Deliverable B

E-COMMERCE PROJECT
Deliverable B

Table of Contents
1.0: BACKGROUND ..................................................................................................................... 2

1.1: Introduction .............................................................................................................................. 2

2.0: WEBSITE SPECIFICATIONS ............................................................................................... 2

2.1: Guideline Specifications .......................................................................................................... 2

3.0: Audience .................................................................................................................................. 3

3.1: Competitor Analysis ................................................................................................................ 4

3.2: SWOT Analysis ....................................................................................................................... 4

3.3: Demographic Analysis ............................................................................................................. 5

3.4: ACCESS Model ....................................................................................................................... 7

3.5: Social Media Tools .................................................................................................................. 7

4.0: MARKETING STRATEGIES ................................................................................................ 8

4.1: Sales forecast ........................................................................................................................... 8

4.2: Advertising Strategies .............................................................................................................. 8

4.3: Supplementary Evidence ......................................................................................................... 8

5.0: LEGAL ISSUES ...................................................................................................................... 8

6.0: REVIEW .................................................................................................................................. 9

6.1: FEASIBILITY STUDY ......................................................................................................... 10

Bibliography ................................................................................................................................. 12

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1.0: BACKGROUND
Hello.com is an e-commerce company and its offers an online solution for the issue that usually
rise between merchants and consumers. Our company provides a trouble-free and unique
platform so that consumers can return products to merchandise that they purchased online but
things are not appropriate as these are presented on site. My company provides business-to-
business solutions for those online merchants who carry physical and non-perishable products.
My company doing business according to an approach that our company handles products that
customers want to returns. My company gives chance to those online merchants too who want to
give back their bad sales or wrong orders and want to grab customers attentions and raise their
satisfaction level. As a business point of view it is a new idea that attains advantages as a first-
mover company.

1.1: Introduction
Hello.com takes its position on the huge growth and I ensure that I gain strengthen opportunity
to raise my profit and also I think I also free from entry barriers of any possible competition. My
basic Idea behind Hello.com is that it is a common issue for online companies that customers and
merchandise are sometime do not satisfy with the products that they buy online thats why I
think a service should be established that solves this issue and satisfies them.

2.0: WEBSITE SPECIFICATIONS

For market prototyping we design a website of our company through this website Hello.com
offers a streamline and give specifications to their entire products that they want to return.
Through my website, I give a procedure that is available as a Hello.com website. To follow this
procedure consumer can easily return what they want
When consumer go to Hello.com website they have to fill an online form that purpose they click
a box FILL ME on our sites home Page. Through this form consumer can also claim return
the amount that they pay for his or her product. For that purpose they just fill another small form
for that purpose customer click on the box return process then the process will be started and it
is a very quick process that is done without any issue. After putting all requirements the next step
is matching detail. In this step my company matches all specifications for merchandise's return
policy specifications and company take authorization from the merchant (if needed). Third and

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last step is return frames, through this consumer can return what they want but just follow the
guideline that a sound and demo provides. We also generate a hard copy as printed form of
return labels so consumers can use it for shipping purpose.

2.1: Guideline Specifications

The specimen of our input form is:
Things that anyone want to return Put your comments
1. Merchants domain name

2. NIC/ID Number

3. Consumer current location

4. Desire location where customer want to

a. Return the product

5. Item's order number

6. Consumer's last name (for verification

purpose just write any three middle words)

7. Why you return this product? (Any one

purpose in one line please.

8. Tell us what you want to like Replacement

Exchange

3.0: Audience
For our business I do not specify my business to any particular location or audience. My target
audience is anyone who has an ID card number.

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3.1: Competitor Analysis

I think at current time no one can give this kind of facility to customers but Alibaba and Amazon
provide this kind of work so my Competitors are Amazon, Alibaba and others.

3.2: SWOT Analysis

Strengths Weaknesses
We have a strong relationship with our We face lack of brand awareness
private manufacturers through which we do No real store is present in front of
on-time deliveries. people.
Efficient operations strategies for developing online
Ability to increase the level of sale visibility is tested, and at trial level it is
faulty

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Threats
Opportunities Faced regular trepidation related to an
We have a brilliant business model Internet business.
through it we can grow in the industry Business throughout face intense level of
in better way. rules and regulations.
We have ability to provide this facility High level competition is present especially
throughout in the whole country. in UK, U.S., Canadian, and other markets
We can enhance our convenience and throughout around the world.
service attributes.

3.3: Demographic Analysis

Table: 1 this table shows demographic analysis w.r.t. gender.

Gender Number
Male 65%
Female 45%

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Number
Male Female

41%
59%

Table: 2: This table shows result w.r.t Age.

Age Number
18-33 30%
23-28 40%
28-34 10%
34-40 15%
40-50 5%
>50 67%

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Number

18%
18-33
40%
23-28
24% 28-34
34-40

9% 6% 40-50
>50

3%

3.4: ACCESS Model

It comprises on two components

Social media Tools

Sales Viability

3.5: Social Media Tools

Social media tools are consisting of these items
1. Audience
My audience is customers who use social media as a shopping portal and merchandise who bear
the shipping costs of rejected items and lack of consumer trust
2. Concept
The concept of my business is very innovative and I provide a platform for customers that they
send items that they do not used or like and merchandise also used it to find their items without
any tension
3. Competition
No certain level of competition is present in the market but some small business holders do these
activities (Craig, 2013).

