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Power Seminar
Marketing 2.0
Speaker/ inspirer:
Richard van Hooijdonk
Director of MarketingMonday
www.marketingmonday.nl/powerseminar
Are you
ready?
Prompted by technological and social developments, have expected. You will also receive concrete tips and advice
marketing is on the threshold of massive change. New that will enable you stay current on your own, and you will
concepts, techniques, themes and strategies such as receive hands-on information on how you can supply your or-
co-creation, cross medial marketing communication, ganisation with the latest know-how and skills. Plus, we offer
web 2.0, weblogs, Twitter, viral marketing, event-driven you a 100% inspiration guarantee; that is, we guarantee that
marketing, content syndication, podcasting, search, you will leave the session feeling inspired!
personalisation, mobile marketing, advergaming, web
presence, www-mix, loyalty, dialogue marketing and
social intelligence are being introduced. Consumers Who is presenting the seminar?
are already fully engaged with these new forms of The power seminar will be led by interna-
marketing. Are you prepared for all of these changes? tional inspirer, speaker and host Richard
van Hooijdonk. He has worked as the
marketing director for various companies, introduced numerous
marketing innovations and striking campaigns, and is a widely
published author of books and articles. Van Hooijdonk is also
The evolving consumer is more assertive and places new de- affiliated with the Erasmus/SRM College of Brand Marketing and
mands on brands, products, marketing communication, distri- is a guest lecturer at Nyenrode Business University. Over 15,000
bution and sales. Loyalty and branding content is different, and people have attended his seminars in the Netherlands, Europe
action marketing changes. In addition, new marketing is dy- and the USA.
namic and features a combination of old and new media, and
delivers a higher marketing yield, too. Consumers are already Who is the power seminar for?
fully involved with the new marketing economy. They are ready The power seminar is for marketing managers, product manag-
for it! Are you? ers and commercial management team members. This power
seminar is also inspiring for general marketing associates. Com-
What will you gain from the seminar? munication employees in government, health care and non-
During the 2+ hour session, all of the latest developments will profit organisations will also profit from the power seminar. You
be presented using easy to understand language and in logical have the option of taking the day seminar, too. All of the key top-
order. You will be given models and methods for understanding ics will be covered during the session, and then you will get to
new marketing. The inspiration seminar is an eye-opener. You work. You will be given assignments that will be presented and
will be given examples, cases and results that you never would evaluated. This way, theory is immediately put into practice.
The New Marketing Cycle©
Objectives 2.0 Web Presence 2.0
Objectives are the foundation of ambition. Are you formulating specific objectives for brand More and more consumers are being directed to your website by cross media campaigns. Is
value, maintenance or for up selling, cross selling and deep selling? Or for each communi- your online presence suitably personal, functional and decisive? Are you able to convert
cation tool, communication flow (cross media), product or product group? For online traf- visitors by using mini sites, weblog concepts and applications online? And are you also able
fic, click and request behaviour, mobile response or viral effects? Effectively specified ob- to profile visitors who do not do take any action in order to be able to work on them later?
jectives ensure good monitoring and considerably better marketing results. Has the content on your site been personalized? Have you already thought about web 2.0
applications as a part of your online presentation?
“
the new consumer who demands accessibility, transparency, multi channelling, cross me-
dia and the dialogue with your brand as a prerequisite for doing business with you? pects and detailed marketing results is crucial. Are you using this knowledge to develop
analyses and scenarios that give you better results? Such as new likely target groups, lower
Technology sales costs, higher conversion and/or more efficient marketing communication.
is changing
Social Branding media
Social Branding increases involvement on the part of customers and business associates. Marketing IT
We need to ‘coax’ this involvement by actively and interactively involving the customer in Marketing technologizes. This means that we need new technology in order to facilitate new
relevant issues. This enables customers to participate, create, distribute or even proselyti- marketing. Examples include web 2.0 applications, content management, campaign ma-
ze. In order to achieve this we introduce social media, which allows customers to share, nagement systems, intelligent CRM and good solutions for marketing intelligence. It requi-
appreciate and create. We use internal and external social media to do so, incorporating res sophisticated knowledge and close cooperation between marketing & IT.
them into our cross media communication mix. In the years ahead Social Marketing will
become the marketer’s most powerful tool: it is cheaper, faster and more effective.
