MACRO ENVIRONMENTAL FACTORS

Social Environment

Demographics

Population census of Iloilo City

Year Pop. % p.a.

1970 209,738

1975 227,027 +1.60%

1980 244,827 +1.52%

1990 309,505 +2.37%

1995 334,539 +1.47%

2000 366,391 +1.97%

2007 418,710 +1.86%

2010 424,619 +0.51%

2015 447,992 +1.03%

Source: Philippine Statistics Authority

The islands of Western Visayas are home to some of the sweetest and most
cheerful people in the Philippines. The Ilonggos are also friendly and caring people, and
their bright and welcoming smiles can make anyone feel right at home. Ilonggos are very
particular about their food, and will only eat the absolute best.

Ilonggos enjoy a more laid-back lifestyle, where traffic is barely an issue.

Everyone knows one another and can often trace their own and each others family trees,
based on the stories and tales of grandparents.

Citizens of Iloilo love good company, good ambiance, and a good meal. For this
reason, their get-togethers usually last for hours, with dinners sometimes extending until
 past midnight. They love to catch up with old friends and keep themselves updated, which
is easy when everyone knows everyone else. They enjoy naps in the afternoon
called siestas, and are devout, prayerful, and family-oriented.

With regard to handicrafts, the one that is considered the "queen", both in the past
and in the present, is weaving. For a while, during the late 18th century and early 19th
centuries, Iloilo was referred to as the "Textile Capital of the Philippines". Its woven
products made of pia fibers, cotton, silk and abaca were exported abroad, as well as to
Manila and other parts of Luzon and the Visayas. Iloilo is also known formulated its
pottery-making, bolo-making and bamboo crafts. During the Spanish period, it was well-
known as the center of boat-building in the Visayas, especially the town of Oton and the
island of Guimaras. In fact, according to Spanish record, there were galleons used by the
Spaniards built in these places.

On the other hand, Panay has its own variety of flavors inspired by many different
cultures. It is common for Ilonggos from Panay to serve Spanish-inspired dishes,
although the province is also known for its Chinese-influenced dishes.

Finally, all Ilonggos have a penchant for desserts, and those from Iloilo have a
whole roster of breads, pastries, and sweets that might confuse you at first at least
until you try them. There are bakeries on nearly every block in Iloilo, and they are stocked
full of biscocho, butterscotch, galletas, barquillos, and bibingka. One can also indulge in
Iloilos many types of kakanin ibos or suman, butong-butong, pulot, and the
famous bayi-bayi.

Political Environment

ILOILO CITY REGULATION ORDINANCE 2017-010

An ordinance requiring all business establishments in Iloilo City to maintain at

least a minimum of ten (10) watts of lighted incandescent light bulb, or fluorescent tube,
or light emitting diode (LED) bulb above the doors or entrances of their premises and
providing penalties thereof

ILOILO CITY REGULATION ORDINANCE 2017-052

An ordinance making as mandatory for all business establishments including
stores in Iloilo City to place the exact address or location of their business and landline
or cellphone number in the signages they displayed outside of their respective business
premises and providing penalties thereof
 ILOILO CITY REGULATION ORDINANCE 2013-396
An ordinance amending Articles 3,4 and 7 of Regulation Ordinance No. 2011-307,
otherwise known as An ordinance requiring all business and commercial complexes and
establishments and other places and spaces considered as high risk to install video
surveillance cameras or CCTV and providing penalties for violations thereof

ILOILO CITY REGULATION ORDINANCE 2013-403

An ordinance regulating the use of non-biodegradable plastic shopping bags as
wrapping, bagging, and/or packaging materials for establishments within the jurisdiction
of Iloilo City

ILOILO CITY REGULATION ORDINANCE 2011-222

An ordinance regulating and requiring all commercial establishments offering
internet services to provide an appropriate computer program, software, filters and such
other implements, gadgets or measures to prevent customer access to pornographic
websites and providing penalties for the violation thereof

