Advertsising Media

Literacy

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Advertising is Pervasive

Television
Newspaper
Radio
Books
Magazine
Internet
Films
Non media
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Non Media

Ads on the sides of Stickers on fresh fruits

buildings, taxis, and Shopping bags
buses and even on the Logos tattoed on skin
clothing of people
walking the streets.
Billboards
Police cars
Sport events
Public schools
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Is your wardrobe making you and advertiser?
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Popular Surface
Criticism
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1.
Advertising manipulate
us into buying things we
do not need
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2.
Advertising makes us
too materialistic
3. Advertising is
Deceptive
Do ads lie?
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Advertisers are fond of using what is
called Puffery, which is the making of
implicit claims that cannot be tested for
truth.
Advertisers puff up their products with
exaggerations that are expressions of
opinion.
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3.
Companies
manipulate us
through subliminal
advertising
4.
Advertising is
Excessive
5.
Advertising
perpetuates
stereotype
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Social Responsibility Vs
Economic
responsibility

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Economic responsibility is more

important than social responsibility.
Purpose of advertising is to
increase sales and Market shares.
1.
Selling harmful
products
2.
Invading protected
groups
Children are regarded as an important and highly desirable
target market for advertisers
3.
Invading Privacy
Monitor your economic transactions.
4.
Altering Needs
From Public goods (parks, public Transportation,
streets, to Private goods) to Private goods (clothing,
car, furniture, phone, etc.)
Becoming more
media literate with
advertising

During our unconscious exposure,
advertisers can plant their messages
into our subconscious. Where they
gradually shape our definitions for
attractiveness, relationships,
cleanliness, health, success, hunger,
body shape, problems and happiness.
To increase your media literacy about
advertising, you need to construct good
knowledge structure about ads and
knowledge structure about your own real
needs.
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What are ads really

selling?
Ads are designed to present a single
product claim- that product will do
something of value for you.
It can be in the form of
Physical Feature,
Functional Feature, and
Characterizational Features
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What is the intended

effect of the ad?
What are your needs?
The more you are aware of needs, more you can use
advertising to control your life.