2.

Use
1. The Long-Tail
Rule of 6 Search Queries
Your
6 is app
the isnt
number
goingoftoapps
index that
well by
populate
stung on
individual
an iPad.
keywords
If your
in
title/keywords
your metadata. arent indexing in the top 6 search results take a
seat at the back of the bus.
Content is king,
Example of what NOT to do: fun, puzzle, ball, shoot, kill, score...
but marketing is
The chances of you indexing high on a word like fun or shoot are... queen, and runs
well, close to zero. the household.

T
- Gary Vaynerchuk

4. Misspellings
3. Predictive
A great Text
strategy for competing with the high roller apps and top keywords is to take a slight
spin with misspellings.
This is a great strategy for coming up with long-tail keywords. Start
typing and see what populates in the search bar.

A great method for picking keywords is to browse other successul

app titles. Try to stay away from most keyword search tools. A lot of
them are not accurate
Only misspell your topand are outdated.
keywords. Try dierent combinations of misspellings and see
which one hits.
Tip: You want to target ranked apps with low competition and high
search
Be surevolume phrases.
to measure which misspellings will have the biggest eect before publishing. Use
Tip: Not everything is cross-platform. Sometimes what populates
tools like Goodle Adwords and Keyword Planner. To generate misspellings, check out:
on one platform, can be gold on another.
Dont target the top dogs.
http://tools.seochat.com/tools/online-keyword-typo-generator/
Bluecloud Solutions, All Rights Reserved. www.bluecloudsolutions.com 10
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2. Use
1. The Long-Tail
Rule of 6 Search Queries
Your
6 is app
the isnt
number
goingoftoapps
index that
well by
populate
stung on
individual
an iPad.
keywords
If your
in
title/keywords
your metadata. arent indexing in the top 6 search results take a
seat at the back of the bus.
Content is king,
Example of what NOT to do: fun, puzzle, ball, shoot, kill, score...
but marketing is
The chances of you indexing high on a word like fun or shoot are... queen, and runs
well, close to zero. the household.

T
- Gary Vaynerchuk

4. Misspellings
3. Predictive
A great Text
strategy for competing with the high roller apps and top keywords is to take a slight
spin with misspellings.
This is a great strategy for coming up with long-tail keywords. Start
typing and see what populates in the search bar.

A great method for picking keywords is to browse other successul

app titles. Try to stay away from most keyword search tools. A lot of
them are not accurate
Only misspell your topand are outdated.
keywords. Try dierent combinations of misspellings and see
which one hits.
Tip: You want to target ranked apps with low competition and high
search
Be surevolume phrases.
to measure which misspellings will have the biggest eect before publishing. Use
Tip: Not everything is cross-platform. Sometimes what populates
tools like Goodle Adwords and Keyword Planner. To generate misspellings, check out:
on one platform, can be gold on another.
Dont target the top dogs.
http://tools.seochat.com/tools/online-keyword-typo-generator/
Bluecloud Solutions, All Rights Reserved. www.bluecloudsolutions.com 10
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2. Use
1. The Long-Tail
Rule of 6 Search Queries
Your
6 is app
the isnt
number
goingoftoapps
index that
well by
populate
stung on
individual
an iPad.
keywords
If your
in
title/keywords
your metadata. arent indexing in the top 6 search results take a
seat at the back of the bus.
Example of what NOT to do: fun, puzzle, ball, shoot, kill, score...

The chances of you indexing high on a word like fun or shoot are...
well, close to zero.

Target phrases that people would use to search for your app.

Check out another example below:

Learn Blackjack - How

Keyword Tips:
To Play And Win
Use phases that
Blackjack At Home can be indexed in
4. Misspellings multiple variations
Or In Vegas
3. Predictive
A great Text
strategy for
Take other app
competing with the high roller apps and top keywords is to take a slight
titles into
spin with misspellings. consideration
This is a great strategy for coming up with long-tail keywords. Start
typing and see what
This developer populates
has done in the search
an awesome bar.
job picking phrases that can Target ranked apps
be indexed in multiple ways to maximize search results. Here are and categories
with low
some examples of specic phrases this developer will index for:
competition

- Learn How To Win Blackjack

- Play Blackjack At Home

- How To Play Vegas Blackjack

It goes on and on...

