Investor Presentation

June 2017

0
Disclaimer
This presentation, prepared by Amplify Snack Brands, Inc., is solely for informational purposes and is strictly confidential. Disclosure of this presentation, its contents,
extracts or abstracts to third parties is not authorized without express written permission from Amplify Snack Brands, Inc.
This presentation and the accompanying oral presentation contain forward-looking statements within the meaning of the federal securities laws, and such statements involve
substantial risks and uncertainties. Forward-looking statements generally relate to future events or future financial or operating performance. In some cases, you can identify
forward-looking statements because they contain words such as may, will, should, expects, plans, anticipates, could, would, intends, target, projects,
contemplates, believes, estimates, predicts, potential or continue or the negative of these words or other similar terms or expressions that concern opportunities,
prospects, future market size, expectations, strategy, plans or intentions. The expectations and beliefs of Amplify Snack Brands, Inc. regarding these matters may not
materialize, and actual results in future periods are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-
looking statements, and you should not place undue reliance on our forward-looking statements. The forward-looking statements in this presentation and the accompanying
oral presentation are based on information available to Amplify Snack Brands, Inc. as of the date hereof, and Amplify Snack Brands, Inc. disclaims any obligation to update
any forward-looking statements for any reason, whether as a result of new information, future events or otherwise.
This presentation and accompanying oral presentation also contains estimates and other information concerning our industry that are based on industry publications,
surveys and forecasts. This information involves a number of assumptions and limitations, and we have not independently verified the accuracy or completeness of the
information.
All 2014 financial information is based on the 2014 pro forma financial data as described in, and subject to the limitations in, Amplify Snack Brand Inc.s public filings with the
Securities and Exchange Commission.
Amounts and percentages appearing in this presentation have been rounded to the amounts shown for convenience of presentation. Accordingly, the total of each column of
amounts may not be equal to the total of the relevant individual items. All references to our business and products (1) prior to April 2015 refer only to SkinnyPop, (2) for the
period from April 2015 to April 2016 refer to SkinnyPop and Paqui (3) for the period from April 2016 to September 2016 refer to SkinnyPop, Paqui and Boundless Nutrition
and (4) after September 2016, refer to SkinnyPop, Paqui, Boundless Nutrition and Tyrrells.
LTM is the financial data from the 12-months ended April 1, 2017, calculated by adding the financial data for the three-months ended April 1, 2017 to the financial data for
year ended December 31, 2016 and subtracting the financial data for the three-months ended March 31, 2016.
L52 is the financial data from the latest 52 weeks ending April 16, 2017, as indicated.
L12 is the financial data from the latest 12 weeks ending April 16, 2017, as indicated.
This presentation includes both GAAP and Non-GAAP financial measures. We believe certain Non-GAAP measures are helpful in understanding our past financial
performance and our future results. Non-GAAP financial measures used in this presentation are not meant to be a substitute for comparable GAAP measures and are not
intended to be considered in isolation from, in substitution for, or superior to our GAAP results. Reconciliation of GAAP to Non-GAAP measures may be found in the
Appendix to this presentation.

1
Todays Presenters and Agenda
Presenters Agenda

Tom Ennis 1 Introduction to Amplify Snack Brands

Chief Executive Officer

2 North America Business

Brian Goldberg
Chief Financial Officer 3 International Business

4 Financial Overview
Josh Gittler
Senior Director of
Corporate Finance & 5 Q&A
Investor Relations

2
Introduction to Amplify

3
Amplify Snack Brands Has a Mission

4
The Evolution of Amplify Snack Brands
SkinnyPop was Founded by
Andy Friedman and Pam
Netzky in August 2010 Today
IPO
August 2015 Largest Pure-Play BFY Snacking
Company

Acquisition by TA Associates International BFY portfolio with

Fastest growing RTE popcorn
presence in 40+ countries
August 2014 brand
Brand, product and geographic
Rapidly expanding distribution
diversification
Single brand and product Paqui acquisition April 2015
relying on success of Strong manufacturing expertise
SkinnyPop Infrastructure build-out
+$300 million net sales
High club concentration ~$140 million net sales

Single source supply chain

Flavor / Pack Innovation
<$100 million net sales

5
Leading BFY Focused Snacking Platform
The Amplify Family of Brands

International BFY Snacking Platform A Truly International Footprint

BFY snacking platform Existing Markets
Iconic brands with leadership positions in multiple markets
around the world
Top 10 Salty Snack Company in US / Top 3 Item Productivity1
Strong growth, profitability and free cash flow

SkinnyPop: Our cornerstone brand (61% 1Q17 Net Sales)

High margin, premium profile brand
Strong brand with significant U.S. and international headroom

Tyrrells: International BFY snack brand (26% 1Q17 Net Sales)

Diversified, premium snack food company in UK, EU
and Asia
Multi-market exposure and leadership positions

Regional BFY brand portfolio (13% 1Q17 Net Sales)

Including Lisas, Oatmega, Paqui, Thomas Chipman and
Wholesome Food Company
Targeting large international BFY markets across multiple
categories
Opportunity to meaningfully enhance portfolio contribution
over time
1. IRI U.S. Multi-Outlet for latest 52wk ending April 16, 2017
6
Our Brand Portfolio is at the Center of Key Industry
Trends
Focused Exclusively on BFY Snacks Internationally

Millennial Snacking
Trends

Consumer Demand
Multi-Channel
for BFY Product
Distribution
Attributes AND Great
Opportunity
Taste

BFY Segment Driving

Convenience Snack Category
Growth

Increasing Snacking
Frequency

7
Amplify at the Forefront of BFY Snacking
Completed 1st Amplify-led research study (Better-
For-You-Snacks: The New Snacking Reality) in
partnership with The Center for Generational
Kinetics
Millennials taking healthy snacking mainstream: 89% of Millennials are eating
better-for-you snacks at least once a week.

Millennials expect healthy foods to taste good, holding better-for-you snacks up

to the taste standards of conventional snacks

Millennials believe that fewer and easy to understand ingredients are

synonymous with healthier snack options

64% of Millennials, more than any other generation, believe that fewer ingredients
mean a snack is healthier or better-for-you.
79% of Millennials say that understanding all the ingredients increases their level
of trust in a packaged snack

Parents are very willing to buy new snacks for their kids as long as they are
healthy and think their kids will like them

Parents are willing to pay an average of $1.53 more for a better-for-you snack.

82% of parents purchased at least one new better-for-you snack in the last month
because it seemed healthier and there was a chance their child would eat it.
Source: The National 2017 Better For You Snacking Study: Uncovering Hidden Trends with Millennials Across Consumer Generations
8
 AMPLIFY IS FOCUSED ON CONTINUING TO EXPAND BREADTH
AND DEPTH OF PRODUCT OFFERING

BFY Growing 3x
Faster than
Overall Snacking!

9
Source; IRI POS, MULO + C & MULO, L52 Weeks Ending April 16, 2017
An International Footprint With Significant Whitespace
Global Snack Markets by Region1
$ retail sales in billions

$ 167

$ 124

$ 46
Existing Markets
$ 30

$7

Europe North America Asia-Pacific Latin America Middle East /

Africa

1. Nielsen Global Snacking Report September 2014

10
Multiple Levers for Profitable Growth

5
International
4 Expansion

3 New Product
Innovation
2 Increase
1 Household
Increase Penetration
Strong Category
Distribution and
Growth
Share of Shelf
Brand Focus

6 New Brands: Build or Buy

11
Mid Year 2017 Review
H1 2017 Summary Whats Popping in H2 2017

Launched SkinnyPop brand Launch of SkinnyPop RTE Real

extensions - Microwave and Popcorn Cheese in Q3
Cakes strong velocities ($350 mm measured sub-category)

Execution of large SkinnyPop RTE Soft launch of Tyrrells North America

promotion in Q2 in late Q3 / early Q4
($1 billion measured sub-category)

Launched new Paqui flavors and

Oatmega cookie in late Q1 / early Q2 Incremental Back to School promos

Continued roll out of 1H17 innovation

Continued distribution / velocity gains
on Paqui and Oatmega
Increased marketing investments to
drive growth in US / UK
Tyrrells North America capacity
buildout on track
North America cost savings initiatives

Adapting to challenging UK
environment sequential margin Tyrrells expected to continue
improvement through Q2 business improvement

12
Amplify Key Strategic Priorities
Driving the Core Strategic Brand Marketing and Infrastructure
Continued SkinnyPop TDP growth in FDMx Investments
and channel expansion
Consumer marketing campaigns in US & UK
International cross selling initiatives
Key personnel hires
Expand distribution of regional brands
Launching New Innovation
Focus on Profitable Growth
BFY thought leadership informs innovation
International margin management
Partnered on Millennial / BFY snacking
(growing from more profitable core) whitepaper
Continued SkinnyPop margin sustainability Expand distribution of new flavors and brand
Regional brand / innovation margin extensions
improvement as scale achieved
Maximizing Free Cash Flow to Repay Debt
Generating Portfolio Operating Efficiencies
Tyrrells and North America plant initiatives

