Facebook

Facebook Ads is a feature offered by Facebook to promote or advertise a Fan Page that have
previously been made by Facebook users with different range and can be set by the advertiser.
Facebook itself is a social networking site with a platform that allows its users to create personal
pages, add friends, and send messages. Social networking site Facebook has users with more
than 1 billion users around the world, so it can be said that Facebook Ads is an ad with a wide
range to be able to reach the target of 1 billion users worldwide. In Facebook advertising, the
advertiser must have a page before a Fan Page that allows for other Facebook users give the
LIKE or become fans on the Fan Page and Fan Page can be a company, product services,
individual, trademarks, and so forth...

Process of setting FACEBOOK Advertisement:

1. Defining Objective
2. Creating Ad Account
3. Creating ad set
4. Creating ad.

Defining Objective
The first step in FB ad campaign was to define the objective, there are so many objectives like

Brand awareness: Increase awareness for your brand by reaching people who are more likely to
be interested in it.

Reach: Show your ad to the maximum number of people.

Traffic: Send more people to a destination on or off Facebook.

Engagement: Get more post engagements, Page likes, event responses or offer claims.

App installs: Get more people to install your app.

Video Views: Get more people to view your video content.

Lead Generation: Drive more sales leads, such as email addresses, from people interested in
your brand or business.

Conversions: Drive valuable actions on your website or app.

Product Catalog sales: Create ads that automatically show products from your product catalog
based on your target audience.

Store Visits: Get more people nearby to visit your brick-and-mortar locations.

And we want to create awareness of the PYDAH Engineering College we choose our objective
as Brand awareness.
Creating new ad Account

In this step we have to create account by setting up Account country, currency which we are
going to pay and the time zone.

Creating Ad set
In this step we have to define the target audience based on locations, age and interest and we
defined the locations which consists of states such as Andhra Pradesh, Telangana, Maharashtra
and Ahmedabad city., defined for the age between16- 65+ for both Men and Woman and we
further defined the Detailed targeting by defining the interest groups and the interest groups
contains groups such as Education, Engineering Education, Student.
Later, we have to allocate budget and this doesnt mean the actual amount spent daily

There are two options

Run my ad continuously starting today, these ads will continuously run until it was
stopped.
Set a start and end date.

We ran campaign for 3 days and we had put daily budget limit to 100 Rs.

Creating Advertisement
We have to create advertisement by defining Ad name and the page which we want to advertise and
the format and there are 4 formats in which an advertiser can use and the formats are as follows

Carousel: creating an Ad with 2 or more scrollable images or videos.

Single Image: Creating up to 6 Ads with one image each at no extra cost.
Single video: Creating an Ad with one Video.
Slideshow: Creating a looping video ad with up to 10 images.

And here we create Ad using Single Image Format.

Analysis of the Advertisement
Estimated Ad Recall Lift

The rate at which an estimated number of additional people, when asked, would
remember seeing your ads within 2 days. This metric is only available for assets in the Brand
Awareness Objective.

The estimated Ad Recall Lift is 6.55%, the Estimated Ad Recall Lift on 3 rd September is
599.96%, the Estimated Ad Recall Lift on 4 th September is 646.71%, the Estimated Ad Recall
Lift on 5th September is 638.11% and the Estimated Ad Recall Lift on 6th September is 646.27%.
Reach
The number of people who saw ads at least once. Reach is different from impressions,
which may include multiple views of your ads by the same people.

The total reach of the project is 22,765 with 1.17 frequency, on 3 rd September the reach was
5,176 with frequency 1.04, on 4th September the reach was 9,587 with frequency 1.01, on 5 th
September the reach was 9,246 with frequency 1.00 and on 6 th September the reach was 2,321
with frequency 1.00.
Impressions

The number of times ads were viewed.

The total Impressions of the project was 26,693 and CPM is 11.13, on 3 rd September the total
impressions was 5,358 and CPM was 11.16 Rs, on 4 th September the total impressions was 9,726
and CPM was 10.69 Rs, on 5thSeptember the total impressions was 9,282 and CPM was 11.10
Rs, and on 6th September the total impressions was 2,327 and CPM was 13.06 Rs.
Age & Gender

From the above screen shot we can analyze the reach and amount spent according to age and
gender and we can observe that, the reach was 5.87% and amount spent was 4.62% of total reach and
total amount for women, the reach was 94.10% and amount spent was 95.35% of total reach and total
amount for men and we can also observe the impressions and amount spent hourly wise.

From the Screenshot we can also observe cost per result i.e., 0.20 Rs.
Location

From the above Screenshot we can analyze the total reach and impressions in each location, that was
defined earlier,

Andhra Pradesh: The total reach in Andhra Pradesh was 4,623 (20.31%) and impression was
5879(20.02%)
Telangana: The total reach in Telangana was 2512 (11.03%) and impression was
3207(12.01%)
Maharashtra: The total reach in Maharashtra was 11,510 (50.56%) and impression was
13,002(48.71%)
Ahmedabad: The total reach in Ahmedabad was 4,119 (18.09%) and impression was
4604(17.25%)