Aiim - Ecm Market

Brought to you by: Your logo
The ECM Market &

Channel Opportunities
Media Sponsors:
Who We Are – AIIM International 4
• The Enterprise Content Management (ECM) industry provides

information management solutions to help users:
• guarantee business CONTINUITY, 24x7x365
• enable employee, partner, and customer COLLABORATION
• ensure legal and regulatory COMPLIANCE
• reduce COSTS through process streamlining and
standardization
13
Media Sponsors:
Industry Networking 5
• NORTH AMERICA
• Support for 39 chapters
• 2 Advisory Trade meetings
• Service Company Executive Forum
• ChannelConnection
• Introduce web communities
Through chapters, networking groups,

programs, partnerships and the web, create
opportunities that allow, users, suppliers,
consultants and the channel to engage and
connect with one another
Media Sponsors:
AIIM Research
Media Sponsors:
Survey Process 7
• The surveys were conducted independently, in local language, and

by participants at the following major industry events:
• AIIM Content Management Solutions Seminars
• AIIM Information Management Expo (sponsored by
PricewaterhouseCoopers LLP)
• AIIM InfoIreland (sponsored by PricewaterhouseCoopers LLP)
• InfoImagem (Brazil, sponsored by Cenadem)
• DMS (Germany, sponsored by Advanstar Communications)
Media Sponsors:
Survey Demographics 8
Large (over 1,000

employees)
43%
Medium (100-1,000
employees) 29%
Small (1-99
employees) 28%
Media Sponsors:
Survey Demographics 9
Government (local and federal), Defense & Public Services 23%

Banking, Finance & Insurance 12%
IT Industry 10%
Manufacturing 7%
Education, Schools, Colleges, R&D 6%
Healthcare 5%
Professional Practices - Legal, Accounting, Consultants 4%
Architecture, Engineering & Construction 4%
Utilities, Oil & Gas 3%
Service Industries, Charities, Estate Agencies 3%
Telecommunications, Postal Services & Media 3%
Media Sponsors:
The bottom line is still the bottom line. 10
What is the most significant business driver behind your current interests?
COST-DRIVEN RISK-DRIVEN CUSTOMER-

USERS USERS DRIVEN USERS
Survey terms “Improve efficiency” “Compliance” “Leadership, competitive
“Reduce costs” “Risk management & advantage”
“Increased profits, better business continuity” “Better customer service”
performance” “Faster turnaround,
improved response”
United States 50% 21% 29%
Ireland 61% 12% 24%
Brazil 49% 6% 42%
Germany 76% 5% 15%
United Kingdom 56% 17% 27%
Canada 47% 34% 19%
Media Sponsors:
Memo to suppliers #1: Don’t change the message now. 11
Which technologies are liked to be used to support projects in the next 12-18 months?
Capture/Text Retrieval
COLD/ERM/COM TOP USER PRIORITIES
Communications
Content Management/Web Content Management
Customer Relationship Management
48% -- Electronic
Data Mining/Warehousing Document
Database
Electronic Bill Presentment/Payment Management
Electronic Document Management
Email Management 42% -- Scanning & Image
Forms processing
Knowledge Management
Processing
Messaging
Mobile/Wireless
Records Management 42% -- Workflow/BPM/
Scanning/Image Processing
Security Process
Storage
Web Infrastructure
Management
Web Services
Workflow/BPM/Process Management Media Sponsors:
XML
Memo to suppliers #2: It’s not about you, it’s about us. 12
What is the most challenging aspect of information/content management in your

organization?
Understanding/specifying requirements 30%

Planning/Managing implementation, change management 20%
Justifying the investment, board commitment 19%
Getting employee commitment 9%
Content control, data migration, classification 9%
Selecting products, suppliers 6%
Other 5%
Media Sponsors:
Memo to suppliers #3: We’re willing to spend. 13
What is your anticipated total expenditure on ECM projects in 2004?
US Ire Braz Germ UK Can

<$100,000 41% 35% 51% 37% 40% 59%
$100,000-$200,000 17% 15% 21% 20% 14% 6%
$200,000-$500,000 19% 15% 11% 16% 15% 12%
$500,000-$1,000,000 12% 9% 3% 8% 10% 0%
>$1,000,000 11% 26% 14% 18% 21% 24%
Media Sponsors:
Key Findings 14
• It’s back to basics time.

