Engineering, Business and Spanish Semester Program

Design Laboratory II: User-centred design (in English) (4 US

Credits)

DESCRIPTION
This course develops the competence "CE-DI-02 - Develop user centered Industrial
Design projects" that belongs to the module "Compulsory academic training in
industrial design".

Professionals in this field can develop projects related to:

. The generation of creative and innovative solutions that put the user in the center of
the project.
. The use of tools for the understanding of needs and aspirations of users according to
their user typology.
. The development of products and services as strategic vectors of business'
competitiveness.

This course studies how to put the user in the center of a design project, taking into
account the stages of the User Centered Design process -UCD process- and the
understanding of it through the development of analytic and research assignments.
Furthermore, this course deepens into several issues related to the understanding of user
needs through topics and frameworks such as Emotional Design and Design for All.
Finally, project development related topics are also applied in the course "Design
laboratory II: User Centered Design" through the development of a project and practical
exercises.

Moreover, according to the map of generic competences of this degree, this course will
develop the generic competence "LEARNING ORIENTATION".

PRE-REQUISITES
In order to develop the competences of this course properly, the student must have
acquired the competences related to the courses "Design Laboratory I", "Project Culture
I", "Project Culture II" and "Artistic Expression".

COURSE COMPETENCES
The learning results of the subject developed as specific competences are:

CE1. Analyse the user centered design process and incorporate its specific techniques
and tools.
CE2. Perform user research activities and apply this method as project strategy.
CE3. Apply the user centered design process and user research in the development of a
project.

Furthermore, according to the map of generic competences of this degree, this course
will develop the following generic competence:
 Engineering, Business and Spanish Semester Program

CG1. LEARNING ORIENTATION. Strategically and flexibly utilizing learning in

accordance with objectives, based on recognition of how one learns and on awareness of
learning per se (relating new information to previous mental schema and utilizing the
new schema generated).

Level of mastery 2 (CG8.2): Understanding and questioning the theoretical models of a

discipline and exploring new fields of knowledge.

CONTENTS

UNIT 1. USER CENTERED DESIGN

Introduction. Fundamentals of user centered design. Design Thinking as a methodology
to get closer to the user. User pannels. Service Design. Case studies.

UNIT 2. EMOTIONAL DESIGN

Introduction. Fundamentals of emotional design. Tools and strategies for emotional
measurement. Case studies.

UNIT 3. DESIGN FOR ALL

Introduction. Basic principles of Design for All. Usability and accessibility. Universal
Design and inclusive products. Case studies.

UNIT 4. USER RESEARCH

User behaviour analysis. Multidisciplinary techniques. Analysis of needs, goals,
expectations, motivations and capabilities of users. Living Lab.

UNIT 5. PROTOTYPING
Prototyping techniques. Low fidelity prototypes. High fidelity prototypes. Information
Architecture.

UNIT 6. TESTING
User tests. PrEmo and LEMTool (Layered Emotional Measurement Tool) evaluation
tools.

TEACHING-LEARNING STRATEGY

CLASSROOM ACTIVITIES

. Keynote presentations to explain each of the theoretical design concepts with real
product and service examples.
. Exposition of representative and real professional case studies that help students
grasping theoretical concepts and translating them into their everyday work activity.
. Individual or group mentoring meetings in order to monitor progress of the learning
process.
. Discussions related to current issues related to the course.
. Feedback sessions to understand, internalize and conceptualize different
methodologies and stages of the design process.
 Engineering, Business and Spanish Semester Program

. Tests in order to assess the level of fulfilment of generic, basic and specific
competences.

ACTIVITIES OUTSIDE THE CLASSROOM

. Development of practical exercises related to course content individually or in groups.

. Study and internalization of the materials developed in class.
. Search of information related to specific topics in media.
. Development of transversal activities in Deusto FabLab related to digital fabrication
for the development of the generic competence CG1.2.
. Visit companies with a Design Department and contact with them.
. Collection of the information generated throughout the course in an organized way to
prepare evaluations and have access to it in the future.
. Participation in meetings with design specialists.
. Readings of recommended articles and books.
. Watch recommended videos and documentaries.

ASSESSMENT

Evaluation activities are split into continuous evaluation (EC) and final evaluation (EF)
activities. Different activities will be developed in order to evaluate each of the
competences:

Continuous evaluation activities (EC):

There will be three deliverables, each of them related to a specific practical exercise:

- PD1. Development of an exercise related to the contents of CE1 that will weigh 20%
of the final grade.

- PD2. Development of an exercise related to the contents of CE2 that will weigh 20%
of the final grade.

- PD3. Development of an exercise related to the contents of CE3 that will weigh 25%
of the final grade.

Other activities

- Group workshops related to digital fabrication - Level IV of Curso de Capacitacin of

Deusto Fablab- assessed by an expert. These workshops are related to the generic
competence CG1.2 and weigh 10% of the final grade.

Final evaluation activity (EF):

Presentation and public defense of a project related to the overall learnings of the course
weighing 25% of the final grade to evaluate competences CE1 (5%), CE2 (10%) and
CE3 (10%).
 Engineering, Business and Spanish Semester Program

BIBLIOGRAPHY

Basic bibliography
NORMAN, Donald. Emotional Design: Why we love (or hate) everyday things. Basic
books. 2005.
IDEO. People Centered Design. Ideo, 2015.
Course materials provided by the professor in class or via Alud platform.

Additional bibliography
BROWN, T. (2009). Change by Design. New York. Ed. Harper Collins Publishers.
DESMET, P. (2002). Designing emotions. Ed. Delft University of Technology.
NORMAN, Donald. The Design of Everyday Things. Zone Books. 2013 (Revised and
expanded version).
SANDER, E.B. (2001). Virtuosos of the experience domain. Proceedings of the 2001.
IDSA Education Conference