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Thomas Kuhn in 1922-1996. This term is one of the central concepts in the
work that has developed. His book The Structure of the Scientific
For more details, the first thing we should do is to know the idea of the
paradigm theory.
Kuhn calls their conceptual scheme. It provides them with their basic
center)
Aristotles physics
Galileos mechanics
Quantum mechanics
Kuhns claim that in a paradigm shift the reality that is being studied
that scientific progress has nothing to do with getting closer to the truth.
progress since he believes that later theories are usually better than
earlier theories in that they are more precise, deliver more powerful
So that is what "paradigm shift" originally meant, and what it still means
The positivist ontology believes that the world is external (Carson et al.,
belief (Hudson and Ozanne, 1988). Thus, they take a controlled and
make clear distinctions between reason and feeling (Carson et al., 2001).
causes that temporarily precedes their behaviour and the researcher and
his research subjects are independent and do not influence each other
they seek objectivity and use consistently rational and logical approaches
that interpretivists believe the reality is multiple and relative (Hudson and
Ozanne, 1988). Lincoln and Guba (1985) explain that these multiple
realities also depend on other systems for meanings, which make it even
1988).
Positivists prefer quantitative methods such as social surveys, structured
questionnaires and official statistics because these have good reliability
and representativeness.
Positivists see society as shaping the individual and believe that social
facts shape individual action.
Positivists also believe that sociology can and should use the same
methods and approaches to study the social world that natural sciences
such as biology and physics use to investigate the physical world. By
adopting scientific techniques sociologists should be able, eventually, to
uncover the laws that govern societies just as scientists have discovered
the laws that govern the physical world.
interpretivist researcher enters the field with some sort of prior insight of
remains open to new knowledge throughout the study and lets it develop
humans have the ability to adapt, and that no one can gain prior
knowledge of time and context bound social realities (Hudson and Ozanne,
1988).
causes and effects (Neuman, 2000; Hudson and Ozanne, 1988). For an
reasons and other subjective experiences which are time and context
In the late 19th and early 20th centuries, Karl Marxs ideas challenged the
status quo of newly emerging industrial societies. As societies moved
from agrarian-based economies to ones based in industrial manufacturing,
there became an increasing division between the rich and the poor
much like the income inequality talked about so much today. Marx, in two
of his most well-known works, The Communist Manifesto and Capital,
argued that working class laborers were being oppressed by those in
power, specifically the owners of manufacturing plants.
Whether we see the hotel website, their own media social or their
advertisement, most of us consume media. Have you ever stopped to think
about who puts together those messages? Have you wondered what their
goals might be and why they want to send the messages they do? One way
we can use critical theories is to examine who owns what media to
determine what they are trying to accomplish (Croteau & Hoynes). These
are all questions for which we might consider using theories from the
Critical Theories Paradigm. Using Critical Theories Paradigm, we can
begin to examine the messages that so few companies are constructing
and their impacts on how we understand the world around us as shaped
through these messages.