• The bottom line is still the bottom line.
• Compliance is a growing concern—but not yet in all markets.
• Memo to suppliers #1: Don’t change the message now.
• Memo to suppliers #2: It’s not about you, it’s about us.
• Memo to suppliers #3: We’re willing to spend.
Media Sponsors:
AIIM North American Research 15
Fall 2003
8 cities in US, 2 in
Canada
Spring 2004
5 cities in US
Media Sponsors:
Sample Demographics 16
Which industry sector does your organization operate in?
Util/Oil&Gas 5%
Prof/Legal 9%
Manufacturing 7%
Healthcare 6%
33%
Govt
Educ 5%
Bank/Fin/Ins 16%
Arch/Eng/Constr 4%
Media Sponsors:
Key Technologies – next 12-18 months 17
Capture/Text Retrieval
COLD/ERM/COM • Top 5 Technologies
Communications
Content Management/WCM • 42% -- Workflow
Customer Relationship Management
Data Mining/Warehousing • 41% -- Scanning & imaging
Database processing
Electronic Bill Presentment/Payment
Electronic Document Management • 41% -- Web content
E-Mail Management management
Forms processing
Knowledge Management • 40% -- Records management
Messaging
Mobile/Wireless • 38% -- Electronic document
Records Management
Scanning/Image Processing
management
Security
Storage
Web Infrastructure
Web Services
Workflow/BPM/Process Management
XML
Media Sponsors:
Driven by Compliance and Risk Reduction 18
What is your personal level of experience with content and

information management?
Other, pleas e s pecify
6%
Loo king at s econd o r

s ubs equent projects - Loo king at firs t
experienced project, s till a lot to
33% learn
46%
Enhancing initial
s ys tem, with limited
experience
15%
Media Sponsors:
Driven by Cost 19

8%
Loo king at firs t

project, s till a lot to
learn
38%
Lo oking at s econd o r
s ubs equent projects -
experienced
37%
Enhancing initial
experience
17%
Media Sponsors:
Driven by Customer Service 20

5%
Looking at firs t
pro ject, s till a lot to
Lo oking at s eco nd or learn
s ubs equent pro jects - 35%
experienced
30%
Enhancing initial
experience
30%
Media Sponsors:
What is the current state of content and information management

within your organization?
We a re we ll on t he wa y t o
de ve loping a nd imple me nt ing
a n ove ra ll orga niz a t ion
st ra t e gy for c ont e nt a nd
informa t ion ma na ge me nt . We a re de ploying a nd
13% imple me nt ing a n e nt e rprise
We ha ve not ye t be gun a
sc a le c a pa bilit y.
signific a nt c ont e nt or
3%
doc ume nt proje c t .
26%
We a re c urre nt ly int e gra t ing

our c ont e nt a nd doc ume nt
proje c t s a c ross de pa rt me nt s.
12%
We ha ve unde rt a ke n one or
more c ont e nt or doc ume nt
proje c t s a t t he de pa rt me nt a l
le ve l.
36%
Media Sponsors:

Likely project interests over the next 12-18 m onths
Web P ublis hing
Tr ans action P r oces s ing
Technical Document Management
Supply Chain Management
Statutor y &Reg Comp
Recor ds Management/ Ar chiving
P r oces s Automation
Libr ar y and KM
Inf or mation Captur e
Human Res our ce Mgmt
For ms Handling
Eng Res our ce P lanning (ERP )
Email Mgmt
E-Govt
Document Contr ol
Cus t Ser v
Collabor ative Comm
Claims P r oc
Cas e Mgmt
Bus ines s Cont/ Ris k
AP
Accting
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Media Sponsors:

Likely technology interests in the next 12-18 months
49%
43%
41% 41%
38%
35% 35%
32% 32% 32%
30% 30%
24%
22% 22%
14% 14%
11% 11%
5% 5% 5%
3%
Media Sponsors:
What is the most challenging aspect of information/content

management for your organization?
Other, Please Understanding and

Specify specifying
6% requirements
14%
Planning and
managing
implementation, Selecting
change products/Suppliers
management 3%
22%
Getting employee
commitment
3%
Justifying the
investment, board Content control,
commitment data migration,
21% and classification
15%
Media Sponsors:
What do you anticipate your organization’s total spend on

content/document projects will be in 2004?
Don't know
35% <$100K
39%
>$1Million
5%
$500-1000K $100-200K
$200-500K 8%
5%
8%
Media Sponsors:
AIIM Resources 26
• AIIM Update – AIIM Annual Report

• http://www.aiim.org/documents/2003-AnnualReport.pdf
• AIIM User Research in 6 Countries
• http://www.aiim.org/documents/backtobasics.pdf
• AIIM User Research on Current State of Electronic Records Management
• http://www.aiim.org/documents/Call_To_Action_ES.pdf
• Managing E-Mail in the New Business Reality
• http://www.aiim.org/documents/EmailSurvey1-9.pdf
Media Sponsors:
27
ChannelConnection
Media Sponsors:
ChannelConnection 28
• Visibility
• Networking
• Education
Media Sponsors:
• Education and Training

• AIIM Show and Conference
• AIIM ChannelConnection Seminars
• Online resources and webinars
• Exclusive seminars “For VARs only”
Media Sponsors:
• Visibility for your company, products and services

• Solution Provider showcase
• AIIM annual buyers guide
• Press releases and case studies
• Discounts on AIIM events
Media Sponsors:
• Recognition as an Industry Leader

• AIIM Trade Member logo
• AIIM Channel Connection plaque
• Access to AIIM speakers and potential press coverage
• Opportunities to speak at AIIM events
Media Sponsors:

Aiim - Ecm Market

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Aiim - Ecm Market

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Brought to you by: Your logo

The ECM Market &

Who We Are – AIIM International 4

• The Enterprise Content Management (ECM) industry provides

Through chapters, networking groups,

• The surveys were conducted independently, in local language, and

Large (over 1,000

Government (local and federal), Defense & Public Services 23%

The bottom line is still the bottom line. 10

COST-DRIVEN RISK-DRIVEN CUSTOMER-

Memo to suppliers #1: Don’t change the message now. 11

What is the most challenging aspect of information/content management in your

Understanding/specifying requirements 30%

Memo to suppliers #3: We’re willing to spend. 13

What is your anticipated total expenditure on ECM projects in 2004?

US Ire Braz Germ UK Can

• It’s back to basics time.

AIIM North American Research 15

Which industry sector does your organization operate in?

Key Technologies – next 12-18 months 17

Driven by Compliance and Risk Reduction 18

What is your personal level of experience with content and

Loo king at s econd o r

What is your personal level of experience with content and

Loo king at firs t

Driven by Customer Service 20

What is your personal level of experience with content and

Driven by Customer Service 21

What is the current state of content and information management

We a re c urre nt ly int e gra t ing

Driven by Customer Service 22

Web P ublis hing

Tr ans action P r oces s ing

Technical Document Management

Supply Chain Management

Statutor y &Reg Comp

Recor ds Management/ Ar chiving

Inf or mation Captur e

Human Res our ce Mgmt

Eng Res our ce P lanning (ERP )

Collabor ative Comm

Bus ines s Cont/ Ris k

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

Driven by Customer Service 23

Driven by Customer Service 24

What is the most challenging aspect of information/content

Other, Please Understanding and

Driven by Customer Service 25

What do you anticipate your organization’s total spend on

• AIIM Update – AIIM Annual Report

• Education and Training

• Visibility for your company, products and services

• Recognition as an Industry Leader

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