CITY PREMIER COLLEGE

SYNOPSIS

ON

AN ANALYTICAL STUDY OF CUSTOMER PREFRENCE TOWARDS

AMONG THE LED BULD AVAILABLE IN
NAGPUR CITY.

SUBMITTED TO
Rashtrasant Tukdoji Maharaj Nagpur University,
Nagpur

In partial fulfillment of the requirement of

BACHELOR OF BUSINESS ADMINISTRATION

Developed & Submitted by

SAKSHI AHUJA

Under the Guidance of

PROF. AVINASH SAHU

Department of Business Administration

CITY PREMIER COLLEGE
Hindustan Colony, Wardha Road, Nagpur

Academic Year 2017 18

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INDEX

Chapter Title Page no.

No.

1 Introduction 1

2 Introduction of the company 2

3 Objective of study 3

4 Scope of study 4

5 Problem Definition 5

6 Hypothesis 6

7 Research Methodology 7

8 Expected Contribution 8

9 Chapterization 9

10 Bibliography 10
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MARKETING DEFINITION

Marketing is the science of meeting the needs of a customer by providing valuable

products to customers by utilizing the expertise of the organization, at same time, to achieve
organizational goals. According to The American Marketing Association

Marketing is the activity, set of institutions, and processes for creating,

communicating, delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large.

INTRODUCTION TO TOPIC
Customers are the most important people for any organization. They are
the resource on which not only the success, but the entire existence of any
business depends. A customer, also client, buyer or purchaser is usually used to
refer to a current or potential buyer or user of the products of an individual or
organization mostly called the supplier or seller. However the term customer
also includes by extension anyone who uses or experiences the services of
another. The word derives from " custom, " meaning "habit "; a customer was
someone who frequented a particular shop, who made it a habit to purchase
goods of the sort the shop sold their rather than elsewhere, and with whom the
shopkeeper had to maintain a relationship to keep his or her "custom, meaning
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expected purchases in the future. The clichs "customer is king" or "customer is

god" or "the customer is always right" are most frequently used in the marketing
world and also indicate the importance of customers to businesses. The
importance of the customers for any business can be understood by looking at
the huge expenditures that are being incurred by various companies for
satisfying and retaining their customers. Before discussing further about
customer and customer satisfaction we should first try and understand the
meaning of the word Customer
Whether the buyer is satisfied after purchase on the offers performance
in relation to the buyers expectations. In general, satisfaction is a persons
feelings of pleasure and disappointment resulting from comparing a products
perceived performance or outcome in relation to his or her expectation. If the
performance falls short of expectations, then the customer is dissatisfied. If the
performance matches the expectations, then the customer is satisfied. If the
performance exceeds expectations, the customer is highly satisfied or delighted.
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INTRODUCTION OF THE COMPANY

Koninklijke Philips N.V is a Dutch technology company headquartered

in Amsterdam with primary divisions focused in the areas of electronics,
healthcare and lighting. It was founded in Eindhoven in 1891, by Gerard
Philips and his father Frederik. It is one of the largest electronics companies in
the world and employs around 105,000 people across more than 60 countries.

Philips is organized into three main divisions: Philips Consumer

Lifestyle (formerly Philips Consumer Electronics and Philips Domestic
Appliances and Personal Care), Philips Healthcare (formerly Philips Medical
Systems) and Philips Lighting. As of 2012, Philips was the largest manufacturer
of lighting in the world measured by applicable revenues. In 2013, the company
announced the sale of the bulk of its remaining consumer electronics to
Japan's Funai Electric Co, but in October 2013, the deal to Funai Electric Co
was broken off and the consumer electronics operations remain under Philips.
Philips said it would seek damages for breach of contract in the US$200-million
sale. In April 2016, the International Court of Arbitration ruled in favour of
Philips, awarding compensation of 135 million in the process.
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SYSKA LED

SYSKA LED lights are a smart innovation in the future of lighting. They
provide simple and lasting lighting solutions to the user. Advanced technology,
energy efficiency and durability put SYSKA LED lights years ahead, giving it a
clear edge in todays market. Every LED Lights made by SYSKA LED is
crafted to meet global standards. SYSKA LED lights not only have the right
technology, they also perform with ease. They are developed specially to
optimize their output, outshining many other lights in the market. SYSKA LED
lights are superior quality lights products, priced fairly, and offer 2 years
warranty.

