A

SUMMER TRAINIG REPORT

ON
COMPARATIVE ANALYSIS OF KOTAK MAHINDRA BANK SALARY ACCOUNT WITH ITS COMPETITORS

KOTAK MAHINDRA BANK LTD.

SUBMITTED
IN PARTIAL FULFILMENT FOR THE REQUIREMENT
Of
BACHELORS OF BUSINESS ADMINISTRATION
(2015-2018)
UNDER THE GUIDANCE
OF
MS. Neeru
(ASSISTANT PROFFESOR)

SUBMITTED BY
SUNNY WADHWA
ENROLLMENT NO. 43690101715
[5th SEMESTER]

FAIRFIELD INSTITUTE OF MANAGEMENT & TECHNOLOGY

Affiliated To Guru Govind Singh Indraprastha University,
FIMT Campus, Kapashera,
New delhi-110037
 ACKNOWLEDGEMENT

I take this opportunity to express my heartiest gratitude to Fairfield Institute of Management &
Technology for permitting me to undertake this research and supporting me during this report and
otherwise also.

I would like to thank Ms. Neeru who not only played the role of my philosopher and guide but
also mentored me at every stage of my report work. I would like to extend my hearty thanks to
entire faculty members of BBA department for their constant cooperation and support to take
decision during the course of my training report. I would also like to thank my parents for their
support and blessing without which this project could not have been completed. Indeed I shall
remain ever grateful to them.

I am also thankful to college library and computer center management staff for their constant
support.

The experience I gained during this summer training report is of immense importance in the
academically and more on professionally.

SUNNY WADHWA
BBA (5th SEM)
Enrollment No. 43690101715 Signature
 DECLARATION

I, Sunny Wadhwa hereby declare that the summer training Project Comparative Analysis

of Kotak Mahindra Bank Salary Account With Its Competitors submitted to

Fairfield Institute of Management & Technology, Affiliated to Guru Gobind Singh
Indraprastha University, New Delhi, is a record of an original work done by me under the
guidance of Ms. Neeru, Faculty (FIMT), and this project work has not performed the basis for the
award of any degree or diploma and similar project if any.

SUNNY WADHWA
43690101715
Place:
Date:
 CERTIFICATE

This is to certify that the summer training project Comparative analysis of Kotak

Mahindra bank salary account with its competitors submitted by SUNNY

WADHWA to Fairfield Institute of Management & Technology, Affiliated to Guru Gobind
Singh Indraprastha University, New Delhi, in Partial fulfillment of requirement for the award
of the BBA. Degree in an original piece of work carried out under my guidance and may be
submitted for evaluation.

The assistance rendered during the study has been duly acknowledged.

No part of this has ever been submitted for any other degree.

Place: Ms. Neeru

Date: (Faculty Guide)
 TABLE OF CONTENTS

S.NO. CONTENTS PAGE NO.

CHAPTER 1 INTRODUCTION 7

1.1 HISTORY OF BANKING 8

1.2 BANKING SYSTEM IN INDIA 10

1.3 COMPANY PROFILE 15

1.4 KOTAK PRODUCT LINE 20

1.5 KOTAK CREDIT CARDS 30

1.6 OBJECTIVE OF THE STUDY 31

1.7 MARKETING OF KOTAK 34

1.8 COMPETITORS 37

1.9 FEATURES & BENEFITS - KOTAK ACE SALARY 40

ACCOUNT

1.1.0 SWOT ANALYSIS OF KOTAK MAHINDRA BANK 44

CHAPTER 2 JOB DESCRIPTION 48

2.1 NATURE OF JOB ASSIGNED 49

2.2 JOB DESCRIPTION STATEMENT 49

2.3 DETAILED JOB PROFILE 50

2.4 AREA ASSIGNED 51

2.5 TARGET ASSIGNED 51

CHAPTER 3 RESEARCH METHODOLOGY 52

 3.1 RESEARCH OBJECTIVE 53

3.2 RESEARCH METHODOLOGY 53

3.3 TYPE OF RESEARCH 53

3.4 RESEARCH REQUIREMENT 54

3.5 RESEARCH INSTRUMENT 54

CHAPTER 4 FINDINGS AND ANALYSIS 56

4.1 FINDINGS BASED ON QUESTIONNAIRE 57

4.2 FINDINGS 64

CHAPTER 5 CONCLUSIONS AND RECOMMONDATION AND 68

LIMITATIONS

5.1 CONCLUSIONS AND RECOMMONDATION 69

5.2 LIMITATIONS 70

BIBLIOGRAPHY 71

ANNEXURE 72

QUESTIONNAIRE 73
 Chapter-1

INTRODUCTION
1.1 HISTORY OF BANKING

How did banking originate? What activity resulted in Banking, as we know it today? To answer

these questions it is necessary to step back into history to several thousands of years and study

its origins.

Barter

Man was, in the dawn of history, simple and self-sufficient. He lived in caves, killed animals when

hungry and he had no other wants. As time passed, men began living in villages and started to till

the ground. Often the produce of a farmers fields was more that he required. Similarly, a fisherman

often caught more than his family required. In the ideal situation, the farmer would exchange his

produce for fish with the fisherman. This exchange is known as barter. And in the ideal world they

would both be content. However, a complication could and would arise if the farmer did not require

or want fish. If the farmer required a plough and the smith requires steel there would be tremendous

and horrendous difficulty in matching those that individuals had with that which they needed. And

it was on account of this difficulty of meeting needs that the barter system surrendered to money.

Money

Money was created or rather born to reduce the value of the items people had to a common

denominator to facilitate exchange of products to satisfy needs. The fisherman would sell his fish

as would the farmer for money. The farmer would then armed with the money he has in hand

purchase a plough. The fisherman with the money he has received, would buy the food he needs

for his family.

The earliest form of money was bones on which marks were made to distinguish between values.
Metals then began to be used the most popular being gold, silver and bronze. Symbols, sizes and

signs on these differed from time to time and from country to country. As men began to travel

from country to country to exchange goods and to trade, banking was born.

The term money is derived from the temple of Juno Moneta which was used by the Romans as

a mint for their coins.

Banking

Banks were born to facilitate trade to lend monies to purchase goods, to store monies and to

change currencies. Banking began thousands of years ago. The Assyrians, Babylonians and

Ancient Greeks practiced simple forms of banking safekeeping, exchanging foreign coins and

making loans mainly in connection with trade. Temples such as those of Ephesus and Delphi

were Greek banking institutions. The Romans did not have State Banks but had minute regulations

regarding private banks. These were calculated to create utmost confidence in the system. Ancient

Rome had two types of bankers those who made loans and those who exchanged foreign monies.

