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Looking at the many routes to
bridge the north west skills gap
THURSDAY, JULY 27, 2017 GREATER MANCHESTER BUSINESS WEEK 3
GREATER MANCHESTER
CONTENTS BUSINESS WEEK
4 NEWS REVIEW
6 OPINION: Gideon Levene, head of projects at
Styles&Wood Group
8 FEATURE: The rise of Generation K and how
businesses are scrambling to engage with them
10 FEATURE: The number of boozers in Greater
Manchester is falling is it the last-chance saloon for
our pubs?
15 FEATURE: Investigating how north west
businesses from all sectors are using apprenticeships
to bridge the skills gap
18 FEATURE: How far away are we from losing jobs
to robots?
20 FEATURE: Looking at the fall out from the BBC
gender pay gap row
22 DIGITAL, MEDIA AND CREATIVE: Leading
broadcast equipment supplier is to move to new
studios in Gorton
25 A COFFEE WITH: Ben Martin, creative director
at Peppermint Soda
15
26 ENTERPRISE: The entrepreneur who has
designed an app to connect basketball players
28 OUT OF OFFICE: The delights of a city break in
Dubrovnik
30 PROFESSIONALS: Greater Manchesters
economy is growing faster than Londons
32 COMMERCIAL PROPERTY: A new masterplan is
revealed for Chorlton
34 FEATURE: The former actress is has set up a new
business organising luxury bridal parties
37 TECHNOLOGY: The importance of networking
events for start-up companies
38 AGENDA: What is happening in the world of
business this week
34 10
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4 GREATER MANCHESTER BUSINESS WEEK THURSDAY, JULY 27, 2017
NEWS REVIEW
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turn their
attention
to existing
city spaces
Gideon Levene, head of projects at property
T
management firm Styles & Wood Group
he IHS Markit and region has been in a boom phase for
CIPS Purchase some time now. Year on year, there
Managers Index data is seems to be more work in the city
often considered to be centre. And, in 2017, projects have
the true barometer for continued to come forward at a rapid may have been few and far between profits. The residential market is as hot
how the construction rate, despite many thinking the market lately, the city is buoyed with a strong as the commercial sector, with new PRS
sector is growing. The would have reached a peak by now. base of commercial occupiers. For developments coming forward as
data so far this year supports previous This is largely being driven by investors, particularly foreign quickly as new office space. For some
predictions that growth of the sector is investors appetite to have exposure to institutional funds which are landlords, their stock may work better
somewhat muted. the positives seen in both Manchesters benefiting from current exchange rates, based on location, size, and
However, for many working in commercial and residential sectors. the city has one of the most attractive composition in the residential sector.
Manchester, these stats feel like they Vacancy rates in commercial space propositions in the UK. Doing so is also allowing some
underplay the huge level of activity are incredibly low and while headline- A cursory look at the citys skyline landlords to release cash quicker by
weve seen over the last five years. The grabbing inward investment stories shows that this interest is selling individual units at a time
translating into new giving them a picture of how
developments. However, they could make their assets
new build activity more liquid in the longer
comes with a longer term. Were working on
lead in time and a conversion of a
many are turning commercial
to existing space For many its a case of property in St Anns
as it allows them Square into new
to access returns trying to access the flats and expect
far faster than market as quickly as that this will be an
land-led possible increasingly
development common theme for
does. Gideon Levene the sector this year.
For many its a The effects of this
case of trying to access huge interest in
the market as quickly as Manchester as a hub of
possible. However, investing investment and have seen us
in refurbishment is also providing involved in 500,000 sq ft worth of work
strong returns weve seen some in the city centre alone in the last 18
investors attain double digit yields in months.
Manchester by refurbishing offices in This year will no doubt mirror what
clever ways at the right time. weve seen in the last five years, with
Turning some commercial assets even more work done to remodel the
into new homes is also another avenue city as it continues to evolve as a major
some investors are taking to achieve regional economic hub.
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FEATURE
Why companies
have hunger for
the special Ks
Businesses are scrambling to engage with the next generation of
customers and talent, but who are this group and what makes
them tick? Lucy Roue reports on the rise of Generation K
T
eenagers nowadays describe their younger cohort? and they are fundamentally shaped by
very rarely interact in K stands for Katniss Everdeen, technology, permanently connecting
the real world or at heroine of The Hunger Games, a and multi-screening.
least this is the trilogy of young adult dystopian novels This is also the generation that
common stereotype. written by American novelist Suzanne came of age during the global financial
Eternally online, these Collins, explains Hertz. crisis.
multi-screen savvy Unlike the older millennials who Unlike the older millennials that
youngsters were born post-digital grew up thinking the world was their grew up in a boom-time believing yes
boom and it has shaped their oyster, for this generation the world is we can this group were shaped during
understanding of the world. very much Katnisss world. It is their most formative age by the
These 15 to 22-year-olds, or dystopian and harsh. financial crisis.
Generation K, are social natives who They feel connected, yet lonely. It was a time of economic decline
are both consumers and creatives. Theyre unprecedentedly open, yet and job insecurity. They are distrusting of traditional
And for the first time research has inherently distrustful. Finally, they were born in the institutions with only 6% having faith in
been dedicated into the way they think Elaborating on why they feel this shadow of 9/11. They have grown up them.
and how their identities have formed. way, you only have to look at global with this increased, perceived, This not only applies to large
In a panel event, jointly hosted by events during their coming of age. existential threat. corporations, but also central
Weber Shandwick and Alliance This is a generation that has ben This sense that the world is more government and politicians as well.
Manchester Business School, shaped by three very distinct forces, dangerous today. They see and And it transcends into advertising as
academic professor Noreena Hertz says Hertz. experience danger in a much different Generation K are much more likely to
shared her findings. First off, the We know that they are the way because they are seeing it 24/7 on engage with brands that are
millennial label is self-explanatory smartphone generation. They are the their phones and because in the UK recommended by peers or
but where has the K come from to first to come of age with the iPhone they experience terrorism in their own influencers.
cities in a way we havent seen in Co-panelist Samuel Barrett agrees.
decades. The head of business development at
Hertz drew these conclusions from Takumi, a platform that connects
an academic research project into brands to a network of influencers on
Generation K, involving huge surveys Instagram, said: People dont trust
across the UK and US. typical adverts, it is your friend over the
She then followed it up with one-to- billboard.
one interviews and focus groups You see influencers playing a much
admitting she was fascinated by their more prevalent role in marketing now
outlook. because of this lack of trust between
I had been teaching for a long time brands and consumers.
and I noticed there was something What this generation really wants to
distinctly different about the younger have is a more personal relationship
students that I was teaching, she says. with the brands that they are
They had different concerns and purchasing. It goes beyond purely
different values and it made me transactional.
wonder how is this generation This leads into another vital trait of
different to older millennials? Generation K, they are a cohort of
As it turns out, she spotted some creators and co-creators.
distinct beliefs and values there were And the brands that take a risk and
typical of this generation. dare to build that relationship will be
Professor Noreena Katz, Ones that need to be understood by the most successful.
centre, at the panel event
brands and businesses who will soon For example when Starbucks got
target these as consumers. wind that teenagers were ordering
THURSDAY, JULY 27, 2017 GREATER MANCHESTER BUSINESS WEEK 9
Jennifer Lawrence as
Katniss Everdeen in The
Hunger Games films
weird concoctions they could have officer and got slated on social media.
easily shut it down and pulled rank. The video has been removed from
Instead they amplified it and started YouTube and in a statement, the
sharing the bizarre secret menu company said: Pepsi was trying to
choices on Instagram. project a global a message of unity,
Suddenly peoples cotton candy peace and understanding.