Emphasis on Maximizing Long Term Shareholder Value

13
North American Business

14
SkinnyPop: Our Cornerstone Brand

RTE Popcorn for

Brand Loyalty

# Item Productivity

Aided Awareness

Source: IRI U.S. Multi-Outlet + Convenience latest 52 weeks ending April 16, 2017
15
SkinnyPop Has Cemented its Status as One of Two
Category Leaders
Multi-Outlet Channel $ weekly sales in millions1

LTM $ Share LTM $ Share

$8 MULO only C-Store only

$7
31.3% 51.6%

$6

$5

22.7% 3.4%
$4

$3

$2
7.8% 0.6%

$1
3.9% 2.6%
$0
Jan-13 Jun-13 Nov-13 Apr-14 Sep-14 Feb-15 Jul-15 Dec-15 May-16 Oct-16 Mar-17

Other Brands:

1. IRI U.S. Multi-Outlet weekly sales ending April 16, 2017

16
 SkinnyPop Has Created a Defensible Market Position
And Winning Share from
Premium Other Large Snacking Categories1
SkinnyPop occupies a
unique and relevant % response to What do you eat SkinnyPop instead of?
position with BFY Please select all that apply.
consumers and 61%
customers

45%

Indulgent
BFY 34%
32%
31% 30%
28% 28%

17%
14%
9% 7%

Nuts

Fruit
Tortilla Chips

Crackers

Candy
Cookies
Pretzels

Vegetables
Potato Chips

Granola Bars /
Microwave Popcorn

Other RTE Popcorn

Energy Bars
Value

1. SkinnyPop proprietary usage and attitude study conducted September 30, 2015 with 1,615 consumers
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Strong Consumer Appeal
With Opportunity for Increased
Industry Leading Brand Loyalty1 Household Penetration2
% of customers repeat purchasing % households buying

Drive brand affinity via new,

62% strategic brand positioning
60% 60% 27.0% and marketing campaign
54%
53% 53%
52%

46%
44% 17.2%

37%

9.0%
7.3%
25%
4.6%

Top 25
Salty
Snack
Brand Avg. (2)

1. IRI Panel Total U.S. All Outlets latest 52 weeks ending April 16, 2017
2. IRI Panel Total U.S. All Outlets latest 52 weeks ending April 16, 2017 The
top 25 salty snack brands are those brands with the highest dollar retail sales in the 52 week period according to IRI data
18
Ability to Maintain Strong SkinnyPop Margins
Strong Retail Relationships
and Economics

Premium Price1

Leading Consumer
Loyalty for
Desirable Great
Greatest Frequency Tasting BFY Brand
of Purchase1
Strong,
Sustainable
Margins
Highest Total
in Basket Spend1 Simple Ingredient
List

Strongest Velocity1

1. IRI U.S. Multi-Outlet + Convenience latest 52 weeks ending April 16, 2017
19
Increased Distribution and Share of Shelf Distribution
Gains with Room for Continued Expansion
Significant Distribution Headroom Resulting in Ample Growth Runway(1)
Total distribution points

1,286
1,156

518
403
310
240
136
49

Avg. Top 25
Salty Snack
2013A 2014A 2015A Brands
Current

Tools for Growing Distribution

Additional Items on Shelf Effective Retail Merchandising Differentiated Packaging

1. IRI U.S. Multi-Outlet + Convenience latest 52 weeks ending April 16, 2017
20
Growing the Base in RTE: Introducing REAL CHEESE
Aged White Cheddar & Pepper Jack
Largest Category within RTE - $350MM retail sales1

Calories per Cup 47 91 60 68

Non-GMO Project
Verified/

Organic Cheese

Dairy Free option

to meet
consumer needs

21
1. IRI U.S. Multi-Outlet + Convenience latest 52 weeks ending April 16, 2017
Proven Extendibility of SkinnyPop into New Categories
SkinnyPop Microwave SkinnyPop Popcorn Cakes

$763 million category1 $212 million category1

Lack of BFY options Sleepy category ripe for innovation

SkinnyPop Chemical free pop-up box SkinnyPop driving category growth

Driving category growth at retailer X Already achieved 10% category $ share
(+9% vs PY; without SkinnyPop category -23%)

Fastest turning SKUs at multiple retailers 18% $ share at large retailer with only 27pts ACV
4 of top 10 velocity SKUs
11% $ Share at Mass Retailer Y

