THE BEST OF SOCIAL MEDIA

BRIDGEWATER STATE UNIVERSITY

2016
IT CAN BE THE BEST OF TIMES

It was the best of times, it was the worst of times, it

was the age of wisdom, it was the age of foolishness

* Quote attributed to Charles Dickens, A Tale of Two Cities (1859)

2
TOGETHER WE CAN
Lets all do our part to make college life a place where everyone;
Feels valued, respected and safe.
Is able to grow and prepare for their future.
Acts professionally and responsibly on social media platforms.
And in all forums.

3
THE STUDENT CODE OF CONDUCT
Becoming a student at BSU brings a responsibility to adhere
to the values of the University community. Some of these
core values include:
Maximizing teaching and learning relationships.
Promoting personal and professional growth.
Fostering the Universitys responsibility to the public.
Increasing diversity and global awareness.
Serving as an agent of social justice.

*Bridgewater State University Code of Conduct April 2015

4
 RESPONSIBLE USE OF INFORMATION TECHNOLOGY

All students, faculty and staff have obligations to use IT

mediums appropriately.
One very important responsibility requires that everyone
Respect the rights of others by complying with all
University policies regarding sexual, racial and other
forms of harassment.

* See the resources page in this presentation for url where the BSU policy on Responsible Use of Information Technology can be found.

5
YOUR MISSION IN FOUR EASY STEPS
Listen with empathy, to fellow students, faculty and
staff.
Learn with passion and vigor, socially and
academically.
Grow with each day, expand your horizons in
positive ways.
Teach others to be fair, just, inclusive and open-
minded by being an effective role model.

6
 GROWTH IN SOCIAL MEDIA USE
Facebook is the most common
% Social media
social media platform used by Usage/18-29 Year
2005 2014 3
students and faculty1.
Facebook N/A 88%
High take-up of Twitter since its
inception in 2006. Twitter 0% 59%

Instagram launched in 2010 and All Social

12% 90%
Media2
is the now the third largest social
media platform used by Gen X
and Millennial students.

1 Source: Legaree, B.A (2015). Considering the changing face of social media in higher education. Retrieved from http://femsle.oxford.org
2 Source of 2005 data / www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
3 Source of 2014 data / globalwebindex.net as published by the Social Times, June 3, 2014

7
SOCIAL MEDIA HARMFUL OR HELPFUL?

8
SOCIAL CRUELTY IN SOCIAL MEDIA
Exclusion- intentional act to make a person an
outcast.
Impersonation- pretending to be another person
and messaging or posting to make the target look
bad.
Denigration- harmful, cruel and/or untrue speech
sent to others; gossip or rumors used to damage
relationships.

9
SOCIAL CRUELTY- CONTINUED
Outing- Disseminating intimate, private information
about another that is embarrassing, sexually suggestive
or explicit.
Trickery- Tricking someone into disclosing private,
embarrassing information and then disseminating it on-
line.
Flaming- Deliberate, hostile, short-lived argument which
generally includes offensive, rude language.
Harassment- Repeated, ongoing offensive messages
sent on-line intended to annoy, harm or abuse another
person.

10
SOCIAL CRUELTY- CONTINUED
Cyberthreat- Direct threats or distressing material
that raises concern that the creator may intend to
inflict harm or violence to self and/or others.
Cyberstalking- Repeated sending of unwanted
messages that include threats of harm; persistent
behaviors instill apprehension and fear; highly
intimidating and extremely offensive; may be
criminal behavior.

Acknowledgments to Merle Horowitz and Dorothy M. Bollinger for information on slides 10-12.
Authors of Cyberbullying in Social Media within Educational Institutions (2014)
11
HOW IT CAN HURT YOUR PROFESSIONAL LIFE
The wrong message about your personal brand may limit
your networking opportunities.

What you post or tweet may affect your ability to get hired.

It could even get you fired. Examples include;

Disparaging one of your companys sponsors.
Posting comments about a client, patient or student.

12
 HOW IT CAN HURT OTHERS-CASE 1

Jamey Rodemeyer
Jamey was a fourteen-year-old student who attended Williamsville High School (New York)
and often blogged about the bullying he endured for being bisexual. Anonymous posts on
Jameys social media pages included JAMIE IS STUPID, GAY, FAT AND (sic) UGLY. HE MUST
DIE! and I wouldnt care if you died. No one would. So just do it It would make
everyone WAY more Happier. Jameys parents were aware of the bullying but they did
not think it bothered Jamey. Jamey posted inspirational, anti-suicide messages on his
YouTube and social media pages, telling other victims of bullying to be strong.

Tragically, Jamey hanged himself on September 18, 2011, after years of continued bullying
and cyberbullying for his sexual orientation.

Full story available at http:/abcnews.go.com/Health/Jamey-rodemeyer-suicide-ny-police-open-criminal-investigation/story?id=14580832

13
 HOW IT CAN HURT OTHERS- CASE 2
Nafeesa Onque
Nafeesa Onques Facebook page included her cell phone number, favorite movies, relationship status,
photographs of herself, and photo albums. She was a popular teen cheerleader who was working
toward a Rutgers University scholarship. But someone else had built a profile and stolen Nafeesas online
identity and was using it to destroy her real-life identity. The bully started impersonating Nafeesa, using
several fake profiles to hold her online personality hostage until police tracked down the impostor.
Her mother worked to end the bullying, pleading with internet providers, school officials and the police but
every time the mother managed to get the page deleted, a new one would spring up within days.
The impostor sent friend requests to dozens of city teens and once they accepted they would become
flooded with threats, sexually explicit comments and profanity laced tirades. Over time, the cyberbullying
become more personal and disturbing. Detectives eventually discovered the name and hometown of their
suspect. Authorities confirmed the impersonator was a fifteen-year-old girl from Nafeesas hometown.
The juvenile was arrested and charged with wrongful impersonation.