A great method for picking keywords is to browse other successul

app titles. Try to stay away from most keyword search tools. A lot of
them are not accurate
Only misspell your topand are outdated.
keywords. Try dierent combinations of misspellings and see
which one hits.
Tip: You want to target ranked apps with low competition and high
search
Be surevolume phrases.
to measure which misspellings will have the biggest eect before publishing. Use
Tip: Not everything is cross-platform. Sometimes what populates
tools like Goodle Adwords and Keyword Planner. To generate misspellings, check out:
on one platform, can be gold on another.
Dont target the top dogs.
http://tools.seochat.com/tools/online-keyword-typo-generator/
Bluecloud Solutions, All Rights Reserved. www.bluecloudsolutions.com 10
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2. The Rule of 6
6 is the number of apps that populate on an iPad. If your
title/keywords arent indexing in the top 6 search results take a
seat at the back of the bus.

Keyword Tips:
The less
competition the
better. Type in
your keyword
phrase or title to
nd out how many
apps are sharing
the same
th
keywords
4. Misspellings
3. Predictive Text Get creative with
A great strategy for competing with the high roller apps and top keywords is to take a slight
predictive text. Try
spin with misspellings. youtube, google,
This is a great strategy for coming up with long-tail keywords. Start ANYTHING with a
typing and see what populates in the search bar. search bar to see
what comes up.

An app phrase that

populates on
Google Play may
rank high for an
iOS app (and vice
versa)

Only misspell your top keywords. Try dierent combinations of misspellings and see
which one hits.

Be sure to measure which misspellings will have the biggest eect before publishing. Use
Tip: Not everything is cross-platform. Sometimes what populates
tools like Goodle Adwords and Keyword Planner. To generate misspellings, check out:
on one platform, can be gold on another.
http://tools.seochat.com/tools/online-keyword-typo-generator/
Bluecloud Solutions, All Rights Reserved. www.bluecloudsolutions.com 10
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4. Misspellings
A great strategy for competing with the high roller apps and top keywords is to take a slight
spin with misspellings.

Only misspell your top keywords. Try dierent combinations of misspellings and see
which one hits.

Be sure to measure which misspellings will have the biggest eect before publishing. Use
tools like Goodle Adwords and Keyword Planner. To generate misspellings, check out:
http://tools.seochat.com/tools/online-keyword-typo-generator/
Bluecloud Solutions, All Rights Reserved. www.bluecloudsolutions.com 10
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5. Use
7.
9. Conjugate
Maximize Keywords
the Right
the Keyword
ASO ToolsField
Havewhat
Find
Sounds a couple
silly,
works keywords
right? thatI are
for you, but going to crush
recommend your
Sensor ASO?Its simply
Tower.
the best ASO service out there. Most people dont know how to use
Yes!
You
all ofwouldnt believetools.
Sensor Towers how many developers at
Its overwhelming dont
rst,maximize
but take the
keyword
time eld.what
to learn Its aothers
deadly mistake.
are too lazy to do.
One strategy
Partial Matches, you can
ExactuseMatches,
to pump No up the index
Match, resultsCompetitors,
Trac, of your top
Keyword Tips:
keywords is to
iPhone/iPad play with
diculty, grammar.
# Ranked Include
Apps, dierent
Source conjugations
of Keyword, for
Character
heavier weighted keywords.
Count... Conjugate top
keywords for the
Example:
Finally emoji,
keep emoticon,
records emojis,
of your emoticons...
keywords. I create Google Sheets for best index results.
all of my apps. Some have pages and pages of keywords. Once
Localize your
used, I can easily measure against past keyword combinations. heavy hitting
keywords to at
least 7 languages.
14:
K Keyword
eywords shouldFormat
be maxed out or have 1 character remaining.
When stuck on that last keyword, I often use: top, hit, kid, best, and
Keywords at the front of a title are weighed the most. Keep your
numbers
A lso get 1,
in 2,the
3... habit of using Google Keyword Planner, especially
strongest keywords at the beginning of the keyword eld and dont
when creating keywords for Android,
repeat keywords in your Title/Keyword eld.
10.
OtherBe the First
useful tools Bluecloud has used in the past include
Topappcharts.com, App Annie, AppCodes, and Wordstream.
Be rst and be the best.

Predict
8. trends. You to
dont have to go to tarot card readers to do this..
ThisGois aStraight the
MUST for Android. Source
Take full advantage by conjugating
keywords in your apps description.
The most accurate ASO tool is the App Store. It sounds like a lame
tip, but there is no better tool when researching keywords.
6. Localization
Thank you for reading! I wish you all the best and hope that this has helped you see
how you can start taking steps towards your goals.
Localize to as many languages as you can. Use the same long-tail
formulas with dierent languages. It is time consuming, but easy to
Keep rocking,
train a VA to do.

