INTEGRATED SUPPLY CHAIN MANAGEMENT

Titan Company changed the way watches were designed, manufactured and
marketed and revolutionized the Indian Watch Industry. Today, Watches are
considered as a fashion Accessory, rather than a time keeping device.

Titan Watches, the most trusted and popular Watches in India are
manufactured at Hosur, an Industrial suburb of Tamil Nadu, India. Set up in
1985, with initially planned annual capacity of 2 million, today the unit
produces components for over 11 million quartz analog wrist watches,
thanks to the state-of-art manufacturing facilities at the unit.

Titan Company's movement manufacturing set-up was established in

technical collaboration with France Ebauches, a leading quartz analog
movement manufacturer in France. In 1989, watch case manufacturing
technology was obtained from Citizen Watch Co. of Japan and in mid 90's, the
technology for complicated watch cases and solid link bracelets manufacture
was obtained from a Swiss company. State of the art physical vapour coating
facilities have been established with the help of technology from German and
Swiss coating expert companies.

A Watch Assembly unit was established at Dehradun in 1990 and since then,
two more assembly units are functional: Roorkee and the latest one at
Pantnagar, Uttarakhand (2010). Today, Titan Company's watch assembly
capacity is about 15 million watches per annum.

Titan Company is one of the very few manufacturers in the world that
manufactures watch movements, watch cases and watch assembly under
one roof. It is the fifth largest, integrated watch own brand manufacturer and
retailer in the world. From the initial offering of 150 models in 1987, today
the supply chain and manufacturing set-up has the capability to handle over
3000 watch variants every year, the fact that depicts the product mix
complexity. In-house watch case plant has unique capability to produce
range of products that varies from cost effective value for money products to
complex designs that adore the wrists of different brands customers like
Titan, Fastrack and Sonata. In-house movement plant produces the world's
slimmest movement 'Edge' with pride

INTEGRATED SUPPLY CHAIN MANAGEMENT

Titan Company set up its jewellery manufacturing unit in 1994 with advanced technical know-how from
the UK, Germany and Switzerland. Over the years, the Jewellery division has transformed the unit into a
highly integrated Jewellery manufacturing and outsourcing facility. Today, Tanishq and Goldplus have
grown to be the most reliable Jewellery manufacturing brands in India.

The manufacturing at the Integrated Supply Chain Management (ISCM) unit at Hosur, Tamil Nadu follows
Lost Wax Casting process. Some of the key facilities for the process include the refining plant with Swiss
technology, the alloying equipment, accurate assay testing facilities and Yasui waxing and casting
machines from Japan. Led by the most up-to-date Swiss and Japanese technologies, Titan Company is a
pioneer in establishing standards for consistent delivery of jewellery products, necessary for karatage.
The product development cycle is based on state-of-the-art CAD/CAM technology that enables seamless
integration of various stages: styling, three-dimensional solid modeling, engineering design, tool design,
tool making and prototype making.

ISCM is backed by high-end machinery such as Vacuum Melting unit, Rapid Proto Typing machine, fully
automated precious stone sorting machine, 99.99 % fine gold refining system and computerised colour
matching machines that make the division most advanced in the industry. To maintain the quality
standards, ISCM has implemented the ISO 9001:2008 standards and put various initiatives in place:
ambitious targets, customer initiatives, and employee initiatives. With ISO 14001:2004 implemented,
ISCM provides better work environment and upgrades the environment outside the manufacturing unit.

The division has recently set up another manufacturing unit at Pantnagar, Uttarakhand, to complement
the existing unit at Hosur.

A dedicated Technology Cell has also been established to ensure that cutting-edge technology is
constantly tracked and infused into the business. The division's technology efforts have been widely
recognized by the industry: the Karatmeters pioneered by the jewellery division has gained widespread
acceptance, and the Goldmine system is considered one of the first successful .net, initiatives in retail in
India.

Outstanding functional as well as technical expertise coupled with design and world-class quality
transform sketches on paper into astonishing masterpieces and ISCM continues to reach greater heights.