The term bank is derived from the Italian word banco which means bench. The early bankers,

the Jews of Lombard, transacted their business at benches in the market place and later in inns and

taverns. In those days if a banker failed, his banco or bench was broken, hence the term

bankrupt. Another opinion is that the term bank evolved from the German word back

meaning a joint stock fund which was Italianised into banco. As many of these inns/taverns were

known by the signs they had such as eagle, crossed swords etc.
1.2 BANKING SYSTEM IN INDIA

The Banking System in India consists of:

Reserve Bank

Development Banks

Public Sector Bank.

Foreign Banks

Private Sector Banks

Cooperative Banks

Regional Rural Banks

The Reserve Bank of India

The Reserve Bank of India is the Central Bank of the Country and came into being by the Reserve

Bank of India Act 1934. It was nationalized in 1948.

The bank that issues and regulates the issue of currency in India

The banker to the Government of India and the State governments. It manages the

public debt. It has the obligation to transact the banking business of the Central

Government. It undertakes to accept money on behalf of the Government and make

payment on its behalf.

The bankers bank. Commercial banks maintain their current account with the

Reserve Bank of India.

 The bank that manages the volume of credit created by the commercial banks to

ensure price stability.

The bank that manages the external value of the currency (Indian rupee)

The lender of Last Resort. It will lend to banks in trouble.

Development Banks

These were set up to give long term finance for the development of the country. These are the

Industrial Finance Corporation of India and the Industrial Development Bank of India, The

Industrial Reconstruction Bank of India and the National Bank for Agriculture and Rural

Development. A former development bank, the Industrial Credit and Investment Corporation of

India Ltd. by a reverse merger in 2002, became a normal commercial bank. It is expected that the

other development banks, having outlived their utility would also be either converted to

commercial banks or merged with commercial banks.

Public Sector Banks

These are banks which the Government either owns or has a majority stake in.

The largest is the State Bank of India,which was formed by the merger of the Presidency Banks

the Bank of Bengal, the Bank of Bombay and the Bank of Madras in 1921. It was then known as

the Imperial Bank. It was nationalized in 1955 by the passing of the State Bank of India Act, 1955.

It has seven subsidiaries or associates.

The other nationalized banks came into being on July 19, 1969 when Mrs. Gandhis Government

nationalized fourteen banks that had deposits of Rs. 50 crores or more. On April 15, 1980, six more
banks having demand and time liabilities of not less than Rs.200 crores were nationalized. This

was done to take banking to the villages and serve the developmental needs of all sectors of the

economy.

Foreign Banks

These are branches of banks incorporated outside India.

The larger ones that have been operating in India for many years are Standard Chartered Bank,

Citibank, American Express Bank, ABN Amro, BNP Paribas and Hong Kong and Shanghai

Banking Corporation.

In 1995/ 96 many other foreign banks (optimistic in view of Indias liberalization) opened branches

in India. However, after banking began to become increasingly competitive and margins began to

squeeze coupled with large non-performing assets, many banks closed their branches. These

include Dresdner Bank, Comerz Bank, KBC Bank and Commercial Bank of Siam.

Private Sector Banks

These banks are not government owned or controlled. Their shares are freely traded in the Stock

Markets.

These may be divided into:

Old Private Sector Banks such Federal Bank, Dhanalakshmi Bank, Catholic Syrian

Bank

New generation Banks such as HDFC Bank, IDBI Bank, UTI Bank and ICICI

Bank. Those have permitted to open provided they had a capital of Rs. 100 crores.
Cooperative Banks

Cooperative Banks are those that created by a group of individuals to support either a community

or a religious group. They operate in metropolitan, urban and semi urban centers to cater to the

need s of small borrowers.

These are controlled by the RBI and by State Cooperative Acts.

In recent years these have been under a cloud on account as several (particularly in Gujarat and

Andhra Pradesh) collapsed under controversy. They were used as vehicles by individuals to

finance activities which did not succeed.

Regional Rural Banks

These came into being on October 2, 1975 when 5 regional rural banks were established under

what became the Regional Rural Banks Act 1975. These were to bridge the gap in rural credit

granting loans and advances to small and marginal farmers, artisans, small entrepreneurs and

persons of small means engaged in trade, commerce, industry or other productive activities within

their area of operation.

Local Area Banks

Local Area Banks came into existence in 1999 and licences were given for these banks as it was

felt that regular commercial banks were not financial the rural/ agricultural sector adequately.

Licences have given to open branches in three districts. Branches in urban/ semi urban areas have
granted only after ten branches were established in rural areas/ villages. Four licences were in total

granted two in Andhra, one in Punjab and one in Gujarat. They have opened with an initial

capital of Rs. 5 crores. A Report issued in 2002 has recommended that the capital should increased

to Rs. 25 crores and that these be permitted to operate in six districts.

1.3 COMPANY PROFILE

Kotak Mahindra is one of India's leading financial institutions, offering complete financial

solutions that encompass every sphere of life. From commercial banking, to stock broking, to

mutual funds, to life insurance, to investment banking, the group caters to the financial needs of

individuals and corporate. The group has a net worth of over Rs. 2,900 crores, employs around

8,800 people in its various businesses and has a distribution network of branches, franchisees,

representative offices and satellite offices across 282 cities and towns in India and offices in New

York, London, Dubai and Mauritius. The Group services around 2 million customer accounts.In

October 2005, Kotak Group acquired the 40% stake in Kotak Prime held by Ford Credit

International (FCI) and FCI acquired the stake in Ford Credit Kotak Mahindra (FCKM) held by

Kotak Group. In May 2006, Kotak Group bought 25% stake held by Goldman Sachs in Kotak

Capital and Kotak Securities Kotak Mahindra Bank, one of Indias leading private sector banks

today announced a major landmark opening of its 100th full-fledged bank branch in Saket, New

Delhi. This is a record feat as Kotak Mahindra Bank is the only private sector bank in India which

has reached its 100th bank branch in just 4 years, a feat that none of the other private sector banks

in India have achieved till date.

Mr. Uday S. Kotak is an Executive Vice Chairman and

Managing Director at Kotak Mahindra Bank Limited. He

has been with the firm since August, 2002. Mr. Kotak is

the principal Founder and Promoter at Kotak Mahindra

Finance Ltd. He is responsible for the growth of Kotak

Mahindra from a fledgling finance company to a financial

institution providing the full basket of financial services.

