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2-BBM-D
08D1353
QUESTIONNAIRE
o Use only one aspect of the construct you are interested in per
item.
The questionnaire is framed for finding out the satisfaction level of Chevrolet
car owners. Various questions are framed relating to a lot of detail of the car
owners’ views and perception of before the car purchase as well as after sale
service.
The next seven questions are closed ended questions which checks the
respondents satisfaction level when he/she has 1st encountered
with the car / dealer and related service.
Yes_______ no________
10.How much are you satisfied with the finance service provided here?
(Where totally satisfied means 5 points, very satisfied 4, somewhat satisfied 3, very dissatisfied 2
and totally dissatisfied means 1 point)
11. Do you think that the delivery of cars was made in time?
YES_____ NO_____
12. Before buying a car from here were you offered a test drive?
YES_____ NO_____
13. What was that single most important reason for initially buying the car of this brand or from this
dealer?
Ans:__________________________________________________________________________
______________________________________________________________________________
14.Based on your overall experience how likely would you be to purchase another vehicle of this
brand, if you have to replace within a year?
Definitely would
Probably would
Might be or not
Probably would
not
Definitely would
not
15.According to your preference rate the following for buying a Chevrolet car?
Price
Overall body look
After sales service
Brand image
Superior quality
Good mileage
16. How much are you satisfied with the performance off Chevrolet car?
Ans:______________________________________________________________________________
_____________________________________________________________________________________
__
17. Do you think that your car is better than cars of others companies in this segment?
Yes____ no____
_______________________________________________________________________
_______________________________________________________________________
_______________________________________________________________________
DATA ANALYSIS
ASSUMPTION:- THE SAMPLE SURVEY IS DONE FOR 30 CAR OWNERS.
1.
- YES NO
Response 10 20
s
NO. OFCHEVROLETCAROWNERS
YES
NO
NOTE:- THE SURVEY NOW IS VALID ONLY FOR THE 10 PERSONS WHO OWN A
CHEVROVET CAR .
2.
RESPONSES 1 1 4 2 2
CAR MODEL OWNERS
2
CARMODEL
1
0
SPARK U-VA OPTRA TAVERA AVEO
3.
RESPONSES 3 3 2 2
3
2
3 3
1 2 2
POSSIBILITYOFRE-PURCHASEMENTOF
0 A CHEVROLETCAR
<1 yr 1-2 yr 2-3 yr >3 yrs
QUESTION 4 – 10
4. 1 1 6 2 0
5. 2 0 8 0 0
6. 4 2 3 0 1
7. 1 2 3 2 2
8. 0 3 4 3 0
9. 2 2 4 2 0
10. 0 0 9 1 0
-
SATISFACTION LEVELS
10 totally satisfied
8
verysatisfied
No. of 6
Responses 4
satisfied
2
0 verydissatisfied
4 5 6 7 8 9 10
totally
QUESTIONNo. dissatisfied
11.
/ Yes No
Response 7 3
s
.
DELIVERY OFCARON TIME
10
Satisfied
7
3
0
YES NO
Satisfied 7 3
12.
/ YES NO
Responses 9 1
TESTDRIVEBEFOREPURCHASE
10
6 RESPONSES
4
0
YES NO
14.
RE- PURCHASEOFCHEVROLETCAR
DEFINITELY
PROBABLY
MIGHTBE
PROBABLYNOT
DEFINITELYNOT
RESPONSES NO. OF
PERSONS
DEFINITELY 2
PROBABLY 1
MIGHT BE 4
PROBABLY WOULD 2
NOT
DEFINITELY 1
WOULD NOT
15.
Quality Response
PRICE 0
OVERALL 3
BODY
LOOK
AFTER 2
SALES
SERVICE
BRAND 4
IMAGE
SUPERIOR 1
QUALITY
QUALITYATTRIBUTE
PRICE
BODY
SERVICE
BRANDIMAGE
QUALITY
NOTE:-
• Questions 13 and 16 are open ended. Therefore, there cannot be any interpretation.