Frappuccinos and coffee Mojitos were Clearly, we missed the mark, and we
being celebrated rather than apologise. We did not intend to make
overlooked. light of any serious issue.
It was authentic and a genius Finally, if you want to engage
move, as Hertz points out, as this with Generation K you need to
demographic are now their go where they are the
fastest growing. A group likes of Instagram,
that doesnt even drink Snapchat, YouTube
coffee. And you need to
However, this speak in their
willingness to hand language.
over the reigns can This is also the For employers
come at a cost. generation that came of this could mean
Barrett says: I age during the global texts rather than
think for these huge emails, suggests
companies it is financial crisis Hertz.
quite hard to let go Prof Noreena Katz And scrap the
and let them be annual review idea
co-creators because they are much more
brand guidelines get in the used to an ongoing
way, or legal departments. dialogue.
Hertz also offers a warning. The professor added: You think
You need to authentically speak to of them as the selfie generation but
their values and concerns, not hijack they are not selfish. They volunteer
them. more, they give more to charity
An example of the latter was Pepsis compared to other generations.
controversial advert featuring Kendall And they really care about social and
Jenner. It showed her at a sanitised ethical issues equality is one of the
protest handing a can to a police things they care about the most.
10 GREATER MANCHESTER BUSINESS WEEK THURSDAY, JULY 27, 2017
FEATURE
Last-chance saloon
Across Greater Manchester time is being
called on traditional pubs so is it last
orders for our boozers, asks Alex Scapens
I
t is an area where pubs were save the last pub, The Jack and Jill.
once the beating heart of the When the licensees left, its owners
community. But now there Robinsons decided that the business
isnt a single boozer for its was no longer viable.
7,000 residents. Residents had unsuccessfully tried
Welcome to Brinnington, to save the venue, which followed
a part of Stockport where the the closure of The Farmers Arms,
troubles faced by the pub industry are Cheshire Cat and Horsfield Arms. But
on stark display. a planning application has now been
The area is the type of close-knit, approved to knock it down and build
working-class district where the local 10 new homes.
was once the bastion of socialising, but Stockport has lost almost a third of
its last pub shut 18 months ago. its pubs (210 to 150) over the last six
And across Greater Manchester, time years.
is being called ever more loudly for the Chris Murphy, a local councillor
pub trade. who has lived in Brinnington all his
Cheap supermarket booze, business life, says the area has now had to find a
rates, and changing tastes have all new focal point at community centres
taken their toll on the traditional and residents groups.
British boozer. And its all combined He said: A constant stream of
with another fact, we are drinking less. people used to go in the Jack and Jill all
Six years ago there were some the time but habits have changed, with
1,740 pubs and bars across Greater people being more health conscious
Manchester. But since this time there and young people tending to drink
has been a net loss of 245 venues a before they go out.
fall of nearly 14%, much more marked Pubs used to be the focal point of
than the national decline of 11%. the community where you met your
With many feeling the pinch of mates and there were football, pool,
nearly a decade of austerity, new darts and cricket teams.
figures from the Office of National It is unfortunate and a sad loss but a
Statistics in May revealed how the lot of things have come about that have
proportion of adults who regularly affected pubs. The trade is being priced
drink alcohol is at the lowest level of out by the breweries, theres rates and
on record. the smoking ban.
Some landlords are trying to move People have said there are no pubs
with the times - but say the business but if they were still being used enough
has changed and they are now they would still be there. It is changing
competing not just with other pubs habits and costs, they become
but with entertainment complexes prohibitive, particularly in areas like
and home entertainment channels all Brinnington. makes us a community. We will soon number of pubs and bars increase (by
luring people away from their local. Residents who signed the Jack and have no community left for when our 5%) in the last six years.
Back in Brinnington, residents are Jill petition included Katy Renshaw, children grow up. But in other areas Tameside (26%),
still licking their wounds after a hard- who said: The community of The Jack and Jill was the heart of Bolton (21%), Rochdale (18%), Oldham
fought but unsuccessful campaign to Brinnington is losing everything that the community for almost everyone (18%), and Wigan (17%) there have also
that lives here and has lived here in the suffered substantial falls.
past. And it could get worse before it gets
Resident John Stead, also from better as a change in the way business
Brinnington, added: Its a shame as rates are calculated came into force this
its going to rip the heart out of this year.
community. Simon Delaney, 52, licensee at The
For its part Robinsons said it took the Firbank, Wythenshawe, said: This
reluctant decision to close when the came in as of April and means it is
licensees left as an assessment of the worked out on turnover rather than
business found it unviable. profit.
This is a situation repeated across For example there may be two pubs
Greater Manchester. with a turnover of a million but one has
The recently-shut Jack and Jill Of all its boroughs only Manchester a profit on 10,000, the other 500,000.
was the last pub in Brinnington itself, led by popular destinations such Both pay the same. We are now seeing
as the Northern Quarter has seen the the first wave of closures from this.
THURSDAY, JULY 27, 2017 GREATER MANCHESTER BUSINESS WEEK 11
FEATURE
From page 11
important way to get people to come Toby Colbourne, right, and Paul Ashworth
in with their families but you also need from the Four Kings Brewery in Hyde
a differing offer for the locals and cater
for all people.
There are challenges, every second
pub on the high street is gone. It takes
over your life and is very hard work,
you cant go out or go on holiday when
you want.
I was nearly 60 when I took on my
first pub and my husband had never
pulled a pint in his life but always
wanted to have a pub. The place was
on its knees.
You have to do things to set yourself
apart and keep up with trends. People
can get into financial difficulties with
pubs but we love it, we are at an age
where we have no dependents and it is
my last big adventure.
One trend that sprang up in
response to pubs closing was the
creation of a co-operative where
residents clubbed together to buy their
local that would have otherwise shut.
And while this grabbed headlines
and saved a much-loved pub in
the immediate term, what was not
always reported was what happened
thereafter.
The Star Inn, on Back Hope Street,
Higher Broughton, since the 1860s,
became the first in Britain to go down is the main thing that causes pubs to recently pointed the finger of blame and we open a bar once a month. It
this route in 2010. close. We are a freehouse and can do elsewhere. does well and people put it in their
By the end of last year though our own stuff, that is a big advantage. It says business rates are crippling diaries but if we did it more, even
the Star was again facing closure as Breweries and pub companies its members and in the past has said once a week, the novelty value would
community goodwill alone could are also at the mercy of the industry varying forms of tax paid by pubs is a disappear.
not provide the detailed plan to keep decline. third of turnover. But what of the future? Will there
the pub thriving against the difficult Robinsons, who owned the Jack A spokesman said: Pubs are being be ever more Jack and Jills tumbling
industry background. and Jill, still have 280 pubs through inordinately squeezed by business down the hill or can the good old
Paul McVay, 39, was brought in as its hometown of Stockport, Greater rates on a level that is not matched in fashion pub climb back up to the top
manager to turn the place around in Manchester and the north west. other sectors. of the mound?
November with less than a month to It has tried tackling the decline with The businesses that contribute so The answer probably lies somewhere
save it from closure. He now sees a product innovations such as teaming much economically and socially, and in between with reasons for concern
bright future for the Star and other up with rock band Iron Maiden to which have helped to regenerate high and optimism being served up in
pubs. make a beer and opening a visitor streets, are in danger of being forced equal measure.