Mr. Kotak has over 18 years of experience in the financial

services industry. He is
Chairman and Director of Kotak Mahindra Primus Limited. Mr. Kotak is also Director of Kotak

Mahindra Bank Limited. He is a Director of Kotak Mahindra Asset Management Company

Limited. He is the Chairman of Kotak Securities Ltd. He is also on the board of the following

subsidiary companies of Kotak Mahindra Bank Limited: Kotak Securities Limited, Kotak

Mahindra Capital Company Limited, and OM Kotak Mahindra Life Insurance Company Limited.

Previously, he has served as Non Executive Director of Blue Star Limited until October 2002. He

is a Member of Advisory Committee of National Stock Exchange of India Ltd. Mr. Kotak, received

a Post-graduate degree in Business Administration from Jamnalal Bajaj Institute of Management

Studies of Mumbai University

Kotak Mahindra Bank amongst Hewitts Top 25 Best Employers

Mumbai, April 17, 2009: Kotak Mahindra Bank, one of Indias leading private banks has bagged

the Hewitt Best Employers in India award for the second time in a row. Mr. Subhro Bhaduri

Executive Vice President-HR, Kotak Mahindra Bank received the Award. Speaking on the

occasion Mr. Bhaduri said, We are indeed very proud to be the recipients of the Prestigious

Hewitt-Outlook Business Best Employers in India Study for the second time. Our People

practices are aligned to our culture and values and this makes Kotak Mahindra Bank a preferred

employer in the industry. Through significant time, energy and investment in people

Management practices and processes, we have been able to maintain Kotak Mahindra Bank as one

of the Best Employers in India in 2009.

An independent jury comprising of has selected the Hewitt Best Employer awardees

eminent members from the industry and academic world. The 2009 study also introduced new

research initiatives to evaluate how new dimensions such as personal values, CSR, and workplace
diversity impact human capital management for business growth and witnessed participation from

over 230 organizations. The views of over 800,000 employees have been represented by over

46,000 employees across India, making this one of the largest employee research studies conducted

in the country.

SOME OF THE IMPORTANT MILESTONES OF KOTAK MAHINDRA GROUP

1986: Kotak Mahindra Finance Limited starts the activity of Bill Discounting

1987: Kotak Mahindra Finance Limited enters the Lease and Hire Purchase Market.

1990: The Auto Finance division is started

1991: The Investment Banking Division is started. Takes over FICOM, one of India Enters

the Funds Syndication sector

1995: Brokerage and Distribution businesses incorporated into a separate Company -

Kotak Securities. Investment Banking division incorporated into a separate Company -

Kotak Mahindra Capital Company

1996: The Auto Finance Business is hived off into a separate company - Kotak Mahindra

Prime Limited (formerly known as Kotak Mahindra Primus Limited). Kotak Mahindra

takes a significant stake in Ford Credit Kotak Mahindra Limited, for financing Ford

vehicles. The launch of Matrix Information Services Limited marks the Groups entry into

information distribution.

1998: Enters the mutual fund market with the launch of Kotak Mahindra Asset

Management Company.
2000: Kotak Mahindra ties up with Old Mutual plc. for the Life Insurance business. Kotak

Securities launches its on-line broking site (www.kotaksecurities.com). Commencement

of private equity activity through setting up of Kotak Mahindra Venture Capital Fund.

2001: Matrix sold to Friday Corporation Launches Insurance Services

2003: Kotak Mahindra Finance Ltd. converts to a commercial bank the first Indian

Company to do so.

2004: Launches India Growth Fund, a private equity fund.

2005: Kotak Group realigns joint venture in Ford Credit; Buys Kotak Mahindra Prime

(formerly known as Kotak Mahindra Primus Limited) and sells Ford credit Kotak

Mahindra. Launches a real estate fund.

Growth Story of Kotak Group

KOTAK SYMBOL
1.4 KOTAK PRODUCT LINE

SAVINGS ACCOUNTS

Our Savings Accounts are designed to ensure you receive the benefits of quick & convenient

banking transactions along with options for your money to earn high returns. The savings account

goes beyond the traditional role of savings, to provide you a range of services from funds transfer

options to online payments of bills to attractive returns earned through a comprehensive suite of

investment options.` We have a number of variants of our savings accounts customized to suit your

individual needs so pick the one that matches your requirements & sit back to enjoy the Kotak

experience!

TERM DEPOSITS

Kotak Mahindra Bank brings you Term Deposit at highly attractive interest rates coupled with

special facilities like Overdraft and Re-investment option.

Features & Benefits

Ease and convenience of operation not a Kotak Bank customer and wish to apply for term deposit

online?

For the first time in India, New To Bank customer can also apply online for term deposit.
If you are an existing customer, you can place a term deposit through Phone Banking or Net

Banking. What's more, you can even renew this deposit by placing an instruction over phone.

Needless to mention, he can do all this and more by walking across into any of our branches.

Liquidity through overdraft or sweep-in facility your deposit will be available to you should you

need them in case of an emergency. You can avail up to 85% overdraft against your term by paying

2% above your deposit rate. This facility is available for deposits above Rs.50,000 for a tenure of

181 days or more. You can also choose to link your term deposit to your savings / current account,

whereby if need be, your term deposit will automatically be encased to meet your withdrawal

requirement.

No penalty on pre-mature encashment In case your term deposit is pre-maturely encased, you will

earn interest at the rate prevailing on the date of deposit for the withdrawn amount.

Nomination facility available You can avail this facility for each & every account that you open

with us i.e. nominate different persons for different term deposit accounts. You can choose to

change the nominee through a declaration in the appropriate form to revise the nomination during

the term of the deposit.

In case you are availing the 2-Way-Sweep feature, nomination, if any, made by you in respect of

the savings / current account for which you are availing this feature will be deemed to be the

nomination for any sweep TD created pursuant to the Active Money feature availed by you.
DEMAT ACCOUNT

We offer streamlined, efficient depository services that allow you to hold your shares in

convenient, "demat" formats and leverage opportunities in the stock market when you spot them.

Our services include

Dedicated and trained Customer Care Officer to handle and answer all your queries.

Highly competitive service charges. For the current charges on our demat services

Three in one account Demat, Trading, Bank have all in one account. For details

Free Online access to your Demat account

We also cater to the debt requirements of companies, including the issue of Commercial

Paper, Certificate of Deposits, etc. We also provide a composite Demat account that can

hold Equity shares as well as Government Securities, Bonds etc.

LIFE INSURANCE

Kotak Mahindra Old Mutual Life Insurance Ltd.

