Republic of the Philippines

Cagayan State University

Tuguegarao City

Subject: PRODUCT MANAGEMENT

(Prelim Exam)

I. Identification:
_____________________1. It is a name, term, sign, symbol, or design, or a combination of these, that identifies
the maker or seller of a product or service.
_____________________2. Designing and producing the container or wrapper for a product.
_____________________3. A group of products that are closely related because they function in a similar manner.
_____________________4. Consists of all product lines and items that a particular seller that offers for sale.
_____________________5. Brand operated by manufacturer itself.
_____________________6. Branding Collaboration between two companies department
_____________________7. The systematic search for new-product ideas
_____________________8. A detailed version of the product of the new-product idea stated in meaningful
consumer terms
_____________________9. Developing the product concept into a physical product in order to ensure that the
product idea can be turned into a workable product.
_____________________10. Introducing a new-product into the market.
_____________________11. identifies the company or a division of a particular corporation
_____________________12. a brand name, brand mark, trade name, trade character, or a combination of these
that is given legal protection by the federal government.
_____________________13. Screening new-products ideas in order to spot good ideas and drop poor ones as
soon as possible.
_____________________14. A brand created and owned by reseller.
_____________________15. Label that gives information about use, construction, care, performance.

True or False:
1. A transaction consists of a trade of values between two parties.
2. The key to successful customer retention is customer satisfaction.
3. Overcoming the reluctance of consumers to purchase enough of the product is characteristic of the
product concept.
4. The marketing concept takes an "outside-in" perspective on the exchange process.
5. Selecting an overall company strategy for long-run survival and growth is called strategic planning.
6. A marketing research firm is a type of marketing intermediary.
7. The marketing manager wanted to target her product to ethnic communities. She thought including
minority groups in her TV commercials was the best approach. Is her opinion true or false?
8. The technological environment is perhaps the most dramatic force now shaping the nature of the market.
9. Customer satisfaction is important because recruiting new customers is easier than retaining old
customers.
10. Service marketing and traditional product marketing, require internal and interactive marketing efforts.

III. Illustrate and label the product life cycle

TTTFTTTTTF

BRAND/PACKAGING/PRODUCT LINE/PRODUCT MIX/MANUFACTURERS BRAND/CO BRANDING/IDEA

GENERATION/PRODUCT CONCEPT/PROD DEVT/COMMERCIALIZATION/TRADENAME/TRADEMARK/IDEA
SCREENING/PRIVATE BRNDS/DESCRIPTIVE LABEL