He said: This pub was famously centre, where food and drink events out of business by a system that does Jim Flynn, from the South
one of the first co-operatively owned are held. not work. Manchester branch of the Campaign
pubs where locals bought it and put The company was also renovated In any industry, as businesses close for Real Ale (CAMRA), said: We are
money into it but it was struggling and some of its pubs such as the niches open up and are filled by new very disappointed at the number of
it needed properly managing. Devonshire Arms, in Mellor, the ones. In the pub industry this has closures, we think it is down to social
You have to keep the community Royal Oak, in New Mills, and even taken the form of microbreweries and changes but also the behaviour of the
happy and give them something to get as far away as the Queens Head, in micropubs. pub companies.
off their sofas for. Troutbeck, Cumbria. Among them is the Four Kings The price of beer is going up so
It doesnt need to be food, that Following the closure of the Jack Brewery, in the Newton area of Hyde, people are drinking at home more.
works for a lot of pubs but there are and Jill a spokesman for the company which was opened by Toby Colbourne There are some positive fruits
other ways to turn things round. Real said: We have always strived to in November. appearing with micropubs,
ale is taking off and will do even be an active member of the local He brews five different types of beer particularly around south Manchester
more, in the next 10 years pubs will be community. and turnover for him is split between and I think that is part of the future.
back. As many other brewers have found, selling to pubs and a monthly night at They have low overheads and are
You can revive pubs, but you need some pubs have struggled to remain his own premises. Even so it can be a not tied to pub companies. You only
a proper plan. We ripped everything viable businesses in recent years for struggle to make money. need two people behind the bar,
out and changed it all. It is nice having both licensees and the brewery. Toby said: We are doing OK but it is the beer is cheaper and if you get 20
a 160-year-old pub but you need to Reluctantly we took the decision very difficult for a microbrewery to sell customers that is enough, it wouldnt
bring it forward by mixing old and to close the Jack and Jill pub in beer through pubs as the big breweries be for a normal pub.
new, not just leave it in the past. Brinnington, these decisions are have them tied into deals. I hope there is still a place for the
But it is best to keep it simple, always difficult and only taken Typically Wetherspoons may traditional pubs and I suspect the
you dont have to throw money at after a lot of careful thought and pay 50 for a barrel of beer, we have period of mass closures has come to
entertainment, we get students in who consideration. to sell at around 70. Although an end in most areas.
go round with a collection bucket. The British Beer and Pub microbreweries seem popular it is a lot The micro pub niches will continue
When a pub makes money then Association, which speaks for of hard work. to grow and the traditional pub will be
the breweries want more money, that breweries and pub companies, has We have to have our own set up under pressure for some time.
THURSDAY, JULY 27, 2017 GREATER MANCHESTER BUSINESS WEEK 13
FEATURE
FEATURE
T
here is plenty to year-on-year and today the company universities complaining that they that the government addresses the
admire in some of the has around 50, with another record almost ground to a halt, doing a couple IT skills gap, both nationally and in
efforts by the regions intake expected in September. of hours a week of actual lectures and the north west. We heard promising
companies to beef up For each vacancy, UKFast receives not getting value for money. proposals in this years Spring
apprenticeships and 27 applications demonstrating the What were seeing through Budget, including raising the National
training for young increasing credibility and popularity apprenticeships is that the kids Living Wage, and we hope that the
people. of its scheme which it says mirrors the maintain the momentum in education government will take this even further
The north west is tackling the skills rising popularity of apprenticeships that they have after leaving school and and prioritise the development of
gap across all sectors from traditional across the country. it gives them a massive opportunity to digital skills for young people across
ones such as construction to UKFast CEO Lawrence Jones says: hit the ground running in innovative the UK.
professional services and lately there Apprenticeships and technical, workplaces. With social media on the rise
has been an even bigger push to train hands-on education really is critical. The popularity of apprentices in the across all sectors and an increasing
young people in digital and tech. UKFast has done apprenticeships digital sector can be felt across the city. demand for social media managers,
UKFast, a Manchester- slightly differently from other Technology firm ANS runs its very communication agency Tangerine
headquartered web hosting specialist, businesses. Weve created a dedicated own academy. launched its award winning Juice
employs 400 staff with 18% of the learning environment with four full- Based at its headquarters in Academy, a not for profit social media
workforce made up from current and time teachers and really invested huge Manchester Science Park, they take apprenticeship programme, formed
former apprentices. amounts of time, money and energy apprentices through managed IT in 2014 to help fill the digital skills gap
The total number of apprentices into these kids. services training over three years. in the north west region and create
across IT, software development, Kids come out of school and theyre Since launching the academy in quality roles for young people.
maintenance, customer service, events learning at an incredible rate. Over the 2013, it has taken on 48 apprentices. It has created more than 200 jobs in
and facilities management is growing years weve seen people leaving some CEO Paul Shannon says: It is crucial Continued on page 16
16 GREATER MANCHESTER BUSINESS WEEK THURSDAY, JULY 27, 2017
FEATURE
From page 15 and be an important part of project
some of the regions leading management, team development,
organisations and is unique in that all product and service delivery but the
of the training is delivered by practicing need to be available 9-5 at a specific
specialists, ensuring that it is current location will significantly decrease.
so important in the ever-changing Critical thinking and managing teams
world of digital marketing. and projects remotely will be a key
Founder Sandy Lindsay says while skills requirement.
her firm has always run job creation While the digital and tech sectors
programmes, helping young people are actively trying to close the skills
gain a foothold in the sector, the gap, traditional sectors such as
government needed to do more. construction, engineering, hospitality
They should allow more flexibility and manufacturing continue to
in the system so that funding can be support young people with training.
spent where it is needed, not where its Jaguar Land Rover, which employs
always been spent, she says. 4,200 people in the region offers a
The apprenticeship levy should be a number of opportunities for young
training and development levy which people from placement programmes
CAN be spent on apprenticeships for undergraduate students, to
but also can be spent on other ways graduate programmes, advanced
to continually upskill your current apprentices and degree apprentices.
workforce. But Steph Stephenson, head of
Rose Marley, a National HR at Jaguar Land Rover Halewood
Apprenticeship Ambassador, is CEO Operations, says more could be done
of SharpFutures, a social enterprise on encourage girls/women to consider
that supports young people and new engineering starting with educating
entrants into employment in the girls at school.
creative digital sector. Clients include If they are asked today if they want
The Sharp Project, BBC, ITV, Cisco and to go on engineering trips - most will
independent business. say no because they think its a boys
It is currently hiring young people subject or an oily subject. Can the LEP
through its SharpFutures People on look to address this perception locally
Demand service. and encourage girls to come and find
The service supplies young, diverse out more?
new entrants delivering creative digital Alstom has been part of the rail
skills into the workforce on a short- industry in the UK for over a century.
term basis. It has 20 regional sites, including the
Asked about the future of the newly opened Alstom Technology 30 of which are upskilling the current has a rich heritage of developing the
workplace she says: The future Centre in Widnes. team. engineering and technical skills central
workplace will be infinitely more It recruits a number of graduates and In total, the company will deliver to a thriving rail industry.
adaptable and flexible for both apprentices across the UK each year - 15,000 training days a year. This heritage is one of the reasons
employees and employers. The Alstom Academy for Rail will open Managing director of trains and why we decided to open the new
Work spaces where people come in September 2017 and will support 65 modernisation, Alstom UK & Ireland, Alstom Technology Centre and
together and work will still exist apprenticeship places in its first year, Mike Hulme, said: The north west Academy for Rail in Widnes, as we
FEATURE
I
Begum takes a look
ts the question many of us
are asking will robots and
artificial intelligence leave
your staff out of a job?