Sales 2.0
Nearly 75% of consumers say that they prefer to do business with companies that offer self
service. They want to take care of business and deal with transactions on their own, without
2.0 Cross Media Communication
”
interruption, on and off line. Have you adapted the self service level of your service to your
In the quest for products and services cross media communication delivers the best re- target group’s wishes? Which forms of self service contribute to the commercial strategy?
sults. Are your marketers equipped to make the right combinations of offline and online
marketing and competently oversee them? Is there sufficient knowledge about the con-
tent, effect and structure of cross media campaigns? Over 60% of all marketing activities Organisation and culture
concerning maintenance and cross selling, up selling and deep selling can be automated so A new approach to marketing requires a change in thinking and working. To this end, Marke-
that your customers and prospects receive their own individual campaign based on behavi- tingMonday developed a special method, which so far has been applied successfully many
oural triggers. Have you already gotten acquainted with event-driven techniques and disco- times in organizations of all sizes. The method relies on inspiration, motivation, knowledge,
vered how easy results can be improved quickly? skills and safeguarding within your organization.
References
“Richard is one of the most driven marketers I have met in the past “With Marketing 2.0 Richard shows a new trend in thinking for
25 years. He has tremendous energy, which he knows how to con- marketing.”
vey to others. He is original and creative when it comes to finding Marc Ruys, Unive
solutions.”
Max Kohstamm, Publicist and Management, SRM “Richard was one of the pioneers of the OHRA innovation, which
had far-reaching consequences in terms of strategy, marketing and
“Very keen and very energetic. With a good vision and capacity to corporate culture. He is an innovative marketer who pairs an un-
produce complex marketing concepts in a logical manner. He is precedented drive with fresh ideas. His forte: results and action!”
ahead of the marketing game.” Ronald Sterk, Journalist
Maarten Smit, SNS Group
“Sometimes you meet people who are able to inspire. Richard is
“An outstanding presentation that was captivating from start to fin- one of those rare people who can instantly inspire you during train-
ish. I was on the edge of my seat! It was about time!” ings, workshops or seminars. Meeting Richard in a seminar is al-
Marcel Glaser, General Manager, Golden Tulip Hotels ways good for generating brainwaves and new ideas. And if you
want to know something about Marketing 2.0, he is definitely the
“After the session at KPN Richard successfully inspired people to guy to talk to.”
take action. The entire group is 1000% inspired and everyone has Lilian Heijmans, Marketing Director, TBWA
contributed plenty of new knowledge and ideas, a number of which
are already in the implementation phase.” “I really clicked with Richard. I could relate to his passion for the
Marie-Jose van Den Boomgaard, Marketing Manager, KPN Hi business. Richard’s strength is his ability to think strategically
while at the same time he is always aware of the potential conse-
“It is rare to attend a session during which concrete business objec- quences of change. Plus, he is fully up to date on the latest inter-
tives and old and new marketing are so clearly connected.” active developments and application possibilities. I call him an
Hedwig Wassing, Director, Euro Relais Enterprise 2.0 expert.”
Werner Duimel, Online Director, UPC
“I regularly attend presentations for my work. Richard’s was truly eye-
opening and one of the best that I have been to this year. Thank you!” “Richard is enthusiastic and really gets his message across in his
Ron Grevink, Marketing Director, RES software presentations. After an hour of being on the receiving end of this
energy you are pumped to go back to the office with a lot of new
“Good session. Lots of drive, energy, knowledge and flair.” ideas and energy.”
Robert-Frank Goorhuis, coach Claire Van Campen, Manager, Eden Hotel Group
“With his drive, enthusiasm and out of the box way of thinking and “MarketingMonday is a very inspirational company. During the
doing things he gets entire rooms filled with marketers on their presentation they were very enthusiastic and you could see that
feet! Richard inspired me to continue to develop in our brilliant line they have a passion for their business. They have the ability to de-
of work and I am extremely grateful to him for it.” liver a message. Put them on a stage and they will grab the crowd.
Emy Piers, Head of Project Management, Customer Care Center Get in touch with MarketingMonday and you’ll experience this too.”
Liesbeth Janssen, Standaard Uitgeverij, Belgium “In their Market-
“It sure was a power session! Too bad that Richard had to stop ing 2.0 presentation MarketingMonday provides a good summary
after an hour and a half. He could have kept going for hours, if you of current marketing trends and explains the best way to respond to
ask me.” the various changes from both a disciplinary and a business point
Herman Bos, Strategic Director, Cegelec of view, and the effect on organisations. Very inspiring, and plenty of
food for thought.”
“If ‘generating enthusiasm’ is the 2.0 buzzword, then the Market- Robert Gijsbers, Director, Albert Heijn
ingMonday speakers certainly personify it. Most of all they think
big, wide and beyond the issues of the day. Enjoy the ride!”
Job Koopman, Strategy Director
In brief Here are just a few of the companies
that have gone before you: