Automotive

BETTER FOR ENGINEERING AND DESIGN

BETTER FOR YOU ON THE ROAD AHEAD
 02
Automotive
YOUR GLOBAL PARTNER FOR
AUTOMOTIVE ENGINEERING AND DESIGN
Companies can now operate almost anywhere in the world
as product engineering and design become a borderless
business proposition.

CONTENTS
End-to-End Vehicle
Program Management
Learn how Tata Technologies is changing
the industry by changing the way cars
03 are designed and built
Automotive Product
Development
Test the domain expertise of one of the
worlds largest independent automotive
04 resources
Automotive Manufacturing
Review Tata Technologies automotive
manufacturing capabilities
05
Automotive Product Lifecycle
Management
Discover what Tata Technologies brings
to the table for automotive clients
06 through better technology solutions
Product-Development
IT / Enterprise Solutions
ERP, CRM, ALM, ILM for the automotive
industry
07
Our customers
Tata Technologies is helping the worlds
leading automotive businesses make
their vehicle programs better and better
07
Collaboration technology, emerging market
opportunity, and global accessibility have
changed the way we think and the way we work.
Reducing costs and increasing the proximity to
overseas markets are common logical strategies.
But all too often, for automotive OEMs and their
suppliers these benefits have been undermined
by a myriad of subtle challenges including
finding the right balance between on- and
offshore work, cultural communications, face-
to-face realities, surprising gaps in technology
knowledge, domain experience and the need for
standardized processes.
Our Global Delivery process works better
Tata Technologies provides complete end-to-
end vehicle program engineering and design
services to cover the entire supply chain. Our
automotive business value proposition is built
on our extensive domain experience, combined
with our distributed R&D model, Product
Lifecycle Management (PLM) based perspective
and solution focused IT expertise. We bring
together people, processes and technology
with a proven record of making things better for
the worlds top automotive companies.
Our unique Global Delivery model addresses the
challenges that face todays worldwide projects
by providing you with local, familiar contacts
and constant personal reassurance. Being local
is better.
Our team has established contacts around the
world, and we work together as one company
in 40 cities, in 14 countries on three continents.
Being global is better.
No matter where you are located, our team is
close by, working to bring together all of the
automotive resources, domain experience and
the necessary PLM and product-development IT
infrastructure and resources.
Local and global: better and better.

Tata Technologies has been providing the

worlds most admired automotive companies
with complete end-to-end solutions. Our
approach allows automotive companies to
achieve cost savings, accelerate time-to-market,
realize product development efficiency and gain
competitive cost advantage.

Tata Technologies A better way of working

Tata Technologies has produced a White Paper on the

Global Delivery process. To download your free copy,
visit www.tatatechnologies.com
03

END-TO-END VEHICLE PROGRAM MANAGEMENT

Tata Technologies end-to-end vehicle program management
capability brings together proven marketing, innovation,
integration, global resource scalability, manufacturing,
suppliers and procurement. With our industry tested Global
Engagement Model (GEM) our automotive clients can be
assured of consistent worldwide quality and service.

COMPLETE AUTOMOTIVE SOLUTIONS

Design and Styling Full aesthetic development of interior and exterior design Analysis of competitive and emerging design
trends Concept and thematic development Sketching, rendering and 3D virtual modeling Scaled and
full size physical models Final validation of production Class A surfaces

Business Management Optimal management of all projects and programs Analysis and fulfillment of client requirements
Defining product oriented responsibilities Monitoring of all program imperative status indicators
(cost, timing, weight etc.)

Product Engineering Expertise in multiple CAD and engineering software systems Engineering and design specialisms
include BIW, interior, exterior, closure and hardware systems, electrical, chassis, suspension and powertrain
Supported by expert application engineering team for complete product engineering solution

Vehicle Development Total vehicle systems integration Geometric integration mechanical, occupant and ergonomic packaging
Ensuring regulatory compliance Digital test and validation processes CAE, Digital Mock Up (DMU), aero/
thermal and NVH analysis Unique vehicle synthesis methodology for reduced product time to market

Quality / APQP Advanced Product Quality Planning (APQP) for total vehicle quality Analytical technologies to identify and
address potential quality issues during virtual development stages

Manufacturing Engineering Fully integrated manufacturing and plant simulation teams Design, develop and optimize assembly plant
and build process using virtual tools Design of all component tooling, assembly fixtures and equipment
Prototype and production build Validation support

