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Ms. Sanders
August 17, 2010
Creating a Commercial

Today in class, you and your groups will work together to create a
commercial that you will then show to your classmates, also in today¶s class.

Instructions:

{ Choose a product to advertise, or c reate a new product of your choice.


_______________________ _______________________________________
____________________________________________ _________________ _
 Give the product a name (you should not use brand names already in
existence, such as Nike, Chilsung, Lotte, etc.)

_______________________________________ _______________________
____________________________________________ __________________

 Identify the demographic of the product. What group in the population are
you trying to sell your product to?

______________________________________________________________
____________________________________________ __________________

 Create a 45-90 second commercial. List the characters in the commercial.


________________________________________________________ ______
____________________________________________ __________________
 How does your commercial persuade your audience to buy your product?

______________________________________________________________
____________________________________________ __________________

Here are some examples of products that you could advertise:

1. Soft drink or sports drink


2. Video game
3. Computer software
4. New kind of car (car that runs on something other than gas, concept car, etc.)
5. Shoes
6. A new invention that you make up
7. A topic of your choice (note that the commercial can also be a public service
announcement, perhaps about the dangers of smoking, etc.)

After the writing process has been completed, you and your group will have 10-15
minutes to practice your commercial before you will p resent to the class.You do not
have to memorize your lines; you can use a script, an outline, or just improvise.
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chievement level 1 2 3 4
Our commercial
Our commercial
didn¶t really
targeted the Our commercial
target the
demographic targeted the
demographic.
We did not reach a somewhat. We demographic very
We didn¶t keep
standard kept the audience¶s effectively. We
the audience¶s
Demographic described by any
attention and our
attention most of kept the audience¶s
of the other the time, and were attention and were
we didn¶t
descriptors. somewhat very persuasive
convince the
persuasive about about the quality of
audience that
the quality of our our product.
our product was
product.
worthwhile.
We have created
We did not reach a We have created a We have created a
a product that
standard product that is very appealing
very few people
Product ppeal described by any
would ever be
useful enough but product that
of the other may not get us any people will want to
interested in
descriptors. customers. buy.
buying.

We did not reach a Our commercial


Our commercial
standard was within 30 Our commercial
was within 15
Time described by any seconds of being
seconds of being
was between 45-90
of the other over or under seconds long.
over or under time.
descriptors. time.

Most members of Every member of


Only one or two
We did not reach a our group was our group was
of our group
standard involved in some involved in some
Group members were
described by any way, but some had way, whether
Involvement involved. The
of the other little role to play in performing,
others just stood
descriptors. the performance of narrating, serving
there.
the commercial. as a prop, etc.

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