ILOILO CITY REGULATION ORDINANCE 2011-458

Popularly known as the No Reserve Parking Ordinance of Iloilo City, a
campaign against the proliferation and the excessive tolerance of the city government in
the use of the outlawed no parking signs in front of several business establishments around
the city

Economic Environment
Iloilo City is a hub for trade, commerce, finance, technology, medical tourism,
hospitality, real estate, tourism, education, and industry in the Western Visayas region.
Major industries in the city include management of port facilities, telecommunications
infrastructure and utilities, banking and finance, retail trading, real estate, tourism
and business process outsourcing. The local government has provided incentives to
businesses in certain investment areas, such as income tax holidays and free issuance of
permits and licenses.[80] It is the home of Mang Inasal headquartered in Iloilo.

Presentation of the Pre-Feasibility Study of an economic Zone in Iloilo

Gov. Arthur Defensor, Sr. welcomes the guests and business leaders and other
stakeholders to the economic briefing and presentation of the pre-feasibility study of an
economic zone in Iloilo at the Casa Real on Monday, March 13, 2017. The activity was
 done with the help of Palm Conception Power Corporation and the Center for Research
and Communication of the University of Asia and the Pacific.

Group Formed to Help Iloilo Investors

Investors who want to put up their business in Iloilo province are now assured of
full support and guidance with the launching of Iloilo Investment Facilitation
Network(IIFN). IIFN, spearheaded by the Iloilo provincial government, is composed of 24
national government agencies (NGAs) that ae in-charge of permitting, licensing, and
regulatory services of the government.
Gov. Defensor asked the cooperation and support of the concerned agencies amidst
his administrations bid to promote the province as investment destination. He is pushing
for the establishment of economic zones preferably in the towns of Concepcion and
Dumangas to bring in more industries and eventually employment to the Ilonggos.
It is noted that the creation of the IIFN is a strong manifestation of Gov. Defensors vision
to make Iloilo a business-friendly province. With the IIFN, the province will attract more
investments that will further boost its economy and benefit the people in general.

Ecological Environment
Every time Iloilo is talked about, what comes to mind is its considerable agricultural
production, beautiful scenery and rich culture. Its fertile farmlands are planted with rice,
sugarcane, corn, coconut, root crops, fruits and vegetables. Its scenic coasts are not only
pockmarked with fishponds and fish pens but also with beach resorts and popular eateries
offering delicious sea foods. The whole province is crisscrossed by numerous river systems
that fertilize the alluvial plains and provide inhabitants with water, food, and channels of
transportation. It also has a magnificent mountain ranges that serve as sanctuaries for
endangered species of flora and fauna. Iloilo is also host to a very rich and colorful culture
brought about by a very eventful past.

Technological Environment

Ocean sediments can kill disease-causing superbugs Scientific Discovery

Research conducted by scientists and researchers from the University of San
Agustin in Iloilo City has discovere special types of microorganisms found in sediments
from the ocean floor that can kill aggressive disease-causing bugs or superbugs.
The research team, led by Doralyn Dalisay, a researcher of the Department of
Science and Technology-National Research Council of the Philippines(DOST-NRCP) and
a research scientist of the University of San Agustin, has put up a microbial library for
cultivation of the marine sediment-derived organisms and also an extract library of these
isolated microorganisms for antimicrobial testing.
Extracts from the library showed strong inhibitory activities against a panel of test
pathogenic drug-resistant bacteria and fungi.
The findings are quite promising and if more microorganisms like these will be
discovered and tested, this (endeavor) will place the Philippines in the global frontiers of
medical and therapeutic research, Dalisay said during the recent launching of the research
program titled Marine Sediment-Derived Actinobacteria: New Vista for Natural Products
Discovery in the Philippines in Iloilo City.
NRCP funded the research of Dalisays team from the university.
Superbugs is a new medical terminology that refers to bacteria that have
developed genes resistant to different antibiotics. The infections caused by these bacteria
are harder to treat.
Submitted by: (GROUP 9)
Adham Abushosa
Rika Jennej Delena
Mary Arleigh Rosse Espartero
Marife Jane Jaspe
Jocel Therese Jovero
Louise Abigail Sumagaysay