1. IRI U.S. Multi-Outlet + Convenience latest 52 weeks ending April 16, 2017
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SkinnyPops International Opportunity
Significant Whitespace For Snacking Abroad Sizing the Popcorn Market1
$ retail sales in millions
$250 billion international snacking market
$476 $465
$419
BFY is starting to take off in Europe and
Australia $343

Tyrrells infrastructure accelerates

SkinnyPops development abroad and well
positions Amplify to be a first mover in BFY $110 $104
$80
snacking internationally

SkinnyPop UK launch in late 1Q17

Canada Western South Asia Middle East Eastern Australasia
& Mexico Europe America Pacific & Africa Europe

1. Euromonitor 2015 edition

23
Paqui: Disrupting the BFY Tortilla Chip Category
BFY brand in a large, growing category with a twist Great portfolio of flavors that deliver the optimal
on the familiar range of spicy to mild

$5B category dominated by Doritos with 44% share1

No clear leader in BFY tortilla chips
Consumers want spicy, cheesy, crushable,
deliciousness!
Paqui delivers cleaner ingredients and bolder flavor

Continued Brand Momentum and Distribution

YOY Change in Points of ACV

14.7%
4.7%

(0.2%)
(4.6%)

1. IRI U.S. Multi-Outlet + Convenience latest 13 weeks ending April 16, 2017
24
Recent Focus is Driving Growth
Driving Retail Sales Growth1 Brand Relaunch with Refreshed Packaging
Multi-Outlet + Convenience L4$ retail sales in thousands Paqui relaunched brand with new packaging in 2H 2016
$1,500
Improved packaging by adding appetite-appealing photography
$1,200 New Packaging
and Reaper
$900 Challenge
National
Product
$600
Launch
7-11 Pilot
$300 Program Ends

$-
Feb-16 Apr-16 Jun-16 Aug-16 Oct-16 Dec-16 Feb-17 Apr-17

Paqui Carolina Reaper One Chip Challenge 7-11 Pilot Program

Viral campaign with ~1 billion earned media impressions Pilot display program that ran through from
October through November
Product appeared on The Today Show, Ellen, Live with
Kelly and Jimmy Kimmel Record velocities for the brand during this
period

Meaningful drop-off in sales as the

promotion concluded in November

Permanent national roll-out in 2017

1. IRI U.S. Multi-Outlet + Convenience latest 52 weeks ending April 16, 2017
25
Oatmega Finding the Best Whey into the Bar Category
Disruptive brand in a large but highly
competitive category New Packaging
Highlights Oatmega
$6.0B snack bar market; $3.1B nutrition bar segment Differentiators

Nutrition bar segment grew 9.6% from 2012-2016

Oatmegas exceptional taste profile

Strong momentum with health-conscious consumers

New Oatmega Cookie

High growth category - +20% annual growth

Dominated by Lenny & Larrys (96% share)

Oatmega Cookie continuing to ramp-up with minimal

distribution Grass-Fed Whey

Already outperforming competitors in item productivity

Gluten Free Non-GMO

Daily Dose of Omega-3s

Source: IRI U.S. Multi-Outlet + Convenience latest 52 weeks ending April 16, 2017
26
Oatmega Offers Superior Claims and Nutritional
Balance Over the Competition

Attributes

Grass-Fed Whey

EPA & DHA Omega-3s

Gluten-Free

Non-GMO

Calories 200 200 260 230 270 200 190

Protein 14 g 6g 9g 20 g 20 g 13 g 21 g

Sugar 5g 5g 21 g 12 g 21 g 5g < 1 g1

Total Carbs 22 g 16 g 45 g 25 g 29 g 10 g 22 g

1. Product contains other sweeteners including Sucralose, Steviol Glycosides (Stevia) and Erythritol
27
International Business

28
Amplifys Transformative Acquisition of Tyrrells

Iconic core brand Strengthens existing

1 4
#2 UK / #1 France relationships with retailers

Creates International BFY
2 5
snack solution provider
Strong manufacturing
expertise with global
infrastructure

Complementary
Meaningful brand,
distribution channels with
3 category and geographic 6
two-way cross-sell
diversity
opportunities

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Tyrrells Iconic BFY Brand
Provenance / Quintessentially English Personality
First crafted at Tyrrells Court Farm in Herefordshire, England using English eccentric wit and humor
the finest potatoes glish eccentric wit and humor
A magnet for entertainment at the heart of informal
gatherings
A magnet for entertainment at the heart of informal
gatherings

