lights and have the capacity of manufacturing 4,000 sets as on
date. This is expected to increase to 4,400 units by end of FY20. We are in advance discussions with
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various authorities and are expecting a purchase order of 8,000 street lights by end of this month.
Production for the same would initiate by September, 2017 and would be delivered within 4 months.
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and control over power consumption, wear and tear and so on. Also, the on-board chip will update
the user on need for maintenance and whether all systems and parts are working as programmed.
These would not only reduce power consumption by more than 50%, but also reduce maintenance
and monitoring staff by ~20%!
Operations Plan
An LED emits light by electronic excitation rather than heat generation. Diodes are electrical valves
that allow electrical current to flow in only one direction, just as a one-way valve might in a water
pipe. When the valve is "on," electrons move from a region of high electronic density to a region of
low electronic density. This movement of electrons is accompanied by the emission of light. The more
electrons that get passed across the boundary between layers, known as a junction, the brighter the
light. This phenomenon is known as electroluminescence.
Similar to Combiner Boxes, LED lights also require precision assembly of various electrical parts such
as diodes, diffusers, circuit boards and others to ensure safe and secure light fixtures that would light
the houses and streets for years without degrading. Although, some of these parts are available in its
useable form, many of these parts may also require to be sub-assembled before it can be rendered for
use. We have in-house capabilities to sub-assemble various circuit boards and diffusers at our facility.
The parts are then cased in enclosures and secured with various nuts, bolts and soldered edges for
durability. All LED lights are then treated for waterproofing and dust-proofing. Street Lights would
also undergo another more stringent waterproofing and dust-proofing stage to make it more robust
for outdoor use.
Our assembly process is streamlined with schematic diagrams to achieve perfect assembly the very
first time. Each assembly and sub-assembly personnel works on a single process making him highly
proficient at his work and helping us churn faster assemblies. This helps us reducing production
times, achieve optimum efficiency, minimizing mechanical errors in our products. Our clockwork
process enables us to assemble over 10,000 LED lights and over 4,000 Street Lights in a single month.
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Manufacturing Process
Design Scheme
Procurement
Diffusers &
LED Diodes PCBs Fuse Enclosures Consumables
Reflectors
Sub-assembly
Assembly
Quality Check
Delivery
Quality Check
Materials in assembly go through various Quality check. Quality Check guidelines have been set by
Store department to accept any incoming procurements. This is to ensure that no damage has
occurred during shipment. Quantity, quality and make are checked with the PO and only after the QC
sign-off, the products are accepted by the store team. The team conducts rigorous quality and
durability tests before approving the batch for use. Exact light colour is tested for each batch of
wafers, and some LEDs will be pulled for stress testing, including lifetime tests, heat and power
breakdown, and mechanical damage. Every LED is checked when it is wire bonded for operation
characteristics. Specific levels of current should produce specific brightness. The delivery to the
customer happens only after the approval from the QC department.
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Customers
Rising government initiatives, increasing awareness among customers regarding lower power
consumption of LED lighting products, and innovative product offerings to drive LED lighting sales
through 2021. India has been witnessing widening electricity demand-supply gap. Consequently,
usage of energy efficient products such as LED lighting products is expected to grow in the coming
years. Moreover, rising government support and introduction of innovative LED lighting products by
manufacturers has resulted in increase in demand of LED lights. The Company will cater to various
industries like Government, Real Estate Projects, Commercial parks, Restaurants/Hotels, Educational
Institutions, Hospitals & Individual end users. It will have its sales to three major segments of
customers namely: Government, B2B and B2C.
Koble Group already has a great network of over 50 distributors selling Havells LED Bulbs and LED
products across the nation. The company would leverage this channel to push its own brand of LED
lights and fixtures to various Corporates, Local Authorities, Government bodies and retail outlets.
Government:
Prime Minister of India Shri Narendra Modi launched 100 cities National Programme on 5th
January 2015 to convert conventional street and domestic lights with energy efficient LED
lights. Under Street Light National Programme (SLNP), Government aims to replace 1.34
crore conventional street lights with energy efficient LED lights. Over 21 Lac conventional
street lights have been replaced with LED street lights across the country. Koble has applied
for tender with various state governments.
B2B Segment:
Due to various benefits of LED lights, they are gaining popularity for uses in commercial
places. The company supplies LED bulbs and Street lights to Real Estate Developers for
Corporate Parks as well as Residential Complexes. Also, it supplies to Hospitals, Restaurants,
Hotels & Educational Institutions. Koble is currently in advance talks with various builders
and corporates in UP and NCR regions. It is also in discussion with Allahabad Smart City
Council for LED street lights and LED lights for urban development plans.
