LESSON PLAN (2017 - 2018)

CLASS UNIT/ SESSION/ HOURS TOPICS FOR STUDENT PREPARATION PROCEDURE LEARNING OUTCOME ASSESSMENT
(SECTION) (TIME REQUIRED) (INPUT) (PROCESS) (OUTPUT)
Module 1 -Introduction to Economics
Nature and Significance of Managerial
Students will be able
Economics, Basic concepts, Micro and
6 Hours Lecture Method - Using PPT connect concepts to real Class Room Discussion
Macro Economics, Difference between
life situations
plant, Firm and Industry, Economic Growth
and Development, Concept of Equilibrium.

Module 2- Consumer Demand Analysis -

This module brings about
Cardinal and Ordinal Approach
Lecture Method - Using PPT, the understanding of
Meaning of Demand, Demand
connection of theories with how Consumer Demand
10 Hours determinants, Law of Demand, Group Discussion
live examples and case effects the utility of
indifference Curves Properties, Elasticity
study analysis wants, which connects
of Demand Types, Degrees and
the next two modules.
Measurement of Elasticity.
Module 3 -Demand Forecasting & Pricing
Methods of Demand Forecasting, Pricing
Lecture Method - Using PPT,
Factors influencing Pricing, Aims and Understanding Demand
connection of theories with
10 Hours objectives of Pricing-Methods of Pricing- and the various aspects Group Discussion
live examples, videos and
Cost plus pricing, Dual pricing, associated with the topic
1 BBA C - case study analysis
Administered pricing, Target rate of return
CIMA
pricing.

Lecture Method - Using PPT, Understanding

Module 4- Production and Cost Analysis
connection of theories with Production and the
6 Hours Laws of Production law of Variable Group Discussion
live examples and case various aspects
proportions and Laws of Returns of Scale
study analysis associated with the topic

Module 5- Cost Analysis Understanding the

Lecture Method - Using PPT,
Cost Analysis Types of costs, calculation various types and
connection of theories with
8 Hours of Cost, Relationship between Short classification of costs and Group Discussion
live examples and case
curves & Long curves, Cost curves, how this can affect
study analysis
Relationship between AC and MC. consumer behaviour.
Module 6 - Market Competition
Revenue analysis Revenue curves under
Understanding the
different market competitions, Prefects Lecture Method - Using PPT,
various types market
competition Meaning, Equilibrium of connection of theories with
20 Hours competition and its Group Discussion
firm live examples, videos and
impact on pricing and
and industry under perfect competition, case study analysis
revenue.
Pricing under imperfect competition
monopoly and monopolistic competition.