INTERNATIONAL STRATEGIC MANAGEMENT

ASSIGNMENT-1

THEME PARK POSSIBLE FACTORS IN CAMBODIA

SUBMITTED BY

M.CHANDRA SEKHAR REDDY

09MIB014
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ABOUT CAMBODIA

• The country Cambodia is located in the South-East Asia.

• The geography of the Cambodia is having 181,035 km2.
• And population of the country is 14.2 million; it is surrounded by Thailand, Laos, Vietnam,
and Gulf of Thailand. It is also having the advantage of the petroleum.
• The main sectors of revenue generation are textiles and tourism.
WHY CAMBODIA?

• In this country the people following the tradition from their elders more than a thousand
years. In this country king is top compare to others. There is no value for other powers.
They are following the Muddiest culture.

• In this country the natural attraction mainly come from rivers, caves, mountains and
waterfalls. These are helpful for attracting the tourists from several countries. And also
advantage to prepare the entertainment locations in the country.

• Here people believe the traditions in high manner. The people are extremely hospitable,
responsible and kindliness people. These are the main natural advantages Cambodia
having to arrange the entertainment place.

Infrastructure of the Cambodia is also helpful to attract the tourists. It is having two
international airports, and better roadways. In the maintenance of the railway is also good.
Moreover another advantage is having the waterway.

ADVANTAGES FROM THE THEME PARK SETUP

• Setting up a theme park would result in tourism enhancement adding to the economy of
state and national Governments. Hence it is easier to get Government aid and help in
establishing a theme park or amusement park.

• The Cambodian government has announced tax cutoffs to start a theme park since it adds
to revenue generation.

• Value added services such as accommodation and travel/tour packages could be offered
to attract tourists.

• It is easier to promote other businesses inside a theme park such as food, dress, soft
drinks, etc

• Trade shows, promotion, advertisements, etc. can also be made, providing an opportunity
of business gain.

• Cambodia offers excellent infrastructure, travel and transportation facilities improve

tourism.

• Foreigners could easily get visa to Cambodia such as E and k visas and hence tourists
have reduced burden in entering Cambodia.
 • Theme parks could also serve as part of eco-tourism if they also have a near-by
zoological parks, beach or other tourist places, etc. which is abundant in Cambodia.

• Excellent cultural heritage that exists in Cambodia is an important factor of tourist

attraction and hence the theme park that incorporates these cultural signs in its design
would also serve as an additional cultural symbol of the country.

• Not only the tourists but also the domestic nationals could also be targeted through
introduction of new amusement rides and bringing in the technologically ahead rides that
are yet to be enjoyed by the Cambodians.

SWOT ANALYSIS:

• Support for establishment of new theme parks is good from the government.

• People prefer to spend more time at theme parks in weekends rather that at home.

• Tourism development of Cambodia must be enhanced so that more and more foreigners
can visit the theme park.

• Infrastructure is one of the industry which has the highest growth, which would make it
easy for establishment of the theme park.

• One problem that must be kept in mind is the existing competitors and their operational
strategies that are being followed.

CONCLUSION:

The above factors show favourable conditions for setting an amusement park. Hence Cambodia
is right place to set theme park.

REFERENCE

• www.imf.org (accessed on 7-08-2010)

• www.globalfinance.org (accessed on 08-08-2010)

• www.cia.com (accessed on 08-80-2010)