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COURSE SYLLABUS
B. Work Experience
Academe:
- College Professor, 14 years of teaching experience (5 years as Full Time from 2000 2005; 9 as Part
Time teachers. Handling various business subjects such as Basic Management, Business Reports and
Correspondence, Managerial Economics, Strategic Management, Entrepreneurship, Business Plan 1
&2 for Entrepreneurship Majors
Corporate:
- A banker by profession, specializing on Commercial Lending mainly to MSMEs.
- Started his banking career as Account Assistant at International Exchange Bank from June 2005 to
June 2006. Became an Account Associate/Junior Account Officer at the UnionBank of the Philippines
from June 2006 to June 2008.
- Transferred to Security Bank Corporation in June 2008 as Enterprise Risk Manager/Relationship
Manager with specialization in packaging credit facilities for different businesses in different
industries.
- Currently the Mindanao Head of Security Banks Enterprise Risk Unit covering the main business
hubs of Davao, General Santos, Cagayan De Oro, and Zamboanga. Specializes in credit packaging &
credit risk review.
To evoke the students interest, encourage participation, and foster commitment, a combination of
Lecture, Readings, Book Report, Case Studies, Group Dynamics (group reporting, small group
discussions, role play, etc.) will be used as mode of instruction.
The lecture method will also be used to give the students a theoretical framework on the different
concepts of Management which will greatly aid them in their future career as Managers.
To reinforce the different concepts discussed in class, various reading materials and books will be given
to students. These materials will give them real life scenarios in the corporate world to which they can
apply the theories and concepts learned in class.
Acknowledging the importance Teams in the workplace nowadays, the students will also be required to
work in a group for case analysis, reporting, and small group discussions.
EVALUATION
Within the course of the semester, various short quizzes, long (chapter) quizzes, and major exams will be
given to students to measure the extent of how they have assimilated the different theories and
concepts discussed in class.
In addition, the active participation of all students is expected during class discussions and exercises.
GRADING SYSTEM
The student will be evaluated based on the following criteria:
PRELIM & MIDTERMS
PRE-FINAL GRADE:
Attendance/Participation 5%
Readings/Reaction Papers 15% Attendance/Participation 5%
Quizzes (Short and Long) 20% Readings/Reaction Papers 10%
Cases/Reports 25% Cases/Reports 25%
Major Exam 35% Industry Audit/Report 30%
100% Major Exam 30%
100% 100%
FINAL GRADE
Advisory Grade 20%
Midterm Grade 20%
Pre-final Grade 20%
Strategic Plan-Final Paper 40%
The standard Base-40 shall be used in rating all the students reports, quizzes, and exams.
REFERENCES:
Main Textbook:
1. Strategic Management, Concepts & Cases, 14th Edition by Fred R. David
2. The Theory of Strategic Management, 9th Edition, by Gareth R. Jones & Carol De Charles W. L. Hill
SUPPLEMENTAL READINGS:
1. Sun Tzu: War and Management by Wee Chow Hou, Lee Khai Sheang, Bambang Walujo Hidajat
All reports, except those that will be prepared in the classroom, shall follow the prescribed format as
discussed below. All bring home assignments shall also use this format:
All reports must be typewritten or computer generated using Arial 12 as font size and style.
Equal margins of 1 for all sides must be observed.
The title page for long and short reports must include the title of the report, names of
proponents, and date of submission. Names of members must be arranged in alphabetical order
and spelled correctly. Please be forewarned that misspelled names will not be given credit by the
instructor. Conversely, if it is the instructors name which was misspelled, the project will not be
accepted at all. The title page is not necessary for reaction papers and one-page reports.
All reports must be submitted in the classroom during the designated class hours unless
otherwise stated by the instructor.
No need to use a folder for reports with number of pages not exceeding 10 pages. All short
reports must not exceed 5 pages.
Reaction papers for selected articles must be written in one page only using the standard font
style and size.
CASE PRESENTATIONS:
Teams of 5 members (maximum) will be formed by the end of the 1 st week of class. Each group
will have to present 1 case within the course of the semester.
The group will participate in a draw lots to identify the order of presentation from Group 1 to
Group 5. The assigned case will be given a week before the scheduled presentation date (see
course outline)
All the groups, including the reporting group will be required to submit a Written Analysis of a
Case (WAC) a meeting before the scheduled presentation date. The report should use the
standard format.
During the Presentation day, the assigned group will be given an hour to present and defend
their case. The group is expected to finish the presentation within 30-40 mins to allow at least 20
mins for the Q&A.
Only Powerpoint presentations is allowed.
The cases will be rated as follows:
-Reporting Group: 60% Presentation Grade; 40% WAC
-Non Reporting: 100% from WAC.
ADDITIONAL REQUIREMENTS
As additional requirement for this course, the students are required to submit the following:
Below is the only acceptable format for Cases in class. In the event that students will use other formats,
the instructor may opt not to check the Case.
A. Executive Summary
B. Brief Description of the Business
C. Company Mission & Vision
D. SWOT
E. Company Goals
F. Key Results Areas (KRAs)
G. The Target Market
H. Industry Analysis
I. Competition and Competitive Advantage
J. Marketing Plan
K. Organizational/Management
L. Productions/Operations
M. Financial Projections