Robots, cyborgs, self-driving
vehicles, genetic engineering,
and space exploration are all
among the factors likely to impact on
the work we do in the next 30 years.
And according to PwC, around 30%
of existing UK jobs are susceptible to
automation from robotics and artificial
intelligence (AI) by the early 2030s.
Experts from industry and academia
say technology will change the jobs we
have and the way we do them.
Robots and AI are among the
technological advances already being
seen in the workplace.
They pose a threat to people working
in mundane and monotonous low paid
employment but also those in sectors
such as law, accountancy and banking,
plus fishing and farming.
But while technology will threaten, or
even do away with, some jobs, others
will be created.
There are likely to be new posts that the main march of the robots, and training, blending online to classroom 20 to 30 years away, he said.
across the board in tech industries, other technological quantum leaps, time, will increase. In five to 10 years Anthony Painter, director of the
from app development to space are still some years off. we will shift to a blended level, thats action and research centre at the
exploration and bio-engineering. Mark Skilton, professor of practice already happening. The Royal Society for the
And in sectors where the total at Warwick Business School and an We will also see a lot of personal Encouragement of Arts, Manufactures
number of jobs will decline, such as expert in business technology who wearables and smart homes, and more and Commerce (RSA), runs a think-
manufacturing, there will be new, high- has advised government, is convinced lifestyle coaches. tank covering the economy, education
pay, specialist roles created. automation will change the workplace Farming is automated already, and the future of public services and
Meanwhile, service-related jobs and threaten workers in retail, but it will be increasing yield and communities.
that cant be replicated by robots and banking and insurance jobs in the next productivity. We are talking about the future of
automation will need more people decade, and impact low-skilled and But when I asked a room of 60 work and how we can support people
than ever. management jobs too. millennials if they think they will lose to adapt to the many changes they face
These are likely to include the care But, again, there will be winners and their jobs to automation they said no. and may face, said the author of Left
industry, construction and even losers. They think smart apps, which will Without a Future?: Social Justice in
financial advice. The jobs that go will include talk in different languages in real Anxious Times.
But, one thing is certain: workers banking and insurance admin jobs, time, will assist with jobs and we will That includes technology and the
will need to be more highly skilled and for instance, but it will create portfolio be smarter and more productive as a impact it is likely to have. There have
flexible. services jobs, where they are offering result. been predictions about the number
That will have implications for other services. That is happening And while the legal professions of jobs that will go with automation
companies and education providers, already, a blurring of the role of back office will disappear, replaced and AI. I dont believe that. If history
who will need to work closely to ensure advisor, he said. by algorithms and robots, you wont is right we can be relatively optimistic
jobs are filled and existing staff are So low end jobs in the service get them making ethical judgements. about more jobs and jobs at the high
retained and retrained. market will disappear but there will be Machine knowledge is not that smart. end.
It could be that the government even more advisory jobs and more skilled Going into the dock and seeing a robot But it depends on the pace and
needs to subsidise some courses in the jobs. is a way off yet. adoption of the tech. It will be different
sectors most hit by a skills shortage. Also, there will be more health What we call world knowledge is in different countries. Places like Japan
However, alongside this bright shiny sector jobs that are community-based. still a long way off. will be interested in robotics because
future, there could also be a continuing And there is lot of demand for He also said there will be more they have an aging population.
growth of low-paid, gig-economy scientists to do automation and automation with robotics in surgery, We may do it more slowly, and we
work, with attendant implications for programming, the UK economy, but again, a few years away yet. have a preference for keeping people
individuals, the economy and society. particularly in places like London and In the next 30 years there will in work.
And, while some of these changes Cambridge, is good at that. be complete automation of routine But people will have to gain new
are happening now, experts are agreed My own area is education, so online medical procedures. But thats still skills and adapt, he said.
Manchester based solicitors
for you and your business
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jmw.co.uk Sports Law
20 GREATER MANCHESTER BUSINESS WEEK THURSDAY, JULY 27, 2017
FEATURE
What can
firms do to
help women
mind the
pay gap?
The BBC has suffered a backlash after
publishing the list of its 96 top earners last
week. Lucy Roue looks at the fall out from
T
the gender pay gap debate.
he nations The gender pay gap reporting rules
broadcaster remains require that the proportions of males
under fire after and females across four quartiles of
revealing the huge gap the business need to be produced.
in earnings between The BBC figures further
male and female demonstrate the common theme that
employees. organisations are top-heavy with
After publishing, for the first time, male employees.
the pay of stars earning 150,000 or Despite vows to close the gender pay
more, BBC figures revealed that gap by 2020, BBC director general
two-thirds of these were men. Lord Hall said the corporations gap is
Meanwhile, the top seven earners in 10%, compared with an 18% gap
the list were also male. The total pay across the UK as a whole.
for those on the list is almost 30m.
DJ Chris Evans topped the earners So what is the gender pay gap?
with more than 2m, dwarfing the pay The gender pay gap is, essentially, the
packet of the corporations difference between men and
top-earning woman Claudia womens average full-time These could be that a woman works However, the first step is to carry out
Winkleman. earnings calculated on an fewer hours because of childcare a review of the job roles in the business,
With a salary of between hourly or weekly basis. arrangements or that they take lower who carries out the roles and the rates
450,000-499,999 she For full-time paid jobs. of pay.
is one of only two workers the current Re-addressing these challenges may Palmer also instructs employers to
ladies in the top ten, gap is 9.4% be one way of closing the gap according examine if there is subconscious
alongside The One meaning a to Peninsulas head of advisory Kate discrimination taking place in their
Show presenter The BBC figures full-time female Palmer. business.
Alex Jones. demonstrate that employee earns She said: Although the gender pay To remove the risk of subconscious
Enrique Garcia, an average of focus is often on women, employers discrimination, employers should
employment law organisations are top- 9.4% less pay can consider the opportunities scrutinise recruitment, promotion and
consultant for the heavy with male than a full-time available to men, such as flexible training practices to ensure these offer
ELAS Group, says: male employee. working and rates of pay for family equal opportunities to both male and
The fact that the
employees Removing the leave. Offering equal rights to men female employees and retrain
BBCs highest earners Enrique Garcia gender pay gap through these initiatives will allow managers in charge of these.
are mostly male shows a within a company them to contribute equally towards
common theme across the might not be as family life and, in turn, ensure women What else can be done?
labour market the higher up the straightforward as it seems have an equal opportunity to attend The wider gender pay gap issue is set to
organisation, the more males and because there are complex reasons for work and earn a full-time salary if they be addressed with an upcoming
fewer females there are. the gap. choose this. change in legislation.
THURSDAY, JULY 27, 2017 GREATER MANCHESTER BUSINESS WEEK 21
The top 10
out. We need to work together to
address gender parity in the
workplace and close the gender
BBC earners pay gap completely.
In Manchester, the gender pay
gap currently stands at 13.6%.
1. Chris Evans That is better than the national
(right) average of 18.1% but that is still
2,200,000- 13.6% too high.
2,249,999 With more women in work than
2. Gary Lineker ever before, it is absolutely vital
1,750,000- that we make sure theyre
1,799,999 reaching their full potential.