Product Features & Production Process Flavors

Deliciously rustic chips with the jackets on and farm spun to British-oriented twists brings new life to classic flavors
reduce excess oil

30
Tyrrells - UK Market Environment and Strategic Plan
UK Market Environment Strategic Plan

Traditional Retailers combating Discount Maximize Profitable Growth

Retailers
Focus on growing branded business
Promoting private label at expense of brands
Support customers who support our brands
Reducing everyday price on branded items
Increase direct consumer marketing, including
SKU rationalizing to create room for private label print and TV to drive awareness, trial and
velocities
Challenging earnings environment
Optimize Operating Efficiency
Shift from brand to private label production
Focus on profitable and strategic business
Lower capacity absorption in Q1
SKU rationalization
Strong Support From Retailers for Tyrrells Brand Improving absorption in Q2 and through 2017 as
volumes continue to increase
Strong brand and product differentiation and
highest perceived quality Additional production efficiencies
Differentiated and relevant English branding
Cost Savings Initiatives
High demographic target and consumer loyalty
Procurement initiatives, SG&A, NPD

31
Tyrrells Leadership Team Executing on Plan

Search in Progress Ben Clarke

President International Strategic Advisor

Adam Draper Russell Barnard Malcolm Burns Rob Baxter Jan Bennett
Marketing Director Sales Director (Interim) Finance Director Operations Director HR Director

Source: LinkedIn April 2017

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Tyrrells U.S. Opportunity
Market Analysis

Kettle Chips is a $1B category in the U.S.1

Growing 6x faster than traditional potato
chips over last 3 years2

Attractive consumer group sophisticated,

wealthier, eat healthier and are willing to pay
more for BFY products

Capitalize on differentiated Anglo-phile

positioning

Unique and superior claims vs. competition

(non-GMO, Gluten free, skin on, spun)

Tested very well with US consumers3

Strong appeal of brand / packaging
High product liking and purchase intent

1. IRI U.S. Multi-Outlet + Convenience latest 52 weeks ending April 14, 2017
2. From 2013-2016
3. Covance Consumer Focus Groups December 2016
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North America Launch Strategy
January 17 Q4 17 Q1 18

U.S. Production
Current January Through National Launch
& Soft Launch
September

360 marketing support plan

1 Optimize the packaging for Tyrrells to ensure trial
2 Optimize product, flavor & seasonings and awareness!
3 Procure new raw ingredients

4 Set up new production process in U.S.

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Financial Overview

35
Best-In-Class Growth and Financial Profile
Net Sales Gross Profit 1
$ in millions $ in millions

CAGR: CAGR:
69% 60%
$304 $134 $141
$271 $103
$132 $184 $75
$56 $33

2013A 2014A 2015A 2016A Q1 2017 2013A 2014A 2015A 2016A Q1 2017
LTM LTM
YoY Gross
247.8% 137.6% 39.0% 47.2 % 56.6% 58.6% 56.4% 56.0% 49.4% 46.3%
Growth Margin

Adj. EBITDA
$ in millions

CAGR:
$86
51% $85
$75
$59
$25

2013A 2014A 2015A 2016A Q1 2017

LTM
Adj. EBITDA
44.5% 44.2% 40.7% 31.4% 28.2%
Margin

1. Gross profit includes freight.

36
Best-in-Class Growth, Margins and Free Cash Flow
Conversion
2013A-2016A Q1 2017 LTM Q1 2017 LTM
Net Sales CAGR Adj. EBITDA Margin Adj. EBITDA Capex Conversion

28.1% 90.3%
69.1%

20.0%
16.9%
81.9%

79.2%

16.9%
10.1%

High- Selected High- Selected High- Selected

Growth Snacking Growth Snacking Growth Snacking
Consumer Company Consumer Company Consumer Company
Company Median Company Median Company Median
Median Median Median
Source: Company filings. Selected High Growth Consumer Company Median consists of the median for Monster, Blue Buffalo, Boston Beer, Freshpet and Hain Celestial. Selected Snacking Company Median consists of the
median for B&G Foods, Pinnacle Foods, Flowers Foods, Snyders-Lance.
Note: All financial data is for LTM Q1 2017 except Hain Celestial, which is LTM as of Q1 2016.. Adj. EBITDA is a non-GAAP financial metric. All companies may not calculate Adj. EBITDA in the same manner and therefore
the Adj. EBITDA presented may not be comparable between the companies listed here. Adj. EBITDA capex conversion refers to (Adj. EBITDA - Capex) / Adj. EBITDA.
37
A Commitment to Deleveraging

