EUPHORIC DESIGN

"the sense of ease and well-being"

The Scenario:

Industrial Design Department,

Euphoric design derives from a word: Euphoria - is an affective state in
Faculty of Art & Design, which a person experiences pleasure or excitement and intense feelings
Universiti Teknologi MARA. of well-being and happiness, in this context, it refers to the interaction
between user and design/product around them.
Code/Course:
IDE500
(Industrial Design III) Euphoric design is a new genre of design philosophy where emotions
and state of mind have been an important emphasize in product usage
Semester: and user interaction.
03 (Sept 2017 - Jan 2018)

Credit Unit: Euphoric design element is well-defined with:

3 (5 contact hours) Pleasure & ergonomic
Fun & exciting
Pre-requisite:
Non Support in well-being
Motivating
Synopsis:
This course aims to prepare Stimulating senses (haptic)
students for developing their Conveyed positive reaction
understanding in Product Research
and Development. This course will Naturalistic
give students capability to apply
their knowledge in suitable
Research Methodology to The Task:
understand the needs of user in
terms of product performance, Students are to mediate the understanding and perception of Euphoric
usability,context manufacture and
design and relate this to the object that they create. Students are
aesthetic (semantic value).
Information that gathered from the expected to explore the ways in which they can deftly the wide range of
research have to analyze by the desktop accessories/products and imagined by integrating technologies
students and develop a product and innovative solutions within objects that are sensitive to users habit
that have the features to solve the and usage context in their daily lifestyle.
problems of current products in
the market.

Lecturers:
Group A;
Zakiyah Hasan
Dr Haszlin Shaharudin

Group B:
Erwin Rezasyah
Dr Haszlin Shaharudin

Group C:
Norhayati Che Daud
Natrina Mariane P Toyong

Group D:
Dr Sharin Mokhtar
Wan Zaiyana Mohd Yusof

1
 The Sample:
Observing users behavior at their
working desk/ environment.
Exp : Designers office

Identify their needs and related

products that can help them
performing their task/routine.
Exp: Taking nap / quick nesting

Analyze those data and propose new

solution that encounter the theme
project of Euphoric design that can
relish "the sense of ease and well-
being".
Exp : Afternoon Nap Pod
In Japan, more and more companies
are encouraging employees to take a
nap on the job (during break hour),
convinced that it leads to better work
performance.

The Design Project Procedure:

1. RESEARCH:
Students are required to work in Group on literature search in order to understand the definition and
meaning of Euphoric/Euphoria in design.
Students are required to do literature search on current design context on profession and do existing
product design analysis (EPA) on Desktop Accessories/items.
Students are required to do analysis on the collected data from EPA, and identify design opportunity.
Propose new concept solution based on the theme & context given as to further develop design and
describe approach r methods to explore the design situation.

2. CREATIVE DEVELOPMENT:
Students are required to generate idea through concept sketches.
(Note: Number of design concept s depending on lecturer(s) in-charge).
Develop Mock-ups are required - (using appropriate materials to assess the proposed concepts) to
explore and develop design quality for Final.
Students must provide initial plan for Final model making procedure using either one of these
methods:
a) Laser Cut or b) Rapid Prototyping (depends on the design & technical suitability)

3. VISUAL PRESENTATION:
Breadboard or presentation panel is a must as to convey the intended solution and design concept.
(Note: Size of the panel, depending on lecturer(s) in-charge).
High Fidelity Model/Working Prototype (made using only Laser Cut or Rapid Prototyping )
Technical drawings.

4. DESIGN PORTFOLIO & CREATIVE REPORT ( Research and Design Development)

2
Course Assessment:

Assessment Formative Summative

Assessment / Task Detail -Progress- -Final-
(40%) (60%)
Group Assignment Task 1
10 %
Individual Assignments Task 2 - 7
20 %

Pre-Assessment Task 1 10
(covers partly/entirely) 10 %

Final Assessment & Project (Refined) Individual tasks,

Presentation portfolio & project 60 %
execution

Total 100%

Final Deliverables:

At the end of the semester, each student is required to submit the following items for qualification markings
purposes:

1. PRESENTATION PANELS (A1 POSTER):

Stating - Design Concept, Design Statement, Design Objective, Design Criteria, Problem
Identification, Target Market/User.
Describing the analysis process, 3D rendering design presentation, ergonomics consideration &
product usage, product environment & detail drawing.

