Sunteți pe pagina 1din 1

1. Is Digital Marketing used frequently in the Medical Devices industry?

How is Digital
Marketing used as a tool in Boston Scientific in particular?

2. In light of the recent distribution agreement between Veniti and Boston scientific,
what are the synergy factors which enable an organization to take such strategic
decisions?

3. The world is moving towards automation and robotics, how is Boston Scientific
looking at it and what are the perceptions of the people towards it as robotic surgery is
always looked upon with apprehension.

4. Boston Scientific has setup its first manufacturing plant in Malaysia which is planned
to open in February next year. How does Boston Scientific see India maturing as an
operations centre in the future as it currently has R&D centres here? (keeping in mind
the current push by the central government to manufacture in India)

5. In February 2017, National Pharmaceutical Pricing Authority (NPPA) slashed prices


of coronary stents by over 80% and also set price ceilings which led to reactions from
major players rooting to revoke the decision. In light of these events how does Boston
Scientific, a pioneer in developing stents, view India as a market?

6. How strongly is innovation a part of the short term plans of Boston Scientific? With
innovation in medical industry under consideration does Boston Scientific believe in
solving existing medical problems which do not have answers to OR does it pre-empt
possible medical conditions and then prepares futuristic solutions to those?

7. How is Data Analytics used as a part of the Boston scientifics business?

8. Hello Surabhi Maam, you have transitioned from working in Hindustan Coca Cola
Beverages Pvt Ltd to Boston Scientific. What was the transition like? As one
company focuses on Cokes bottling activities and the other promotes health by
making medical devices. I am sure the culture would have been very different in the
respective organisations.

9. Your Urology and Pelvic Health products appear to be growing at the fastest rate of
36% since 2015. Any reason for this as your growth in the other medical fields is only
in single digits?

10. Boston scientific has planned to make a big investment in an R&D centre in India,
currently how ready do you think is the Indian market as compared to say the Chinese
market for sale of medical equipments

11. What are the challenges faced in recruitment of people for working in such a large
facility, how is the planning for recruitment done?

S-ar putea să vă placă și