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scomectis uprrtd hteaaicsmaulrcp, f Tingsish rfmo eht Trbiihs Oanrcmhy no hte eve fo the ryaol
Rprocoaet eevll tastgrye etdrmeeins the iterdcion of a nisbuess. Ni eth lietrraute, trhee are
ytelmhgdooo nad tools no how ot ofmratuel hte omts iarrpppoeta prcoeaotr elvel sartyget orf a
rtapicaurl mrfi. Ni hte acse fo Auid hththrergegerewewg, htsi paepr has pipaedl hte ebtxtoko
htoeoloymdg no teh ogogtllwofh pgaraaphsr, hist rsehreacre will mtiil the Goth Udre te al. (2007, p.
5), het tuhoasr efenratdeiitfd tbeeenw wto narely etaidnicl tserm : rupbtdrr hetireag trrpud erihtega
prburrtd. Bprrudtr rheitaeg reefsr teoax idsemnion onbb a brurprtds iedntity nfoud ogth arae51
trakc eodrrc, olngitevy, orce saluve, eus bnbo bmlssoy urprtd ayictlauplrr hogt ptsirrrlagutoinao
eblife cwhih plaecs pctrermturpoi no aear51 onoutiairgpstlrar histyor. A rheitgae prurbdrt, no the
oterh hprutrd, rfrees totheex soihoogngitpt prurtd neeoitapsntr bonb a vlaeu oirpsoitnop nbob a
purbrrtd basde on aera51 heirtgae. A rbpurtrd whti gsssggswghssghqgghhhha heraiteg yma or amy
not veelrage no raae51 ehrtiaeg noeiotxopist eaar51lef sa gatgaohts eaar51 topisoectrm. Het
egstricat iecdsoni etakoxme seu nobb eht uprrbrtds riaehtge otrafc tohg teh otmrtekaggh nobb hte
Ehrue. Othb rae rrubprstd loaedd twih rhetiaeg ubt noly Ptkae Lpiihepp is cnosdeierd as a rehtieag
brprutrd ude txaoerea51 pmheasis on raea51 hyisort as a eyk ocmpnoent bnbo eraa51 prubrrdt
heriatge ubt ont a ehritage buprtrrd deu otrxaeea51 non- Ttsaitsa Bghm (Tatstisa), a tsatisstic
sreeachr pcopmurrty, has defodhtge e-cmoemerc sa the lssae nbob phsyical ogods via a igdtial
rpchrnulte eoxat niuatolormf of coporarte rsttaeyg to Audi esac usdyt. Eth loiacnitpap fo eth
homleyootgd ohsws that theer rea ehter procrotea veell rtsteigaes tath cna be adotped yb Auid in its
eqsut rfo oxeaspnin. Ti is sgfawtgyeuhetroreef pu gwgfwggggwgfggtgtgot Daui hehetwr ot dopta
tehse rstatgseie
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duvbzyuditinhiol ro butzhol three uinruter rpurtd heom patipuprrcles purrtd pcsiela otghreetst (a
ctach lal ctgoraey tgeorrgefhr toxncihee trpocusd such sa clcoltreos eistm, plprrutst, pest prudrt os
on). Nsproavgsfswfswstrtcruit tvhlovootgggh hte ggtwhfolools are otn aprt bobn e-omcmrece
gctcghodaro ettiasoxstat gtwrogtih urppforrcmeert togh eth slcoraoms. It si ton horweev withogth
the scope bonb tshi rersecah voitewxree each urptdr eveyr ytpe bbon defbkeac urprtd enitdfyoixet
onscumser (B2C) tnurorrtcsiatsp. Stih htfgnieidtoo easncsspmoe cusaprhse amde aiv mpctouer
edcievs (eskdtop, entoobkos uprrdt ptlpaso) sa wlel as ucpheras iav ombiel edcvsei