Tip: Try combining dierent

languages.
There are a variety of tools you can use. Two of my favorites are Toca Hair Salon
Did
Yahoo you know
and Facebook Spanish
trends. Sources like Flixter and Rotten
keywords get indexed in the
Tomatoes are also great tools to see what movies and themes are
US Store?
coming
TIP: up.Because
What device areof you
the high
targeting? Apps are indexed dierently
number ofdevices.
between SpanishIfspeakers in
youre showing up in the rst 5 results on iPad,
America,
Heck, Toca
even Hair
hanging Salon
out is Top
with
you may not have the same placement your kidwith
nephew
iPhone.could be a huge
Charts to
insight gold
whatinis hot
the andUS trendy.
App Beating the competition will have
Store
U
a heavy
Edit Toca is
and impact spanish
updateon your
your for touch.
keywords.
apps to cater towards desired target devices.

Bluecloud Solutions, All Rights Reserved. www.bluecloudsolutions.com 10

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9. Use
7. Maximize
the Right
the Keyword
ASO ToolsField
Find what
Sounds silly,
works
right?for you, but I recommend Sensor Tower. Its simply
the best ASO service out there. Most people dont know how to use
Youofwouldnt
all believetools.
Sensor Towers how many developers at
Its overwhelming dont
rst,maximize
but take the
keyword
time eld.what
to learn Its aothers
deadly mistake.
are too lazy to do.
Partial Matches, Exact Matches, No Match, Trac, Competitors,
iPhone/iPad diculty, # Ranked Apps, Source of Keyword, Character
Count...

Finally keep records of your keywords. I create Google Sheets for

all of my apps. Some have pages and pages of keywords. Once
used, I can easily measure against past keyword combinations.

14:
K Keyword
eywords shouldFormat
be maxed out or have 1 character remaining.
When stuck on that last keyword, I often use: top, hit, kid, best, and Keyword Tips:
Keywords at the front of a title are weighed the most. Keep your
numbers
A lso get 1,
in 2,the
3... habit of using Google Keyword Planner, especially
strongest keywords at the beginning of the keyword eld and dont Dont go in blind.
when creating keywords for Android, Research your
repeat keywords in your Title/Keyword eld.
keywords before
10.
OtherBe the First
useful tools Bluecloud has used in the past include submitting.
Topappcharts.com, App Annie, AppCodes, and Wordstream.
Be rst and be the best. The best
developers use the
Predict App Store to test
8. Go trends. You to
Straight dont
thehave to go to tarot card readers to do this..
Source keywords.

The most accurate ASO tool is the App Store. It sounds like a lame
tip, but there is no better tool when researching keywords.
Thank you for reading! I wish you all the best and hope that this has helped you see
how you can start taking steps towards your goals.

Keep rocking,

There are a variety of tools you can use. Two of my favorites are
Yahoo and Facebook trends. Sources like Flixter and Rotten
Tomatoes are also great tools to see what movies and themes are
coming
TIP: Whatup. device are you targeting? Apps are indexed dierently
between devices. If youre showing up in the rst 5 results on iPad,
Heck,
you mayeven
not hanging
have the out
samewith your kidwith
placement nephew could be a huge
iPhone.
insight to what is hot and trendy. Beating the competition will have
U
a se the App
heavy
Edit and Store
impact
update on to apps
browse
your
your to and
catersearch
keywords. whats
towards hitting.
desired target devices.

Bluecloud Solutions, All Rights Reserved. www.bluecloudsolutions.com 10

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9. Maximize the Keyword Field
Sounds silly, right?

You wouldnt believe how many developers dont maximize the

keyword eld. Its a deadly mistake.
Partial Matches, Exact Matches, No Match, Trac, Competitors,
iPhone/iPad diculty, # Ranked Apps, Source of Keyword, Character
Count...

Finally keep records of your keywords. I create Google Sheets for

all of my apps. Some have pages and pages of keywords. Once
used, I can easily measure against past keyword combinations.

14:
K Keyword
eywords shouldFormat
be maxed out or have 1 character remaining.
When stuck on that last keyword, I often use: top, hit, kid, best, and Keyword Tips:
Keywords at the front of a title are weighed the most. Keep your
numbers 1, 2, 3...
strongest keywords at the beginning of the keyword eld and dont If you have 1
character free in
repeat keywords in your Title/Keyword eld.
your keyword eld,
10. Be the First use a number.

