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QUESTIONNAIRE

Respected Sir/Madam

I am JOSPHY TOM, IV semester M.B.A student of SJCET SCHOOL OF


MANAGEMENT STUDIES, CHOONDACHERRY,as a part of any studies. I am doing a
project work A STUDY ON THE ADVERTISEMENT EFFECTIVENESS WITH
SPECIAL REFERENCE TO EASTERN CONDIMENTS PVT. LTD.. So I request you
to give me your valuable feedback on questionnaire. The information will be kept
confidential and used for academic purpose only.

Name
Designation :
Age :
Gender : Male Female
1. Occupation :
2. Educational qualification:

BelowSSLC SSLC + + 2/ITI Graduate PG

3. Do you think advertisement affect your consumption pattern?

Strongly agree Agree Neutral Strongly disagree

4. What is your opinion about the influence of advertisement for a new product?

Highly Influenced Influenced Neutral Not influenced

5. What you usually look for in advertisement?

Brand Price Discount Product information

6. In your opinion which factor affect buying behaviour?

Family/status Culture Advertisement None

7. Have you seen the advertisement of eastern?

Yes No
8. Which media advertisement affect you the most for purchasing eastern products?
Television News Paper Internet Others

9. How would you rate the advertisement of Eastern compare with others you have seen?

Much better Better More or less same worse Much worse

10. How frequently do you watch the advertisement of Eastern?

Every day weekly Monthly Occasionally never

11. How did the advertisement describe the product?

Highly effective Effective Average Ineffective Highly ineffective

12. The presence of celebrity influence the effectiveness of advertisement?

Strongly agree Agree Neutral Disagree Strongly Disagree

13. The advertisement of Eastern is informative?

Strongly agree Agree Neutral Disagree strongly Disagree

14. The advertisement of Eastern is creative?

Strongly agree Agree Neutral Disagree strongly Disagree

15. TV advertisement is more attractive than printed advertisement?

Strongly agree Agree Neutral Disagree strongly Disagree

16. Ethical value of the advertisement?

Highly ethical Ethical Neutral Unethical Highly unethical

17. Do you think that advertisement used by Eastern will increase the demand for product in
festival seasons?

Strongly agree Agree Neutral Disagree strongly Disagree

18. Why you like the advertisement of Eastern Condiments Pvt. Ltd?

Attraction Themes Creativity Other reason

19. Based on Eastern advertisement, would you like to purchase the product in the future?

Very likely Likely Undecided Not at all


20. Do you think about the advertisement effect the consumption of Eastern Products?

Yes No

21. Do you satisfy the current advertising system of Eastern Condiments Pvt. Ltd?

Yes No

22. Do you have any suggestions regarding advertisement of Eastern Condiments Pvt. Ltd.

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