Kotak Mahindra Old Mutual Life Insurance is a 74:26 joint venture between Kotak Mahindra Bank

Ltd. and Old Mutual plc. Kotak Mahindra Old Mutual Life Insurance is one of the fastest growing

insurance companies in India and has shown remarkable growth since its inception in 2001.

Old Mutual, a company with 160 years experience in life insurance, is an international financial
services group listed on the London Stock Exchange and included in the FTSE 100 list of

companies, with assets under management worth $ 400 Billion as on 30th June, 2006. For

customers, this joint venture translates into a company that combines international expertise with

the understanding of the local market.

MUTAL FUND

Kotak Mahindra Asset Management Company Limited (KMAMC)

Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly owned subsidiary of

KMBL, is the Asset Manager for Kotak Mahindra Mutual Fund (KMMF). KMAMC started

operations in December 1998 and has over 4 Lac investors in various schemes. KMMF offers

schemes catering to investors with varying risk - return profiles and was the first fund house in the

country to launch a dedicated gilt scheme investing only in government securities.

We are sponsored by Kotak Mahindra Bank Limited, one of India's fastest growing banks, with a

pedigree of over twenty years in the Indian Financial Markets. Kotak Mahindra Asset Management

Co. Ltd., a wholly owned subsidiary of the bank, is our Investment Manager.

We made a humble beginning in the Mutual Fund space with the launch of our first scheme in

December, 1998. Today we offer a complete bouquet of products and services suiting the diverse

and varying needs and risk-return profiles of our investors.

We are committed to offering innovative investment solutions and world class services and

conveniences to facilitate wealth creation for our investors.

CAR FINANCE

Kotak Mahindra Prime Limited (KMPL) is a subsidiary of Kotak Mahindra Bank Limited formed

to finance all passenger vehicles. The company is dedicated to financing and supporting

automotive and automotive related manufacturers, dealers and retail customers.The Company

offers car financing in the form of loans for the entire range of passenger cars and multi utility

vehicles. The Company also offers Inventory funding to car dealers and has entered into strategic

arrangement with various car manufacturers

HOME LOAN

Why are home loans the best way to materialize your dream? The reasons are simple and straight-

forward. The decision to buy a home is one of the biggest financial decisions that an individual

takes. There are many concerns that an individual grapples with while considering his

requirements, because a home often truly represents the wholeness of his personality and

aspirations. Whatever the purpose of buying a home is - whether it is a place to reside in, an

investment in property to avail capital appreciation, or a source of rental income, availing a home

loan is today the most convenient and best way to realize ones dream.

At Kotak Mahindra Bank, we offer highly customized facilities of availing home loans.

Importantly, we appoint a dedicated manager who takes customers through the entire process,
starting with the filling in of the application forms and culminating in the loan disbursement

process. This otherwise seemingly difficult process is made simpler and more convenient for the

customer. Sometimes, customers are unable to spare that extra time from their hectic schedules,

and the Bank Doorstep Service makes the home buying process seamless and pleasurable. A

relationship that is happy from the start is extended through the attention the customer gets through

his loan repayment tenure and beyond.

Features & Benefits

The key advantages of Kotak Mahindra Bank Home Loans are:

High Eligibility for Businessmen

Doorstep Service

Attractive Interest Rates

Simplified Documentation

Insurance Options to cover your home loans at attractive premium

Quicker Turnaround time

PERSONAL LOAN

Our quick and easy Personal Loans are called Jaldi Loans. Our Personal Loans help to make a

difference in your life. No matter what your financial needs are - unexpected expenses, school

fees, wedding in the family, home improvement or that long awaited vacation. Whatever the

occasion, our range of Personal Loans can help.

The procedure is simple, documentation is minimal and approval is quick.

Features and Benefits

Avail loans from Rs.50,000 - 50 lakh*: You can avail of a loan from Rs.50,000 - 50 lakh* for any

purpose based on your income and repayment capacity and fulfill all your financial needs.

Quick approval: With a Jaldi Loan, you are not far away from making your dreams come true. In

as less as 72 hours you can turn your dreams into reality.

Minimal paperwork & hassle free processing: Our minimal document requirements leave you

tension and hassle free. Additionally, worries are kept at bay, as no security or collateral is

required.

Flexible repayment options: Our flexible loan tenors range from 12 - 60 months for salaried

customers and 12- 36 months from businessmen / professionals, which don't overburden you with

a worry to pay heavy EMIs.

Convenience of service at your doorstep: Our Jaldi Loans are just a phone call away; you can fix

an appointment with any of representatives and they could assist you in all your loan formalities.

Customer privileges:

If you are a Kotak Mahindra Bank account holder, we have special rates for you.
 If you are an auto / personal / home loan customer or are a credit card holder or paying an

insurance premium or enjoying an OD/CC facility avail of instant loans without income

documents.

If you are an existing Kotak Mahindra Bank Personal Loan customer with a clear

repayment of 12 months or more, we can Top-Up your personal loan.

COMMERCIAL LOANS

FIRST Group (FG) represents the asset arm of Kotak Bank which offers a one stop shop for all

financial needs of customers of Transportation, Logistics, Infrastructure, and Tractor Industries.

Through our varied products, we commit ourselves to becoming banker to the customer rather

than being asset financier to our customers.

The FIRST Groups services offered include :-

PRODUCT PORTFOLIO

Commercial Vehicle Financing

Infrastructure Financing

Tractor and Farm Equipment Financing

SARAL Loans

Working Capital Financing

GOLD

Kotak Mahindra Bank brings you Gold Eternity, 24 Carat pure gold coins and bars, carrying a

99.99% Assay Certification, signifying the highest level of purity as per international standards.

Manufactured in Switzerland by PAMP, one of the worlds premier gold refiners and a

brand recognized world wide as a guarantee of excellence and quality

Certified by one of the top assayers in the world

Tamper proof packaging to ensure the purity of the gold bar

Unique number on every certicard, with records maintained in Switzerland

Competitive pricing based on daily pricing in the international bullion market

Kotak Gold Eternity come to you in varied denominations. You can choose from a range

of coins and bars in 5gm, 8gm, 20gm, 50 gm and 100 gm.

CURRENT ACCOUNT

At Kotak Mahindra Bank, we know how critical it is for your business to have quick and timely

access to funds. We also understand how important smooth and seamless banking transactions are

for business relationships.