Be rst and be the best. Predict trends you

think will be
Predict trends. You dont have to go to tarot card readers to do this.. popular on the App
Store.

Thank you for reading! I wish you all the best and hope that this has helped you see
how you can start taking steps towards your goals.

Keep rocking,

There are a variety of tools you can use. Two of my favorites are
Yahoo and Facebook trends. Sources like Flixter and Rotten
Tomatoes are also great tools to see what movies and themes are
coming
TIP: Whatup. device are you targeting? Apps are indexed dierently
between devices. If youre showing up in the rst 5 results on iPad,
Heck,
you mayeven
not hanging
have the out
samewith your kidwith
placement nephew could be a huge
iPhone.
insight to what is hot and trendy. Beating the competition will have
a heavy
Edit and impact
updateon your
your keywords.
apps to cater towards desired target devices.

Bluecloud Solutions, All Rights Reserved. www.bluecloudsolutions.com 10

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11. Remove Connectors and Stop-Words
Apple already indexes a lot of small-vocab as keywords. Dont
include words like - a, the, and, &, app, apps, for, free...

Keyword indexing Exact

Partial Matches, is constantly changing.
Matches, The easiest
No Match, Trac, way to test if
Competitors,
a word is indexed
iPhone/iPad or not
diculty, is to search
# Ranked your
Apps, phrase
Source in the App
of Keyword, Store.
Character
Count...

Finally keep records of your keywords. I create Google Sheets for

all of my apps. Some have pages and pages of keywords. Once
used, I can easily measure against past keyword combinations.
Keyword Tips:
14: Keyword Format Some keywords
are automatically
Keywords at the front of a title are weighed the most. Keep your indexed in certain
categories. For
strongest keywords at the beginning of the keyword eld and dont
example, Games
repeat keywords in your Title/Keyword eld. is already indexed
in the Games
category.
ca

Test your keywords

Exception: If youre targeting a specic title/phrase like Call of to see if they are
Duty you may want to leave in all keywords. already indexed or
not

12. Repetition Dont hurt the

quality of your app
Thank you for reading! I wish you all the best and hope that this has helped you see
by keyword
Reusing keywords in dierent areas of your metadata is great for
how you can start taking steps towards your goals. stung. Disperse
maximizing search results, especially with Google Play. your keywords in
multiple areas.
Keep rocking,
There are a lot of myths as to how many times keywords can be
used before an app gets penalized. To keep it simple, follow these
2 rules:

Rule 1: Do not repeat keywords in your title.

Rule 2: Do not hurt the quality of your app by keyword stung.

TIP: What device are you targeting? Apps are indexed dierently
Throw
Th
betweenin devices.
keywordsIf anywhere you can.
youre showing up in Company names, on
the rst 5 results In-App
iPad,
Purchases, Bundle IDs, Display Names... The
you may not have the same placement with iPhone.more areas you throw
in keywords, the more visibility your app will have.
Edit and update your apps to cater towards desired target devices.

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13. Create A Formula
Find a system for your keywords that works for you. Creating
keywords should be like following a recipe that youre always trying
to perfect. Things that should be measured in this recipe:

Partia Matches, Exact Matches, No Match, Trac, Competitors,

Partial
iPhone/iPad diculty, # Ranked Apps, Source of Keyword, Character
Count...

Finally keep records of your keywords. I create Google Sheets for Keyword Tips:
all of my apps. Some have pages and pages of keywords. Once
used, I can easily measure against past keyword combinations. In some cases in
can take 2 weeks
after an app is
released for
14: Keyword Format keywords to
populate.
Keywords at the front of a title are weighed the most. Keep your
strongest keywords at the beginning of the keyword eld and dont Apps are indexed
dierently for
repeat keywords in your Title/Keyword eld.
dierent devices.
When researching
keywords, use the
device you are
targeting.

Do not repeat
keywords in the
Title and Keyword
eld.
Thank you for reading! I wish you all the best and hope that this has Update
helped update
you see
how you can start taking steps towards your goals. UPDATE!
Constantly check
Keep rocking, dierent keywords
and themes.

TIP: What device are you targeting? Apps are indexed dierently
between devices. If youre showing up in the rst 5 results on iPad,
you may not have the same placement with iPhone.

Edit and update your apps to cater towards desired target devices.

Bluecloud Solutions, All Rights Reserved. www.bluecloudsolutions.com 10

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 THANKS

Thank you for reading! I wish you all the best and hope that this has helped you see
how you can start taking steps towards your goals.

Keep rocking,

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