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4.0: MARKETING STRATEGIES

4.1: Sales forecast
Sales force is very good for smaller online retailers and it is very good way for personal business
approach. We use this approach just to stimulate awareness level of consumer and we use it to
enhance the service penetration among small business owner. We also used industrial marketing
techniques just to enhance our business.

4.2: Advertising Strategies

We use advertising strategy. For this purpose we published special publications like Internet
World and we take referral fees for retailers it is good because these retailers use this service.
Email campaigns are used to take decisions just to handle small companies. The email messages
are used as an invitation that anyone who uses our services sends to Hello.com website then they
can check our specially designed presentation to check what we do and how we do. This
presentation illustrates all benefits of our service because it is a new service and thats why it is
another unique thing that we launch for the convenience of our clients. An invitation to be what
is called contact invitation can be sent to our service consultant so that the sender can discuss all
details that he or she wants to know.

4.3: Supplementary Evidence

The company also gains revenues from advertising on the website; we also keep a fee or rebate
agreement to the companies like UPS and Mail Boxes etc. for bringing customers to them for
shipping needs. We do revenue generating activities like we affiliate some programs with VISA,
American Express, Citibank, and HSBC.
We offer American Express a promotional package that they can be employed to promote their
credit cards as a method of online payment. We also make a customer database. It comprises
market information that we sell to the retailers and other organizations and earn profit. We also
take an amount as the fee from different consulting activities in product returns section.

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5.0: LEGAL ISSUES

Legal issues that could be faced my web business and these are:

1) COPY RIGHT CONCERS:

Copyright is a violation of any original website and web contention. Copyright Act provides us
the right to prohibit others from reproducing any work without permission of concern people.
Obtaining images through any web page is another issue so through follow the rules of thumb
web page creator can guide others what they can select any images through any page.

2) Issues about domain name

Selection and protection of a domain name is very important in the creation of any web site.
Domain names use as an address for a web site. Disputes related to domain name are a common
issue as Internet grows day by day (Klosek, 2003).

Selecting a Domain Name: Domain names are divided into two levels. At first level, hello.com
is the domain name of our website, the ".com" is first level domain name, and "hello" is second
level domain name. To obtain any domain names that are using first level domain names, it is
make sure the name is not taken because it is the trademark of my party's trademark.

3) Issues related to Trademark

A trademark is like a word, image, slogan, that identify the goods or services relate to any
specific party. But issue is created when one person utilize thesetrademark for any another then a
confusion, or sigh of mistake is present this issue is alive (Cheeseman, 2005).

6.0: REVIEW
When the implementation phase is completed and the user staff is adjusted to the change accredit
by the system, the evaluation and maintenance begins like any system there is an aging process
that request periodical of hardware and software. If the new information is inconsistent with the
design specification, then changes have to be made. Hardware also requires periodical
maintenance to keep in tune with the design specification. The importance is focused on to the
bringing of the new system to standard; this is the final step in the System Development Life
Cycle (SDLC).

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Therefore these seven stages make System Development Life Cycle (SDLC). All the stages are
equally important for the success of a project. Hence development life cycle is a building block
of any project. If these stages are thoroughly done then the project becomes successful.

6.1: FEASIBILITY STUDY

A feasibility study was conduct to select the best system that meets performance requirements
and this was entailed an identification description, an evaluation of candidate systems, and the
selection of the best systems.

In deciding on this system to design, three key considerations are involved in feasibility analysis:
technical, economical and operation. It was found that the proposed system is technically,
economically and operationally feasible as per following grounds:

Technical Feasibility

The system was developed using HTML, DHTML, JavaScript, VBScript and ASP (Active
Server pages).

1. The site was developed with window as operating system.

2. The site is interactive i.e. user friendly, thus viewing information and the related features is
easy.

Easy retrieval and access of data is provided.

Economic Feasibility

Economic feasibility is a cost benefit keeping in view that the site is economically feasible.
System is economically feasible due to following points: -

Benefits in reducing the cost are in the form of staff cut off.

The cost incurred to implemented the system are the payment of the data entry operator, a little
maintenance required for the hardware and software from time to time consistency in efficiency

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Operational Feasibility

The proposed system is beneficial only if they can be turned into information system will meet
the organization operating requirements.

As the system is user-friendly, throughout the system is also well liked & approved by the user
showing no resistance what so ever at all. If the user wants mare facility, it can be provided.

The proposed system without causing any harm to the organization will enhance the results in
better respect of the new system and will avoid the confusions and resistance by catching the
users attentions.

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Bibliography
Cheeseman, H. R. (2005). Essentials of Business and Online Commerce Law: Legal, E-
commerce, Ethical, and Global Environments. London: Pearson Prentice Hall.

Craig, R. (2013). The Everything Guide to Starting an Online Business. Avon, Massachusetts:
Adamsmedai.

Klosek, J. (2003). The Legal Guide to E-business. London: Greenwood Publishing Group.

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