B2C Segment:
Rising adoption of LED lighting in the residential sector can be attributed to low power
consumption and long product lifecycle of these lighting solutions. The company plans to sell
Led Bulbs through local distributors directly for ease of access to the customers. Kobles
distributors will provide us access to over 1,000 retail outlets across North India from the
onset itself. The Company is looking to onboard further distributors to provide access to a
broader network of retailers. It aims to reach Pan-India retail shops by end of 2018. Koble
will also sell its LED products for household consumption through E-commerce websites such
as Flipkart, Amazon and so on.
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Pricing
Depending upon the Watts and type of LED Bulb & Streetlights, the assembly design and scheme, our
pricing may vary from each order to order. We have adopted a policy of approx 40% profit on Selling
Price for all our LED products.
Opportunity
India has significantly increased its impetus on reducing carbon emission. Lighting in India currently
consumes 18% of the total power generated. By increasing the use of LED lamps, the consumption
can be significantly reduced. The LED lamp is 85% more efficient as against GLS lamp. Hence, the
government has started a number of initiatives.
According to TechSci Research report, India LED Lighting Market By Type, By Application, By End
Use Sector, Competition Forecast and Opportunities, 2011 - 2021, the LED lighting market in India is
projected to register a CAGR of over 30%, during 2016-2021, on account of rising personal disposable
income, growing government initiatives encouraging use of LED lights and increasing focus on smart
city projects. For instance, Delhi-Mumbai Industrial Corridor Development Corporation (DMICDC)
announced plans to develop 7 smart cities in Gujarat, Haryana, Maharashtra, Rajasthan, Uttar Pradesh
and Madhya Pradesh in the near future. These projects are expected to further increase government
emphasis on energy efficient lighting products such as LEDs in the coming years. Favorable
government initiatives and policies such as state specific and national level programs that offer LED
lighting products at subsidized rates is contributing in a huge way towards boosting LED adoption in
the country. Additionally, with increasing consumer awareness, demand for LED lights from the
residential as well as commercial sectors in the country is growing at a fast pace.
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UJALA Scheme:
Unnat Jeevan by Affordable LEDs and Appliances for All (UJALA) scheme is a government programme
promoting the use of LED lights for household use. Its main objective is to promote efficient lighting,
enhance awareness on using efficient equipment which will reduce electricity bills and help preserve
environment. According to statistics available on www.ujala.gov.in energy saved per year since the
inception of the scheme is 32,437 mn kWh. This has led to savings in cost of about Rs 12,975 crores
per year and reduced the carbon emission by 26274276 t CO2 per year.
The installation of LED street lights has resulted in Annual energy savings of 295 million unit kWh,
avoided capacity of over 73 MW and reduction of 2.3 Lac tonnes of CO2 annually. The project has
been implemented across 23 states and union territories. The lighting level on roads have increased
significantly after the replacement.
(http://pib.nic.in/newsite/PrintRelease.aspx?relid=161363)
These initiatives have promoted the use of LED lights by corporates as well as the local people. The
increased amount of Government investment in LED bulbs and street lights, as well as awareness
amongst the people about the advantages of LED lights will create demand for our product. This
ensures increasing demand for LED lights and appliances in the coming years.
Experienced staff and extensive research in LED technology, enables Koble to develop better, more
efficient LED products.
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Competitors
Philips
Philips are in lighting industry for over 125 years. They were
pioneers in LED lightings. They Manufacture various lighting
products like LED bulbs, CFL Bulbs, LED tubes, Halogen Light Bulbs, Fluorescent Tubes,
various lighting fixtures, etc. They also provide services like advice for lighting ideas and
design for home lightings.
SYSKA LED
SYSKA LED lights offer a wide range of international quality
LED lighting solutions, for varied applications providing
effective and energy-efficient lighting in any environment.
Their usage ranges from residential and retail to commercial
and industrial applications.
Havells (India)
Havells India Limited is a Fast-Moving Electrical Goods
(FMEG) Company with an extremely strong global presence.
LED lighting high on illumination and low on energy
consumption with no compromise in energy savings, the eco-
friendly range of LEDs & CFLs from Havells offer you high
quality optics that promises uniform lighting.
Koble already has an existing distribution channel for LED bulbs and street lights as it already trades
in LED products. Also Kobles LED products are better in quality as it imports the diodes from Japan.
The final product is weather proof and water proof. Hence it has an upper hand over its competitors.
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FINANCIALS
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Assumptions
The company deals in three broad categories of products namely SCBs, LED bulbs and LED
streetlights. The average cost and selling price of various variants across these categories have been
taken to calculate revenue and cost of sales. The projection of capacity utilisation is based on various
Purchase orders available with us and the Market predictions.
