XEMS

(Xavier Endeavor for Mobile Solutions)

U16T3 Aakash Gupta (UM16373) Mrigank Hajela (UM16338)

Vision Statement
We strive to become the best in class mobile handset provider with a focus on delivering value
to the customers by producing mobile devices with cutting edge features at an affordable price.

Mission Statement
We adapt and innovate to provide best quality products by having:

Cutting edge technology

Understanding needs of different markets
Strong focus on in-house R&D
Strategic focus on inventory and waste reduction
Quality vendor relationships

Objective
Round 1

Expanding capacity by investing in 3 new plants in Asia - Achieved

Through R&D develop new features in house - Achieved
Round 2

Increasing market share in USA through economies of scale - Achieved

Invest in 1 more plant in Asia - Achieved
Round 3

Launching new technology T2 - Achieved

Round 4

Aim to capitalize on the surge in expected demand of T2 in USA - Achieved

Launching high feature handsets in Europe (feature sensitive market) - Achieved
Round 5

Financing operations by issuing new shares

Round 6

Price War in Asia on T1 - Achieved

Focus on lean production and waste reduction - Achieved
Introducing low cost pricing strategy for older technologies - Achieved
Round 7

Operate at full capacity for T1 and T2, reducing prices through economies of scale -
Achieved
Asia- Launch affordable handsets (price sensitive market) - Achieved
Aggressive focus on promotions to increase sales of existing products - Achieved
Round 8

Sustaining existing market share while pushing for new products with added features at
a higher price
Strategic outsourcing of T3 and T4 to cater to the demand in Europe and USA
Round 9

Maximum capacity utilization and outsourcing - Achieved

Round 10

Sustain market share and build upon the investments made earlier - Achieved
Description/Round 0 1 2 3 4 5 6 7 8 9 10

Product Mix

USA T12 T12 T14 T16,T22 T17,T22 T17,T22,T32,T42 T17,T24 T17,T25,T32 T17,T26,T35 T17,T28,T37,T45 T17,T28,T47

Asia T12 T12 T14 T16 T17,T22 T17,T22 T14 T14 T15,T22 T16,T24 T16,T25,

Europe T12 T12 T14 T16 T17,T22 T17,T22 T17,T24, T25,T34 T26,T35 T28,T37,T45 T28,T37,T47

Production
Strategy

Total No. of Plants 12 12 12 15 15 18 18 18 18 18 18

Production Mix

USA 12 12 12 12 12 12 12 12 12 12 12

Asia 0 0 0 3 3 6 6 6 6 6 6

R&D Strategy

New Features In
house 0 T1-2 T1-2 T1-1 T2-2 T2-2 T2-1 T2-1,T3-1,T4-1 T2-2,T3-2,T4-2 T4-2 0

New Features
Outsourced 0 0 0 T2-2 0 0 0 0 0

Investment
Strategy

New plant in USA 0 0 0 0 0 0 0 0 0 0 0

New plant in Asia 0 3 1 2 0 0 0 0 0 0 0

Note: TXY Refers to selling Technology X with Y number of features

TX-Y Refers to producing/outsourcing technology X and Y number of features