PLM / IT Develop and deploy globally accessible program data repositories Optimize product development
processes for efficiency and collaboration Change, issue and configuration management Version, revision
and effectivity control Knowledge Based Engineering (KBE) and closed loop skill transfer CAD/CAM/PDM
systems and integration

Customer Success Story:

Tata Nano
Tata Technologies Vehicle Program Partner

In 2003, Tata Technologies was asked to work on a new project for Tata
Motors. The initial brief was very fluid. It began as an advance engineering
project that stemmed from the dream of Tata Group chairman Ratan Tata
to provide safe, all-weather, affordable transportation for Indian families.
Four years of truly synergistic effort has resulted in the new Peoples Car
the Tata Nano.

The Tata Nano has been developed without compromising on aesthetics,

value to the customer, or safety and environment requirements, says
Jai Bolar, senior manager at Tata Motors. The Nano features rear-wheel
drive, and is the first vehicle to deploy an all-aluminium two-cylinder
gasoline engine with single balancer shaft. The lean design strategy has
minimized weight, which helps maximize performance and fuel efficiency.
Performance is controlled by a specially-designed electronic engine
management system.

The most important goal was to create an affordable vehicle for Indian families.
And Tata Technologies attention to detail at every stage has helped make it possible
for the Tata Nano to have a starting price of just US$2500.
 04
Automotive
AUTOMOTIVE PRODUCT DEVELOPMENT

Tata Technologies is your ideal partner for automotive

product development, analysis and validation.
Local and global: better and better
Our global resources combined with two
decades of consulting expertise can help you
design and build better automobiles,
more efficiently and cost-effectively.
We have extensive onshore resources and
world-class offshore capabilities with Global
Development Centers in Germany, Pune,
Thailand, the UK and the USA, plus Centers of
Excellence and Research and Development in
India and the US. All these are supported by our
six offices in the USA and three in the UK, as well
as individual offices in Canada, China, France,
Germany, Ireland, Japan, Korea, Mexico, the
Netherlands and Singapore.
These facilities and their highly qualified and
experienced personnel give us the flexibility
to be wherever you want us to work. We have
an extraordinary roster of talented automotive
engineers around the globe, ready to tackle new
challenges. And our hard-working, innovative
professionals will work closely with you to meet
your budgets and schedules.
Our onshore engineering services can enable
you to handle a sudden surge in development
demand or guide you in developing new
products. By integrating our automotive
engineering services into your vehicle program
delivery, you can develop better products in
tighter timeframes.

AUTOMOTIVE DEVELOPMENT STRENGTHS

KNOWLEDGE BASED
ENGINEERING
Since 1995, Tata Technologies
has dramatically reduced design
and manufacture times with our
Knowledge Based Engineering
(KBE) solutions. Our highly skilled BODY IN WHITE TRIM
team of engineers pioneered KBE STYLING CHASSIS/STRUCTURES
technology for the automotive CONCEPTUAL DESIGN POWERTRAIN
industry.

We leverage our own KBE

application platforms to
design systems for storing and
organizing product knowledge.
Our customized KBE systems
enable businesses to automate
more processes and reuse design HVAC CONCEPTUALIZATION
information. With our KBE solutions, ELECTRONIC AND AND LAYOUT (CAD)
companies enjoy a substantial head ELECTRICAL DESIGN (CAD)
start on the design process.

Better knowledge integration leads

to better designs, and we help
automotive companies manage
product design know-how, industry PRODUCT DEVELOPMENT AND MANUFACTURING
standards, and CAD best practices,
giving engineers and designers PRODUCT DESIGN
the time and freedom to focus on ANALYSIS (CAE)
the real challenge - building better MANUFACTURING (CAM)
products. New Product Modeling and Computer Analysis
Introduction Drafting Structural/Durability
Conceptual Design Parametric Modeling Kinematics
Ergonomics Study Reverse Engineering Crash
Mechanical Packaging 2D to 3D Modeling Vibration
Configuration Study Multibody Dynamics
Advanced Styling New Vehicle Handling
Industrial Design Computational Fluid
Dynamics (CFD)
05

AUTOMOTIVE MANUFACTURING

We understand that manufacturing is of utmost importance in AUTOMOTIVE

MANUFACTURING
the automotive industry typically 85% of your investment will STRENGTHS

be in tooling, equipment and facilities, while 15% is in R&D of

the vehicle program.
A key question in the automotive industry
is how are you going to produce efficiently?
When a company is producing millions of
units over the course of a few years, it is vital to
optimize production systems to improve labor
ergonomics and throughputs.
Tata Technologies can help you implement
Design For Manufacturability (DFM). With
intelligent use of DFM, an assembly line that
would normally require 40 robots could be
reduced to 20 robots with reduced time, D IGITAL
MANUFACTURING
greater flexibility and higher throughput.
We can also assist with proving out First Time
Capability, and reducing defects through
continuous improvement.