2. DEVELOPMENT SKETCHES (A3 BINDED):

Compilation of concept idea generation design development final design details.

3. MOCK-UP STUDY:
Development of 3D mock-up pertaining proper: function, form, size/scale/proportion/material

4. PROJECT PORTFOLIO (A3 BINDED):

Compilation of overall progress (task 1 final progress), research findings/literature review, EPA,
mood board/inspiration panel, semantic analysis, colour proposal etc.

5. SETS OF TECHNICAL DRAWING / GENERAL ASSEMBLY

6. FINAL MODEL (Full-scale)

High fidelity, finished & functioning

3
The Design Project Schedule:

No. Contents Weeks Activities

1. Introduction to course outline and 1 Explanation on Research/Theme
objective. Guideline
Project re-brief by students Brief on the project schedule
Project plan
12 15 Task 1(Group): Literature searching on
SEPT 2017 Euphoric Design and Desktop
Accessories/items.
2. Strategic Analysis and Planning 2 Lecture
Overview on User-research Presentation/presentation

PRESENTATION ON TASK 1
TASK 2(Individual):
Research on product context (on
profession) & issues related to
design, usage, environment,
routine/behaviour.
18 22 Propose chosen product & context
SEPT 2017 category

3. Strategic Analysis and Planning 3 Lecture

Developing Research Critique session/presentation
Instrumentation
CRIT. SESSION & PRESENTATION ON
ON TASK 2
TASK 3 (Individual): Developing
Instrumentation on:
25 29 Research procedure
SEPT 2017 Existing Product Analysis

4. Strategic Analysis and Planning 4 Lecture

Analysis/Identifying Users Critique session/presentation
Needs
26 CRIT.SESSION & PRESENTATION
OCT 2017 ON TASK 3
TASK 4 (Individual): Data analysis
5. Creative Development 5 Lecture
Search For Ideas -Concept Presentation
Generation
PRESENTATION & SUBMISSION ON
9 13 TASK 4 DATA ANALYSIS/FINDINGS
OCT 2017 TASK 5 (Individual): Design Concepts
Visualization
MID-TERM BREAK
( 16 22 OCT 2017)

4
6. Creative Development 6 Lecture
Concept Sketches-Form and Critique session
Solution
CRIT SSESSION ON TASK 5
23 27 TASK 6 (Individual): Concept
OCT 2017 Development visualization

7. Creative Development 7 Lecture

Concept Evaluation Critique session/individual
consultation
30 OCT - CRIT SSESSION ON TASK 6
3 NOV 2017 TASK 7 (Individual): Mock-ups on
Concepts chosen
8. Final Design / Idea 8 Lecture
Detailing, system. Critique session/individual
consultation
6 10 CRIT SSESSION ON TASK 7
NOV 2017 TASK 8 (Individual): Detailing
Development
9. Product Specification 9 Lecture
Technical Drawings Critique session/individual
consultation
13 17 CRIT SSESSION ON TASK 8
NOV 2017 TASK 9 (Individual): Technical drawings
10. Project Portfolio 10 Lecture
Critique session

CRIT SSESSION ON TASK 9

20 24 TASK 10 (Individual): Draft of report
NOV 2017 part 1 (from week 1-5)
11. Pre-Assessment 11 PRESENTATION OF TASK 1-10
Progress of all project Compilation of Portfolio
requirements Sketches / idea development
27 NOV 2017 Mock-ups
- Technical Drawings /GA
1 DIS 2017
12. Product Refinement 12
Studio individual work -
development and refinement
48
DIS 2017
13. Model Making 13 Studio individual work-
development and refinement
11 15
DIS 2017
14 Compilation of work progress & 14 PREPARATION FOR FINAL SUBMISSION
portfolio for Final Assessment
18 22
DIS 2017
STUDY WEEK
(25 DIS 2017 1 JAN 2018)