3. Graham Norton Manchesters economy is bigger
850,000- than Wales and Northern Ireland
899,999 and has a Gross Value Added
4. Jeremy Vine 700,000- (GVA) of 56bn. Women need to
From next year, larger businesses, This requirement is not applicable to 749,999 be a part of that growth if we want
those with 250 or more employees, will small businesses but there are further 5. John Humphrys 600,000- Manchesters economy to
be required to report on their gender steps they can take to reduce the gap. 649,999 continue to thrive. This is not only
pay information. Pay includes a basic salary, holiday 6. Huw Edwards 550,000- fair, it is good for British business.
And it could be the first stage in allowance, maternity, sick pay, shift 599,999 ANNE MILTON,
making a real difference to equality of premiums and some bonuses. 7. Steve Wright 500,000- MINISTER FOR WOMEN
pay and equality of senior positions in Emma Hamnett, a partner and 549,999
large organisations. specialist in employment and HR 8. Matt Baker 450,000-499,999
These employers affected must at Clarke Willmott LLP is not = Claudia Winkleman 450,000-
report five statistics each year convinced. 499,999
including:- She points out: The problem is that 10. Nicky Campbell 400,000-
The difference between men and there is no penalty for noncompliance, 449,999
womens hourly rates of pay; although those who do not publish = Alex Jones 400,000-449,999
The difference in median pay; figures are likely to come under = Andrew Marr 400,000-
The difference in bonuses between scrutiny from trade unions, 449,999
men and women; campaigning organisations and = Stephen Nolan 400,000-
The proportion of men and women potentially individual employees as 449,999
who receive bonuses and; well. = Alan Shearer - 400,000-
The gender payslips breakdown Currently it appears to be legislation 449,999 Minister for Women, Ann Milton
between quartile pay bands. without teeth.
22 GREATER MANCHESTER BUSINESS WEEK THURSDAY, JULY 27, 2017
ProVision in
search for
more Space
I
TV owned ProVision is to Graham Waite, head of ProVision said:
move its Manchester As drama and production in the North
operation to West Gortons continue to increase we have taken time to
Space Studios this autumn. reshape the business.
The leading UK equipment This will help to maximise our poten-
supplier of broadcast film and tial in the two main northern production
television equipment, has a hubs.
successful track record supplying cameras, Space Studios Manchester is a perfect
lighting, grip and sound equipment across fit for us and is an exciting community to
drama, factual, entertainment, commer- be part of.
cials and feature film production since Not only does it place us in to the heart
1989. of a vibrant media hub, it also puts us in to Space Studios
With the move of ProVisions Manches- the home of drama, which is an increasing
ter branch into Space Studios Manchester, part of our business.
and their Leeds branch in to new premises With our Leeds operation also recently
on Burley Road, the company has moving to new premises on Burley Road, Adrian Bleasdale, CEO of Space Studios late 2017. ProVision Manchester is cur-
refreshed and reshaped the way they work we are well placed to develop our business Manchester added: We are very pleased rently operating from The Sharp Project
across the North. further. that ProVision have chosen Space Studios until their new 17,500 sq ft permanent
Manchester as their base. home is complete.
THE VIEW FROM THE MPA Their vision fits perfectly with our
ongoing development, ensuring that we
Space Studios Manchester is a purpose
built facility for large-scale film, TV, com-
continue to build on the eco system for the mercial and VFX production. Since open-
Steve Kuncewicz, principal lawyer, broadcast and film industry here in Man- ing in 2014, high demand has seen the
Slater and Gordon chester. development of a large-scale site expan-
We are aiming to make further sion, including a new 30,000 sq ft produc-
Last week, I was asked (because, lets announcements regarding the develop- tion stage, due to open this year.
face it, Dan Nolan was on holiday) to ment of the Space Studios Manchester eco Space Studios Manchester is part of
chair the panel discussion at the latest system very soon. Manchester City Councils creative digital
event from the MPAs Professional The move is expected to be complete asset base operated by MCDA ltd.
Advice Hub, sponsored by Slater &
at pro-manchester
professionals who work for them, and is led by commercial objectives, backed
at least five really good ideas came out up by advice that helps to deliver them,
of the event - some of which have can produce some amazing results.
already found their way into my As much as the creative sector is
business plan. used to collaborating with each other, Claire Sofield co-owner of Manchester help young professionals.
This got me thinking about an article maybe its time for them to open the and Lancashire recruitment company, Claire is a huge supporter of The
referred to me by the awesome Jo door to their professionals in exchange Four Recruitment, has been appointed British Lung Foundation and local
Leah about PR vs Lawyers and for those also collaborating with each as chair of future pro-manchester. charity Sams Gift, which, will both be
how comms professionals other for the benefit of a diverse and Claire moves from the position of supported by the future pro committee
should push back on legal thriving sector, to help assure the vice chair having risen through the during Claires time as chair.
advice where it could cause future of all concerned. ranks of the future pro-manchester She said: Its a real honour to
real reputational issues for Something tells me whoever is committee. She will be joined by become the chair of future pro-
their client. part of that conversation will vice-chair Doug King, in continuing to manchester. Having started my
The event reinforced find that they have promote and develop young talent business at a particularly young age,
what truly enlightened more in common than within Greater Manchester. the help, support and advice I received
professionals and their clients have divides them, and that They will work together on The Made from my business network was vital.
known for some time working in shared evolution is a in Manchester Awards, which returns Future pro-manchester greatly assists
partnerships where paid advisers democratised in February 2018 for a seventh young professionals in developing the
dont assume that theyre the most opportunity. consecutive year, plus a range of skills necessary to grow and nurture
important people and the discussion business focused activities designed to their own network.
THURSDAY, JULY 27, 2017 GREATER MANCHESTER BUSINESS WEEK 23
NEWS
Manchester-based Flipbook Studio is
In brief
set to expand its workforce and relocate Manchester communications were running our own studio.
to larger offices. agency Bird Consultancy has been Fabriks CEO Graeme Ankers
The leading video content producer appointed by interim chef added: At the very start of Fabrik
is progressing after significant funding recruitment specialists CJUK, one of our key approaches was to
from Santander Business Banking. following the successful delivery of unite brand new game
Established in 2010 by entrepreneurs the CJUK Live Chefs conference in development teams with our
Ben Haworth and Andrew Lord, January 2017. Bird will work with in-house expertise. I am truly
Flipbook has grown to a pan-European CJUK to deliver a digital PR and proud to see this realised with both
video reproduction company. social media strategy to support the The Lost Bear and the creation of a
The business uses animation and CGI #ABetterWay campaign, and very talented and brand-new
to enhance visual content for TV demonstrate the benefits of a studio in Oddbug. This mix of
commercials, dramas, film, video career as a CJUK Chef. Chris Bird, experience meets new talent,
games and factual programmes. CEO and founder of Bird said: combined with a passion for
Their enviable portfolio includes Since I started Bird in 1990 our bringing new ideas and games to
work completed for the BBC, ITV, Aldi ethos has always been clear, market makes Fabrik different.