AUTOMOTIVE PRODUCT DEVELOPMENT CORE CAPABILITIES  ANUFACTURING

M
AUTOMATION AND
CONTROL SYSTEMS

INTERIOR TRIM SYSTEMS

EXTERIOR TRIM SYSTEMS AND CLOSURES

ERGONOMICS

BODY ENGINEERING
PROGRAMMING/CNC
VEHICLE SAFETY

CHASSIS, SUSPENSION RIDE AND HANDLING

STEERING

SEATING SYSTEMS AND OCCUPANT COMFORT

PLANT OPTIMIZATION
EMBEDDED SYSTEMS AND ELECTRONICS

NOISE VIBRATION AND HARSHNESS

POWERTRAIN AND TRANSMISSION

ERGONOMIC STUDIES

TOOLING MANUFACTURING

Stamping Dies Fixtures Foundry Equipment Prototyping Shop Floor Manufacturing

Draw, Redraw Dies
Trim, CAM Trim Dies
Restrike, Flange, CAM
Flange Dies
Progressive, Transfer Dies
BIW Fixtures HPDC, LPDC, GDC Dies BIW Proto Simulation Automated Controls
Heavy Products Fixtures for Al Soft Toolings Layout Evaluation Factory ERP Interface
Machining and Inspect Pattern Equipment, SLA for Castings Productivity Analysis and Value Chain
Fixtures Core Box What-if Analysis Quality Measurement
Die manufacturing
Optimization Automation
Plastic Molds Simulation Sheet Metal Dies
Optimization
Injection Molds, Roto PAM-STAMP, MOLDFLOW, Pattern CNC Plant Automation Embedded Controls
Molds MAGMA Molds and PDC Dies Cycle Time Study
SMC, RTM Optimization
 06
Automotive
AUTOMOTIVE PRODUCT LIFECYCLE MANAGEMENT

If you are going to engineer your product globally, you need

a digital technology to enable design collaboration using
the industrys best tools. And, you will want to work with a
company who actually uses the same software and processes
to do real automotive design. Thats a better approach.
Product Lifecycle Management (PLM) We bring top-level experts from a broad swath
enables exchange of data, collaboration, of the PLM landscape together to integrate
and connectivity with suppliers in all phases the elements of change you need to take your
of the product development network. Tata business to the next level. We use the PLM
Technologies has been implementing PLM for technology we sell, and sell the PLM technology
two decades for many of the top tier OEMs and we use this makes us different from everyone
Tier One suppliers to the automotive industry. else and makes us better for you.

PLM applications Product Data Management

We work with leading PLM applications from
globally recognized software developers
Dassault Systmes, Siemens, MSC Software and
Autodesk, as well as with Tata Technologies
proprietary and internally developed
applications for knowledge transformation and
delivery (i GET IT) and digital data validation
(i CHECK IT).
Better data management means better
integration. Tata Technologies specializes in
implementing off-the-shelf and tailored Product
Data Management (PDM) systems that ensure
all stakeholders in the product development
value-chain are working with the most accurate
and up-to-date data, supported by efficient,
user-friendly process automation tools. We offer
installation, customization, training and support
for leading PDM software products including
SmarTeam, ENOVIA, MatrixOne and Teamcenter.

