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Ms. Sanders
August 17, 2010
Creating a Commercial
Today in class, you and your groups will work together to create a
commercial that you will then show to your classmates, also in today¶s class.
Instructions:
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Identify the demographic of the product. What group in the population are
you trying to sell your product to?
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After the writing process has been completed, you and your group will have 10-15
minutes to practice your commercial before you will p resent to the class.You do not
have to memorize your lines; you can use a script, an outline, or just improvise.
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chievement level 1 2 3 4
Our commercial
Our commercial
didn¶t really
targeted the Our commercial
target the
demographic targeted the
demographic.
We did not reach a somewhat. We demographic very
We didn¶t keep
standard kept the audience¶s effectively. We
the audience¶s
Demographic described by any
attention and our
attention most of kept the audience¶s
of the other the time, and were attention and were
we didn¶t
descriptors. somewhat very persuasive
convince the
persuasive about about the quality of
audience that
the quality of our our product.
our product was
product.
worthwhile.
We have created
We did not reach a We have created a We have created a
a product that
standard product that is very appealing
very few people
Product ppeal described by any
would ever be
useful enough but product that
of the other may not get us any people will want to
interested in
descriptors. customers. buy.
buying.