and Reebok. making PR personal is our number
The funding from Santander Business one priority. CJUK clearly feel the Macclesfield fintech firm Quint
Banking will enable Flipbook to same about their business, they Group has appointed a new
relocate to new, larger offices in genuinely care about their chefs acquisition manager as it continues
Manchester city centre. and feel passionately about what its digital-led expansion in the
This will also accommodate a second they do. We have some great consumer credit market. Digital
post-production suite. initiatives planned, and we are marketing specialist Sangam
The post-production suits allow looking forward to working with Mishra joins Quint from fintech
Flipbook to offer full offline and online producer. Katie and the whole team. The company Valour Group to head up
editing and audio facilities, alongside The team at Santander have been a independent communications the companys paid channels and
their visual effects and animation great support as we progress into the companies is known for its work in drive growth. Sangam, aged 31,
services. next stages of growth for our business. the hospitality and events sectors, from Didsbury, brings 13 years of
The new offices will also Luke Rowbotham, relationship having previously worked with digital marketing experience into
accommodate the recruitment of three director at Santander Business Manchester Central, The Point at his new role, having occupied
new employees. Banking, added: Were delighted to Emirates Old Trafford and various roles at Valour Group after
Andrew Lord, CEO and co-founder of have been able to support the team at Q-Hotels. completing an MBA at Manchester
Flipbook started out as a producer Flipbook as they develop their Metropolitan University. He said:
working alongside some of the best business. Retail marketing agency IPOS Having been at my previous
VFX and animation teams in the They have grown into a leading has expanded its UK offering into employer for nearly a decade I was
country. pan-European video content producer mainland Europe, with a new office ready for a new challenge and when
He said: By expanding our team and in just seven years. in Amsterdam, supporting its I met the team at Quint it was clear
relocating to larger offices, we are Now we look forward to seeing what London and Manchester sites. The that the company was a perfect fit
responding to an increased client is next for this ambitious business as agency, which specialises in for me. I am very familiar with the
demand for us to provide better they respond to their high client point-of-sale marketing for both finance market in the North West
post-production facilities. demand. online and offline retail channels, and have been impressed by Quint
This means that they can come to us Flipbook Studios created the Aldi said the opening is in response to and its recent growth.
as their one-stop visual content Christmas advert in Manchester. on-going positivity about the
investment brands are making in Property services group
their bricks and mortar stores. Styles&Wood is set to target
head of marketing
several of our long-standing clients its appointment to the
working from head offices in Governments G-Cloud 9
Amsterdam, the city seemed like a framework. The appointment to the
natural next step in our growth. framework, which is an agreement
Gorton Monastery has appointed Ray North West Development Agency, between the Government and cloud
Hanks as its first head of marketing. responsible for setting up the team that A new start-up gaming company, services suppliers, makes
He will oversee the marketing for helped secure the BBCs relocation and Odd Bug Studios, is about to release Styles&Woods intelligent estates
Monastery Manchesters corporate the creation of MediaCityUK in Salford. its first project. Based at The Sharp management (IEM) software, iSite,
events and wedding business as well as Ray became a Trustee of the Project, the team has been formed and its Arctick governance,
the Charitable Trust, which raises Monastery of St Francis & Gorton Trust around Fabrik Games and their compliance and risk (GRC)
funds to maintain the grade II* listed in 2010 and continues to sit on the first game is out for PlayStation VR platform accessible to the public
building. board. very soon. Game director Daniel sector. Martin Ward, director at
Ray has a background in advertising He said: I have been involved with Robinson said: It all started at Styles&Wood, said: Our
and marketing having worked for three The Monastery for many years so its Norwich University of the Arts appointment to G-Cloud 9 will
of the top ten advertising agencies in great to be able to give the marketing when The Lost Bear was just a side allow the public sector to access
the UK. function my full attention. project and a place for me to store our full range of experience and
Originally from London, he moved to With the completion of the new my ideas. One thing led to another knowledge in creating services to
Manchester in 2002 and became Welcome Wing, there is no better time and before we knew it The Lost monitor and reduce sources of
regional business adviser then head of to tell the world about this magnificent Bear was being developed and we potential cost.
creative and digital industries at the building.
SAS DANIELS LLP
Agony aunt
We are about to recruit for a new
role, can I ask the applicants
whether they are fit to do the job?
OUT OF OFFICE
City break
taking its
deserved
place on
the throne
Chris Higham visits Dubrovnik which has
The sunset over
Dubrovnik is one of the
highlights of a city break
a starring role in Game of Thrones
I
T is easy to understand why It has been compared and Pack comfortable walking shoes. You break. Built in the 10th century as a
Dubrovnik has become one favourably so with Venice. But where have been warned. First sight of the old formidable defence against invaders,
of Europes must-see cities the Italian city lies flat as a pancake in town is impressive, entering through these are 25 metres high in places
in recent years. its lagoon, Dubrovnik Old Town the one of two huge arched gates. Most and almost two kilometres long from
Its starring role as Kings citys main attraction stands high people arrive at the Pile Gate on the start to finish. It is best to be aware of
Landing, capital of Westeros above the sea, completely enclosed by western side but it can be a crush at this before embarking on the
seven kingdoms in TVs magnificent medieval walls. peak times because this is where the rampart walk because there are only a
Game of Thrones, has drawn many Little wonder that the Game of cruise ship buses deposit their couple of places to duck out along the
thousands of visitors from around the Thrones producers chose it for the Iron passengers. To the east, the Ploce Gate way.
globe. Throne seat of power currently is a much quieter, calmer option. A smart move is to walk the wall early
The UNESCO World Heritage Site city occupied by sneaky Cersei. Inside, youll discover a labyrinth of in the morning when it is cooler and
also comes with the endorsement of With all this going for it you might picturesque streets and alleys, there are fewer people. Better still, plan
Lord Byron, poet and intrepid traveller, expect Dubrovnik to be one of Europes beautifully restored after the damage an evening sunset trek for stupendous
who called it the Pearl of the Adriatic. most expensive cities. inflicted during the Balkan War in the views of the sea and nearby islands or
Far from it: the latest Post Office early 1990s. to look across the old towns terracotta
Travel Money City Costs Barometer The main thoroughfare is the roofs punctuated with architectural
shows that prices are more than a third Stradun, lined on both sides with treasures.
lower than in Venice, and cheaper than restaurants, bars and cafs and paved Those treasures come thick and fast
Paris and Barcelona too. with cream-coloured stone so shiny at every street corner. There are
Late September is a great time to that youll wonder at first whether it is baroque gems such as the Church of St
visit. Unlike many sunshine cities, slippery too. It isnt, but the effect is like Blaise in the Square of the Loggia, the
where tourism grinds to a halt by the a giant mirror reflecting light all citys hub, and Dubrovnik Cathedral
end of August, Dubrovnik is open for around. There are plenty of souvenir with its splendid interior hung with
business long after the school term shops in the Stradun, but more Italian and Dalmatian paintings.
starts. It is sunny and warm although authentic local arts and crafts, such as The Rectors Palace, meanwhile,
less so than in July or August and the fine embroidered items or lavender oil, offers an elegant mix of late Gothic and
citys tourist attractions are open. can be found by turning into the side early Renaissance architecture. Most
Best of all, there are fewer cruise streets or heading to the daily morning interesting, to my mind, is the
ships and therefore fewer crowds. market at Gundliceva Square. Franciscan monastery, dating from the
If youre keen on walking, Dubrovnik Make sure you have some Croatian early 14th century and home to
is great to explore on foot because its kuna to pay for souvenirs or you could Europes oldest pharmacy.
perfectly preserved old town is miss out on a bargain the local Of course many of these and the
pedestrianised and therefore blissfully artisans are not keen on plastic great forts that stand on promontories
car-free. But do not underestimate the payments. outside the walls will be familiar to
amount of walking and climbing to At the Pile Gate end of the Stradun is Game of Thrones fans.
