DESIGN CONCEPTS

LINE

In this photo of a crossing, many lines are shown to convey

the eyes lead to another point out of the frame.
SHAPE 2D

This STOP sign shows shape by many straight lines. Shape is created
by lines that enclose a space.
3D FORM

3D form is created by 2 or more shapes put

together. In this image straight lines have been
made to make a rectangular prism and cone
NATURAL COLOUR

In this photo a rose has been captured where both colours red
and green complement each other on the colour wheel which is
also used in this real life photography.
MAN MADE COLOUR

The surrounding blue around the red ford sign makes

it emphasized. The two primary colours go well
together with the white shade all working in unity to
make a focal point
 TONE

Normal- Dark tone Inverted into lighter tone.

spiral conveys evil Conveys good at the end
 COLOUR SWITCH

Dark tones Light tones

PATTERN
PATTERN
PRINCIPLES OF DESIGN

Principles made up of combinations of elements

The rules of how elements can be used: Colour, Shape, Line
EMPHASIS
UNITY

These people are unified in various ways using

elements they are connected by colour as they
are all black in the shadow, they are also being
emphasized with the light coloured background
and the sun shining on them.
UNITY
COMPOSITION RULES (THE BAD BOYS)
RULE OF THIRDS #1

This image is a close up of a male figure, in the background its

very blurry but it gives you a sense of depth in the image and
creates an interesting image. If the background was covered you
wouldnt be able to see where he is and could be anywhere.
RULE OF THIRDS #2

In this urban environment of a city, the bottom of the grid lines

shows a sort of parade meanwhile the tall skyscrapers give depth
and height of the city and creates a stunning view
RULE OF THIRDS #3
FORM OF CONTENT

This image is created by a natural frame being the

trees and leaf's which conveys the beautiful beach and
sandy shores. The focal point in this image is the ball
swing right in the center of the image.
FORM OF CONTENT

The natural framing of this rock overlooking the snowy

mountains creates a focal point being the tip of the mountain
then leads down to look at the whole image.
FORM OF CONTENT

Man-made framing can be very interesting, in this image

it creates a focal point through framing, the family of
three are shown through an actual moving picture
frame which is very interesting.
 GRID AND ALIGNMENT

The 960 grid system provides a vertical layout for website design. The primary benefit of using this system that I tallows for responsive
design, where by the finished webpage can be viewed a crossed platforms, devices and browsers.
READING GRAVITY

This design uses the F shape where the readers eye

starts on the top left hand corner then makes its way
down the page while the moves right, this is known as the
Gutenberg design.
READING GRAVITY

The hamburger design