Net Leverage Expectations

Current leverage temporarily above

historical levels due to Tyrrells acquisition 5.9x

~5.0 5.3x
Ability to drive profitable growth and utilize
~4.0 -
free cash flow to repay debt should reduce 4.5x
leverage quickly

Uptick in leverage to 6.2x in 1Q17 driven by

inventory buildup ahead of large 2Q
promotion (expect to release in 2Q) and
relatively low quarterly EBITDA

Expect deleveraging through 2017 as

EBITDA and working capital improve
2016A 2017E 2018E

Target 4.0-4.5x leverage by the end of 2018

Note: Net Leverage as defined under the Companys credit facility
38
Investment Highlights
1 The Only High Growth, Pure Play BFY Snacking Platform

2 Leading Positions in Attractive and On Trend Snacking Segments

3 SkinnyPop is the #2 RTE Popcorn and Has Potential to Become a $1+ Billion Master Brand

4 Strong Brand Appeal To Consumers And Retailers

5 Multi-National Footprint With Significant Whitespace & Cross-Selling Opportunities

6 Track Record Of Product Innovation Across All Brands with Rich Pipeline

7 Attractive Financial Profile with Best-in-Class Growth and Margins

39
Appendix

40
Reconciliation of Net Income to Adjusted EBITDA
$ in Millions 2013A 2014 PF 2015A 2016A Q1 2017 LTM
Net Income $ 24.8 $ 13.6 $ 9.9 $ 27.3 $ 19.4
Non-GAAP Adjustments:
Interest Expense - 12.9 12.4 22.9 30.8
Income Tax Expense - 7.3 14.3 15.4 11.8
Depreciation 0.0 0.2 0.3 2.4 4.2
Amortization of Intangible Assets - 4.2 4.2 5.3 6.0
Equity-Based Compensation Expenses - 0.2 3.3 5.7 6.3
Inventory Fair Value Adjustment1 - 0.4 - 0.7 0.7
Loss on Exit Activity2 - - - - 0.2
Loss on Change in FV of Contingent Consideration - - 1.5 (0.5) (0.5)
Tax Receivable Revaluation - - - (0.5) (0.5)
Foreign Currency (Gains) Losses - - - (5.8) (6.2)
Loss on Debt Extinguishment - - - 1.1 1.1
Founder Contingent Compensation3 - 18.4 18.3 - -
IPO-Related Expenses4 - - 9.3 - -
Equity Offering-Related Expenses5 - - - 0.7 0.7
Acquisition-Related Expenses6 - - 0.5 10.1 10.9
Sponsor Acquisition-Related Expenses7 - 0.5 - - -
Executive Recruitment8 - 0.6 0.7 0.1 0.4
Recapitalization Expenses9 - 0.2 0.1 - -
Adjusted EBITDA $ 24.8 $ 58.5 $ 74.9 $ 84.9 $ 85.5
1. Reflects the elimination of the $0.4 million increase in cost of goods sold related to the Sponsor Acquisition.
2. In connection with our acquisition of Boundless Nutrition on April 29, 2016, we assumed a lease for a manufacturing facility in Austin, Texas. In January 2017, we abandoned this lease space and entered into a
sublease with a third-party for the remainder of the lease term, and incurred a loss on exit activity of approximately $0.2 million.
3. Represents compensation expense associated with the Founder Contingent Compensation of $8.4 million recorded in the period from July 17, 2014 to December 31, 2014, and $18.4 million reflected as a
component of general & administrative expenses in the Pro Forma Year Ended December 31, 2014 (Unaudited).
4. Includes performance bonuses and related payroll taxes paid to employees upon the completion of the IPO, a financial advisory fee paid to an advisor in connection with the IPO, and legal, accounting, consulting,
printing, filing and listing fees paid in connection with the IPO process.
5. Includes legal, accounting, printing and filing fees paid in connection with the our secondary equity public offering, which closed in May 2016, and our shelf registration with the SEC in November 2016.
6. Includes legal, accounting and consulting fees along with severance expenses and integration costs incurred in connection with our acquisition of Tyrrells brands in September 2016, Oatmega brands in April 2016
and Paqui brands in April 2015.
7. Represents $0.5 million of predecessor transaction costs.
8. Represents the recognized expense associated with sign-on and retention bonuses for certain executive hires and certain recruiting fees.
9. Represents the expenses incurred in connection with the December 2014 and May 2015 Special Dividends.
41