Game of Thrones be done, most of it on cobbled streets the main entrance to the city walls, an It is impossible to escape the fact that
and steps. unmissable part of any Dubrovnik city this is the city where so much of the TV
THURSDAY, JULY 27, 2017 GREATER MANCHESTER BUSINESS WEEK 29
PROFESSIONALS
email: shelina.begum@men-news.co.uk
IN ASSOCIATION WITH
Private equity
backing for
MBO at Antler Antler has
undergone an MBO
with backing from
The Manchester office of private equity at Cheshire Oaks, The Lowry Outlet Endless
firm Endless has completed its third Mall, and Pilot Mill, Bury.
investment in only 10 days with the Established over 100 years ago in
management buyout of Antler, the Bury, Greater Manchester, Antler has With fresh investment and hands-on which was also led by Jack, and the
luggage firm which has roots in the operations in the UK, China and the support from Endless, we believe acquisition of CTI led by partner
region. USA. Antler is capable of delivering strong Mathew Deering.
The deal marks a substantial exit for The company designs and supplies a sales and profit growth in the future Simon Adcock, senior portfolio
private equity house LDC, which first range of luggage across two brands, and were excited about the director at LDC, said: This is a good
invested in Antler in 2010. Antler and Revelation. opportunities ahead. outcome for all parties. Bringing an
CEO David Sharman will continue to The deal was led by Endless This is the third deal for our external investor on board provides
lead the company after the Endless Manchester partner Tom Jack and Manchester team in only 10 days, management with an opportunity to
buyout. Antler has a turnover of 35m, investment director Richard Harrison, reflecting the strength in depth Endless deliver their ambitious growth plan
with 280 employees based in London both of whom will join the Antler has as it continues to invest in the and to further invest in the Antler and
and across 32 retail locations board. North West deals market. Revelation brands both in the UK and
throughout the UK. Jack said: We are delighted to have The deal with Antler follows the overseas in what remains a growing
North West locations include stores invested in this iconic British brand. acquisition last week of Go Plant, market.
QGRXWPRUHDERXW$FDVVHUYLFHVDW www.acas.org.uk
32 GREATER MANCHESTER BUSINESS WEEK THURSDAY, JULY 27, 2017
COMMERCIAL
PROPERTY
by David Thame
New homes
proposals in
masterplan
for Chorlton Chorlton is set
for a revamp
A dramatic plan to change the face of any of it would be classed as of central Chorlton, Manchester suitable. He also said it was essential
central Chorlton has been revealed - affordable. Metropolitan University is planning to no local business was forced out of the
and itll be very different. The aim is to open up the sites access sell off the remains of its old campus. area due to redevelopment.
The shopping precinct and former to Manchester Road, onto which the The open land, near to Longford Chorlton councillor Sheila Newman
leisure centre would be knocked down precinct currently turns its back. Park, would have 70 new executive agreed that currently there are too
and replaced by new shops and Meanwhile the former leisure centre, houses built on it. many flats planned in comparison to
housing. which was closed in 2015 and replaced Chorlton councillor Matthew Strong shop units, adding that she would like
And 70 luxury homes would be built by the new Hough End centre, would said that while the proposals would to see more parking provided in the
on open space off Ryebank Road, near be sold by the council under plans for help ease south Manchesters housing plans.
Longford Park. new affordable rent to buy housing. crisis, he has concerns about the And Coun John Hacking raised the
It is part of a masterplan for Chorlton Independent Unicorn co-operative proposals for the precinct and pressure on local services such as
to be discussed at yesterdays council supermarket is working with landlord stressed new homes must be schools and GPs as an initial concern.
meeting ahead of a massive public Southway on building a cafe on the affordable. These proposals are at an early stage
consultation. ground floor. But that building has I believe that any substantial but they raise a number of issues which
Chorlton precinct, which is owned by already been designated as an asset of housing developments across Chorlton I would wish to have early reassurance
the Greater Manchester Pension Fund, community value which means other should result in an increase in about, he said.
would be demolished to make way for local groups could bid to take it over affordable housing in the local area, he Chorlton precinct was sold to the
new shops along Manchester Road and instead. said. pension fund in 2014 for 10m and
a total of 190 new homes including a On Ryebank Road, a little further out I am pleased that the pension fund has long been a regeneration target
row of townhouses to the west of the have brought forward plans for the for the council, including for a new
site and several sets of new apartments. redevelopment of Chorlton District gym.
The plans state that the precinct is no An artists impression Centre. Duncan Smith, Strategic Director,
of the Chorlton plans
longer fit for purpose and could be However I believe there needs to be Business Development and Growth at
redeveloped to ensure Chorltons much better balance between retail Southway Housing said The area is in
shopping district, which is already and housing units than is being great need of affordable housing and
successful, can build on its existing proposed. So although I welcome the we are really pleased to be involved
success. fact local people will be able to have with this opportunity to work in
At the same time it could provide their say in this consultation, residents, partnership with Unicorn and the
badly-needed housing, it says, traders and shoppers will feel these council to create a new area of social
although it remains unclear whether current plans are a long way from being value in south Manchester.
IN ASSOCIATION WITH
FEATURE
F
orget hen parties a time! After a recent trip to Berlin for but beach clubs, private dining and
Manchester Valentines week, I decided to start a personal shopping trips did!
entrepreneur believes business plan on a concept Id been I realised I had found a gap in the
Swan parties are the considering for some time. When market to provide people like myself
new thing for luxury- Paul proposed on February 14, luxury holidays for bridal
loving brides-to-be. 2016, in an ice church at the Ice parties, so I came up with Swan
Former Waterloo Hotel, I wanted to take my Parties!
Road star Zeri Burt-Skeete has set up bridal party to a luxury Burt-Skeete, who will
her Swan Parties business to cater destination that head to Cannes with
for what she believes is a gap in the was high end and her girlfriends for
market packages for girls to fly out to
sophisticated. her party, says
luxury destinations for an upmarket Ive been instead of a hen,
version of the traditional hen party. lucky enough to Anyone who has the idea is that the
Burt-Skeete set the business up travel to some planned a bridal party bride is a swan
while on maternity leave with her baby amazing places will know how time who is sassy, sexy,
son Romeo, now nine months old, around the world sophisticated,
and in the midst of planning her own and didnt want consuming it can be loves to travel and
wedding to Manchester businessman my bridal party Zeri Burt-Skeete be entertained
Paul Cheetham-Karcz. celebration abroad to in opulent
She says: Six months into my be compromised. surroundings.
maternity, I started getting itchy feet Whilst looking online She launched the
and wanted to dip my toe back in to for a company to book this venture with a VIP afternoon
work. I was in no rush, but I had a through, I was disappointed to see tea party at Menagerie bar in the up Red Russian PR in November 2011. I
business idea I wanted to delve into that a lot of them couldnt offer what city, attended by guests including was featured in Scott and Bailey, Sunny
and with having some spare time on I was looking for. Strippers, shots Real Housewives of Cheshires Seema D and TV commercials whilst still
my hands, it seemed like the perfect and suspenders didnt excite me, Malhotra. running my business. My contacts in
Burt-Skeete, 34, played schoolgirl entertainment helped with my PR work
Celine Dixon in Waterloo Road, a role so it was a great synergy.
she won just weeks after graduating But since setting up Swan Parties,
from her PR degree at Leeds Burt-Skeete has taken the decision to
University. When she left Waterloo close the PR side of the business to
Road she decided to return to the PR concentrate on that.
world and set up her own company, She says: Since I had my boys I took
Red Russian PR. a break from PR to become a mummy
She says: I graduated from Leeds and getting back into it was tricky, as I
University with my PR degree and really needed to start networking and
landed my role on Waterloo Road six getting back into the media circles Id
weeks later. lost touch with. I decided to close the
I decided to work freelance in PR business as Swan Parties started to
between filming to keep myself busy. pick up.