Article published by the Star Ledger, James Queally, Newark Teens Online Identity Stolen and Used to Destroy Her Reputation, February 13, 2011,
available at http://www.nj.com/news/index.ssf/2011/02/someone_had_stolen_a_Newark_te.html
14
 THE SAD STATISTICS

Nearly 20% of teens have been cyberbullied in their

lifetimes*.

It is estimated that there are over a half billion

Facebook users globally; adults aged 18-29 represent
the largest population.

You can help

* Source: Horowitz M. & Bollinger, D.M. (2014). Cyberbullying in Social Media within Educational Institutions. Lanham, Maryland: Rowman & Littlefield.
15
ASK YOURSELF
Am I revealing too much?

If it gives you pause, pause.

Do I have the okay of my peers to post their information/pictures?

Am I adding value?

Perception is reality.

What is a meat puppet and why should I care?

* This list of considerations for smarter social media use was developed by the Dean of Students at the University of Louisiana (2012)
16
WHAT YOU CAN DO IF YOU WITNESS CYBERBULLYING
Help the victim by not sharing
or commenting on the post. Dont
Proliferate
Report to the platform
administrator.
Report
the
Notify the university. Harasser

Advocate support for the Support the

Victim
student; let them know that
they are valued.

17
ENHANCE COLLEGE & CAREER WITH SOCIAL MEDIA
Create a professional image.

Optimize your profile.

Pick a neutral screen name.

Focus your avatar on your face.

Credit to Guy Kawasaki, author of the Art of Social Media: Power Tips for Power Users (2014)
18
ENHANCE COLLEGE & CAREER- CONTINUED
Use Social Media to build connections and
maintain relationships.

But first

Meet people in real life.

Go to conferences and workshops.

19
REFLECTION & WRITING ACTIVITY
Personal Reflection

Objective of Activity
Outlines your personal development plan.

Will aid in development of future programming.

Establish commitment for growth, transformation and success.

20
GROUP ACTIVITY
Exercise 1- Making New Connections; Were all WINNERS!

Exercise 2- What Do I Know About You?

21
NEXT STEPS
Join our BSU Social Media Learning Community on
Facebook.
The first 10 students to join will receive a Starbucks
gift card.

22
FUTURE EVENTS
Next Month- Building Your Professional Brand.

November- Getting the Most Out of Twitter & LinkedIn.

23
SPRING SEMESTER TOPICS

February- Networking for Success.

24
VOLUNTEER OPPORTUNITIES
Become a Social Media Mentor.

Help other students to build better social media

connections.

Sign-up on our Facebook page for the Mentor

Match program.

25
SOCIAL MEDIA EVENTS ON CAMPUS

Attend our Media Mingle.

To be held mid-semester.

Time & location to be published on our Facebook group

page.

26
ANY QUESTIONS?
CONCLUSION
THE WORLD IS A
SMALL PLACE
Remember the future is in
your fingertips.
Be Aware.
Be Kind.
Be Professional.

29
THANK YOU FOR YOUR PARTICIPATION TODAY!

30
PRESENTATION IMAGE CREDITS

http://www.bing.com/images/charles dickens. Retrieved from internet 4/3/2016.

http://www.bing.com/images/social media and students. Multiple retrieved from internet 4/3/2016.
http://cdn.quotesgram.com. Henry Ford quote retrieved from internet 4/11/2016.
https://www.google.com/search?q=images+of+cyberbullies. Retrieved from internet 4/11/2016.
https://mba.Wharton.upenn.edu/wp-content/uploads/2014/06/8622526462. Retrieved from the
internet4/16/2016.
https://www.antoniocalero.com/wp-content/uploads/2015/04/guy-Kawasaki-facebook. Retrieved
from the internet 4/16/2016.
https://www.google.com/search?q=images+students+conferences. Retrieved from the internet
4/16/2016.

31
RESOURCES
Horowitz, M. & Bollinger, D.M. (2014). Cyberbullying in social media within educational institutions.
Lanham, Maryland: Rowman & Littlefield.

James, S.D. (2011, September 22). Jamey Rodemeyer Suicide: Police open criminal bullying charges.
ABC News. Retrieved from
http://abcnews.go.com/Health/Jamey-rodemeyer-suicide-ny-police-open-criminal-investigation/story?id=14580832.

Kawasaki, G. & Fitzpatrick, P. (2014). The art of social media: Power tips for power users.
New York, New York: Penguin Group (USA) LLC.

Queally, J. (2011, February 13). Newark Teens Online Identity Stolen and Used to Destroy Her Reputation.
Star Ledger. Retrieved from http://www.nj.com/news/index.ssf/2011/02/someone_had_stolen_a_Newark_te.html.

Responsible Use of Information Technology (2015, August). Bridgewater State University Student Handbook 2015-2016. Retrieved
from http://handbook.bridgew.edu/PoliciesProcedures/ResponsibleUseofInformationTechnology.cfm

Student Code of Conduct (2015-2016). Bridgewater State University Student Handbook 2015-2016. Retrieved
from http://handbook.bridgew.edu/Code.cfm

Weinberger, M. (2016, February 20). YELP employee publicly complained to the CEO. Business Insider.
Retrieved from http://www.businessinsider.com/talia-jane-fired-yelp-eat24-2-2016.

Social Media Guidelines. University of Louisville Dean of Students Office.

Retrieved from https://louisville.edu/dos/students/studentpoliciesandprocedures/social-media-guidelines.

32