LED Bulbs
Installed capacity 120,000 120,000 120,000 132,000 132,000 132,000
No. of Units 12,000 63,000 93,000 112,200 112,200 112,200
Utilisation % 10% 53% 78% 85% 85% 85%
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Financial Statements
Profit & Loss Statement
Particulars FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23
Trading Revenues (E-commerce) 41.73 26.17 62.63 68.89 75.21 81.52 89.10 97.94
Sale of Mfg Goods - 80.79 1,230.55 3,495.90 5,284.76 7,441.56 9,273.86 9,739.90
GST on sales - - 232.78 641.71 964.84 1,354.11 1,685.36 1,770.81
Total Income 41.73 106.96 1,525.96 4,206.50 6,324.81 8,877.19 11,048.32 11,608.64
Cost of materials consumed - 28.79 948.90 2,627.10 3,967.24 5,608.08 7,002.20 7,351.90
Purchase of Stock in Trade 34.64 36.51 51.97 57.17 62.41 67.65 73.94 81.28
GST on Purchases - - 180.17 483.18 725.38 1,021.62 1,273.67 1,337.97
Postage & Courier Inwards 0.98 0.82 13.27 35.92 53.81 75.38 93.70 97.48
Packing & other consumables 0.73 0.12 2.46 9.32 15.26 19.87 22.88 24.79
Job Work - 6.26 123.06 349.59 528.48 744.16 927.39 973.99
Power & Fuel 0.18 0.19 3.68 9.34 13.81 19.20 23.78 24.40
Misc Exp 0.28 1.41 19.06 53.04 79.87 112.22 139.71 146.15
Other Direct Expenses 36.81 73.97 1,342.56 3,624.65 5,446.26 7,668.18 9,557.28 10,037.95
Gross Profits 4.91 20.57 183.40 581.85 878.55 1,209.01 1,491.05 1,570.70
Gross Margins (%) 11.8% 19.2% 12.0% 13.8% 13.9% 13.6% 13.5% 13.5%
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Sales:
The sale of company in FY 2016 was Rs 41.73 lacs attributable to trading sales.
In FY 2017 the company started with manufacturing and assembling of SCB. Total Turnover for FY 2017, Rs 106.96 is
divided as
Rs 26.17 lacs from trading sales
Rs 80.79 lacs from SCB manufacturing and assembling sales
Total Sales in FY 2018 is estimated to grow to Rs 1525.96 lacs. This growth is mainly due to:
Installation of machines to increase the manufacturing and assembling capacity of SCB
Starting production and assembly of LED Bulbs and LED Street lights
The company has already procured orders for LED bulbs and LED Street lights.
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The company is going through an expansion phase in FY 2018. There is significant rise in number of employees employed,
depreciation due to additional machineries installed and increase in finance cost. Also the quality of products used has been
improved leading to increase in cost of materials and reduction in gross margins.
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Balance Sheet
(Rs in Lacs)
Particulars FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23
Equity 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00
Reserves -0.01 9.37 11.47 192.00 486.89 899.46 1,405.61 1,935.68
Net Worth 0.99 10.37 12.47 193.00 487.89 900.46 1,406.61 1,936.68
Net Fixed Assets - 6.18 145.75 135.16 126.69 226.35 389.96 442.11
Capital WIP - 6.35 20.00 20.00 150.00 250.00 150.00 50.00
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Comments:
Quasi Capital
The unsecured loans represent Quasi capital lent by the directors. These funds will remain with the company and wont be
withdrawn during the tenure of the loan sought for.
Net Working capital is increasing in absolute terms in all the years. However there is decrease in current ratio in FY 2018 since
there is a considerable increase in sales and the credit cycle for trade payables is more than the credit period of trade receivables.
Current Ratio improves in the following years from 1.26 in FY 2018 to 2.22 in FY 2023.
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Change in Inventory -34.80 9.80 -57.87 -173.57 -124.07 -251.23 -406.54 -53.26
Change in Debtors -51.08 37.15 -117.57 -220.92 -174.72 -210.40 -179.18 -46.92
Change in Other Current Assets -1.54 0.89 -8.62 -16.29 -12.87 -15.51 -13.19 -3.41
Change in Creditors 75.32 -68.86 151.75 240.61 196.50 240.23 204.63 53.02
Change in Other Current Liabilities 3.08 -0.05 1.35 8.83 6.74 7.75 6.60 1.76
Less: Taxes Paid -0.01 -3.03 -0.85 -73.16 -156.07 -218.35 -267.88 -280.53
Cash flows from Operations -9.01 -9.46 3.88 73.72 235.20 259.51 226.60 595.92
Net Cash flows for the year 1.84 4.21 13.50 -0.39 13.45 7.93 4.86 504.12
Opening Cash - 1.84 6.05 19.55 19.16 32.61 40.54 45.40
Closing Cash Balance 1.84 6.05 19.55 19.16 32.61 40.54 45.40 549.51
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THE PROPOSAL
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Project Details
The company proposes to raise Rs 200 Lacs in form of term loan. This fund will be used towards
procurement of fixed assets and meeting working capital requirements. The term loan will be repaid
in 16 quarterly principal insatlment of Rs 12.50 lacs each over a period of 60 months. At present
company has a vehicle loan from Cholamandalam Finance and a business loan from HDFC Bank.
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