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https://www.researchgate.net/publication/235285214

Customer loyalty and the effect of

switching costs as a moderator
variable : A case in the Turkish mobile
phone market

Article in Marketing Intelligence & Planning January 2005

DOI: 10.1108/02634500510577492

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3 authors, including:

Serkan Aydin Gkhan zer

Celal Bayar niversitesi Gebze Technical University
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Retrieved on: 03 November 2016
Customer loyalty and the effect of switching costs as a moderator ...
Aydin, Serkan;zer, Gkhan;mer Arasil
Marketing Intelligence & Planning; 2005; 23, 1; ProQuest Business Collection
pg. 89

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