Questionnaire

Market Survey On Customer Buying Behavior

Sir, I am a student of Dept. of Business Administration University of Lucknow. I am conducting a
market survey on buying behavior of farmers purchasing chemical fertilizers. Hereby your feedback
and invaluable suggestions are solicited.

Basic Information-

1-Name ………………..
2-Age ……………….
3-Addess……………..
Q-(1)-Educational Qualification….

(a)-None (b)-Primary (c)-Secondary (d)-Higher Secondary (e)-Graduation and more

Q-(2)-Land holding pattern(in acres).

(a)-0 to 5 (b)-5 to 10 (c)-10 to 15 (d)-15 to 20 (e)-more than 20

Q-(3)- What is your average annual expenditure on chemical fertilizers?(in Rs.)

(a)-less than 5000 (b)-5000 to 10000 (c)-10000 to 15000 (d)-15000 to 20000 (e)-more than
20000

Q-(4)-Rank the listed brands of fertilizers in order of your preferences. Give the 1st rank to the
fertilizer that you prefer most. Least preferred brand will get lowest rank.

(1)-KRIBHKO…... (2)-IFFCO…… (3)-SHAKTIMAN….. (4)-UTTAM VEER……

(5)-OTHERS……..

Q-(5)-What factor or factors do you consider important when purchasing chemical fertilizers?

(a)-Low price (b)-Quality (c)-Easy availability (d)-Packaging (e)-More than one

Q-(6)-How would you rate your overall experience to accessibility of fertilizers from IFFCO?

□ 1 (Very satisfactory) □2(Satisfactory) □3(Indifferent) □4(Dissatisfactory)

□ 5 (Very dissatisfactory)

Q-(7)-How would you rate the quality of IFFCO fertilizers?

□ 1 (Very satisfactory) □ 2 (Satisfactory) □ 3(Indifferent) □ 4(Dissatisfactory)

□ 5 (Very dissatisfactory)
Q-(8)-How long have you been using IFFCO fertilizers? (in years)

(a)-More than 15 (b)-10 to 15 (c)-5 to 10 (d)-1 to 5 (e)-Less than 1 year

Q-(9)-Tell your degree of agreement regarding advantages of using chemical fertilizers?

Strongly Agree Neither agree nor Disagre Strongly disagree

agree disagree e

Plant
growth

Maintain
fertility

Increase
yield

Good root
formation

Save cost

Q-(10)-How did you come to know about IFFCO fertilizers?

(a)-Suggested by other farmers (b)-Through promotional programs of IFFCO

(c)-Recommended by Retailers (d)-Traditionally used (e)-Recommended by Agricultural Specialist

Q-(11)-Rank the level of satisfaction that you draw from different attributes of IFFCO fertilizers.

(1-Very good ,2-good ,3-moderate ,4-fair ,5-poor)

Quality Packaging Price Eco friendly Effectiveness

Q-(12)-Would you like to recommend IFFCO fertilizers to other farmers?

(a)-Yes (b)-No

Thank you very much for your cooperation………….