Our Current Accounts have been designed to help you compete effectively in the contemporary

business environment. They include a 2 Way Sweep feature that delivers liquidity combined with

higher returns.
Features and Benefits

Minimum Account Balance required is Nil

2 Way Sweep for liquidity and higher returns

Free-up country cheque collection for 13 locations

Personalised Cheque book

1.5 KOTAK CREDIT CARDS

Fortune Gold Card

Interest Free Cash Withdrawals

Zero Charge EMI
2.5% Fuel Surcharge Waiver
0% Balance Transfer
Free for Life

Trump Gold Card

10% Cash back across all restaurants

10% Cash back on movies and plays
Zero charge EMI
2.5% Fuel Surcharge Waiver
Free for Life

League Platinum Card

Exclusive dining benefits at the Taj

Auto encashment of Reward Points
SMS us and we will reach you
Lost or stolen card fraud cover

Royale Signature Card

Special concierge services to assist you

Enjoy golf privileges worldwide
Auto encashment of Reward points
Lost or stolen card fraud cover
Exclusive dining benefits at the Taj
1.6 Objective of The Study

The main of the present study of is accomplish the following objective.

Proper understanding and analysis of banking industry.

To know about brand awareness of Kotak Mahindra Bank and customers preference about
Kotak Mahindra Bank.
Conduct market survey on a sample selected from the customer and derived opinion on that
research.
Along with it I will be gaining the thorough knowledge of banking sector. This will give me
in more confidence in marketing products given to me.
As the Kotak Mahindra Bank well reputed bank in India its great chance for me to observed
different products launch by other competitor companies like ICICI BANK, HDFC BANK
etc.

RESERVE BANK of INDIA

Establishment

The Reserve Bank of India was established on April 1, 1935 in accordance with the provisions of
the Reserve Bank of India Act, 1934.

The Central Office of the Reserve Bank was initially established in Calcutta but was permanently
moved to Mumbai in 1937. The Central Office is where the Governor sits and where policies are
formulated.

Though originally privately owned, since nationalization in 1949, the Reserve Bank is fully owned
by the Government of India.
Main Functions

Monetary Authority:

Formulates, implements and monitors the monetary policy.

Objective: maintaining price stability and ensuring adequate flow of credit to productive
sectors.

Regulator and supervisor of the financial system:

Prescribes broad parameters of banking operations within which the country's banking and
financial system functions.
Objective: maintain public confidence in the system, protect depositors' interest and
provide cost-effective banking services to the public.

Manager of Foreign Exchange

Manages the Foreign Exchange Management Act, 1999.

Objective: to facilitate external trade and payment and promote orderly development and
maintenance of foreign exchange market in India.

Issuer of currency:

Issues and exchanges or destroys currency and coins not fit for circulation.
Objective: to give the public adequate quantity of supplies of currency notes and coins and
in good quality.

Developmental role

Performs a wide range of promotional functions to support national objectives.

Related Functions

Banker to the Government: performs merchant banking function for the central and the
state governments; also acts as their banker.
Banker to banks: maintains banking accounts of all scheduled banks.

HIERARCHY OF RBI
1.7 MARKETING OF KOTAK

Marketing at Kotak Mahindra Bank categorizes in to four departments - Marketing

Communications, PR & Corporate Communications, Marketing Activation & Marketing
Operations. These departments act as an advisory and support channel towards marketing
strategies and PR planning to ensure effective brand building through brand awareness and
visibility. The objective is to implement effective campaigns and promotions which would help in
meeting the business targets and getting media coverage for the same.

We provide support at two broad levels - Branch Marketing and Central Marketing.

Marketing Activation

All marketing activities done at a branch level come under branch marketing. This may be in the
form of new branch launches, branch based events, sales promotions, merchandising, and creation
of any marketing collaterals for the branches. Branch centric PR & outdoor support also comes
under the branch marketing.

Promotion Documents

Promotion proposal

Please fill the promotion proposal once the branch finalizes a promotional activity

Provide a description of the activity that you wish to undertake.

Please mention if any Special Offers like AQB waiver etc are required. (For all AQB related offers
approvals from Amit Pathak, & Amresh Mohan are necessary.)

Other details like Venue, activity period needs to be filled in correctly.

If you need any marketing or promotion material please specify the correct quantity

Detail out planned cost break up for any sponsorship or manpower that you need for the activity.

Give the planned promotion output in form of planned leads and conversions. We can then match
them with the actual leads and conversions post the activity.
Branch Manager or any relevant authority needs to approve the activity.

To download a copy of a promotion proposal please click here

Promotion Codes

Promotion codes are generated to track the efficiency of the activity. Marketing generates the code
once the activity is approved.

Marketing Communications

Marketing Communications takes care of the creation, rollout and analysis of all national
campaigns at the brand and product level. This includes doing various brand and product
campaigns as well as researches to monitor the growth of the brand and the campaign deliveries.
This department also takes care of creative conceptualization and rollout of all regional requests
(events, promotions, contests, campaigns) Central marketing also provides support to both the
product team and the branches in terms of conceptualizing and standardizing marketing collaterals.
These include standard branch collaterals like posters, banners, e-mailers, brochures etc.

Process for all Marketing Collaterals

Please fill in the creative brief with all relevant details which will help us to understand your
requirements and design appropriate collaterals for you. Please ensure that the creative brief is
filled in detail so that the creative team gets an accurate understanding of the requirement. Partially
filled briefs / requests without creative brief will not be entertained.

After receiving the creative brief marketing would come up with design of the collaterals and share
it with the concerned team

All collaterals will be subject to compliance/legal approval

Post compliance/legal approval the collaterals would be put into print.

Post campaign you are requested to send the details of the leads captured / business sourced, so
that we can have an understanding of the effectiveness of the campaigns.

All regional requests need to be routed through the respective Regional Marketing Manager for
that region.
1.8 COMPETITORS

HDFC BANK

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive
an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private
sector, as part of the RBI's liberalisation of the Indian Banking Industry in 1994. The bank was
incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in
Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January
1995.

ICICI BANK

ICICI Bank is India's second-largest bank with total assets of Rs. 3,793.01 billion (US$ 75 billion)
at March 31, 2009 and profit after tax Rs. 37.58 billion for the year ended March 31, 2009. The
Bank has a network of 1,471 branches and about 4,721 ATMs in India and presence in 18 countries.
ICICI Bank offers a wide range of banking products and financial services to corporate and retail
customers through a variety of delivery channels and through its specialized subsidiaries and
affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset
management.
SBI BANK

The origin of the State Bank of India goes back to the first decade of the nineteenth century with
the establishment of the Bank of Calcutta in Calcutta on 2 June 1806. Three years later the bank
received its charter and was re-designed as the Bank of Bengal (2 January 1809). A unique
institution, it was the first joint-stock bank of British India sponsored by the Government of
Bengal. The Bank of Bombay (15 April 1840) and the Bank of Madras (1 July 1843) followed the
Bank of Bengal. These three banks remained at the apex of modern banking in India till their
amalgamation as the Imperial Bank of India on 27 January 1921.