Our PDM solutions include:

Tata Technologies has produced
a White Paper on Product
Lifecycle Management (PLM).
To download your free copy,
visit www.tatatechnologies.com
Education
We optimize our automotive clients investment
in new software through world-class PLM
educational options to meet life-long learning
needs. With a wide choice of global training
locations and comprehensive knowledge
management powered by i GET IT, our education
delivery is designed for automotive designers,
with real-world application across all automotive
design disciplines.
Design and process document management
Product structure management
Part/document classification and metadata
management
Materials identification/environmental
compliance
Workflow and change process management
Multi-user secure access/electronic signature
Data export for downstream ERP use
07

PRODUCT-DEVELOPMENT IT / ENTERPRISE SOLUTIONS

For over 20 years, Tata Technologies has been implementing product

development IT and enterprise solutions for the automotive industry
according to best practice. But best practice can be the enemy of better
practice unless getting better and better is what drives your company.
Our prowess in providing these IT is the lifeblood of your business. And Tata Technologies is unique in that
solutions to the automotive industry aligning your enterprise systems, PLM, we look at this area holistically, allying
is a direct result of our hands- Enterprise Resource Planning (ERP), your business strategies to the most
on knowledge of the evolving Customer Relationship Management appropriate software and systems.
technologies and our structured (CRM), Information Lifecycle Get that right, and you have a much
implementation methodology. Our Management (ILM), Application better chance of meeting your
objective is to always deliver better Lifecycle Management (ALM) and business goals. Get it wrong and you
and better value. With the ability to production systems to your business will go out of business.
scale up through our global resources, strategies is key to creating successful
combined with our mastery of issues automotive products, satisfied
from comprehensive automotive customers and enhanced profits.
expertise, you can rest better.

Enterprise Resource Planning (ERP) We engage in ERP implementations, such as SAP, to help automotive manufacturers gain maximum
value from their investments. Our ERP service offerings span all phases of your enterprise lifecycle from
planning to implementation, customization, development, testing and post manufacturing support.
And thats how we keep the lifeblood of your company flowing.

Customer Relationship Better CRM initiatives for automotive supplier networks are not limited to software installation, they
Management (CRM) involve considering the context, support and the understanding of professionals so that they can learn
and take full advantage of your information systems. Thats why our CRM implementation services help
you build optimized, cost-effective solution blueprints and implementation roadmaps. And its also why
we take the time to build the relationships that facilitate the easy adoption of quick-start or plan and
deploy implementation strategies. That way those on the people side of the business can realize the full
value of CRM.

Information Lifecycle Management (ILM) Our ILM practice helps you build better storage and information systems that tie in with overall OEM
and supplier IT governance and management, data storage, change control processes, requirements
for system availability and recovery times.

Application Lifecycle Management (ALM) We also improve the products and processes that surround the automotive application lifecycle through
better and more innovative application development , more efficient data management, more clearly
defined application customization and more rigorous testing as well as better overall application
lifecycle management.

Production Systems Integration By bringing together the various components of your enterprise system we can help to ensure seamless
integration between business applications, product management applications and the engineering and
design environment.

OUR CUSTOMERS

Tata Technologies has ARVIN MERITOR HONDA ROBERT BOSCH

been working with CHRYSLER LLC JAGUAR CARS LIMITED TATA DAEWOO COMMERCIAL
leading automotive FAURECIA JOHNSON CONTROLS TATA MOTORS
customers for two FIAT GROUP LEAR CORPORATION TOYOTA
decades. Our client FORD MOTORS MAGNA STEYR VALEO
list includes: FREIGHTLINER CORPORATION MODINE VISTEON CORPORATION
GKN AUTOMOTIVE NISSAN VOLVO TRUCKS NA
GM PORSCHE AG
Global Presence Tata Technologies employs over 4,000 professionals worldwide
representing 27 different nationalities and operates major
onshore and offshore Engineering and Design delivery centers.

400 professionals
in Europe
800 professionals
in North America
2,800 professionals
in Asia Pacific

Canada Netherlands
China Mexico
France Singapore
Germany South Korea
India Thailand
Ireland United Kingdom
Japan United States

International Headquarters JV/Subsidiary/Associate

R&D Centre/Centre of Excellence (CoE) Global Development Centres (GDC)

North America Headquarters European Headquarters Asia Pacific Headquarters

Tata Technologies Tata Technologies Tata Technologies
41370 Bridge Street Prospect Way 25, Pune Infotech Park
Novi, MI 48375-1302 London Luton Airport Hinjawadi, Pune 411057
USA Bedfordshire, LU2 9QH India
Tel: +1 248 426 1482 United Kingdom Tel: +91 20 6652 9090
Tel: +44 (0) 1582 878750

For more information on our automotive engineering and design services, email us at betterauto@tatatechnologies.com

www.tatatechnologies.com