SYSKA LED lights offer a wide range of international quality LED

lighting solutions, for varied applications providing effective and energy-
efficient lighting in any environment. Their usage ranges from residential and
retail to commercial and industrial applications. SYSKA LED Lights are fully
integrated into the systematic structure of the overall lighting product range.
This allows lighting designers the freedom to use LED lighting tools and
seamlessly combine them with conventional products. Almost all products are
UL certified bearing LM 79 test report. As the future unfolds, SYSKA LED will
play a pivotal role in shifting lighting usage from power-hungry conventional
and CFL lighting to LEDs - a process, we hope will take the country and our
world light years ahead.
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OBJECTIVES OF THE STUDY

To analyze the awareness among public about the LED Bulb.

To know the consumer preferences for various LED bulb.

To know various strategies used by different companies to attract

consumers.

To measure the respondents degree of satisfaction over the various LED

Bulb.
To Identify the reason of dissatisfaction, if any
To Identify the factor which is important which purchasing LED bulb.
To find the consumer preference towards Philips and Syska LED Bulb.
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SCOPE OF THE STUDY

This report provides a frame of mind of people, what are the expectations of
consumer and up to how much level those expectations can meet.

The main purpose of the study is to aware the customers about the new LED Bulb.
This report will help to understand the consumer behaviour towards purchasing a new
LED Bulb.
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PROBLEM DEFINITION

The main purpose of this project is to study the An Analytical Study Of Customer
Preference Towards Among The Led Bulb Available In Nagpur City.
The main purpose of the study is to understand the consumer requirement and need
which directly lead to the marketing among led Bulb. Company currently may not focus on
all the Consumer satisfied may cover all the geographical areas of Nagpur city. Proper
marketing are most important in order to achieve best result. Consumer Preference
implemented by the company may not be satisfactory. The study will explore the factors
responsible for consumer satisfaction.
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HYPOTHESIS

A hypothesis is a proposed explanation for a phenomenon. For a hypothesis to be a

scientific hypothesis, the scientific method requires that one can test it. Scientists generally
base scientific hypotheses on previous observations that cannot satisfactorily be explained
with the available scientific theories. Even though the words "hypothesis" and "theory" are
often used synonymously, a scientific hypothesis is not the same as a scientific theory.
A working hypothesis is a provisionally accepted hypothesis proposed for further research.

Price is one of important factor for purchasing LED bulb.

Warranty provide by company is another important factor for purchase LED Bulb.
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RESEARCH METHODOLOGY

Research as a scientific and systematic search for pertinent information

on a specific topic. In fact, research is an art of scientific investigation. It is an
academic activity and as such the term should be used in a technical sense.
Research is, thus an original contribution to the existing stock of knowledge
making for its advancement. It is a per suit of truth with the help of study,
observation, comparison and experiment. In short, the search for knowledge
through objective & systematic method of finding solution to a problem is
research.

COLLECTION OF DATA

Primary Data
Secondary Data

PRIMARY DATA

Primary data consisted of original information gathered for the specific purpose. Data
will be collected from the primary sources i.e. questionnaire was developed with the help of
which personal interview were carried out. Also along with this I earned out personal
interviews with direct users like contractor and domestic users.

SECONDARY DATA

The secondary data will be collected from Nagpur city Authorized dealer, from
broachers, from website of the company, news papers, magazines, Company websites and
search engines.

Sample Size :- The Sample size is 50 Respondent

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EXPECTED CONTRIBUTION :

This study will contribute to the better understanding of the concept and meaning of An
Analytical Study Of Customer Preference Towards Among The Led Bulb Available In
Nagpur City.

This study will be beneficial for the customers; it will help them in buying right
product.
The report will help to understand the importance of managing a brand and brand
identity as a tool and its impact on the Market.
Then this report the employees will come to known about the various tools of
consumer preference available.
The Competitor in Indian Market is Havells, Surya, Wipro
Being part of the LED and having Corporation as a promoter, corporate governance is
given the highest importance at Philips and Syska LED Bulb.
The company seeks to focus on enhancement of long-term value creation for all
stakeholders without compromising on integrity, social obligations, environment and
regulatory compliances.
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CHAPTERIZATION

1) Introduction

2) Company profile

3) Research study

Problem definition.

Objectives of study.

Hypothesis of study.

Scope of study (research methodology).

Theoretical perspectives

4) Research methodology

5) Data collection

6) Data analysis & interpretation

7) Conclusions

8) References

9) Recommendation & suggestion

10) Annexure
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BIBLIOGRAPHY

BOOKS

Saxena, Ranjan, Marketing Management, New Delhi, Third Edition.

Suja Nair, Research Methodology New Delhi, Second Edition.
Philip Kotler, Marketing Management, New Delhi, Third Edition.
Rajan Saxena, Marketing Management, New Delhi, Second Edition.
Ankit Goel and Parul Garg (2014), A Study on Consumer Preferences Vol 1

WEB SITE

www.ledbulb.com
www.syskaled.com
www.philips.com
www.slider.com