AXIS BANK

Axis Bank was the first of the new private banks to have begun operations in 1994, after the
Government of India allowed new private banks to be established. The Bank was promoted jointly
by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life
Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other
four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance
Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd.

The Bank today is capitalized to the extent of Rs. 359.76 crores with the public holding (other than
promoters) at 57.79%.

The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai. The
Bank has a very wide network of more than 853 branches and Extension Counters (as on 30th June
2009). The Bank has a network of over 3723 ATMs (as on 30th June 2009) providing 24 hrs a day
banking convenience to its customers. This is one of the largest ATM networks in the country.
The Bank has strengths in both retail and corporate banking and is committed to adopting the best
industry practices internationally in order to achieve excellence.

SOME OTHER COMPETITORS ARE.

1.9 Features & Benefits - Kotak Ace Salary Account

EDGE Privileges

You need a savings avenue that makes the most of your hard-earned money. We offer you the
Kotak Edge Salary Account, armed with Kotak ActivMoney and our entire gamut of Banking
Privileges. The feature rich Kotak Edge Salary Account is the ideal way to make your money work
harder.

Activ Money

Your Kotak Edge Salary Your Kotak Ace Salary Account combines liquidity of a Savings
Account with the attractive returns of a Term Deposit through the unique Kotak Activ Money
benefit.

Kotak Advantages

Your Ace Salary account comes to you with a host of advantages that are aimed at providing you
a superior Banking experience.

Free At-par Cheques

Kotak Mahindra Bank's At-par cheques are treated as 'local clearing' cheques across select
locations in the country. The At-par Cheque facility comes to you 'free' of charge. You can
now save DD making charges while enjoying the convenience of a cheque.

Free Demand Drafts

Avail Demand Drafts, free of cost, payable at any location in India, up to a pre-specified
limit, just by calling our Phone Banking Service.
 Free Cheque Collection

Outstation cheques, drawn on any of our branch locations, would be collected 'free of
charge' for you. Only a nominal charge is levied for non-branch locations.

Free Electronic Fund Transfer Transfer

Transfer funds to third party accounts in other banks, without drawing a Demand Draft or
a cheque, by using our Electronic Fund Transfer facility. With this facility you can save on
Demand Draft making/couriering charges and also transfer funds faster!

Bill Pay Services

This service enables you to make your Utility Bill payments like electricity, telephone and
mobile phone bills.

Ace Privileges

Your Ace account has been designed with exclusive benefits that give an extra fillip to your
banking experience.

Free Demat Account

As an Ace Savings customer, you can also open a Demat Account with us free of charge.

Reimbursement Current Account

As Salary account holders employees can also opt for a Reimbursement account which
helps you to manage the official reimbursements, petty cash etc., this facility specifically
will help you eliminate cash handling related to petty expenses

Family Savings Accounts

 Your Ace account allows you to now extend the Kotak banking experience to three of your
family members. The Family Savings Accounts come to you with a host of benefits like
Kotak ActivMoney, At-par Cheque facility and other attractive features. So now even your
dear ones can enjoy banking the 'Kotak way'!

Your savings account will be provided a link to your online trading account with Kotak
securities to enable your to transfer funds from your bank account to your account with KS
and vice versa". And with our Payment Gateway facility you can even pay your trading
bills online from your bank account directly.

Free Investment Account

Avail a free Investment Account that provides you a consolidated view of all your
investments. The Investment Account statement gives a 'single window view' of your
Mutual Fund portfolio, listing the NAV of each scheme invested into, current consolidated
value of your portfolio, and realized/unrealized returns against each investment made.

Personal Investment Advisor

To identify and analyse your specific investment requirements we provide you a dedicated
Personal Investment Advisor. This person alerts you to investment opportunities, sends
you regular updates and feedback on the performance of your investments, helping you
monitor, manage and grow your wealth in the ever fluid investment climate.

Convenience Banking

A host of Convenience Banking facilities allow you to access your account anytime, anywhere.

Global Debit Card

Access your account free of cost at any VISA ATM in India or abroad using your Global
Debit Card. You can use your Debit Card at all VISA affiliated merchant establishments
worldwide. As an Ace Savings account holder you
 can gift free add-on cards to your family members too.

Phone Banking

Dial our 24 hour Toll Free number 1800 116022 (North India) OR 1800 226022 (Rest of
India) from anywhere and our customer Care Officer will help you instantly with your
banking requirements.

Net Banking

Just log on to www.kotak.com to access our Net Banking facility. Take advantage of the
Internet to bank from home, office or anywhere in the world at a time of your convenience.

Mobile Banking & Alerts

Use this service to access your bank account anywhere, anytime! It is quick and easy,
available to you 24X7 and its absolutely free! You dont have to pay any charge to avail
this service. You can use Mobile Banking to check account balance, last 3 transaction
details, issued cheque status and request a cheque book. You can use Alerts Service to get
Alerts by SMS and / or email whenever a debit or credit above any amount specified by
you happens to your account.
1.1.0 SWOT ANALYSIS OF KOTAK MAHINDRA BANK

COMPETITIVE ADVANTAGE

SWOT ANALYSIS

Environmental Scan

Internal Analysis External Analysis

Strength Weaknesses Opportunities Threats

SWOT Matrix

STRENGTHS

1. The Kotak Mahindra group which is one of the largest financial instiutions in India, ever
since its inception in 1986 the Kotak Mahindra group has created numerous success stories
in whatever business they landed. It gives kotak mahindra insurance company an
advantage to enjoy the already existing goodwill of kotak mahindra group.

2. The kotak Mahindra bank providing good personalized service to their salary account,
they give salary account according to the need of the customer.

3. Kotak Mahindra Company has been rewarded with Kotak Mahindra Bank amongst
Hewitts Top 25 Best Employers this depicts the actual performance of the organization
in terms of its efficiency.
 4. The company spends less on marketing so it actually has more finances available to sustain
the growth of the company and provide better returns to the customers.

5. Kotak Mahindra bank offers the most flexible, innovative unique products and features
such as free Global Debit Card, Active Money which surely gives it a competitive edge
over the competitors.

6. The distribution channel is amazing with a wide reach as the company has offices all over
India in more than 60 cities.

