QUESTIONNAIRE

Respected respondent, we are students from NIFT Gandhinagar. This research is being conducted in lieu
of the fulfillment of our minor research project for market research. Information collected will be used
purely for academic purposes, and no public disclosure will be done. Confidentiality of the data hence
collected, will be ensured.

A. Which brand do you feel is the most trustworthy/reliable?

Fabindia Ethinicity BiBa W

B. Which of these is the most famous for its women’s ethnic wear?

(Please give points between 1-5. With 1-for very good and 5-for very bad)

Kurtis Salwar suits Designer wear Fusion Other products/

wear accessories

Fabindia

Ethinicity

Biba

C. Do you purchase the merchandise ONLY at the time of sale?

Yes, always Sometimes Rarely

D. How do you find the merchandise of the following stores?

New stock each New stock New stock Same stock/

time mostly occasionally repetitive stock

Fabindia

Ethinicity

Biba
 W

E. Which brand out of these would you shop for even at departmental stores like shoppers stop and
lifestyle?

Fabindia Ethinicity BiBa W

F. The store that gives you maximum satisfaction and you would advise it to friends and family.

Fabindia Ethinicity BiBa W

G. Which store do you enter even for window shopping?

Fabindia Ethinicity BiBa W

H. Which price range suits you most/ you make most of your purchases?

Below 399 400-699 700-999 above 1000

Rate the stores from 1-5

1. The best you can get/ Maximum value for your money 2. Very good

3. Good / Satisfactory 4. Average

5. Unsatisfactory

I. Which brand out of these keeps the best product at the most affordable prices in terms of the
following?

Fabric quality Design Exclusivity Color choice Sizes

Fabindia

Ethinicity

Biba

W
 J. Rate the stores from 1-5 on the following parameters

Ambience/ Smells/ Salesman Variety/ Price/ cost/ value After sale

environment odor assistance choice for money services

Fabindia

Ethinicity

Biba

K. In what age group are you?

Below 19 19-29 29-39 39-49 Above 50

L. In terms of your current occupation, in which category do you place yourself?

Student Working in the corporate Working in government service

Bank Designer Other

M. How often do you go for shopping?

Every 15 days Every month Every 2 months Every 4 months

N. Any comments regarding any of the above four brands and their stores.

___________________________________________________________

___________________________________________________________

___________________________________________________________

___________________________________________________________

Personal details:-

Name: - _____________________________
City: - _____________________________

Contact number: - _____________________