Micah Richards who was playing for Running a home, two young
Manchester City at the time became children and two businesses was a
my first client, I also went on to lot and something had to give. Red
working with restaurants, clubs and Russian PR was my baby before I had
Zeri with her two sons, Romeo and Rocco and, fashion brands. babies and a tough decision to leave
right, pictured with fiance Paul Cheetham-Karcz
Once my contract with the BBC it behind but Swan Parties is my new
finished, I took up PR full-time and set chapter and I want to give it 100%. Ill
THURSDAY, JULY 27, 2017 GREATER MANCHESTER BUSINESS WEEK 35
still be using my social channels to such as yacht hire, beach clubs and that each package is tailormade. be, Swan Parties is there to all the
promote and PR Swan Parties. helicopter rides, to name a few. The She says: Anyone who has planned groundwork by recommending places
She still dabbles in acting but her average price per swan is from 750 a bridal party will know how time to drink, dine, relax and discover all
priority now is Swan Parties and her upwards, although Burt-Skeete stresses consuming and frustrating it can over the world.
adorable children. Since launching the business, Burt-
She says: Im still with the same Skeete has already been responding to
casting agency but dont really have Zeri and Real feedback and seeing how to develop
time to go for castings as much Housewives the concept in different ways.
anymore. My boys are also with the of Cheshire She says: The generic feedback
same agency. Rocco my two-year-old star Seema was that some ladies within the bridal
has landed modelling campaigns with Malhorta parties may not have the disposable
childrenswear brands and Romeo my income to spend on these packages.
nine-month-old has filmed for ITV and Again, its all down to working with
the BBC this year. each group booking to make sure all of
I get more pleasure seeing them their party is catered for.
doing it than me these days! Some ladies might want to do a
Brides-to-be can choose from helicopter ride around the Statue of
eight destinations initially with Liberty, and some, like me who arent
Swan Parties to Las Vegas, New great flyers, would prefer to book a spa
York, Dubai, Paris, Milan, Barcelona, day. So bookings can also be spilt over
Cannes and Marbella, and Zeri will the days ladies are away so some may
look after everything from flights, end up paying less or more than others
accommodation in five-star resorts, should they wish.
tables at some of the top bars and For further info see swanparties.
restaurants in the world, and activities com
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Blackburn
www.beeverstruthers.co.uk blackburn@beeverstruthers.co.uk
THURSDAY, JULY 27, 2017 GREATER MANCHESTER BUSINESS WEEK 37
social networking
invaluable
There is nothing more important
for a start-up than getting to know
people. Potential customers,
potential mentors, other start-ups
Networking events give start-ups an opportunity to meet and and successful businesses
everyone knows something or
N
subsequently win business, as Ben Rooth discovers... someone that you dont.
Nowadays, theres really no
etworking events can excuse. The internet has opened
initially seem an up the world and there are more
inconvenient routes than ever to meeting new
distraction for people. I recommend using all of
entrepreneurs from the tools at your disposal
the day-to-day LinkedIn is fantastic to expand
running of their your network and access to
company. professionals whereas Twitter
But all the evidence suggests that gives you more personal, broader
there is business to be won for savvy access. Twitter is an incredible
networkers. tool for getting advice and linking
Networking events range from into events that you cant make.
business breakfasts to after-work happy That being said, nothing can
hours at restaurants, as well as more replace meeting face to face.
formal events. Getting to know someone over a
And the benefits frequently become cup of tea, a game of squash or at
manifest on innumerable levels an event rather than solely online
regardless of the setting or the tone of is a sure-fire way to build a lasting
the event. business relationship.
But Will Kennedy, sales and When I first met Sir Richard
marketing director at managed services Networking is vital to Branson, we went for a run every
provider Solar Communications, win new business morning. Whilst getting exercise
believes that the IT sector in and enjoying the beach around us,
particular is missing a trick when it we were chatting about business
comes to the many benefits of and asking each other questions.
networking. tool which could help win future work; hopefully, close sales further down the We ran for hours and the insight
He explained: The impact of 3. BE ATTENTIVE Networking line. that I gained was extraordinary.
networking in the IT industry is often events can be beneficial as a means of A reputation for reliability and Equally, Ive been skiing,
underestimated, even by the very self-promotion but remember to listen trustworthiness is vital for all climbed Mount Snowdon and
people working within it. actively to those people you meet; industries, but particularly so for ours, been camping with many business
After all, once weve installed the 4. JOIN ONLINE NETWORKS an industry whose failings can have a leaders, rather than sitting in an
software and done twiddling with the These days, there are numerous online catastrophic impact on our clients office forcing the conversation
wires, do they need to see or hear from resources for networking with LinkedIn businesses. If youre struggling with where
us again unless theres a problem? being among the most popular for Organising events where we can to start, take a look at TechMCR
That, I fear, is the perception, and it business people; share our levels of expertise via thought which connects businesses and
couldnt be more wrong. 5. HAVE REALISTIC EXPECTATIONS leadership allows clients both existing mentors and holds events
Whats so important for us in the IT Remember that networking is and prospective an opportunity to see throughout the year for tech
industry to understand and appreciate, generally a long-term process and its and hear that they are right to put their startups.
is that our products are critical to the unlikely to prove effective unless you faith in our solutions and in our people.
everyday functioning of our clients keep returning to the same group. It consolidates their belief in us, and
businesses. Kennedy added: Cultivating and that belief can translate to enhanced
Being on hand, be it through a fully developing that trust through regular loyalty, greater custom, and new
furnished corporate event, or over a contact with clients is good for building partners. Successfully selling a product
cappuccino, strengthens that sense of a reputation, understanding more to a client shouldnt be the end of
trust in us as providers of solutions who about their business and a stronger face-to-face interaction with them - it
will always be there should things go relationship but it also has another, should be the beginning.
wrong. more basic function - increased sales. Tech Manchester was launched
Many networking experts maintain Ours is a fast-moving industry, and earlier this month with the expressed
that there are five steps when it comes new technologies and solutions are remit of enabling the next generation of
to successfully building business appearing all the time offering new tech entrepreneurs to access the
contacts... ways for businesses to execute mission- support they require to grow their
1. INTRODUCE YOURSELF Be critical processes more quickly, more business.
proactive by initiating conversations efficiently, more easily and more As part of this process, it has
rather than waiting for others to cost-effectively. promoting networking and is
approach you; Regular face-to-face contact with organising events throughout the year. Lawrence Jones,
2. SWAP BUSINESS CARDS Think clients gives us the opportunity to For more details visit: CEO, UKFast
of your business card as a marketing showcase these solutions and, techmanchester.co.uk/events
38 GREATER MANCHESTER BUSINESS WEEK THURSDAY, JULY 27, 2017
AGENDA
Is there an event you think should be included on this page? Let us know by sending details to eventsdiary@men-news.co.uk or speak to our business reporter
Emma Curry on 0161 211 2476. Please include the name of the event, a brief description, the time and date, the venue, and the contact information.
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