WEAKNESS

1. The company does not spend much on marketing and it actually may be a reason for not
being a market leader among the private players.
2. The company has yet to make any significant presence in the rural sector as the brand
name is yet not famous in the rural India.
3. The company has a conservative approach and they believe in steady and very safe
progress , which actually results them to be in a position where they are behind some of
the more aggressive market players like ICICI
4. In India the rural market and middle class society still dont have faith in private insurers
and their genuinity.
5. Kotak Mahindra bank offers have very less no of branch and ATM.
OPPORTUNITIES
1. The whole rural market is a kind of niche segment for opening of accounts, deposits,
borrowings, and insurance business. So, kotak is at par with all other private companies
and the its an equal competition for all, there is an opportunity to make a mark and be the
first among the private bank and capture the rural market.
 2. The Kotak being such a big name has an opportunity to grow its insurance business as
well increase its distribution channel whole over the world by using the goodwill of the
group companies and they can even target the customers of each company of their group
to get insurance through them by offering special incentives or schemes.
3. The good showing at the stock markets and growing Indian economy enables the kotak
company to give better .
4. The kotak Mahindra should come also lover segment.

THREATS
1. The rural India and middle class India still do not have faith in private players.
2. The Kotak Mahindra bank is competing with private companies, which are spending huge
amounts on marketing, so to maintain a competitive edge with these companies in terms of
acquiring market shares would be a tough task.
3. Now a days every cost is very important feature for Kotak, bank should reduce the cost
and control the pricing.

ISSUES AND CHALLENGES FOR THE COMPANY:

1. The company doesnt spend much on marketing and it actually may be a reason for not
being a market leader among the private players.
2. The company has yet to make any significant presence in the rural sector as the brand
name is yet not famous in the rural India.
3. The company has a conservative approach and they believe in steady and very safe
progress , which actually results them to be in a position where they are behind some
of the more aggressive market players like ICICI
4. In India the rural market and middle class society still dont have faith in private bank
and their genuinity
5 The kotak mahindra bank is competing with private companies which are spending
huge amounts on marketing, so to maintain a competitive edge with these companies
in terms of acquiring market shares would be a tough task.
 Chapter- 2
JOB DESCRIPTION
2.1 NATURE OF JOB ASSIGNED

The nature of the Job assigned was very challenging and Flexible. The flexible nature of the job
has provided me the platform to learn. I was in to marketing department of the Bank and my basic
profile was related to sales and recording the consumer regarding the policy and services provided
Kotak Mahindra Bank Ltd. The job profile was also observatory in nature and it consist an
important element of reporting too. Careful selection of data, its collection was a regular part and
like all the summer training was mainly for revenue generation from the companies point of view.

2.2 JOB DESCRIPTION STATEMENT

JOB TITLE: - Summer Trainee (Marketing)

JOB LOCATION: - G1,2,3,4, Pankaj Arcade, Plot No. 16, Sector 5, Dwarka, New Delhi, Delhi
110075

DEPARTMENT: - Marketing

IMMEDIATE SUPERVISION: - Mr. Sachin Tyagi.

JOB SUMMARY: -The job assigned to us as a summer trainee was full of learning. Though it
was of basic in nature but was very interesting and challenging. Initially we were given the task to
handle the clients. The profile includes the task related sales, interaction with customers, Dealers
and Complain Solution.

JOB DUTIES:-
Understanding the marketing of the policies and Interacting with clients and customers.
Collecting and filing the information collected clients and customers.
Know and collect information about other Banking Company in the Market.
Generate Revenue
WORKING CONDITIONS: -

Healthy working and learning environment

Challenging as the task also includes going to market

Conveyance not provided but the charges were reimbursed by the company

Four to five hours of work per day

Weekends off

EQUIPMENT TOOLS and MACHINES: -Computers for maintaining information.

NATURE OF SUPERVISION: -Intensive, close but flexible monitoring approach was adopted
for the trainees and all the trainees were treated with utmost patience.

2.3 DETAILED JOB PROFILE

As a part of management training we were told to perform some on the job activities and research
to gain maximum and enriching experience from this training.

Tele Calling: Under this Profile my task was to call the different clients and customers,
numbers were collected through prospecting list. We collect the information and responses
of the clients and customers.
Data collection: Under this profile we collect the all information
Identifying Promotional Trends: Under this Heading/Profile we identifying the which
promotional trend were by competitors use to convenience dealers..
Recording Consumer Responses: Under this task I have recorded the customer responses
by making questionnaire form.
Visiting Dealers/Marketers: Under this profile my task was, we visit the dealers &
marketers for promoting our agency and bringing the clients.
 Complaint Resolution Related to the policy and services that we offer: Under this
heading & profile my task was handling clients, promoting and convincing the clients.
File & Record: Under this profile my task was note down the responses of the customer
are recorded in the computer & make a separate file of watch industry.

2.4 AREA ASSIGNED

As a trainee in Kotak Mahindra Bank Ltd. I was in the Marketing Department. My work station
was in D-9&10 3rd Floor, SCO 50 & 51, Old Judicial Complex Civil Lines, Sector 15, Gurgaon
Haryana, PIN-122001. The Geographical Location Of My Organization Was At Gurgaon.

2.5 TARGET ASSIGNED

The target assigned to me was to bring the clients who are interested in buying companys policy.

2.6 WEEK TO WEEK JOB EXPERIENCE

Reporting time: 10:00 AM

Getting training for 10 days of getting knowledge of the company profile, policy &
services, customers, etc.
Manage the clients and their responses.
 Chapter- 3

RESEARCH
METHODOLOGY
3.1 RESEARCH OBJECTIVE

Our main objective was to find out that customer are satisfy with their salary account or not. The
main problem was how they use banking service. On which area bank need improvement. The
accountholder is happy with the services provided by bank.

To get all information a thorough planning had to be done, so I first started with designing the
questionnaire for the clients whom I was going to target and to know about their investment
pattern. The main things to be known from the clients were:

1. Are they happy with bank

2. Which channel they use
3. Other product they use
4. area of improvement

3.2 Research Methodology:

Research Methodology is the basic framework, which provides guidelines for the rest of the
research process and a way to systematically solve the research problem. It is a map or a blue print
according to which the research is to be conducted. The research methodology specific to this
project is as follows.

3.3 Type of Research

Research type for this project includes surveys and fact-finding enquiries of different kinds. The
research aims at gathering information about effectiveness of Promotional strategies of Kotak
Mahindra Bank.
3.4 Research Requirement

A research design is master plan specifying the methods and procedures for collecting and
analyzing the needed information. Here is our project we adopted the descriptive (sample survey)
and analytical research method.

3.5 Research instrument

There is various way of research instrument of collecting primary data, the various methods are:-

1. Questionnaires.
2. Psychological tools.
3. Mechanical Devices.
4. Qualitative Measures.
From the above mentioned research instruments I had used only Questionnaires technique to find
out the various information about the clients such as their turnover, chartered accountant,
investment behaviors, who is their financial consultant etc. And this was the technique which I felt
the best way to extract information about the client.

Sampling Plan

Like in many marketing research project where making a census study of the entire universe would
be impossible an account of limitations of time and money. Hence sampling becomes inevitable,
in the study also, sampling is done to gather information from the market place. However the
success of the sample truly represents that of the universe.

Sample size

100 questionnaires for Kotak Mahindra Bank customers.

Data collection Method

Data collection is an elaborate process in which researcher makes a planned search for all relevant
information. Here in this project we have used both the primary and secondary data.
Major company we take

Business Standard Limited

Franchise India Holdings Ltd.

Pen 2 Print

Primary data: Questionnaire

Secondary data: Kotak Mahindra Bank Website

ICICI, HDFC Bank Website
Books
Chapter-4
FINDINGS
And
ANALYSIS
4.1 Findings Based On Questionnaire

Q1. How do you find the salary account provided by Kotak Mahindra Bank?

Scaling EXCELLENT VERY GOOD SATISFACTORY POOR

GOOD

Frequency 16 20 28 24 12

Percentage 16% 20% 28% 24% 12%

Interpretation: 16% respondent says Kotak Mahindra Bank Ltd is excellent as compared to other
Bank salary account, 20% says it is very good, 28% respondent says that Kotak Mahindra Bank Ltd is
good, 24% says they are satisfied and 12% respondent says poor while compared the Kotak Mahindra
Bank Ltd with other Bank.
Q2. Do you have any other product of Kotak Mahindra Bank except Salary Account (like Term

Deposit, Demit Account, Insurance, Mutual Fund, Home loan, Personal loan, car loan, etc.)?

Scaling YES NO

Frequency 20 80

Percentage 20% 80%

Interpretation: 20% respondent says they have at least one product of Kotak Mahindra Bank Ltd.
rest have not any product.
Q3. Are you satisfied with your salary account?

Scaling YES NO

Frequency 76 24

Percentage 76% 24%

Interpretation: 76% respondent says they are satisfied with their salary account with Kotak

Mahindra Bank Ltd. and rest are not satisfied.

Q4.Which channel you use to Access your Account?

Scaling DIRECT PHONE NET SATISFACTORY

BRANCH BANKING BANKING

Frequency 48 20 20 12

Percentage 48% 20% 20% 12%

Interpretation: 48% respondent use direct branch to access account, 20% use phone banking, 20%
use net banking and rest 12% use mobile banking of Kotak Mahindra Bank Ltd.
Q5. Are you satisfied with your Relationship Manager Service?

Scaling YES NO

Frequency 66 34

Percentage 66% 34%

Interpretation: 66% respondents says that they are satisfied whit the RM service while 34%
respondents are not satisfied with the RM service of Kotak Mahindra Bank Ltd.
Q6. Do you receive updates on new product feature, various investment products offering?

Scaling YES NO

Frequency 68 32

Percentage 68% 32%

Interpretation: 68% respondents receives updates while 32% respondents do not get updates on new
product feature of Kotak Mahindra Bank Ltd.
Q7. What are the area of improvement?

Scaling SERVICE RM PRODUCT UPDATES TECHNOLOGY

Frequency 37 25 14 13 11

Percentage 37% 25% 14% 13% 11%

Interpretation: 37% respondents says the area of improvement is service, 25% respondents says RM,
14% says products, 11 % says technology and rest of them says updates is the area of improvement in Kotak
Mahindra Bank Ltd.
 4.2 FINDING

According the survey people are satisfied with their salary account they are happy with the product

and offerings.

Salary account customer do not have third party product like Term Deposit, Demat Account,

Insurance, Mutual Fund, Home loan, Personal loan, car loan, etc).

Salary account customer are not satisfy with the service of bank and the service provide by the

relationship manager

Very less people are using Mobile or SMS banking

 Chapter-5
CONCLUSIONS,
SUGGESTIONS and
LIMITATIONS
5.1 CONCLUSION AND RECOMMENDATION

The customer of Kotak Mahindra Bank is highly satisfy with the product and service of the

bank means bank have done good work on that.

The very first thing that Kotak Mahindra Bank required to increase the infrastructure means

bank need to open new branches across the India.

Now Kotak Mahindra Bank is well known brand in the financial market so bank have to

enter in the mass banking.

Apart from premier banking Kotak Mahindra Bank have to increase the reach and come on

lower segment.

Urban market is saturated now bank have to focus on to the rural market.
5.2 LIMITATIONS

Following are the important limitations faced during the research work; these limitations always
pose a challenge to the research.

Employees are busy in their work so they did not interacted much.

It was difficult to converse with owner of the Bank and managing staff as they are busy in
their meetings and other urgent work.

Lack of time for taking their reviews about the Bank.

Money virtually fall short of what ideal field work would cost and may requires shortcuts
for the validity of findings.

Absence of research tool application may also be regarded as an important limitation

 BIBLIOGRAPHY
In order to obtain more information regarding the present study and to substantiate
it with theoretical proof, the following references were made

Websites visited:

www.kotak.com

www.rbi.org.in

www.google.com

www.icicibank.com

www.hewittasia.com

MAGAZINES:

BUSINESS TODAY
ANNEXURE
 QUESTIONNAIRE CORPORATE SALARY ACCOUNTS

1. How do you find the salary account provided by Kotak Mahindra Bank?

(a)Excellent (b) Very Good

(c) Good (d) Satisfactory

(e) Poor

2. Do you have any other product of Kotak Mahindra Bank except Salary Account (like
Term Deposit, Demit Account, Insurance, Mutual Fund, Home loan, Personal loan, car
loan, etc.)?

(a) Yes (b) No

3. Are you satisfied with your salary account?

(a) Yes (b) No

4. Which channel you use to Access your Account?

(a) Direct Branch (b) Phone Banking

(c) Net Banking (d) Mobile Banking

5. Are you satisfied with your Relationship Manager Service?

(a)Yes (b) No
6. Do you receive updates on new product feature, various investment product offering?

(a)Yes (b) No

7. What are the area of improvement

(a) Service (b) Product

(c) RM (d) Technology
(e)Updates.