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Dezeen » Blog Archive » Das Neue Kubitscheck by Designliga http://www.dezeen.
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architecture and design magazine
« Cube by Matthias Zschaler

Small House with Big Spiral Staircase
by Avehideshi Architects »
August 3rd, 2010
German studio Designliga created the new interior and branding for this patisserie owned by a Munich
1 of 19 12.8.2010 2:27
Dezeen » Blog Archive » Das Neue Kubitscheck by Designliga http://www.dezeen.com/2010/08/03/das-neue-kubitscheck-by-designliga/
punk on a crusade against doilies.
The project involved revamping a 1950’s confectioner’s in line with the company’s new slogan “Fuck the
Backmischung!” (Fuck the Cake Mix).
The interior is divided by long benches forming smaller enclosures and cakes are displayed in a jumble of
boxes mounted on the wall above the serving counter.
2 of 19 12.8.2010 2:27
See also: Cabaret Voltaire by Designliga (May 2009)
3 of 19 12.8.2010 2:27
Here’s some more information from Designliga:
GIVE BACK THAT GATEAU, GRANNY!
CLIENT
Armin Stegbauer: punk, Greenpeace activist and cafe owner, on a mission from the heart. His aim: to free
cakes and gateaux from their years of imprisonment behind the bars of crocheted doilies, cologne and
dusty Sunday tradition.
4 of 19 12.8.2010 2:27
Stegbauer, saviour of “Cafe Kubitscheck” in Waldfriedhofstrasse, a traditional Munich confectioner’s

from the 1950s, has made it his goal to revamp the confectioner’s tradition for the modern age. But not
without taking on board some endearing aspects of Germany’s confectionery culture that are worthy of
preservation.
5 of 19 12.8.2010 2:27
One route to his goal is the campaign “Torte an anderen Orten” ["Gateaux On the Go"], exhibitions at
unexpected locations in collaboration with artists, creative minds and lateral thinkers of all kinds.
Stegbauer’s mission statement expresses the uncompromising quality standards he applies to his products:
Fuck the Backmischung! [Fuck the Cake Mix!]
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CHALLENGE
Design packaging for the movement.
7 of 19 12.8.2010 2:27
INTERIOR DESIGN
“Tell me what music you listen to, and I’ll tell you who you are” was among the principles that served as a
blueprint, starting-point and road-map for the look and feel of the campaign and for the subsequent
implementation of “Das Neue Kubitscheck” (The New Kubitscheck).
LOCATION
A district with history as the new home of the movement. Munich’s Westend district houses a cross-
8 of 19 12.8.2010 2:27
section of social classes, all of whom leave their mark. Migrant workers, intelligentsia, students and
tradespeople, coexisting in mutual understanding and respect.
CORPORATE DESIGN
Multifaceted and dynamic. Free from rigid frameworks or visual museum pieces. The corporate design
needs to be vibrant, in a state of permanent flux and change, adapting to developments instead of
compelling alignment.
The focus is the statement “Fuck the Backmischung”, as the journal, menu and mouthpiece of the
9 of 19 12.8.2010 2:27
movement.
See also:
Macaroons in Cup cakes Sweets in

Mexico in Cologne Stockholm
More: Interiors, all
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Sort by: Date Rating Last Activity
Richard · 1 week ago 0
Great!!! Is swearing allowed to be used as signage in Germany?
Reply Report
Francesco Pusterla · 6 days ago 0
does anybody knows the brand of those black spotlights over the tables?
Reply Report
a · 6 days ago 0
@Francesco
Ateljé Lyktan?
http://www.atelje-lyktan.se/fullpost.asp?ArtID=86...
Reply Report
PKK · 5 days ago 0
Absolutly Fantastic. and i can tell you, it is an amazing Coffee as well !
Reply Report
Francesco Pusterla · 5 days ago 0
@a
thanks!
Reply Report
11 of 19 12.8.2010 2:27
James Blancking · 5 days ago 0
I'm sorry to say, but I've seen this before...

Belgian designer of the year, Bram Boo, if I'm right.
Reply Report
Caroline Collett · 5 days ago 0
I think swearing is always fine in a foreign language and should be encouraged. One of my favourites on ace site Engrish.com
was a Chinese fashion store called 'You Look Fucking Lovely'....
Reply Report
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Dezeen » Blog Archive » Das Neue Kubitscheck by Designliga http://www.dezeen.

architecture and design magazine

« Cube by Matthias Zschaler

August 3rd, 2010

punk on a crusade against doilies.

See also: Cabaret Voltaire by Designliga (May 2009)

Here’s some more information from Designliga:

GIVE BACK THAT GATEAU, GRANNY!

Stegbauer, saviour of “Cafe Kubitscheck” in Waldfriedhofstrasse, a traditional Munich confectioner’s

Design packaging for the movement.

Macaroons in Cup cakes Sweets in

More: Interiors, all

Sort by: Date Rating Last Activity

Richard · 1 week ago 0

Great!!! Is swearing allowed to be used as signage in Germany?

Francesco Pusterla · 6 days ago 0

PKK · 5 days ago 0

Absolutly Fantastic. and i can tell you, it is an amazing Coffee as well !

Francesco Pusterla · 5 days ago 0

James Blancking · 5 days ago 0

I'm sorry to say, but I've seen this before...

Caroline Collett · 5 days ago 0

Enter text right here!

Comment as a Guest, or login:

Name Email Website (optional)

Subscribe to Submit Comment

See our comments policy here.

Interior Design Architect

Call for entries to Fabricate

“Double-dip recession is almost certain” - RIBA

Dezeen: RT @MaudvdW: Wow, wat een beauty! “@Dezeen: 3D printed breastplate by

find all our stories about skyscrapers: http://bit.ly/c6LHCz

Hospitality FF&E and

The Wedding Cake

house interior design

3D modeling jobs (1)

Graduate shows 2010

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