WRITTEN REPORT

I. Problem Statement (Intro)

a. *insert Company Analysis*
b. Problems
1. How can the management respond to the changes in the internal and
external environment? (not open-minded to the changes)
2. Theyre not taking into consideration the feedback / new ideas of the
employees.
3. They did not respond to the new preferences of the new customers.
II. Analysis of the Situation
a. Macro environmental Analysis
1. Economical
a) Inflation, purchasing power
b) Supply and demand due to competitors
c) High bargaining power of supplier and customers due to
increasing number of competitors
2. Socio-cultural
a) Healthy living
b) Age
3. Technological
a) They are more open in exploring new technology in producing
juice
b) Marketing promotions of competitors are using technology (either
radio or tv)
b. Industry Environmental Analysis
1. Labor Market
2. Customers
a) Competitors were setting up drink carts at outdoor festivals and
advertising with jingles and slogans that caught the imaginations
of the region's youth customers are more attracted to the
competitors due to interactive promotions
b) Customers are from the regions youth
c) New exotic drinks as a trend
3. Competitors
a) Competitors are experimenting new products and new
approaches to marketing
b) Competitors are responding to the new demand of the customers
4. Suppliers
 a) High bargaining power of suppliers
c. Company Analysis
1. Not open to adjustments as proven by SuperJuice is a calm and civilized
place to work in the midst of a rapidly changing, chaotic world
2. Unemployment rate went up: Since that time, SuperJuice has lost a few
other young, ambitious employees who have chafed under the tight
management control.
a) The two worked odd hours, played rock music, and decorated
their offices with brightly colored posters, unique photographs,
and fanciful dream catchers hung from the ceiling.
Occasionally, one would tape a note to his door that read, Gone
to the movies to get my creative juices flowing!
b) The 200 employees showed up for work on time, performed their
jobs efficiently, and rarely complained.
c) After knowing that they cant experiment, SuperJuice lost a few
other young, ambitious employees who have chafed under the
tight management control.
d) Loyal and committed workforce.
e) The previous CEO really blew his stack when the two presented
four new drink flavors they had concocted on the sly. He was so
angry about the unauthorized use of lab time that he nearly fired
both employees on the spot.
f) Luisa knew she was promoted because she had always followed
the rules.
III. SWOT Analysis
a. Strength
1. SuperJuice management has always prided itself on the companys
efficient set of systems, both in the factory and at headquarters. Managers
concentrated on making a high-quality product as inexpensively as
possible (efficient)
2. Employees are loyal and committed.
3. Family-oriented culture.
b. Weakness
1. *insert problem statement*
c. Opportunities
1. Many avenue to market their product
2. They can capitalize on their established name
d. Threats
 1. The competitors are from Superjuice so they know the ins and outs of
Superjuice
2. Increasing number of competitors
IV. What should Luisa do?
a. Conceptual
1. Adaptation Approach organizations may change internal operations to
make it more compatible with the environment
2. Adjust their culture to an innovative culture (according to Goran Ekvall)
culture is like that of the 1950s
a) Challenge and involvement
b) Freedom
c) Trust and openness
d) Idea time
e) Playfulness/Humor
f) Conflict resolution
g) Debates
h) Risk-taking
3. Adjust to a customer-responsive culture
a) Increased understanding of marketplace
4. Better use of employee talent
5. Understand diversity
6. Increased understanding of the marketplace
b. Exact
1. Internal
a) Luisa needs to recognize that employees could have brilliant ideas
that will be beneficial in improving the companys product.
b) Give the employees the freedom to suggest and all those feedback
will be discussed in a meeting before implementing
c) Feedback system
1) What did we achieve? Why? What worked? What can be
approved?
2) e.g. on managers level: 360 review
3) e.g. on team level: start with After Action Reviews at the
end of each meeting. Ask yourself the same kind of
questions.
4) e.g. customer surveys
d) Rules
 1) Flexible time open for creativity as long as they submit
their work on time
2) Allow experimentation in the lab
Luisa can set a budget on the allowed input (raw
materials) to be used to avoid waste
e) Take care of employees
f) Trainings
1) Expose your teams to diverse learning resources like
books, social media, online videos, working with cross
cultural teams/geographies and so on.
2) Use technology to accelerate learning and ensure
accessibility of knowledge. Great thing is a lot of useful
tools like blogs, wikis and forums are free.
2. External
a) Samples to the customers and get feedback
b) Marketing trends
1) Fine more avenue to market their product
c) Scout competitors
1) Growth stage
V. Potential Problem Analysis
a. Some employees might take advantage of the flexible time
b. INCORPORATE ON DECISION